Across 11 recorded scans from 11 August 2026 to 11 October 2026, WelleCo's single-scan score moved from 1.1% to 1.1%, unchanged (0.0 percentage points). Latest recorded scan 1.1% on 11 October 2026; combined-window score 1.3%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
11 August 2026
1.1%
13 August 2026
1.1%
16 August 2026
2.0%
26 August 2026
1.6%
30 August 2026
1.8%
6 September 2026
1.8%
13 September 2026
1.6%
20 September 2026
1.8%
27 September 2026
1.3%
4 October 2026
1.6%
11 October 2026
1.1%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.4%
Perplexity
2.4%
AI Overviews
1.1%
27 September – 11 October 2026 (scan 3 of 4)
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It appears in 2.4% of collected Perplexity answers and 0.4% of ChatGPT answers: a difference of 2.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 11 of 150 questions.
WelleCo appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.
Across 11 published scans, visibility ranged from 1.1% to 2.0%. The latest scan was 1.1% on 11 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best Australian made supplements
Best Australian supplement brands
Best female founded supplement brands Australia
Best organic supplements Australia
Best protein powder for women Australia
Best supplement brands founded in Australia
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
What supplement brands do Australian gym goers use (Bulk Nutrients, VPA, True Protein)
Best Australian protein powder brands (VPA, Bulk Nutrients, True Protein)
Best gym supplement brands Australia (Bulk Nutrients, VPA, True Protein)
Best Australian made protein powder (VPA, True Protein, Emrald Labs)
Best first order discount supplement brands Australia (Muscle Nation, Vitable, Kissed Earth)
Best protein powder Australia (Bulk Nutrients, VPA, True Protein)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best female founded supplement brands Australia
From the recorded answer
WelleCo: Founded in 2014 by Australian supermodel Elle Macpherson alongside entrepreneur Andrea Horwood, this pioneering ingestible beauty and wellness brand offers plant-based protein powders, super-greens elixirs, and sleep/hormone support formulations.[]( …
Read recorded answer
Recorded answer text · Google AI Overviews · 11 October 2026
Australia is home to several standout female-founded and women-led supplement and wellness brands tailored to hormonal balance, ingestible beauty, and daily nutrition:
- WelleCo: Founded in 2014 by Australian supermodel Elle Macpherson alongside entrepreneur Andrea Horwood, this pioneering ingestible beauty and wellness brand offers plant-based protein powders, super-greens elixirs, and sleep/hormone support formulations.
- Eve Wellness: Created by women specifically for female physiology after extensive hormone research and surveying, Eve offers targeted naturopathic-backed formulas like Period Pal, Blood Sugar Babe, and Bloat Buddy.
- The Healthy Chef: Founded by Australian chef and nutritionist Sally O'Neill, this brand designs clean, high-grade protein powders, wholefood bars, and functional nutritional blends tailored to women's vibrant health and vitality.
- Happy Healthy You: Co-founded by Lisa Curry, this Australian-made brand specializes in natural hormone-balancing supplements (such as Happy Hormones and Happy Calm ) backed by free naturopathic consultations for perimenopause and menopause support.
- Nature's Help: A Gold Coast-based, female-focused health and wellbeing brand delivering targeted natural supplements for every stage of a woman's hormonal journey, from menstruation through to menopause.
If you'd like to narrow this down, let me know:
- What specific health goal you are targeting (e.g., gut health, perimenopause, energy, skin/collagen)
- Whether you prefer capsules, powders, or daily drink mixes
ChatGPT
The question asked
Best wellness brands Australia
From the recorded answer
| WelleCo | Premium supplements | High-end wellness powders and elixirs with a strong lifestyle/wellness positioning. | …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you mean Australian-founded wellness brands rather than just brands sold in Australia, these are some of the standouts in 2026:
| Brand | Best for | Why it stands out |
|---|---|---|
| Vida Glow | Collagen & beauty-from-within | One of Australia's strongest collagen brands; recently ranked best overall in an Australian wellness review. glow.com.au |
| The Beauty Chef | Gut + skin | Fermented, beauty-from-within formulas; particularly good if you want gut and skin positioned together. glow.com.au |
| WelleCo | Premium supplements | High-end wellness powders and elixirs with a strong lifestyle/wellness positioning. |
| JSHealth Vitamins | Everyday supplements | Broad range covering hair, skin, energy, digestion and general nutrition. glow.com.au |
| BioCeuticals | Evidence/practitioner-led supplements | More clinical than lifestyle-oriented; particularly strong in magnesium and targeted supplementation. glow.com.au |
| Aesop | Body & sensory wellness | Australian-founded, premium skincare/body care and one of Australia's most internationally recognised wellness-adjacent brands. glow.com.au |
| Rationale | High-end skincare | Australian clinical-style skincare with a strong reputation for sophisticated formulations. www.broadsheet.com.au |
| Alpha-H | Active skincare | Particularly worth considering for exfoliating/acid-based skincare; GLOW currently rates it highly among Australian-made skincare. glow.com.au |
| Nimble | Activewear | Australian activewear with an emphasis on comfortable, considered and more sustainable designs. www.broadsheet.com.au |
| Roogenic | Australian botanicals | Focuses on native Australian ingredients and herbal wellness products. |
### My top 5 overall
1. Vida Glow - beauty/wellness
2. The Beauty Chef - gut + skin
3. WelleCo - premium daily wellness
4. Aesop - skincare/body/self-care
5. BioCeuticals - more evidence/practitioner-oriented supplementation
For context, Australia's wellness economy is now estimated at A$141 billion, so there is a very broad range of brands spanning supplements, skincare, fitness, sleep and health technology. www.pwc.com.au
If you're looking for brands to buy/invest in, Australian wellness brands for a new business, or the best products for your own routine, I can narrow the list considerably.
Perplexity
The question asked
Best protein powder for women Australia
From the recorded answer
Best vegan option: WelleCo plant protein - Dairy-free, vegan, and gluten-free, making it suitable for plant-based diets or dairy intolerance.
Read recorded answer
Recorded answer text · Perplexity · 11 October 2026
The best protein powder for women in Australia is generally a high-quality whey protein isolate, unless dietary preferences or intolerances point to a plant-based option. Protein needs aren't inherently different by gender, so choose based on protein content, digestion, ingredients, and purpose.
### Best picks
- Best overall: True Protein WPI 90 - High-protein whey isolate with relatively few fillers; Australian consumer reviews rank it highly.
- Best for a light, low-calorie drink: Muscle Nation Protein Water - A clear protein option combining whey and collagen, suited to people who dislike thick shakes.
- Best vegan option: WelleCo plant protein - Dairy-free, vegan, and gluten-free, making it suitable for plant-based diets or dairy intolerance.
- Best meal replacement: VPA Lean Shake Plus - Includes protein plus added vitamins and minerals, rather than functioning as protein-only powder.
- Best budget/supermarket-style option: Protein Supplies Australia Whey Protein Isolate - A highly rated isolate with a high protein-to-weight ratio.
### What to look for
- 20-30 g protein per serve
- At least 75-85 g protein per 100 g
- Low added sugar and moderate calories
- Whey isolate for easier digestion and lower lactose
- A blend of pea and rice protein for a vegan option
- Independent testing or clear Australian manufacturing information
- Avoid products marketed as specifically “for women” if they mainly add unnecessary ingredients or cost
For muscle gain, choose whey isolate or a complete plant protein. For weight management, select a powder with around 100-150 calories per serve; protein powder should supplement meals, not replace a balanced diet unless it is a formulated meal replacement.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, WelleCo ranks #28 among 54 tracked brands for Supplements · Australia (27 September – 11 October 2026). Its visibility is 1.3%. It was named in 18 of 1,350 AI answers across 11 of 150 tracked questions, averaging position 2.2 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 1.3% AI visibility for WelleCo in Supplements · Australia, measured over 27 September – 11 October 2026. It ranks #28 among 54 tracked brands.
How often does AI mention this brand?
WelleCo was named in 18 of 1,350 collected AI answers, across 11 of 150 tracked questions, for Supplements · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming WelleCo by all 1,350 answers in the published Supplements · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
