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Bulk Nutrients

Bulk Nutrients

AI Visibility Score and Ranking for

Supplements: Australia

Supplements [AU]
Tasmania
Ranked
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Australian supplement brand built around published lab testing, bulk-size pricing and manufacturing from Tasmania.

Bulk Nutrients ranks #1 in the AU Supplements AI Visibility Index with a Visibility Score of 40.4/100 — named in 182 of 450 AI answers across 95 of 150 tracked questions, averaging position 1.3 when mentioned.

40.4

Visibility score

1

Found Rank

0

Movement vs last window

1.3

Avg. position when mentioned

95

Prompts hit, of 150

Bulk Nutrients vs Supplements

Running at 14.4x the Supplements category average — a wide lead over the field.

Bulk Nutrients (you) — 40.4
Supplements category average — 2.8

40

3

Supplements

What's working
Working
1. Ranks near the top when mentioned
When AI names Bulk Nutrients, it tends to place it early — averaging position 1.3 among the brands mentioned.
2. Shows up across a spread of questions
Named in 95 of 150 tracked questions (63%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on ChatGPT
ChatGPT gives Bulk Nutrients its highest appearance rate — named in 47.3% of that platform's answers.
What could improve
Improve
1. Thin on Perplexity
Appears in just 31.3% of Perplexity answers — the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 95 of 150 questions — room to extend beyond its current question coverage.
3. Defending the top spot
Leads the vertical at 40.4/100 — the gap to #2 is the number to watch each scan window.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 47.3% · Perplexity 31.3% · AI Overviews 42.7%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Bulk Nutrients’ AI Visibility Score?

Bulk Nutrients has an AI Visibility Score of 40.4 in the AU Supplements AI Visibility Index, ranked #1.

How often does AI recommend Bulk Nutrients?

Bulk Nutrients was named in 182 of 450 AI answers analysed, across 95 tracked questions, averaging position 1.3 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian supplement shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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