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True Protein

True Protein

AI visibility and ranking for Supplements: Australia

Supplements [AU]
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Sydney sports-nutrition brand built around natural, additive-free protein and supplement formulations.

True Protein
appears in
18.1
% of measured AI answers in this industry and market.

Found score

Track True Protein’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

18.2

October 11, 2026

Overall visibility

18.1

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

2

Within this industry and market

Published scan history

Across 11 recorded scans from 11 August 2026 to 11 October 2026, True Protein's single-scan score moved from 21.8% to 18.2%, down 3.6 percentage points. Latest recorded scan 18.2% on 11 October 2026; combined-window score 18.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 18.1% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
11 August 202621.8%
13 August 202622.9%
16 August 202620.9%
26 August 202620.2%
30 August 202620.4%
6 September 202620.4%
13 September 202619.8%
20 September 202620.9%
27 September 202618.2%
4 October 202618.0%
11 October 202618.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

21.6%

Perplexity Logo

Perplexity

13.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

19.6%

27 September – 11 October 2026 (scan 3 of 4)

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ChatGPT names True Protein most often.

It appears in 21.6% of collected ChatGPT answers and 13.3% of Perplexity answers: a difference of 8.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 69 of 150 questions.

True Protein appears in at least one collected answer to 46.0% of the tracked questions. That is question coverage; the 18.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 18.0% to 22.9%. The latest scan was 18.2% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made protein powder
  • Best Australian made supplements
  • Best Australian owned supplement companies
  • Best Australian protein powder brands
  • Best Australian supplement brands
  • Best batch tested supplements for athletes Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best supplement brands with fast shipping Australia (Bulk Nutrients, Uprotein, EHPlabs)
  • What Australian supplement brands do people actually recommend (Bulk Nutrients, JSHealth, Happy Mammoth)
  • Best beta alanine Australia (VPA, ATP Science, Uprotein)
  • Best new Australian supplement brands (Happy Mammoth, Pillar Performance, The Collagen Co.)
  • Best supplement brands 2026 Australia (ATP Science, Bulk Nutrients, The Beauty Chef)
  • Best supplement brands for women Australia (Happy Mammoth, The Beauty Chef, EHPlabs)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best protein powder Australia

From the recorded answer

True Protein (WPI 90 & WPC 80): Sourced from 100% grass-fed, non-GMO New Zealand dairy, featuring natural flavors and HASTA-certified batches for athletes.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

The top protein powders available in Australia vary by preference, dietary needs, and goals:

- Bulk Nutrients (WPI): Widely recognized as a favorite in Australia for clean performance, high purity, low lactose, and minimal fillers. - True Protein (WPI 90 & WPC 80): Sourced from 100% grass-fed, non-GMO New Zealand dairy, featuring natural flavors and HASTA-certified batches for athletes. - Optimum Nutrition (Gold Standard 100% Whey): A globally trusted, budget-friendly staple known for mixability, low heavy-metal/lead testing scores, and wide flavor availability. - Uprotein & VPA Australia: Popular Australian-blended and manufactured choices offering high-performance whey, hydrolysates, and value bundles.

### Top Plant-Based & Vegan Options

- PranaOn: A high-protein tri-blend (pea, rice, and faba bean) enhanced with BCAAs and well-regarded for taste (such as Salted Caramel). - Macro Mike: Favored for peanut/almond-based natural protein blends and variety sample packs. - Happy Way: Natural, superfood-packed whey and vegan options featuring an extensive range of dessert-inspired flavors.

To help narrow down the best option for you, let me know:

- Are you looking for whey (dairy) or plant-based (vegan)? - What is your main goal (muscle gain, lean weight loss, or everyday recovery)? - Do you have any dietary restrictions like lactose-free or gluten-free?

ChatGPT

The question asked

Best whey protein Australia

From the recorded answer

!WPI - Buy Whey Protein Isolate Powder Australia | True Protein …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for the best whey protein in Australia, I'd compare products on protein per serve, taste, digestibility, price per 100 g of protein, and independent testing - rather than just choosing the biggest brand.

For most people, whey protein concentrate offers the best value, while whey isolate is worth considering if you have trouble tolerating lactose or want a higher protein percentage with less fat and carbohydrate.

## My top whey protein picks in Australia

!WPC - Whey Protein Concentrate - Bulk Nutrients WPC Powder

## 1\. Bulk Nutrients Whey Protein Concentrate

(Best value)

### Around A\$59 / 1 kg

A solid everyday choice for muscle growth and meeting your protein target without overspending. The chocolate version provides about 22.2 g of protein per 30 g serve. hlthplus.com

Best for: most gym-goers on a budget.

Shop Bulk Nutrients

---

!Whey Protein Price Update For 2025 | Bulk Nutrients

## 2\. Bulk Nutrients Whey Protein Isolate

(Best isolate value)

### Around A\$79 / 1 kg

Approximately 25.5 g protein per 30 g serve, with less lactose, fat and carbohydrate than concentrate. hlthplus.comonepercentbetter.com.au

Best for: people wanting leaner protein or better lactose tolerance.

Shop Bulk Nutrients

---

!WPI - Buy Whey Protein Isolate Powder Australia | True Protein

## 3\. True Protein WPI90

### Around A\$98 / 1 kg

A premium Australian option with about 24 g protein per 30 g serve in the listed rich chocolate formulation. The brand also offers customisation options for some products. hlthplus.comwww.productreview.com.au

Best for: those prioritising an established local brand and isolate.

Shop True Protein

---

!GOLD STANDARD 100% WHEY™ | Optimum Nutrition

## 4\. Optimum Nutrition Gold Standard 100% Whey

A widely available whey blend that's convenient if you prefer buying from Australian supplement retailers. Compare larger tubs and sale prices before paying a premium. pricely.appguide.getforge.fit

Best for: easy availability and a familiar mainstream brand.

Shop Optimum Nutrition

Prices are indicative Australian-dollar prices from published comparisons and may change with flavour, size, promotions and shipping.

## Which one should you buy?

| Your priority | My pick | |--------|--------| | Best overall value | Bulk Nutrients Concentrate | | Lower lactose and fewer carbs | Bulk Nutrients Isolate | | Australian brand, premium isolate | True Protein WPI90 | | Mainstream brand, easy to find | Optimum Nutrition Whey |

These are practical picks, not a definitive independent laboratory ranking. If you compete in tested sport, look for appropriate batch-level banned-substance testing.

## Let me narrow it down for you

1\. What's your main goal?

Build muscle and strength

Lose fat while maintaining muscle

Increase daily protein intake

Gain weight and muscle

---

2\. What's your budget for a tub?

Under A\$50

A\$50-80

A\$80-120

Over A\$120

---

3\. Which type do you prefer?

No preference - best value

Concentrate - usually cheaper

Isolate - lower lactose

---

4\. Preferred flavour?

Chocolate

Vanilla

Unflavoured

Whatever tastes best

[Find my best whey protein]

Perplexity

The question asked

Best Australian protein powder brands

From the recorded answer

True Protein - premium Australian brand with whey, plant-based, collagen, and performance-focused products.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

The best Australian protein powder brands to shortlist are:

- VPA Australia - strong all-round choice for whey isolate, with high protein per serve and a relatively clean formula. - Protein Supplies Australia - excellent value and high protein content; its whey isolate is reported at 85.1 g protein per 100 g with low sugar. - Bulk Nutrients - well regarded for broad product selection, Australian manufacturing, and customisable flavours. - True Protein - premium Australian brand with whey, plant-based, collagen, and performance-focused products. - Muscle Nation - popular for flavoured whey and lifestyle-focused supplements; compare sweeteners and macros between products. - BSc - widely available in Australia, with convenient ready-to-mix and specialised formulas. - ATP Science - good option for sports-focused formulas and Australian-made supplements. - Lupin Gold - notable Australian plant-protein option, especially if avoiding dairy; reported protein content is around 90 g per 100 g.

### Best picks by need

| Need | Recommended brand | |---|---| | Best overall whey isolate | VPA Australia | | Best value | Protein Supplies Australia | | Premium Australian brand | True Protein | | Broadest range | Bulk Nutrients | | Best plant-based option | Lupin Gold | | Best supermarket availability | BSc or Nature's Way |

When comparing products, prioritise at least 20-25 g protein per serve, low added sugar, a short ingredient list, and third-party testing where available. Whey isolate is generally best for high protein with less lactose; whey concentrate is cheaper, while a plant blend containing pea and rice protein can provide a more complete amino-acid profile.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

True Protein

Supplements

27 September – 11 October 2026 (scan 3 of 4)

18.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

245

Answers naming the brand

1350

Answers collected

18.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, True Protein ranks #2 among 54 tracked brands for Supplements · Australia (27 September – 11 October 2026). Its visibility is 18.1%. It was named in 245 of 1,350 AI answers across 69 of 150 tracked questions, averaging position 1.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 18.1% AI visibility for True Protein in Supplements · Australia, measured over 27 September – 11 October 2026. It ranks #2 among 54 tracked brands.

How often does AI mention this brand?

True Protein was named in 245 of 1,350 collected AI answers, across 69 of 150 tracked questions, for Supplements · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming True Protein by all 1,350 answers in the published Supplements · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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