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Thorne

Thorne

AI visibility and ranking for Supplements: United States

Supplements [US]
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Clinical, NSF-certified supplement brand sold to practitioners and consumers.

Thorne
appears in
28.7
% of measured AI answers in this industry and market.

Found score

Track Thorne’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

30.2

October 4, 2026

Overall visibility

28.7

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

1

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Thorne's single-scan score moved from 29.1% to 30.2%, up 1.1 percentage points. Latest recorded scan 30.2% on 4 October 2026; combined-window score 28.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 28.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202629.1%
24 August 202629.8%
30 August 202628.4%
6 September 202628.4%
13 September 202626.9%
20 September 202628.2%
27 September 202628.7%
4 October 202630.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

33.7%

Perplexity Logo

Perplexity

29.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

22.9%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Thorne most often.

It appears in 33.7% of collected ChatGPT answers and 22.9% of Google AI Overviews answers: a difference of 10.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 100 of 150 questions.

Thorne appears in at least one collected answer to 66.7% of the tracked questions. That is question coverage; the 28.7% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 26.9% to 30.2%. The latest scan was 30.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American made protein powder
  • Best American made supplements
  • Best American owned supplement companies
  • Best American protein powder brands
  • Best American supplement brands
  • Best American supplements not made in China

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best plant based protein America (Transparent Labs, Naked Nutrition, Orgain)
  • Best protein powder for smoothies America (Optimum Nutrition, Transparent Labs, Orgain)
  • Best protein powder for women the US (Transparent Labs, Naked Nutrition, Optimum Nutrition)
  • Best supplement bundles America (Legion Athletics, Ritual, AG1)
  • Best vegan protein powder the US (Naked Nutrition, Orgain, Garden of Life)
  • Best female founded supplement brands the US (Ritual, MaryRuth's Organics, Needed)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Where should I buy protein powder online in the US

From the recorded answer

… iHerb: Best for clean and international brands. iHerb features reliable brands like California Gold Nutrition, Orgain, and Thorne with clear user reviews.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

You can buy protein powder online in the US from large general retailers like Amazon and Walmart, or specialized fitness sites like GNC, iHerb, and Muscle & Strength.

### Top Online Retailers

- Amazon: Best for fast shipping and a massive selection. You can find top brands like Optimum Nutrition, Nutricost, and Dymatize here. Prices often change with frequent discounts. - Walmart: Best for everyday value. Walmart sells popular choices like Premier Protein, Levels, and Truvani with direct shipping options. - GNC: Best for a trusted supplement store experience. The GNC online shop carries hundreds of options including Isopure, Ghost, and Dymatize. - iHerb: Best for clean and international brands. iHerb features reliable brands like California Gold Nutrition, Orgain, and Thorne with clear user reviews. - Muscle & Strength: Best for fitness deals. The Muscle & Strength Store frequently runs flash sales, buy-one-get-one (BOGO) offers, and discounts on major bodybuilding brands.

### Direct Brands

- Myprotein US: Great for specialized formulas. You can buy direct from Myprotein USA for clear whey isolates and classic protein powders. - Transparent Labs: Best for clean ingredients. You can order grass-fed whey and vegan options straight from Transparent Labs.

If you want, tell me:

- How do you plan to use it (post-workout, meal replacement, weight loss)? - Do you have any dietary needs (vegan, dairy-free, lactose-free)? - What is your budget?

I can recommend a specific brand and store for you.

ChatGPT

The question asked

Best whey protein America

From the recorded answer

### Thorne Whey Protein Isolate …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

I searched current U.S. options and cross-checked protein content, price, and third-party certification. My picks:

### Optimum Nutrition Gold Standard 100% Whey $26.49

### Dymatize ISO100 Hydrolyzed Whey Isolate $42.48

### Transparent Labs Grass-Fed Whey Isolate $64.99

### Thorne Whey Protein Isolate $65.00

### Isopure Zero Carb Whey Isolate $29.49

### 🏆 Best overall: Optimum Nutrition Gold Standard 24 g protein/serving, excellent value, and a long-standing reputation. Current research I found ranks it among the strongest overall choices, with specific flavors certified through NSF Certified for Sport. healthbritannica.comwww.foodnetwork.com

### 💪 Best isolate: Dymatize ISO100 25 g protein, hydrolyzed whey isolate, low fat/carbs. Particularly good if you want a fast-digesting isolate. Its product line has also been verified in the Informed Choice registry. verifiedsupplementdata.com

### 🧼 Best clean-label: Transparent Labs 28 g protein and whey isolate with a relatively simple ingredient profile. NSF Certified for Sport covers a broad range of its flavors. healthbritannica.com

### 🥇 Best premium/athlete option: Thorne 21 g whey isolate, NSF Certified for Sport. A particularly good choice if avoiding banned-substance contamination is a priority. healthbritannica.comwww.foodnetwork.com

### 💰 Best value Optimum Nutrition Gold Standard is the one I'd buy for most people. Current U.S. listings show it around $1-$1.50 per serving, depending on tub size and retailer. verifiedsupplementdata.com

My ranking: 1. 🥇 Optimum Nutrition Gold Standard 2. 🥈 Dymatize ISO100 3. 🥉 Transparent Labs Whey Isolate 4. Thorne Whey Isolate 5. Isopure Zero Carb

If you tell me your goal (muscle gain, weight loss, or just daily protein) and your budget (e.g. under $50), I can narrow it to the best 2-3 products currently available in America.

Perplexity

The question asked

Best American protein powder brands

From the recorded answer

Thorne - Best for quality-focused buyers and athletes seeking rigorous supplement testing; its Whey Protein Isolate is a long-standing expert recommendation.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best American protein powder brands depend on your priorities, but these are strong choices:

- Optimum Nutrition - Best overall value and widely available; its Gold Standard Whey is a reliable everyday option and was Forbes Vetted's top overall pick. - Transparent Labs - Best for a simple whey-isolate formula with minimal additives; Men's Health named its Grass-Fed Whey Protein Isolate best overall. - Thorne - Best for quality-focused buyers and athletes seeking rigorous supplement testing; its Whey Protein Isolate is a long-standing expert recommendation. - Isopure - Best for low-carb or lactose-conscious diets; it specializes in whey isolate products and is widely sold in the U.S. - Orgain - Best plant-based option for mainstream shoppers, with both vegan and dairy-based products included in independent product testing. - Naked Nutrition - Best for minimalist ingredient lists, especially unflavored whey; its products were included in ConsumerLab's 2026 protein testing. - Klean Athlete - Best for competitive athletes who prioritize sport-oriented testing; Forbes Health listed Klean Isolate as a leading athlete-focused option. - Swolverine - Best whey-isolate alternative; Fortune selected Swolverine Whey Protein Isolate as its best whey powder. - Nutricost - Best budget-friendly option, with products included among brands tested by ConsumerLab. - Garden of Life - Best for shoppers seeking plant-based or organic-oriented products; its protein powders were included in ConsumerLab's testing list.

Quick recommendation: Choose Optimum Nutrition Gold Standard Whey for the best balance of price, taste, availability, and protein quality. Choose Transparent Labs or Thorne for a cleaner, higher-end formula, and Orgain for vegan protein.

Look for roughly 20-30 g of protein per serving, limited added sugar, and independent certification or third-party testing, since supplements are not FDA-approved before marketing.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Thorne

Supplements

21 August 2026 – 4 October 2026 (scans 1–8)

28.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

1034

Answers naming the brand

3599

Answers collected

28.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Thorne ranks #1 among 44 tracked brands for Supplements · United States (21 August 2026 – 4 October 2026). Its visibility is 28.7%. It was named in 1,034 of 3,599 AI answers across 100 of 150 tracked questions, averaging position 1.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 28.7% AI visibility for Thorne in Supplements · United States, measured over 21 August 2026 – 4 October 2026. It ranks #1 among 44 tracked brands.

How often does AI mention this brand?

Thorne was named in 1,034 of 3,599 collected AI answers, across 100 of 150 tracked questions, for Supplements · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Thorne by all 3,599 answers in the published Supplements · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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