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Vitl

Vitl

AI visibility and ranking for Supplements: United Kingdom

Supplements [UK]
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UK personalised vitamins and supplement-pack brand.

Vitl
appears in
1.3
% of measured AI answers in this industry and market.

Found score

Track Vitl’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.7

October 4, 2026

Overall visibility

1.3

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

26

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Vitl's single-scan score moved from 1.6% to 0.7%, down 0.9 percentage points. Latest recorded scan 0.7% on 4 October 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.6%
24 August 20261.8%
30 August 20261.8%
6 September 20261.1%
13 September 20261.6%
20 September 20261.1%
27 September 20261.1%
4 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.0%

Perplexity Logo

Perplexity

1.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.9%

21 August 2026 – 4 October 2026 (scans 1–8)

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Google AI Overviews names Vitl most often.

It appears in 1.9% of collected Google AI Overviews answers and 1.0% of ChatGPT answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 11 of 150 questions.

Vitl appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.7% to 1.8%. The latest scan was 0.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British vitamin brands
  • Best first order discount supplement brands Britain
  • Best fish oil Britain
  • Best supplement brands founded in Britain
  • Best supplement subscription Britain
  • Best supplements for immunity the UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best supplement brands founded in Britain (Vitabiotics, Wild Nutrition, Myprotein)
  • Best supplement brands 2026 Britain (Vitabiotics, Lamberts Healthcare, BioCare)
  • Best British owned supplement companies (Vitabiotics, Wild Nutrition, OptiBac Probiotics)
  • Best supplement brands the UK (Lamberts Healthcare, Vitabiotics, Healthspan)
  • What British supplement brands do people actually recommend (Lamberts Healthcare, Bare Biology, Wild Nutrition)
  • Which British supplement brands are worth the money (Lamberts Healthcare, Vitabiotics, Viridian Nutrition)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best supplements for immunity the UK

From the recorded answer

Best Value Formula: Vitl Immune Support (£11.99) provides a solid, nutritionist-designed one-a-day punch.
Read recorded answer

Recorded answer text · Google AI Overviews · 27 September 2026

The best supplements for immunity in the UK depend on whether you want to target specific nutrient deficiencies or use an all-in-one complex. While a balanced diet is always the baseline, key single nutrients like Vitamin D3, Vitamin C, and Zinc provide the strongest evidence-backed support for your immune defense.According to nutritionist-evaluated formulations, these are the top-rated standalone nutrients and pre-formulated immune complexes available in the UK:

### Top Rated All-in-One Immune Complexes If you prefer a comprehensive formula that combines vitamins, minerals, and botanicals, independent reviews from BBC Good Food highlight several standouts:

- Best Overall Complex: BioCare Immune Complex (£31.39) combines vitamins C and D with zinc, selenium, and beta-glucans. - Best Mid-Range Pick: Inessa Immunity Complex (£22.49) offers a highly rated capsule formulation. - Best Value Formula: Vitl Immune Support (£11.99) provides a solid, nutritionist-designed one-a-day punch. - Best Household Classic: Vitabiotics Immunace Original (£8.15) is widely accessible and provides introductory daily defensive support.

### Core Evidence-Based Nutrients If you prefer targeting individual nutrients, prioritize these essentials:| Nutrient | Why it Matters | Trusted UK Options | |---|---|---| | Vitamin D3 | Essential for the UK climate due to lack of year-round sunlight. Regulates white blood cells and keeps immune responses balanced. | Vitabiotics Ultra Vitamin D3 1000IU (£6.15) Nature's Best Vitamin D3 1000IU (£8.50) | | Vitamin C | Acts as an antioxidant that protects immune cells and supports the physical skin/mucosal barriers against pathogens. | Holland & Barrett High Strength Vitamin C 1000mg (£17.99) | | Zinc | Known as the "gatekeeper" of the immune system; crucial for white blood cell development and preventing infection replication. | Solgar Zinc Picolinate 22mg (£9.12) Nature's Best Zinc 15mg (£7.95) |

### Popular Botanicals & Extras Many UK shoppers also integrate natural extracts into their routines when feeling run down:

- Elderberry: Rich in antioxidants, options like Sambucol Immuno Forte Gummies (£12.50) are widely used to reduce the length and severity of seasonal bugs. - Beta Glucans: Found in medicinal mushrooms, these molecules modulate immune cells. Check out Nature's Best Beta Glucans 250mg (£29.70).

Are you looking for a supplement for daily, long-term maintenance (like through the winter), or something to take acutely at the first sign of a cold? Let me know so I can suggest the right approach.

ChatGPT

The question asked

Best supplement subscription Britain

From the recorded answer

If you mean the best vitamin/supplement subscription available in Britain, my pick is VITL for personalisation, with Heights the better choice if you want a simpler, premium all-in-one formula.
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean the best vitamin/supplement subscription available in Britain, my pick is VITL for personalisation, with Heights the better choice if you want a simpler, premium all-in-one formula.

### My UK shortlist

| | Best for | Approx. monthly cost | Personalised? | |---|---|---:|---| | 🥇 VITL | Best overall / personalised | £24.95-£39.95+ | ✅ | | 🥈 Heights | Best premium all-in-one | £40 | ❌ | | 🥉 VitaMonth | Best budget personalised packs | Varies | ✅ | | VITL individual supplements | Building your own stack | From £5.45 | Partly |

🥇 VITL - my overall recommendation. Its personalised service uses a diet/lifestyle questionnaire to create a daily supplement pack. The Essential One starts at £24.95/month, while the bespoke four-supplement pack starts at £39.95. VITL currently offers 30% off the first three months on its personalised service, and subscriptions can be changed or cancelled. vitl.com

VITL personalised supplements

🥈 Heights - best if you don't want to think about it. Vitals⁺ is £40/month for two capsules a day, containing 20 nutrients. It uses delayed-release capsules and says its formulation has been informed by 330+ studies and subjected to third-party testing. Subscriptions can be skipped or cancelled, with a 30-day money-back guarantee. www.heights.com

Heights Vitals⁺

🥉 VitaMonth - interesting lower-cost alternative. It packages your chosen supplements into individual daily packs and delivers them monthly through your letterbox. It's UK-made, offers a personalisation quiz and says you can pause or cancel anytime. vitamonth.uk

VitaMonth

### One important caveat

I wouldn't automatically pay a premium just because a service says it's "personalised". For many healthy people, a carefully chosen basic supplement may be all that's warranted; expensive stacks aren't necessarily better. A recent Which? investigation, for example, found some £400+/year menopause supplements offered little advantage over much cheaper multivitamins. www.theguardian.com

If you tell me your goal - e.g. energy, gym/recovery, immunity, sleep, hair/skin, men's health, women's health, or general health - I can compare the top 3 UK subscriptions specifically for you, including ingredients and actual monthly cost.

Perplexity

The question asked

Best supplements for pregnancy Britain

From the recorded answer

If you want an all-in-one prenatal, UK reviews commonly mention products such as Pregnacare, Purolabs Pregnancy Complex, Artah Enhance Fertility, and Vitl Female Fertility, but the key question is whether the product contains the right basics rather than the brand name.
Read recorded answer

Recorded answer text · Perplexity · 27 September 2026

In Britain, the two supplements routinely recommended in pregnancy are folic acid and vitamin D. For most people, 400 micrograms of folic acid daily is advised until 12 weeks pregnant, and 10 micrograms of vitamin D daily is recommended throughout pregnancy and breastfeeding.

A practical UK-focused approach is:

- Folic acid: 400 micrograms daily before conception and through the first 12 weeks; some people need a higher dose on medical advice. - Vitamin D: 10 micrograms daily in pregnancy; in the UK this is especially emphasised in the darker months, but NHS advice supports use in pregnancy generally. - Omega-3 (DHA): not routinely required by NHS guidance, but some pregnancy supplements include it, and it may help if you do not eat oily fish. - Iron: not routinely recommended for everyone; it is usually taken if you have low iron or anaemia. - Avoid vitamin A/retinol supplements and cod liver oil in pregnancy because too much vitamin A can be harmful.

If you want an all-in-one prenatal, UK reviews commonly mention products such as Pregnacare, Purolabs Pregnancy Complex, Artah Enhance Fertility, and Vitl Female Fertility, but the key question is whether the product contains the right basics rather than the brand name.

If you tell me whether you want the cheapest option, the best overall UK prenatal, or one for vegetarian/vegan pregnancy, I can narrow it down.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Vitl

Supplements

21 August 2026 – 4 October 2026 (scans 1–8)

1.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

48

Answers naming the brand

3599

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Vitl ranks #26 among 43 tracked brands for Supplements · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.3%. It was named in 48 of 3,599 AI answers across 11 of 150 tracked questions, averaging position 2.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for Vitl in Supplements · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #26 among 43 tracked brands.

How often does AI mention this brand?

Vitl was named in 48 of 3,599 collected AI answers, across 11 of 150 tracked questions, for Supplements · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Vitl by all 3,599 answers in the published Supplements · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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