Across 8 recorded scans from 21 August 2026 to 4 October 2026, Nature Made's single-scan score moved from 16.9% to 17.3%, up 0.4 percentage points. Latest recorded scan 17.3% on 4 October 2026; combined-window score 17.1%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 17.1% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
16.9%
24 August 2026
16.2%
30 August 2026
17.1%
6 September 2026
17.3%
13 September 2026
16.9%
20 September 2026
16.7%
27 September 2026
18.2%
4 October 2026
17.3%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
14.9%
Perplexity
16.7%
AI Overviews
19.7%
21 August 2026 – 4 October 2026 (scans 1–8)
See insights from more platforms.
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It appears in 19.7% of collected Google AI Overviews answers and 14.9% of ChatGPT answers: a difference of 4.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 58 of 150 questions.
Nature Made appears in at least one collected answer to 38.7% of the tracked questions. That is question coverage; the 17.1% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 16.2% to 18.2%. The latest scan was 17.3% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best American made supplements
Best American owned supplement companies
Best American supplement brands
Best American supplements not made in China
Best American vitamin brands
Best B12 supplement for vegans America
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best plant based protein America (Transparent Labs, Naked Nutrition, Orgain)
Where should I buy protein powder online in the US (Optimum Nutrition, Truvani, Legion Athletics)
Best American protein powder brands (Optimum Nutrition, Transparent Labs, Momentous)
Best protein powder for men America (Optimum Nutrition, Transparent Labs, Thorne)
Optimum Nutrition alternatives America (Optimum Nutrition, Transparent Labs, Momentous)
Best pre workout America (Transparent Labs, 1st Phorm, Gorilla Mind)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best American supplement brands
From the recorded answer
Best Value / Budget: Nature Made is the most widely recognized USP-verified mass-market brand, frequently topping pharmacist recommendation surveys.[]( …
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
Thorne is rated the best overall supplement brand in the USA due to its rigorous third-party testing and clinical partnerships.
Top supplement brands in the USA cater to different needs, budgets, and testing standards:
### Top-Rated US Supplement Brands
- Best Overall: Thorne excels with NSF Certified for Sport options and high clinical backing from institutions like the Mayo Clinic.
- Best Value / Budget: Nature Made is the most widely recognized USP-verified mass-market brand, frequently topping pharmacist recommendation surveys.
- Best Hypoallergenic: Pure Encapsulations focuses on clean, free-from-unnecessary-additive formulas ideal for sensitive individuals.
- Best Ingredient Transparency: Ritual provides traceable supply chains and visible sourcing for key nutrients like Omega-3 and vitamins.
- Best Organic / Whole Food: Garden of Life offers extensive USDA Certified Organic and non-GMO project verified lines.
- Best Affordable Bulk/Basics: NOW Foods provides economical, GMP-certified single and multi-ingredient supplements.
### What to Look For
- Third-Party Testing: Because the FDA does not pre-test supplements for efficacy, look for seals from independent certifiers like USP, NSF International, or Informed-Sport.
- Manufacturing Standards: Choose brands adhering to Current Good Manufacturing Practices (CGMP).
To help narrow down the best brand for you, tell me:
- What specific vitamins or health goals do you have in mind?
- Do you have any dietary restrictions (vegan, gluten-free, allergen-free)?
- What is your preferred budget tier?
ChatGPT
The question asked
Best supplement brands America
From the recorded answer
| Nature Made | Best mainstream/value | 11 products currently listed as USP-verified in the same registry; also ranked highly for consumer satisfaction.
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you mean the best supplement brands sold in the U.S., I'd prioritize product-specific third-party testing over brand reputation alone. ConsumerLab's 2026 testing found that 7 of 22 multivitamins tested failed its approval criteria, so quality varies considerably. www.consumerlab.com
### My U.S. shortlist
| Brand | Best for | Why I'd consider it |
|---|---|---|
| Thorne | Premium / overall | Many products have strong third-party testing; 25 products are listed in NSF/USP/Informed registries in one current database. verifiedsupplementdata.comwww.consumerlab.com |
| Nature Made | Best mainstream/value | 11 products currently listed as USP-verified in the same registry; also ranked highly for consumer satisfaction. verifiedsupplementdata.comwww.consumerlab.com |
| Life Extension | Broad range / vitamins | Ranked the top catalog/internet supplement brand in ConsumerLab's 2026 consumer survey. www.consumerlab.com |
| Kirkland Signature | Best budget | ConsumerLab's 2026 survey rated Kirkland highly overall and specifically for several categories including omega-3, vitamin D and multivitamins. www.consumerlab.com |
| NOW Foods | Wide selection / value | Large product range and extensive independent testing history; ConsumerLab has tested numerous NOW products. www.consumerlab.com |
| Pure Encapsulations | Magnesium / clean formulations | ConsumerLab's 2026 survey ranked it highly for magnesium. www.consumerlab.com |
| Momentous | Sports / performance | Several products carry NSF/Informed Sport certifications. verifiedsupplementdata.comwww.consumerlab.com |
| Nordic Naturals | Omega-3 | Particularly worth considering for fish oil, where freshness and contaminant testing matter. |
If I had to pick only three:
Thorne for premium quality, Nature Made for everyday value, and Kirkland Signature for budget.
One important caveat: a good brand doesn't mean every product from that brand is equally good. Look for the actual bottle/product to carry USP Verified, NSF Certified/Certified for Sport, or Informed Sport, rather than relying on a generic "third-party tested" claim. supplementscore.org
If you tell me what supplement you want (e.g., multivitamin, magnesium, omega-3, vitamin D, creatine, protein, probiotics), I can give you the best 3-5 U.S. products and what to buy.
Perplexity
The question asked
Best American made supplements
From the recorded answer
Nature Made - Best widely available option; many products are made in U.S. facilities, and selected products carry USP verification.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
The best American-made supplement brands depend on your goal, but these are strong starting points:
- Nature Made - Best widely available option; many products are made in U.S. facilities, and selected products carry USP verification.
- NOW Foods - Good overall value, broad product selection, and U.S. manufacturing associated with its Illinois operations.
- Thorne - Strong choice for practitioner-oriented supplements and extensive quality testing; verify the manufacturing statement on each product.
- Pure Encapsulations - Best for hypoallergenic formulas and people avoiding common fillers; products are associated with U.S. manufacturing in Massachusetts.
- MegaFood - Good choice for food-based vitamins; its products are manufactured in the United States, though ingredient origins can vary.
- Country Life - Established U.S. brand with a wide range of vitamins and specialty formulas.
- Optimum Nutrition - A leading option for protein powder and sports nutrition; check the specific product label because manufacturing locations vary.
Best picks by use:
| Need | Suggested brand |
|---|---|
| Everyday vitamins | Nature Made |
| Budget and variety | NOW Foods |
| Hypoallergenic supplements | Pure Encapsulations |
| Food-based vitamins | MegaFood |
| Protein and sports nutrition | Optimum Nutrition |
| Practitioner-grade formulas | Thorne |
“Made in USA” does not necessarily mean every ingredient was sourced domestically; supplement labels may state that a product is manufactured in the U.S. using domestic and imported ingredients. Look for the exact phrase on the package, plus independent verification such as USP, NSF, or ConsumerLab testing when available.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
Your questions. Your market. Your next move.
Track your own prompts with Lift.
Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.
Which running shoes suit wide feet?
Product fit
What are good alternatives to my usual skincare brand?
This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Nature Made ranks #4 among 44 tracked brands for Supplements · United States (21 August 2026 – 4 October 2026). Its visibility is 17.1%. It was named in 615 of 3,599 AI answers across 58 of 150 tracked questions, averaging position 2.0 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 17.1% AI visibility for Nature Made in Supplements · United States, measured over 21 August 2026 – 4 October 2026. It ranks #4 among 44 tracked brands.
How often does AI mention this brand?
Nature Made was named in 615 of 3,599 collected AI answers, across 58 of 150 tracked questions, for Supplements · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Nature Made by all 3,599 answers in the published Supplements · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
