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Vitable

Vitable

AI visibility and ranking for Supplements: Australia

Supplements [AU]
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Australian subscription vitamin brand that tailors daily supplement packs to each customer's quiz results rather than selling fixed formulas.

Vitable
appears in
2.9
% of measured AI answers in this industry and market.

Found score

Track Vitable’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

2.2

October 11, 2026

Overall visibility

2.9

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

14

Within this industry and market

Published scan history

Across 11 recorded scans from 11 August 2026 to 11 October 2026, Vitable's single-scan score moved from 2.9% to 2.2%, down 0.7 percentage points. Latest recorded scan 2.2% on 11 October 2026; combined-window score 2.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.9% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
11 August 20262.9%
13 August 20262.7%
16 August 20262.9%
26 August 20262.9%
30 August 20263.1%
6 September 20263.1%
13 September 20263.3%
20 September 20262.9%
27 September 20263.8%
4 October 20262.7%
11 October 20262.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.3%

Perplexity Logo

Perplexity

3.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.2%

27 September – 11 October 2026 (scan 3 of 4)

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Google AI Overviews names Vitable most often.

It appears in 4.2% of collected Google AI Overviews answers and 1.3% of ChatGPT answers: a difference of 2.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 17 of 150 questions.

Vitable appears in at least one collected answer to 11.3% of the tracked questions. That is question coverage; the 2.9% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.2% to 3.8%. The latest scan was 2.2% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian owned supplement companies
  • Best first order discount supplement brands Australia
  • Best greens powder Australia
  • Best natural supplement brands Australia
  • Best new Australian supplement brands
  • Best plastic free supplement brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • What supplement brands do Australian gym goers use (Bulk Nutrients, VPA, True Protein)
  • Best supplement brands founded in Australia (Melrose, VPA, WelleCo)
  • Best Australian protein powder brands (VPA, Bulk Nutrients, True Protein)
  • Best gym supplement brands Australia (Bulk Nutrients, VPA, True Protein)
  • Best Australian made protein powder (VPA, True Protein, Emrald Labs)
  • Best Australian made supplements (True Protein, Bulk Nutrients, ATP Science)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best supplements for hair growth Australia

From the recorded answer

Marine Collagen & Silica: Provide structural proteins and amino acids to support hair strength, elasticity, and reduced breakage.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Hair growth supplements primarily work by addressing underlying nutritional gaps rather than hormonal or genetic hair loss. Trichologists note that testing blood levels first helps identify actual deficiencies.

- JSHealth Hair + Energy: Combines iodine and zinc to support energy levels and hair health (also available in a men's formula). - Vida Glow Hairology: A targeted vegan blend of vitamins, minerals, and nutrients designed to reduce hair shedding and support growth. - Apotecari Mane Event: A vegan capsule containing activated B vitamins, amino acids, and silica to support hair condition over time. - Nature's Way Hair Growth Support + Biotin & Silicon: A budget-friendly option available at the Chemist Warehouse containing biotin, silicon, zinc, and B-vitamins. - Blackmores Hair Growth + Scalp Ultra: Formulated to support hair growth and nourish the scalp.

### Key Ingredients to Look For

- Biotin (Vitamin B7): Supports keratin production, though it is most effective if you have an actual deficiency. - Zinc & Iron: Essential for follicle health, oxygen transport, and keratinisation; low iron is a common cause of shedding. - Marine Collagen & Silica: Provide structural proteins and amino acids to support hair strength, elasticity, and reduced breakage. - Vitamin D: Helps reset the hair follicle growth cycle.

As noted by a single user on the BCNA Online Network, combining internal supplements with external scalp care (such as peptide or caffeine-based serums) can help address thinning hair holistically.To help narrow down the best choice, let me know:

- Are you experiencing sudden shedding, general thinning, or postpartum changes? - Do you prefer a capsule, powder, or gummy format?

ChatGPT

The question asked

Best plastic free supplement brands Australia

From the recorded answer

!Vitable | Personalised Daily Vitamin Packs …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best plastic-free supplement brands in Australia

If you want to reduce plastic waste from vitamins and supplements in Australia, I'd prioritise brands that use glass bottles with metal lids, plastic-free seals, refillable containers, or genuinely home-compostable sachets\.

The important distinction is that recyclable packaging isn't necessarily plastic-free\. Some brands use glass bottles but still include plastic liners, seals, scoops or refill pouches.

Here are the strongest options I found, based on their stated packaging practices and availability in Australia.

## My top picks

![Plastic Free Packaging - Ethical Nutrition](

## 1\. Ethical Nutrition

(Best for plastic-free bottles)

The brand explicitly describes its packaging as recyclable glass bottles with metal lids, plastic-free seals and plastic-free labels. This makes it one of the clearest matches for avoiding plastic in the primary container. ethical-nutrition.com

Best for: capsule and tablet supplements.

Visit Ethical Nutrition

---

!Affordable Natural Supplements | Alchemist's Cabinet

## 2\. Alchemist's Cabinet

(Best for reusable glass)

This Australian supplement brand says it packages its supplements in glass bottles and designs its labels to be easier to remove for reuse. A promising option if you want to keep and reuse your containers. www.alchemistscabinet.com.au

Best for: everyday supplements and low-waste storage.

Visit Alchemist's Cabinet

---

!Vitable | Personalised Daily Vitamin Packs

## 3\. Vitable

(Best for daily vitamin packs)

Vitable has been identified as an Australian option offering personalised vitamin sachets described as plastic-free and home-compostable, with a reusable metal dispenser. Confirm the current packaging and compostability instructions before ordering. www.reusablenation.com

Best for: personalised daily vitamin routines.

Visit Vitable

---

!Greal® | SANGREAL | Daily Essential Micronutrients ('Multivitamin')

## 4\. Greal

Greal says its supplements are packaged in medical-grade glass and recycled cardboard, with a focus on Australian production. A good candidate if glass packaging and ingredient quality are both priorities. Check the lid and internal seal for each product. www.greal.cowww.health.org.auwww.biome.com.au

Best for: practitioner-oriented formulations.

Visit Greal

---

!Products

## 5\. Vitus Wholefoods

An Australian option reported to use glass bottles for wholefood supplements, with some powdered products sold in compostable paper packaging. Packaging may differ between product types, so check the specific item. www.reusablenation.com

Best for: wholefood supplements and powders.

Look for current stock through Australian natural-health retailers.

## More brands worth checking

!Green Nutritionals Green Omega3 255mg DHA + 127mgEPA Vegan Capsules

Green Nutritionals

Offers selected supplements in glass bottles and recyclable metal cans. A good option for greens, algae and mineral products; verify the packaging of the exact product. www.health.org.auwww.biome.com.au

Browse at Biome

---

!Eden Health Foods Superfood - Nutrition Market

Eden Health Foods

Worth exploring for wholefood powders and selected products in alternative packaging. Don't assume the entire range is plastic-free.

Browse at Biome

## Where to shop

!Brands - Biome Australia

Biome

My pick for comparing several brands in one place. Its dedicated supplement range includes glass and other lower-waste packaging options, with filters for Australian-made products. Note that its plastic-free category also includes some low-plastic items. www.health.org.auwww.biome.com.au

Shop plastic-free and low-waste supplements

## How to make sure a supplement is genuinely plastic-free

Use this checklist before buying\:

- [ ] Bottle or jar\: glass with a metal lid. - [ ] Inner seal\: no plastic foil, foam liner or plastic tamper seal. - [ ] Capsules\: check for plastic components in the packaging, not just the capsule ingredients. - [ ] Refills\: confirm whether the pouch is plastic-free; paper-looking packaging can contain plastic or aluminium laminates. - [ ] Delivery\: check whether the retailer uses plastic mailers or protective packaging.

One caveat: supplements need packaging that protects them from moisture, oxygen and light. Avoid transferring sensitive products into unverified containers, as that may affect their stability.

## Let's narrow it down

1\. Which supplements do you need?

Vitamins and minerals (e.g. magnesium, D, B12)

Omega-3 and fish oil

Herbal and mushroom supplements

Protein and greens powders

All supplement types

---

2\. How strict is your packaging requirement?

Absolutely no plastic, including seals and refills

Glass bottles and metal lids are sufficient

Plastic-free or home-compostable sachets are fine

---

3\. What's your main preference?

Australian-owned brands

Made in Australia

Best environmental credentials, regardless of origin

---

4\. Budget per month

Under \$40

\$40-\$80

Flexible for the best option

[Find my best matches]

Perplexity

The question asked

Best sustainable supplement brands Australia

From the recorded answer

For sustainable supplements in Australia, the strongest options to investigate are Vitable, Kakadu Plum Co, Vida Glow, and Vital Proteins-but sustainability claims vary, so check packaging, ingredient sourcing, certifications, and independent testing before buying.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For sustainable supplements in Australia, the strongest options to investigate are Vitable, Kakadu Plum Co, Vida Glow, and Vital Proteins-but sustainability claims vary, so check packaging, ingredient sourcing, certifications, and independent testing before buying.

- Vitable - Convenient vitamin subscriptions using compostable packaging; products are described as free from GMOs, artificial additives, and preservatives. - Kakadu Plum Co - Australian native superfoods in glass jars, with sourcing that supports Traditional Owners and local packaging employment initiatives. - Vida Glow - Marine collagen made from sustainably sourced, wild-caught fish skin, according to Australian coverage. - Vital Proteins - Protein tubs made from 100% recycled plastic, making the packaging a notable sustainability feature. - Vitus Wholefoods - Australian wholefood-supplement brand worth considering if minimally processed, food-based formulas are a priority. - Certified-organic retailers and brands - Look for products carrying credible organic certification and clear sustainability documentation rather than relying only on “natural” or “eco” marketing.

Best overall shortlist:

| Priority | Brand | |---|---| | Low-waste vitamin delivery | Vitable | | Native Australian ingredients | Kakadu Plum Co | | Marine collagen | Vida Glow | | Protein packaging | Vital Proteins | | Wholefood supplements | Vitus Wholefoods |

Before purchasing, check whether the product has TGA inclusion where relevant, batch testing, transparent ingredient origins, recyclable or refillable packaging, and evidence behind environmental claims. Supplements are not automatically beneficial or necessary; a pharmacist or dietitian can help match one to a genuine deficiency or health goal.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Vitable

Supplements

27 September – 11 October 2026 (scan 3 of 4)

2.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

39

Answers naming the brand

1350

Answers collected

2.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Vitable ranks #14 among 54 tracked brands for Supplements · Australia (27 September – 11 October 2026). Its visibility is 2.9%. It was named in 39 of 1,350 AI answers across 17 of 150 tracked questions, averaging position 1.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.9% AI visibility for Vitable in Supplements · Australia, measured over 27 September – 11 October 2026. It ranks #14 among 54 tracked brands.

How often does AI mention this brand?

Vitable was named in 39 of 1,350 collected AI answers, across 17 of 150 tracked questions, for Supplements · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Vitable by all 1,350 answers in the published Supplements · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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