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Optimum Nutrition

Optimum Nutrition

AI visibility and ranking for Supplements: United States

Supplements [US]
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Global sports-nutrition category leader owned by Glanbia.

Optimum Nutrition
appears in
21.4
% of measured AI answers in this industry and market.

Found score

Track Optimum Nutrition’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

25.3

October 25, 2026

Overall visibility

21.4

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

3

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Optimum Nutrition's single-scan score moved from 20.0% to 25.3%, up 5.3 percentage points. Latest recorded scan 25.3% on 25 October 2026; combined-window score 21.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 21.4% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202620.0%
24 August 202619.6%
30 August 202620.2%
6 September 202620.9%
13 September 202620.3%
20 September 202620.7%
27 September 202620.0%
4 October 202621.3%
11 October 202622.3%
18 October 202625.0%
25 October 202625.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

24.8%

Perplexity Logo

Perplexity

21.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

17.8%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Optimum Nutrition most often.

It appears in 24.8% of collected ChatGPT answers and 17.8% of Google AI Overviews answers: a difference of 7.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 79 of 150 questions.

Optimum Nutrition appears in at least one collected answer to 52.7% of the tracked questions. That is question coverage; the 21.4% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 19.6% to 25.3%. The latest scan was 25.3% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are cheap protein powders any good
  • Best American made protein powder
  • Best American made supplements
  • Best American protein powder brands
  • Best American supplement brands
  • Best BCAA the US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best wellness brands America (Nature Made, Thorne, Ritual)
  • Best lactose free protein powder the US (Gainful, Transparent Labs, Momentous)
  • Best supplement brands 2026 America (Thorne, Nature Made, Ritual)
  • Best NSF Certified supplements America (Thorne, AG1, Momentous)
  • Best multivitamin America (Nature Made, Thorne, 1st Phorm)
  • Best supplement brands for women the US (Nature Made, Ritual, Thorne)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best protein powder America

From the recorded answer

Optimum Nutrition Gold Standard 100% Whey: Delivers 24 grams of protein per serving from a blend of whey isolate, concentrate, and peptides, making it the long-term benchmark for daily use, affordability, and availability.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The top-rated protein powders in the USA for 2026 combine high quality, third-party purity testing, and specific performance goals:

### Best Overall

- Optimum Nutrition Gold Standard 100% Whey: Delivers 24 grams of protein per serving from a blend of whey isolate, concentrate, and peptides, making it the long-term benchmark for daily use, affordability, and availability.

### Best for Clean Ingredients & Purity

- Transparent Labs Grass-Fed Whey Protein Isolate: Provides 28 grams of pure grass-fed whey isolate per serving with zero artificial sweeteners, food dyes, or unnecessary fillers. - Naked Whey Unflavored Protein Powder: Features a single ingredient (100% grass-fed whey concentrate or isolate) with no additives.

### Best for Fast Absorption & Athletes

- Dymatize ISO100: Delivers 25 grams of hydrolyzed whey protein isolate per serving for rapid post-workout digestion. - Momentous Grass-Fed Whey Protein Isolate: NSF Certified for Sport and formulated with ProHydrolase enzymes for smooth digestion and clean recovery.

### Best Plant-Based / Vegan

- Orgain Organic Protein Powder: A budget-friendly, organic pea- and rice-based option ideal for daily nutrition. - Ora Organic So Lean & So Clean: An organic, plant-based superfood blend that is free from common allergens.

To help narrow down the best option for you, let me know:

- What is your primary goal (building muscle, weight loss, or daily wellness)? - Do you prefer whey, grass-fed, or plant-based protein?

ChatGPT

The question asked

Best whey protein America

From the recorded answer

If you want a high-quality whey protein powder in the USA for muscle growth, recovery, and everyday fitness, my top all-around recommendation is Optimum Nutrition Gold Standard 100% Whey\.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best whey protein in America (2026)

If you want a high-quality whey protein powder in the USA for muscle growth, recovery, and everyday fitness, my top all-around recommendation is Optimum Nutrition Gold Standard 100% Whey\. It offers a good balance of protein content, taste, availability, and price. Recent reviews from WIRED and Forbes Health also rank it highly. www.wired.comwww.forbes.comwww.walmart.com

## Top 4 whey protein powders to consider

!ON Gold Standard 100% Whey - supplementco.

## 1\. Optimum Nutrition Gold Standard 100% Whey

(Best overall)

24 g protein per serving

- Good everyday option for building muscle. - Widely available and comes in many flavors. - A blend of whey isolate, concentrate, and whey peptides.

Typical price: about \$30-\$65, depending on tub size and seller. www.wired.comwww.forbes.comwww.walmart.com

Shop Optimum Nutrition Gold Standard Whey

---

![Whey Protein Isolate | Grass Fed Protein Powder - Transparent Labs](

## 2\. Transparent Labs Grass-Fed Whey Protein Isolate

28 g protein per serving

- Best if you prefer whey isolate and a relatively simple formula. - No artificial sweeteners or food dyes, according to its product information. - Third-party sport certifications are a plus.

Typical price: about \$65 for a tub. www.wired.comhealthbritannica.com

Shop Transparent Labs Whey Isolate

---

!Dymatize ISO 100 Chocolate Whey Protein Isolate

## 3\. Dymatize ISO100

Around 25 g protein per serving

- A good option if you want a hydrolyzed whey isolate. - Usually low in lactose, fat, and carbohydrates. - Popular for its flavor selection and easy mixing.

Typical price: around \$40-\$60 for smaller tubs, depending on retailer. www.wired.comwww.walmart.com

Shop Dymatize ISO100

---

!GNC

## 4\. Isopure Zero Carb

25 g protein per serving

- Worth considering for a low-carb diet. - Unflavored versions are useful for smoothies and recipes. - Check the specific flavor's nutrition label.

Typical price: about \$33-\$40 for some smaller tubs. www.wired.comwww.forbes.comwww.walmart.com

Shop Isopure Zero Carb

## Which one should you buy?

| Your goal | My recommendation | |--------|--------| | Best overall and value | Optimum Nutrition | | Higher protein per scoop | Transparent Labs | | Whey isolate and low lactose | Dymatize ISO100 | | Low-carb protein | Isopure Zero Carb |

My advice\: Start with Optimum Nutrition Gold Standard Whey unless you specifically need a low-lactose isolate or have a strict ingredient preference.

Choose a product with around 20-30 g of protein per serving, and compare the cost per serving rather than just the tub price.

One question: What is your main goal?

1\. Your fitness goal

Build muscle and strength

Lose fat and maintain muscle

General health and daily protein

Sports performance and recovery

---

2\. Your budget per tub

Budget - under \$35

Mid-range - \$35-\$60

Premium - \$60+

---

3\. Which type do you prefer?

Regular whey protein

Low-lactose whey isolate

Minimal ingredients and additives

[Find my best whey protein]

Perplexity

The question asked

Best American protein powder brands

From the recorded answer

Optimum Nutrition (ON) - Best all-around whey; Gold Standard Whey is widely recognized for reliable protein content, flavor variety, and value.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best American protein powder brands depend on your goals, but these are strong overall choices:

- Optimum Nutrition (ON) - Best all-around whey; Gold Standard Whey is widely recognized for reliable protein content, flavor variety, and value. - Transparent Labs - Best for a minimalist ingredient profile; its Grass-Fed Whey Isolate is frequently rated among the top overall powders and emphasizes third-party testing. - Legion Athletics - Best for simple formulas; Legion Whey+ is known for natural ingredients and no artificial sweeteners. - Thorne - Best for athletes seeking a premium product; its whey isolate is recommended by sports-nutrition reviewers. - Orgain - Best plant-based and widely available option; it offers organic and vegan products, while its whey powder also receives favorable ratings. - Naked Nutrition - Best for very short ingredient lists; Naked Whey is a popular option with an uncomplicated formula. - Nutricost - Best budget choice; its grass-fed whey concentrate is rated as a leading affordable option. - NOW Sports - Best unflavored or athlete-oriented option; its whey isolate is recommended for athletes and is available without flavoring. - Garden of Life - Best for certified-sport options; select products carry NSF Certified for Sport certification. - Muscle Milk - Best for high-protein servings; its Pro Series powder provides 50 g of protein per serving and is NSF Certified for Sport.

### Quick picks

| Goal | Recommended brand | |---|---| | Best overall whey | Optimum Nutrition | | Best premium formula | Transparent Labs | | Best clean-label option | Legion | | Best plant protein | Orgain | | Best budget | Nutricost | | Best unflavored powder | NOW Sports | | Best for tested athletes | Thorne or Garden of Life | | Highest protein per serving | Muscle Milk |

Check the label for 20-30 g of protein per serving, low added sugar, and independent testing such as NSF Certified for Sport or Informed Choice-especially if competing in organized sports.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Optimum Nutrition

Supplements

21 August 2026 – 25 October 2026 (scans 1–11)

21.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

1058

Answers naming the brand

4941

Answers collected

21.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Optimum Nutrition ranks #3 among 44 tracked brands for Supplements · United States (21 August 2026 – 25 October 2026). Its visibility is 21.4%. It was named in 1,058 of 4,941 AI answers across 79 of 150 tracked questions, averaging position 1.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 21.4% AI visibility for Optimum Nutrition in Supplements · United States, measured over 21 August 2026 – 25 October 2026. It ranks #3 among 44 tracked brands.

How often does AI mention this brand?

Optimum Nutrition was named in 1,058 of 4,941 collected AI answers, across 79 of 150 tracked questions, for Supplements · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Optimum Nutrition by all 4,941 answers in the published Supplements · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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