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Vital Proteins

Vital Proteins

AI visibility and ranking for Supplements: United States

Supplements [US]
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Collagen category leader owned by Nestle.

Vital Proteins
appears in
2.5
% of measured AI answers in this industry and market.

Found score

Track Vital Proteins’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.9

October 4, 2026

Overall visibility

2.5

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

13

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Vital Proteins's single-scan score moved from 2.7% to 2.9%, up 0.2 percentage points. Latest recorded scan 2.9% on 4 October 2026; combined-window score 2.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.5% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.7%
24 August 20262.2%
30 August 20262.0%
6 September 20262.9%
13 September 20262.2%
20 September 20262.7%
27 September 20262.7%
4 October 20262.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.5%

Perplexity Logo

Perplexity

2.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.3%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Vital Proteins most often.

It appears in 2.8% of collected Perplexity answers and 2.3% of Google AI Overviews answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 13 of 150 questions.

Vital Proteins appears in at least one collected answer to 8.7% of the tracked questions. That is question coverage; the 2.5% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.0% to 2.9%. The latest scan was 2.9% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best collagen protein the US
  • Best collagen supplement the US
  • Best first order discount supplement brands America
  • Best marine collagen America
  • Best protein powder for women the US
  • Best supplements at GNC vs online brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best new American supplement brands (Ritual, Thorne, Seed)
  • Best plant based protein America (Transparent Labs, Naked Nutrition, Orgain)
  • Best supplements at GNC vs online brands (Thorne, Optimum Nutrition, Transparent Labs)
  • What supplement brands do American gym goers use (Optimum Nutrition, Cellucor, Ghost Lifestyle)
  • Where should I buy protein powder online in the US (Optimum Nutrition, Truvani, Legion Athletics)
  • Best American protein powder brands (Optimum Nutrition, Transparent Labs, Momentous)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best collagen protein the US

From the recorded answer

Best Overall: Vital Proteins Collagen Peptides - Delivers 20g of grass-fed, pasture-raised bovine collagen peptides (Types I and III) per serving, mixes easily into hot or cold liquids, and is widely available.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best collagen protein powders in the US vary by specific health goals, backed by nutritionists, testing labs, and independent reviews:

### Top Collagen Powders

- Best Overall: Vital Proteins Collagen Peptides - Delivers 20g of grass-fed, pasture-raised bovine collagen peptides (Types I and III) per serving, mixes easily into hot or cold liquids, and is widely available. - Best Multi-Source: Ancient Nutrition Multi-Collagen Protein - Provides multiple types of collagen (Types I, II, III, V, and X) derived from beef, chicken, fish, and eggshell membrane. - Best for Athletes: Momentous Collagen Peptides - Features patented ingredients like Fortigel and added 50mg of Vitamin C to target joint and cartilage recovery. - Best Marine-Based: Further Food Marine Collagen - Made from wild-caught fish, making it ideal for pescatarians or those avoiding bovine products. - Best Budget Option: Orgain Hydrolyzed Collagen Peptides - Offers a cost-effective grass-fed bovine choice at approximately $0.08 per gram.

### Selection Criteria

- Dosage: Most clinical and daily routines aim for 10g to 20g of hydrolyzed collagen peptides per day. - Third-Party Testing: Look for NSF Certified for Sport or independent lab verifications since the FDA classifies collagen as an unapproved supplement without mandatory pre-market safety testing. - Protein Quality: Collagen is an incomplete protein lacking tryptophan; it supports skin, hair, nails, and joints rather than acting as a primary muscle-building protein.

To help narrow down the best choice, let me know:

- What is your primary goal (e.g., joint support, skin/hair, or general recovery)? - Do you prefer bovine (beef) or marine (fish) sources? - Are you looking for unflavored or flavored powders?

ChatGPT

The question asked

Best supplements for skin the US

From the recorded answer

Vital Proteins Collagen Peptides - widely used hydrolyzed collagen powder; some versions include added hyaluronic acid/vitamin C. www.healthline.com …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

I searched for evidence and popular U.S. options. For skin health, the supplements with the best support are generally collagen peptides, ceramides, hyaluronic acid (oral hyaluronan), omega-3s, and correcting vitamin deficiencies rather than “beauty blends” with many ingredients. www.aad.orgpmc.ncbi.nlm.nih.gov

### Best skin supplements available in the U.S.

| Supplement | Best for | What to look for | |---|---|---| | Hydrolyzed collagen peptides | Firmness, elasticity, fine lines, hydration | 2.5-15 g/day studied range; Type I/III collagen peptides are common choices www.healthline.com | | Ceramides (oral) | Dry skin, skin barrier support | Wheat-derived or plant-derived ceramides; avoid if allergy concerns | | Hyaluronic acid (oral hyaluronan) | Skin moisture/plumpness | Look for clearly labeled hyaluronic acid dose | | Omega-3 (EPA/DHA) | Dryness, inflammation support | Fish oil or algae-based DHA/EPA | | Vitamin C | Collagen production support | Useful if dietary intake is low; avoid mega-doses | | Vitamin D | Only if deficient | Best guided by blood testing |

### Well-known collagen choices These are among the commonly recommended collagen products in U.S. reviews:

- Vital Proteins Collagen Peptides - widely used hydrolyzed collagen powder; some versions include added hyaluronic acid/vitamin C. www.healthline.com - Ancient Nutrition Multi-Collagen - combines multiple collagen sources. www.healthline.com - HUM Nutrition Collagen Love - capsule option often marketed for skin/hair/nails. www.healthline.com

### What I would prioritize by skin goal

Dry skin / dehydration 1. Oral ceramides 2. Collagen peptides 3. Omega-3s 4. Adequate protein + hydration www.aad.orgpmc.ncbi.nlm.nih.gov

Fine lines / aging skin 1. Collagen peptides (consistent daily use for several months) 2. Vitamin C from diet or supplement if needed 3. Sunscreen + retinoid skincare (supplements alone usually have limited impact) www.aad.org

Acne-prone skin - Be cautious with high-dose “hair, skin & nails” formulas, especially high biotin, because they may not help and can interfere with some lab tests. www.aad.org

### Buying tips - Prefer third-party tested products (USP, NSF, ConsumerLab, etc.). www.aad.org - Avoid products promising dramatic “anti-aging reversal.” - Check with a clinician before supplements if you take medications, are pregnant, have kidney/liver issues, or have allergies. www.aad.org

If you tell me your age, skin type (dry/oily/acne/sensitive), and main goal (glow, wrinkles, dark spots, acne, hair too), I can narrow this to 3-5 best picks.

Perplexity

The question asked

Best wellness brands America

From the recorded answer

Vital Proteins - Collagen peptides and related beauty-and-recovery products.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best wellness brands in America depend on your needs, but these are strong, widely recognized options across major categories:

- Thorne - Premium supplements with extensive third-party testing and practitioner-oriented formulations. - Ritual - Transparent, subscription-based vitamins with clearly listed ingredients. - Life Extension - Broad supplement range, including healthy-aging and targeted nutrition products. - Nature Made - Accessible vitamins; many products carry USP verification. - Vital Proteins - Collagen peptides and related beauty-and-recovery products. - Moon Juice - Adaptogen and functional-wellness powders, especially for stress and sleep. - Headspace - Guided meditation, mindfulness, and sleep support. - Oura - Wearable health tracking focused on sleep, recovery, and readiness. - WHOOP - Fitness and recovery tracking for athletes and highly active users. - Eight Sleep - Temperature-regulating sleep products. - Athleta - Comfortable, versatile activewear. - Brooks - Running shoes and fitness footwear; recognized among NBC Select's wellness winners. - Crest - Dental-care products, including award-winning whitening products. - Bonafide - Hormone-free menopause-care products with clinician adoption.

Best overall shortlist: Thorne for supplements, Ritual for everyday vitamins, Oura for sleep tracking, Headspace for mental wellness, Brooks for running, and Athleta for activewear. Supplement quality varies by product, so check independent testing, ingredient transparency, and third-party certifications rather than choosing by brand name alone.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Vital Proteins

Supplements

21 August 2026 – 4 October 2026 (scans 1–8)

2.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

91

Answers naming the brand

3599

Answers collected

2.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Vital Proteins ranks #13 among 44 tracked brands for Supplements · United States (21 August 2026 – 4 October 2026). Its visibility is 2.5%. It was named in 91 of 3,599 AI answers across 13 of 150 tracked questions, averaging position 1.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.5% AI visibility for Vital Proteins in Supplements · United States, measured over 21 August 2026 – 4 October 2026. It ranks #13 among 44 tracked brands.

How often does AI mention this brand?

Vital Proteins was named in 91 of 3,599 collected AI answers, across 13 of 150 tracked questions, for Supplements · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Vital Proteins by all 3,599 answers in the published Supplements · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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