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EHPlabs

EHPlabs

AI visibility and ranking for Supplements: Australia

Supplements [AU]
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Australian-founded sports supplement brand that built its identity around one flagship fat-burner product line.

EHPlabs
appears in
4.3
% of measured AI answers in this industry and market.

Found score

Track EHPlabs’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

3.8

November 1, 2026

Overall visibility

4.3

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

11

Within this industry and market

Published scan history

Across 14 recorded scans from 11 August 2026 to 1 November 2026, EHPlabs's single-scan score moved from 2.9% to 3.8%, up 0.9 percentage points. Latest recorded scan 3.8% on 1 November 2026; combined-window score 4.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.3% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
11 August 20262.9%
13 August 20264.7%
16 August 20264.7%
26 August 20264.7%
30 August 20265.6%
6 September 20265.1%
13 September 20265.6%
20 September 20264.7%
27 September 20264.9%
4 October 20265.1%
11 October 20264.7%
18 October 20265.6%
25 October 20264.9%
1 November 20263.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.7%

Perplexity Logo

Perplexity

2.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

7.7%

25 October – 1 November 2026 (scan 2 of 4)

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Google AI Overviews names EHPlabs most often.

It appears in 7.7% of collected Google AI Overviews answers and 2.7% of Perplexity answers: a difference of 5.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 25 of 150 questions.

EHPlabs appears in at least one collected answer to 16.7% of the tracked questions. That is question coverage; the 4.3% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 2.9% to 5.6%. The latest scan was 3.8% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made supplements
  • Best Australian supplement brands
  • Best BCAA Australia
  • Best EAA supplement Australia
  • Best fat burner Australia
  • Best first order discount supplement brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian supplement brands (True Protein, Bulk Nutrients, Max's)
  • Best supplement brands founded in Australia (JSHealth, WelleCo, SWIISH)
  • Best Australian owned supplement companies (Bulk Nutrients, Body Science, Max's)
  • Best greens powder Australia (Switch Nutrition, JSHealth, Vitable)
  • Best new Australian supplement brands (Switch Nutrition, Prana On, Happy Mammoth)
  • Best supplement sample packs Australia (VPA, True Protein, Bulk Nutrients)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best gym supplement brands Australia

From the recorded answer

EHP Labs …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia's best gym and sports nutrition supplement brands stand out for ingredient transparency, independent lab testing, value, and product range:

### Top Australian & International Gym Supplement Brands

- Bulk Nutrients - Known for: Affordable, high-value protein powders (WPC and WPI), pure creatine monohydrate, and clean single-ingredient performance supplements. - Why choose them: Direct-to-consumer pricing, local Australian manufacturing/blending, and transparent labeling. - VPA® - Known for: Premium Whey Protein Concentrate, WPI, pre-workouts (like Venom), and amino acid blends. - Why choose them: Voted a Product Review winner in the supplement category for eight consecutive years (2019-2026) with independent lab testing results published openly on their site. - True Protein - Known for: All-natural grass-fed New Zealand whey isolate, plant proteins, and HASTA-certified options for elite/tested athletes. - Why choose them: Zero artificial sweeteners, colors, or preservatives, and transparently sourced natural ingredients. - EHP Labs - Known for: Iconic fat burners and pre-workouts like OxyShred and IsoPept. - Why choose them: Market leaders in high-energy thermogenics and flavored functional proteins. - Optimum Nutrition (ON) - Known for: Gold Standard 100% Whey and Serious Mass. - Why choose them: A globally trusted industry standard for consistent quality, mixability, and third-party sports certification. - Musashi - Known for: Performance protein powders, bars, and creatine monohydrate widely available in Australian pharmacies and supermarkets. - Why choose them: Decades of heritage in Australian sports science and reliable everyday availability. - Body Science (BSc) - Known for: HASTA/WADA-tested athlete ranges, WPI, BCAAs, and functional sports bars/drinks. - Why choose them: Australian-made, trusted by professional sporting codes, and high-absorption formulations.

---

### Where to Buy

- Major national specialist retailers like Australian Sports Nutrition (ASN), Nutrition Warehouse, and Elite Supps stock multi-brand lineups and exclusive local/imported bundles.

ChatGPT

The question asked

Best protein powder for women Australia

From the recorded answer

!EHPLabs Oxywhey Lean Wellness Protein Powder Vanilla 825g | BIG W …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for the best protein powder for women in Australia, my recommendation would be to start with a good-quality whey protein isolate (WPI), unless you prefer dairy-free protein.

There isn't a special type of protein that women need. What matters is protein quality, ingredients, digestion and your goals.

## My top protein powder picks in Australia

!HASTA Approved WPI | True Protein

1\. True Protein WPI 90

(Best overall)

## \$98 AUD

- Whey protein isolate - Great everyday protein option - Popular Australian brand - Good choice for muscle recovery and strength training

Listed rating: 5/5 (14,000 reviews)

---

![Muscle Nation Strawberry Milkshake Flavour Whey Protein Isolate 990g ( - Shopperss](

2\. Muscle Nation Whey Protein Isolate

(Great everyday option)

## \$94.99 AUD

- Whey isolate - Good option for gym and strength goals - Flavoured options

Listed rating: 4.4/5 (5,200 reviews)

---

!EHPLabs Oxywhey Lean Wellness Protein Powder Vanilla 825g | BIG W

3\. EHP Labs OxyWhey

(For a wellness-style shake)

## \$99.95 AUD

- Whey-based protein blend - Flavoured shake option - Worth comparing nutrition and ingredient labels

Listed rating: 5/5 (4,500 reviews)

---

!Buy Prana On Power Plant Protein French Vanilla Online

4\. Prana ON Power Plant Protein

(Best plant-based option)

## \$149.95 AUD

- Plant-based protein - Suitable for vegan diets - Alternative to dairy protein

Listed rating: 5/5 (1,700 reviews)

Prices and ratings are from available Australian shopping listings and can change.

## What should you look for?

| What to check | My recommendation | |--------|--------| | Protein per serve | Around 20-30g | | Added sugar | Ideally low | | Protein type | Whey isolate or complete plant blend | | Ingredients | Transparent, straightforward formula | | Testing | Independent batch testing where available |

One important point: collagen protein isn't a substitute for a complete protein powder when your goal is muscle growth and recovery. www.whichmedicine.com.auwww.wallabywellness.com.au

## Let me narrow it down to the best one for you

The best choice depends on what you're hoping to achieve.

1\. What is your main goal?

Lose body fat and tone up

Build muscle and strength

Maintain weight and improve nutrition

Increase protein and feel fuller

Support healthy ageing and muscle

---

2\. Are you happy with dairy-based protein?

Yes, whey is fine

Prefer lactose-free / whey isolate

Plant-based only

No preference

---

3\. What's most important?

Low sugar and calories

Best quality ingredients

Good taste and easy digestion

Best value for money

---

4\. What age range are you in?

Under 30

30-45

46-55

Over 55

[Find my best protein powder]

I'll use your answers to narrow it down to the best two or three products rather than recommending an expensive powder you don't need.

Perplexity

The question asked

What supplement brands do Australian gym goers use

From the recorded answer

EHP Labs - popular for OxyShred and protein products.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Popular supplement brands among Australian gym-goers include:

- Bulk Nutrients - widely used for whey protein, creatine, amino acids, and value-priced bulk products. - Amino Z - known for affordable whey protein and frequent discounts. - Vital Strength - an established Australian brand commonly found through Chemist Warehouse and supplement retailers. - EHP Labs - popular for OxyShred and protein products. - VPA Australia - offers whey, creatine, BCAAs, beta-alanine, electrolytes, and mass gainers. - ASN (Advanced Sports Nutrition) - a long-running Australian bodybuilding brand, especially known for protein products. - BPM Labs - recognised for high-stimulant pre-workouts such as The One. - Faction Labs - particularly popular for its Disorder pre-workout. - Switch Nutrition - Australian-owned, with creatine, protein, and general performance products. - Genetix Nutrition - Australian-founded brand offering protein, fat burners, and performance supplements. - Optimum Nutrition - an international brand commonly available in Australia, especially its Gold Standard whey and creatine products. - Macro Mike - a popular option for plant-based protein and protein water.

For a practical shortlist: Bulk Nutrients or Amino Z for value, Optimum Nutrition or VPA for mainstream protein and creatine, and BPM Labs or Faction Labs for pre-workout. Brand popularity varies by gym and product, so compare ingredient doses, independent testing, price per serving, and Australian sport-compliance certification rather than choosing solely by brand name.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

EHPlabs

Supplements

25 October – 1 November 2026 (scan 2 of 4)

4.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

39

Answers naming the brand

900

Answers collected

4.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, EHPlabs ranks #11 among 54 tracked brands for Supplements · Australia (25 October – 1 November 2026). Its visibility is 4.3%. It was named in 39 of 900 AI answers across 25 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.3% AI visibility for EHPlabs in Supplements · Australia, measured over 25 October – 1 November 2026. It ranks #11 among 54 tracked brands.

How often does AI mention this brand?

EHPlabs was named in 39 of 900 collected AI answers, across 25 of 150 tracked questions, for Supplements · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming EHPlabs by all 900 answers in the published Supplements · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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