Vitable

Recorded answer text · Google AI Overviews · 4 October 2026

The most effective over-the-counter supplements for focus and concentration available in Australia include Omega-3 Fish Oil, B-Vitamins and B-Complexes, and herbal nootropics like Bacopa Monnieri (Brahmi) or Ginkgo Biloba.

### Key Focus Supplements Available in Australia

- Omega-3 Fatty Acids (EPA/DHA): Found in high-strength fish oils like Blackmores Omega Brain High DHA Fish Oil or OmegaGenics, these support brain cell membrane health, reduce inflammation, and aid cognitive function. - B-Vitamins (B6, B9, B12): Found in formulations like Berocca Mind or activated B-complexes from brands like Vitable, they support nervous system function and cellular energy release. - Bacopa Monnieri (Brahmi): Featured in products like Bioglan Brahmi with PS and Ginkgo Focus or MetaFocus with Brahmi, studies suggest it supports learning rate and memory recall over consistent use. - Ginkgo Biloba: Included in Blackmores Ginkgo 6000 mg and Swisse Ultiboost Memory + Focus, used to maintain healthy blood circulation to the brain. - Lion's Mane Mushroom: Available via functional wellness brands at retailers like GoodnessMe or Elite Supplements, studied for supporting nerve growth factors and everyday mental clarity.

You can purchase these widely across major Australian pharmacies and supplement retailers such as Chemist Warehouse, Priceline, and Blooms the Chemist.If you'd like, let me know:

- Your primary goal (e.g., studying, combating afternoon fatigue, or general brain health) - Any dietary restrictions (e.g., vegan, gluten-free) - If you are taking any medications

I can help you choose a specific ingredient or product match.

Recorded answer text · ChatGPT · 4 October 2026

If by “new” you mean newer/emerging Australian brands rather than legacy names like Blackmores and Swisse, these are the ones I'd put on the shortlist in 2026:

| Brand | Best for | Why it stands out | |---|---|---| | Biolae | Women's health / menopause | Probably the most interesting genuinely new entrant. Founded in 2024, Sydney-based, focused specifically on perimenopause/menopause, with clinically validated formulas and TGA-listed products. au.linkedin.com | | Switch Nutrition | Creatine, performance, everyday wellness | Modern Aussie brand with a strong focus on simple formulations, no fillers/artificial colours, and products spanning creatine, hydration, greens and sleep. switchnutrition.com.au | | Vitable | Personalised supplements | One of the better Australian examples of personalised nutrition: you complete a health/lifestyle assessment and build daily sachets. The company says its products are Australian-made and TGA-listed. vitable.com.au | | Melrose Health / FutureLab | Longevity / healthy ageing | Its newer FutureLab line is aimed at the rapidly growing longevity category, with products including NAD+ Booster, berberine, sleep and creatine. melrosehealth.com.au | | KURK | Curcumin / recovery | An interesting Australian-founded specialist rather than a broad multivitamin company. Its differentiator is liquid, micellar curcumin designed to improve solubility/absorption. kurk.au | | Nutra Organics | Whole-food nutrition / collagen / bone broth | Not brand-new, but very relevant to the newer Australian wellness movement. Its bone-broth products use Australian organic chicken or grass-fed beef and are third-party tested. nutraorganics.com.au |

### My top 3

1. Biolae - most interesting new Australian supplement company. Its 2024 founding and very specific women's-health focus make it stand out from generic wellness brands. au.linkedin.com

2. Switch Nutrition - best if you're interested in creatine, fitness, hydration and everyday performance. Its range is unusually broad without looking like a traditional pharmacy supplement company. switchnutrition.com.au

3. Vitable - best business/product concept. Personalised daily sachets are a genuinely differentiated Australian proposition, and Vitable says it has more than 200,000 members. vitable.com.au

One caveat: I wouldn't automatically equate “new,” “Australian,” or “science-backed” with better. Supplement quality varies substantially, so I'd look for TGA listing where applicable, transparent ingredient doses, independent testing and human evidence on the finished formula rather than just individual ingredients.

If you're looking for brands that are actually cool/innovative enough to compete with US brands like AG1, Momentous, Thorne or Cymbiotika, I can also give you a top 10 Australian “next-gen” supplement brands, ranked by formulation, branding, ingredients and growth potential.

Recorded answer text · Perplexity · 4 October 2026

Strong Australian-owned supplement companies to consider include:

- Swisse - Large, established brand with a broad range of vitamins, minerals and herbal products. Check the specific product's manufacturing location, as ownership and production can differ. - Blackmores - One of Australia's best-known supplement brands, with extensive research and practitioner-oriented products. Its ownership structure has changed, so it is not strictly Australian-owned today. - BioCeuticals - Practitioner-focused supplements, particularly for clinical nutrition and naturopathy. - Ethical Nutrients - Australian practitioner brand offering vitamins, minerals, probiotics and targeted formulas. - Metagenics Australia - Strong clinical and practitioner range, though ownership should be checked at the local corporate level. - Fusion Health - Australian herbal-medicine company known for traditional and evidence-informed herbal formulas. - Melrose Health - Australian-owned wellness brand focused on oils, powders, nutritional foods and selected supplements. - Nutra Organics - Australian family-founded company specialising in collagen, greens, superfoods and functional nutrition. - Naturobest - Australian-owned, female-founded brand focused on prenatal and women's-health supplements. - Vitable - Australian-owned personalised vitamin subscription service. - Max's - Wholly Australian-owned and operated sports-nutrition company, particularly known for protein and bodybuilding products. - Provital - Queensland-based, 100% Australian-owned supplement company.

### Best choices by need

| Need | Recommended companies | |---|---| | General vitamins | Swisse, Ethical Nutrients, Blackmores | | Practitioner formulas | BioCeuticals, Ethical Nutrients, Metagenics | | Herbal supplements | Fusion Health | | Women's and prenatal health | Naturobest | | Sports nutrition | Max's, Nutra Organics | | Personalised daily packs | Vitable | | Natural wellness products | Melrose Health, Nutra Organics |

Before buying, verify the current ownership, Australian manufacturing claim, and whether the product carries an AUST L or AUST R number. “Australian-owned” does not necessarily mean “made in Australia,” and some brands manufacture different products in different countries.