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Vital Proteins

Vital Proteins

AI visibility and ranking for Supplements: United States

Supplements [US]
Visit website ↗

Collagen category leader owned by Nestle.

Vital Proteins
appears in
2.6
% of measured AI answers in this industry and market.

Found score

Track Vital Proteins’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.9

October 25, 2026

Overall visibility

2.6

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

13

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Vital Proteins's single-scan score moved from 2.7% to 2.9%, up 0.2 percentage points. Latest recorded scan 2.9% on 25 October 2026; combined-window score 2.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.6% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.7%
24 August 20262.2%
30 August 20262.0%
6 September 20262.9%
13 September 20262.2%
20 September 20262.7%
27 September 20262.7%
4 October 20262.9%
11 October 20262.2%
18 October 20263.1%
25 October 20262.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.5%

Perplexity Logo

Perplexity

2.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.4%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Vital Proteins most often.

It appears in 2.9% of collected Perplexity answers and 2.4% of Google AI Overviews answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 17 of 150 questions.

Vital Proteins appears in at least one collected answer to 11.3% of the tracked questions. That is question coverage; the 2.6% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.0% to 3.1%. The latest scan was 2.9% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American owned supplement companies
  • Best collagen protein the US
  • Best collagen supplement the US
  • Best first order discount supplement brands America
  • Best marine collagen America
  • Best protein powder for women the US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best lactose free protein powder the US (Gainful, Transparent Labs, Momentous)
  • Best supplement brands 2026 America (Thorne, Nature Made, Ritual)
  • Best supplement bundles America (Nature Made, Transparent Labs, Naked Nutrition)
  • What supplement brands do American gym goers use (Optimum Nutrition, Transparent Labs, Cellucor)
  • Best American protein powder brands (Optimum Nutrition, Transparent Labs, Legion Athletics)
  • Best gym supplement brands the US (Optimum Nutrition, Transparent Labs, Thorne)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best collagen protein the US

From the recorded answer

Vital Proteins Collagen Peptides (Best Overall) …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best collagen protein powders in the United States are ranked by top categories based on testing, clinical dose alignment, and user reviews:

### Top Collagen Powders

- Vital Proteins Collagen Peptides (Best Overall) - Price Range: ~$19.00 - $31.99 (varies by size/retailer like Amazon or Vital Proteins) - Details: Delivers 20 grams of grass-fed, pasture-raised bovine collagen (Types I and III) per serving. It is unflavored, dairy-free, gluten-free, and dissolves easily in hot or cold liquids. - Sports Research Collagen Peptides (Best Budget-Friendly & Marine Option) - Price Range: ~$33.00 - $35.00 - Details: Offers high-value hydrolyzed bovine or marine collagen options (Types I and III) that are third-party tested and Informed Choice certified. - Ancient Nutrition Multi Collagen Protein (Best Multi-Source) - Price Range: ~$21.49 - $29.00 - Details: Combines multiple collagen types (Types I, II, III, V, and X) derived from-multiple clean sources, available in unflavored and chocolate options. - Needed Collagen Protein Powder (Best for Pregnancy & Women's Health) - Price Range: ~$50.00 - Details: Formulated specifically to support maternal health, skin, and connective tissue needs during and after pregnancy. - Momentus Collagen Peptides (Best for Joints & Athletes) - Price Range: ~$1.73 per serving - Details: Features Fortigel bioactive collagen peptides paired with 50mg of Vitamin C, and is NSF Certified for Sport.

### What to Look For

- Collagen Types: Type I and III are best for skin, hair, nails, and bones. Type II is ideal for cartilage and joint support. - Source: Bovine (cow) is the most affordable and common; marine (fish) offers high absorption at a higher cost; plant-based/vegan products do not contain real collagen, using amino acid blends instead. - Processing: Choose hydrolyzed collagen or collagen peptides, which are broken down for better digestion and bioavailability. - Third-Party Testing: Look for seals from independent certifiers like NSF Certified for Sport or Informed Choice.

ChatGPT

The question asked

Best wellness brands America

From the recorded answer

!Köp Vital Proteins Collagen Peptides 567 g | MEDS Apotek …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best wellness brands in America (2026)

The best wellness brands in America depend on whether you're looking for trusted supplements, fitness and recovery, mental health, skincare, or premium lifestyle wellness. There isn't one definitive ranking, so the list below combines consumer recognition, category leadership, product focus, and recent industry coverage.

TIME's 2026 wellness-company rankings highlight businesses such as Thorne, Spring Health, and Lululemon, while consumer supplement research provides a separate perspective on trusted nutrition brands. time.comwww.consumerlab.com

## Top wellness brands by category

!Clinically Backed Supplements & Daily Essentials | Thorne

1\. Thorne

(Science-focused)

A leading premium supplement brand known for product testing, ingredient transparency, and evidence-informed formulations. A strong option for consumers prioritizing supplement quality. time.comwww.consumerlab.com

Best for: Vitamins, minerals and performance nutrition

---

!Lululemon 瑜伽衫褲推介|最熱賣好著產品公開,做運動或日常穿搭都適合

2\. Lululemon

A major premium fitness and lifestyle brand with a strong connection to yoga, movement, community, and mindfulness. time.comwww.consumerlab.com

Best for: Fitness, yoga and premium activewear

---

!Calm app acquires Ripple Health Group, appoints a new co-CEO

3\. Calm

A recognizable digital wellness brand focused on meditation, relaxation, sleep stories, and stress management.

Best for: Mental wellness and better sleep

---

![Buy Vitamin D Supplements Online | Nature Made®](

4\. Nature Made

A widely available supplement brand with strong pharmacy and consumer recognition. It earned the most No. 1 product rankings in the 2026 U.S. News health-product report. www.morningstar.com

Best for: Everyday vitamins and accessible nutrition

---

!Oura, the Smart Ring That Keeps the NBA Safe and Healthy - Take My Money

5\. Oura

A leading name in wearable wellness technology, especially sleep, recovery, activity, and physiological tracking.

Best for: Sleep optimization and health tracking

---

!Women's Multivitamin | Essential for Women 18+

6\. Ritual

A modern supplement company emphasizing ingredient traceability, clear product information, and minimalist branding.

Best for: Premium everyday supplements

!Köp Vital Proteins Collagen Peptides 567 g | MEDS Apotek

7\. Vital Proteins

A prominent collagen and nutrition brand positioned at the intersection of beauty, fitness, and everyday wellness. time.comwww.consumerlab.com

Best for: Collagen and protein products

---

!Athletic Greens Review 2024: Is AG1 Worth the Hype?

8\. AG1

A high-profile direct-to-consumer nutrition brand built around a daily greens supplement and a convenient wellness routine. www.bigeyeagency.com

Best for: Daily nutrition routines

---

!How Spring Health uses AI for mental healthcare | Kelsey Witmer posted on the topic | LinkedIn

9\. Spring Health

A mental healthcare platform connecting people with therapy, coaching, and other behavioral health services, particularly through employers. time.comwww.consumerlab.com

Best for: Mental healthcare and corporate wellness

---

!CeraVe Deep Hydration 2-Step Routine for Dry Skin

10\. CeraVe

A widely recognized skincare brand that complements broader wellness routines with accessible, dermatologist-developed skin-barrier care. It ranked among the leading brands in the 2026 U.S. News health-product report. www.prnewswire.com

Best for: Everyday skincare and skin health

## More wellness brands worth knowing

| Brand | Main specialty | |--------|--------| | Seed | Gut health and probiotics | | Liquid I.V. | Hydration | | Momentous | Athletic performance | | Eight Sleep | Sleep technology | | Planet Fitness | Accessible fitness | | Culina Health | Personalized nutrition | | Moon Juice | Beauty and ingestible wellness |

## Which brands are best for your goal?

- Best-known premium wellness names\: Thorne, Lululemon, Oura and Calm. - Best starting points for supplements\: Thorne, Nature Made, Ritual and Life Extension. - Best for beauty and holistic lifestyle\: CeraVe, Vital Proteins and Moon Juice. - Best for emerging direct-to-consumer wellness brands\: Ritual, Seed, AG1 and Oura. - Best for corporate wellness\: Spring Health and Culina Health.

These are category-based recommendations, not a single objective ranking. Supplements in particular should be assessed for independent quality testing, evidence for their intended use, and suitability for the individual.

Are you looking for wellness brands for personal use, or are you researching brands for business purposes \(for example, starting a wellness brand, finding competitors, sourcing products, or identifying the biggest brands by revenue)? I can tailor the next list to that goal.

Perplexity

The question asked

Best American owned supplement companies

From the recorded answer

Ownership is easy to confuse with manufacturing: brands such as Garden of Life, Nature's Bounty, Solgar, Pure Encapsulations, and Vital Proteins may operate in the United States but are owned by Nestlé or other multinational corporations. Also, “American-owned” does not guarantee superior quality-look for third-party testing, transparent certificates of analysis, cGMP compliance, and accurate label claims.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best American-owned supplement companies are generally those that remain family-owned, employee-owned, or independently controlled-not merely brands manufactured in the United States.

- NOW Foods - Family-owned since 1968; broad product range, U.S. operations, and strong GMP/testing credentials. - Standard Process - Family-owned Wisconsin company known for whole-food and practitioner-oriented supplements. - Designs for Health - U.S.-based professional supplement company focused on clinically oriented formulas. - Fungi Perfecti - American company specializing in mushroom supplements and cultivation research. - WishGarden Herbs - Colorado-based herbal supplement company with a focus on liquid herbal products. - Thorne - U.S.-based, supplement-focused company with production in South Carolina, though its ownership structure should be checked carefully because it has had outside investment and corporate changes. - Ritual - U.S.-based, independently branded and venture-backed; strongest for transparent, targeted formulas rather than a broad traditional supplement catalog. - Athletic Greens/AG1 - U.S.-marketed, venture-backed company; best considered independent from major pharmaceutical and food conglomerates, but not family-owned.

Best overall choice: NOW Foods for combination of American ownership, product breadth, testing, and value. Best practitioner-focused options: Standard Process and Designs for Health. Best specialty option: Fungi Perfecti for mushroom products.

Ownership is easy to confuse with manufacturing: brands such as Garden of Life, Nature's Bounty, Solgar, Pure Encapsulations, and Vital Proteins may operate in the United States but are owned by Nestlé or other multinational corporations. Also, “American-owned” does not guarantee superior quality-look for third-party testing, transparent certificates of analysis, cGMP compliance, and accurate label claims.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Vital Proteins

Supplements

21 August 2026 – 25 October 2026 (scans 1–11)

2.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

128

Answers naming the brand

4941

Answers collected

2.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Vital Proteins ranks #13 among 44 tracked brands for Supplements · United States (21 August 2026 – 25 October 2026). Its visibility is 2.6%. It was named in 128 of 4,941 AI answers across 17 of 150 tracked questions, averaging position 1.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.6% AI visibility for Vital Proteins in Supplements · United States, measured over 21 August 2026 – 25 October 2026. It ranks #13 among 44 tracked brands.

How often does AI mention this brand?

Vital Proteins was named in 128 of 4,941 collected AI answers, across 17 of 150 tracked questions, for Supplements · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Vital Proteins by all 4,941 answers in the published Supplements · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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