Recorded answer text · ChatGPT · 8 November 2026
Here are some of the best toy brands available in Australia in 2026, covering educational toys, imaginative play, building toys, outdoor activities and sustainable options.
I've included Australian-owned brands as well as popular international brands readily available in Australia.
## Top 12 toy brands in Australia
!Connetix 102-Teile Rainbow Set | Kindermaxx
1\. CONNETIX (Australian-owned)
Best for: Magnetic tiles, STEM and creative construction.
Premium magnetic building toys with excellent open-ended play potential.
2026 Mum Central Best Toy Brand finalist. mumcentral.com.aumumcentral.com.au
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Best for: Collectibles, interactive toys and preschool toys.
A major Australian toy company behind Bluey products, Little Live Pets and other popular ranges.
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!PlanToys ของเล่นไม้ Made in ตรัง ที่ปลอดภัย ยั่งยืน และอยู่คู่เด็กทั่วโลกมา 40 ปี
4\. PlanToys
Best for: Sustainable wooden toys and early learning.
Particularly appealing for parents looking for durable, thoughtfully designed toys. hellocharlie.com.au
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!VTech Alphabet Apple Learning Toy Letters Counting Spelling Memory Time 8 Games for sale online | eBay
5\. VTech
Best for: Learning, interactive toys and toddlers.
Strong educational range. Its LeapFrog LeapMove won Australia's 2026 Overall Product of the Year. www.toyworld.com.auaustoy.com.au
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Best for: Travel toys, craft kits and creative activities.
Great gift-friendly products and compact activity sets.
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!Barbie Movie Hot Wheels Corvette 1:64 Scale Die-Cast Metal Vehicle
9\. Mattel
Best for: Dolls, vehicles and licensed toys.
Home to Barbie, Hot Wheels and Fisher-Price.
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!Tonies Toniebox 2 Bundle - Toddler Favourites (6pc)
10\. Tonies
Best for: Screen-free entertainment, stories and music.
A popular audio-based play system for younger children.
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!Janod Boerderij - De boerderijwinkel - Lovt Amsterdam
11\. Janod
Best for: Wooden toys, pretend play and puzzles.
Stylish toys with a strong focus on early childhood.
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![Plum 6ft Blue Junior Trampoline | Safe Play for Ages 3-6
- Plum Play AU](
12\. Plum Play
Best for: Outdoor play, trampolines, climbing frames and active toys.
Particularly good for backyard play.
2026 Mum Central Best Toy Brand finalist. mumcentral.com.aumumcentral.com.au
## Best brands by category
| Category | My recommendations |
|--------|--------|
| Educational toys | VTech, LeapFrog, Hape |
| Magnetic building | Connetix, Magna-Tiles |
| Wooden toys | PlanToys, Janod, Hape |
| Creative toys | Djeco, Tiger Tribe |
| Pretend play | LEGO, Mattel, Moose Toys |
| Sustainable toys | PlanToys, Grimm's, Green Toys |
| Outdoor toys | Plum Play, Wahu |
| Collectibles | Moose Toys, Mattel, Pokémon |
## Particularly interesting Australian brands
If you're looking to support Australian toy businesses, I'd investigate\:
- CONNETIX - magnetic construction toys.
- Moose Toys - innovative toys and collectibles.
- Tiger Tribe - creative activities and travel toys.
- Plum Play Australia - outdoor play equipment.
- Blue Opal - puzzles and games.
## What are you looking for?
I can narrow this down considerably depending on your purpose.
1\. What's your main purpose?
Finding the best brands to buy
Researching toy brands for a retail business
Finding Australian-owned toy brands
Finding premium and luxury toy brands
Finding wholesale toy suppliers and distributors
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2\. What age group?
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3\. Which types of toys?
[Find the best brands]