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EHPlabs

EHPlabs

AI visibility and ranking for Supplements: Australia

Supplements [AU]
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Australian-founded sports supplement brand that built its identity around one flagship fat-burner product line.

EHPlabs
appears in
4.9
% of measured AI answers in this industry and market.

Found score

Track EHPlabs’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

4.7

October 11, 2026

Overall visibility

4.9

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

9

Within this industry and market

Published scan history

Across 11 recorded scans from 11 August 2026 to 11 October 2026, EHPlabs's single-scan score moved from 2.9% to 4.7%, up 1.8 percentage points. Latest recorded scan 4.7% on 11 October 2026; combined-window score 4.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.9% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
11 August 20262.9%
13 August 20264.7%
16 August 20264.7%
26 August 20264.7%
30 August 20265.6%
6 September 20265.1%
13 September 20265.6%
20 September 20264.7%
27 September 20264.9%
4 October 20265.1%
11 October 20264.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.7%

Perplexity Logo

Perplexity

4.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

7.3%

27 September – 11 October 2026 (scan 3 of 4)

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Google AI Overviews names EHPlabs most often.

It appears in 7.3% of collected Google AI Overviews answers and 2.7% of ChatGPT answers: a difference of 4.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 31 of 150 questions.

EHPlabs appears in at least one collected answer to 20.7% of the tracked questions. That is question coverage; the 4.9% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.9% to 5.6%. The latest scan was 4.7% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best BCAA Australia
  • Best EAA supplement Australia
  • Best fat burner Australia
  • Best first order discount supplement brands Australia
  • Best glutamine Australia
  • Best greens powder Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best supplement brands founded in Australia (Melrose, VPA, WelleCo)
  • Best Australian protein powder brands (VPA, Bulk Nutrients, True Protein)
  • Best Australian made protein powder (VPA, True Protein, Emrald Labs)
  • Best Australian made supplements (True Protein, Bulk Nutrients, ATP Science)
  • Best protein powder Australia (Bulk Nutrients, VPA, True Protein)
  • Best vegan protein powder Australia (Amazonia, Prana On, Macro Mike)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best protein powder without artificial sweeteners Australia

From the recorded answer

Blessed Protein (EHPlabs) …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Finding a clean protein powder in Australia without artificial sweeteners (like sucralose, aspartame, or acesulfame potassium) means looking for brands that use either unflavoured/unsweetened formulas or natural alternatives like monk fruit, or pure wholefood ingredients.

### Top Options Available in Australia

- VPA Australia (Unflavoured Whey & Premium Whey) - Type: Whey Protein Concentrate (WPC) / Whey Protein Isolate (WPI) - Why it fits: VPA offers pure, unflavoured options that completely skip artificial flavors, colors, and sweeteners. It is Australian-made, batch-tested, and great for custom-blending into smoothies or oats. - Protein Supplies Australia (100% Natural & Tasteless Range) - Type: Whey Isolate, Collagen, and Organic Pea/Rice Proteins - Why it fits: Their formulations are 100% natural, unflavoured, and unsweetened, completely free from artificial additives, fillers, and sweeteners. - Just Blends (Creamy Vanilla Plant Protein) - Type: Plant-based (sprouted pea and brown rice) - Why it fits: Made in Australia, it uses no artificial sweeteners or stevia, opting instead for natural vanilla and monk fruit extract. - Blessed Protein (EHPlabs) - Type: 100% Golden Pea Isolate (Vegan) - Why it fits: Naturally flavored and free from artificial additives, harsh synthetic sweeteners, and grit, coming in flavors like Salted Caramel and Vanilla Chai. - True Protein (Plant & Whey Ranges) - Type: Grass-fed whey and organic plant proteins - Why it fits: Australian-made with transparent, clean ingredient decks that avoid artificial junk, utilizing natural flavor profiles.

---

### What to Look For on the Label When shopping in Australia, check the Ingredient List for these hidden or unwanted terms:

- Avoid: Sucralose, Aspartame, Acesulfame Potassium (Ace-K), Saccharin, or generic "artificial flavours/colours". - Check for Natural Alternatives (if you want flavour): Monk fruit extract or raw unflavoured/unsweetened varieties. (Note: Some people are sensitive to Stevia, which is natural but can have a bitter aftertaste-brands like Just Blends or completely unsweetened options bypass this). - Unflavoured / Tasteless: If you mix your protein into coffee, smoothies, or baking, choosing an unflavoured WPI or WPC from a trusted local supplier like VPA Australia or Protein Supplies Australia guarantees zero sweeteners of any kind.

ChatGPT

The question asked

Best tasting protein powder Australia

From the recorded answer

… f taste is your number-one priority, I'd start with UPROTEIN 100% Whey Hydro + Enzymes, True Protein WPI 90, or EHP Labs OxyWhey\.
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If taste is your number-one priority, I'd start with UPROTEIN 100% Whey Hydro + Enzymes, True Protein WPI 90, or EHP Labs OxyWhey\. These are worth comparing if you want a protein powder that tastes more like a milkshake than a traditional supplement. Australian reviews frequently highlight flavour, sweetness and smooth mixing as key differences between brands. www.proteinreview.com.auwww.productreview.com.auwww.nutritionwarehouse.com.au

## Best-tasting protein powders in Australia

!Make Your Protein Shake Taste Better: How to Balance Sweetness & Flavour | Uprotein

1\. UPROTEIN 100% Whey Hydro + Enzymes

(Best overall for flavour)

Described in an Australian review as smooth, easy to drink and balanced in sweetness, without a strong artificial aftertaste. A good starting point for everyday shakes. www.proteinreview.com.auwww.proteinreview.com.au

Best for: people who dislike overly sweet shakes.

Shop UPROTEIN

---

!Whey Protein Isolate (WPI90) Sample - Cookies & Cream - 30 G - True Protein - Price History, Comparison & Alerts | BuyWisely

2\. WPI 90 Whey Isolate True Protein

Price found: \$48.00 · Rating: 4.9/5

Cookies & Cream has received positive feedback for its drinkability and easy mixing. Whey isolate is also a useful option if you want high protein with relatively little lactose. www.productreview.com.auproteinpowder.com.au

View product and flavours

---

!Buy OxyWhey Lean Whey Protein by EHPlabs online - EHPlabs Australia

3\. EHP Labs: Oxywhey Raspberry Cheesecake

Price found: \$89.95 · Rating: 5/5

Worth considering if you enjoy dessert-inspired flavours such as Raspberry Cheesecake. It has a strong customer rating in the retrieved listing, although ratings alone don't establish which flavour tastes best.

View product

---

!Buy Optimum Nutrition Gold Standard 100% Whey Double Rich Chocolate 907g online at Chemist Warehouse

4\. Optimum Nutrition 100% Gold Standard Whey

Price found: \$88.26 · Rating: 4.9/5

A widely available international option with familiar flavours such as Double Rich Chocolate. A sensible choice if you want something established and easy to find.

View product

---

!Macro Mike Peanut Plant Protein Chocolate Hazelnut 1kg | Healthylife

5\. Macro Mike Peanut Plant Protein

Plant-based option

If you avoid dairy, Macro Mike is worth exploring for peanut-based, dessert-style flavours. Plant proteins can have a different texture from whey, so it's worth trying a smaller size first.

View product

## Help me narrow it down

The best choice depends a lot on what you find delicious. Tell me these two things and I can give you a more targeted shortlist.

1\. What type of protein?

Whey protein (dairy)

Plant-based / vegan

Either - taste matters most

---

2\. What flavours do you prefer?

Milkshake / dessert flavours

Chocolate

Vanilla, creamy and mild

Fruity or refreshing

Not too sweet, no artificial aftertaste

---

3\. Budget per tub or bag

Under \$50

Under \$70

\$70-\$100

Any budget - best taste wins

[Find my best match]

Perplexity

The question asked

Best sports nutrition brands Australia

From the recorded answer

| EHP Labs | Pre-workout, protein and gym-focused products | Commonly stocked by Australian supplement retailers. | …
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For sports nutrition in Australia, these brands are strong choices depending on your goal:

| Brand | Best for | Why consider it | |---|---|---| | BSc / Body Science | Everyday protein and general training | Established Australian sports-nutrition brand with more than two decades in the market. | | ATP Science | Performance supplements and practitioner-led products | Widely stocked in Australian health retailers, including sports-nutrition ranges. | | Musashi | Strength training, protein and recovery | Longstanding Australian sports-supplement brand with broad availability. | | EHP Labs | Pre-workout, protein and gym-focused products | Commonly stocked by Australian supplement retailers. | | Optimum Nutrition | Whey protein and creatine | Broad product availability and a widely recognised sports-supplement range in Australia. | | Nuzest | Plant-based protein | Australian-origin plant-protein brand, suitable for dairy-free or vegan diets. | | ASN - Advanced Sports Nutrition | Value-oriented gym supplements | Melbourne-founded Australian brand established in the 1990s. | | Rule 1 | Protein and bodybuilding supplements | Available through Australian sports-nutrition retailers. | | Evolve Nutrition | Australian-made-style training supplements | Offers products through Australian sports-nutrition retailers. |

Best overall shortlist:

- Best whey protein: Optimum Nutrition or BSc - Best Australian brand: BSc, Musashi or ASN - Best plant protein: Nuzest - Best for pre-workout: EHP Labs or ATP Science - Best budget option: ASN or retailer house-brand products

When choosing, prioritise products with transparent ingredient quantities, independent batch testing, minimal unnecessary proprietary blends, and appropriate certification if competing in tested sport. Supplements should complement adequate food, sleep and training rather than replace them.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

EHPlabs

Supplements

27 September – 11 October 2026 (scan 3 of 4)

4.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

66

Answers naming the brand

1350

Answers collected

4.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, EHPlabs ranks #9 among 54 tracked brands for Supplements · Australia (27 September – 11 October 2026). Its visibility is 4.9%. It was named in 66 of 1,350 AI answers across 31 of 150 tracked questions, averaging position 2.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.9% AI visibility for EHPlabs in Supplements · Australia, measured over 27 September – 11 October 2026. It ranks #9 among 54 tracked brands.

How often does AI mention this brand?

EHPlabs was named in 66 of 1,350 collected AI answers, across 31 of 150 tracked questions, for Supplements · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming EHPlabs by all 1,350 answers in the published Supplements · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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