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Vigilante

Vigilante

AI visibility and ranking for Outdoor & Adventure: Australia

Outdoor & Adventure [AU]
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Australian outdoor apparel brand offering jackets, base layers and hiking clothing distributed largely through outdoor retail partners.

Vigilante
appears in
0.2
% of measured AI answers in this industry and market.

Found score

Track Vigilante’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.7

November 8, 2026

Overall visibility

0.2

25 October – 8 November 2026 (scan 3 of 4)

Industry rank

27

Within this industry and market

Published scan history

Across 15 recorded scans from 16 August 2026 to 8 November 2026, Vigilante's single-scan score moved from 0.0% to 0.7%, up 0.7 percentage points. Latest recorded scan 0.7% on 8 November 2026; combined-window score 0.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 25 October – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20260.0%
19 August 20260.0%
22 August 20260.0%
25 August 20260.0%
30 August 20260.0%
6 September 20260.0%
13 September 20260.0%
20 September 20260.0%
27 September 20260.0%
4 October 20260.2%
11 October 20260.0%
18 October 20260.2%
25 October 20260.0%
1 November 20260.0%
8 November 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.2%

Perplexity Logo

Perplexity

0.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.2%

25 October – 8 November 2026 (scan 3 of 4)

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The measured platforms show the same visibility.

Vigilante appears in 0.2% of collected answers on each measured platform in this published window.

Named across 2 of 150 questions.

Vigilante appears in at least one collected answer to 1.3% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.

Across 15 published scans, visibility ranged from 0.0% to 0.7%. The latest scan was 0.7% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 8 November 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Which Australian outdoor brands are sold overseas
  • Which outdoor brands are actually Australian owned

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian owned outdoor brands (Sea to Summit, Mont Adventure Equipment, One Planet)
  • Best independent outdoor gear brands Australia (Mont Adventure Equipment, One Planet, Sea to Summit)
  • Which Australian outdoor brands are actually good (Sea to Summit, One Planet, Wilderness Wear)
  • Best Australian made vs imported camping gear (One Planet, Tier Gear, Wilderness Wear)
  • Best Australian outdoor brand vs imported outdoor brand (One Planet, Wilderness Equipment, Sea to Summit)
  • What outdoor brands do Australians actually buy (Sea to Summit, OZtrail, BlackWolf)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which outdoor brands are actually Australian owned

From the recorded answer

Vigilante: An Australian apparel brand focused on rugged outdoor and travel clothing.
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Several prominent outdoor, camping, and adventure brands are Australian-owned, though manufacturing is often split between local workshops and overseas facilities:

### Major Australian-Owned Outdoor Brands

- Mont Adventure Equipment: An independent Australian adventure and outdoor clothing company based in Canberra. - One Planet: Known for rucksacks, sleeping bags, and tents designed and partially manufactured/filled in Australia. - Wilderness Equipment: A technical camping and bushwalking gear brand owned and operated in Australia. - Wilderness Wear: An ethical outdoor clothing and merino wool brand that is 100% made and accredited in Australia. - BlackWolf: Popular for camping gear, tents, and sleeping bags designed locally for harsh Australian conditions. - OZtrail: A well-known family and car-camping brand owned and operated within Australia. - Summit Gear: A Blue Mountains-based maker of technical outdoor and climbing gear. - Vigilante: An Australian apparel brand focused on rugged outdoor and travel clothing. - Sea to Summit: A globally recognized brand originating from Australia offering extensive sleep systems, dry bags, and camp hardware.

(Note: While iconic surf and action brands like Rip Curl and Billabong were originally founded in Australia, they are now under foreign corporate ownership-Rip Curl is owned by New Zealand-based KMD Brands.) You can explore a curated selection of adventure apparel and gear through specialized local retailers like Mont Adventure Equipment or browse gear roundups on platforms like We Are Explorers.If you are looking for a specific type of gear-such as tents, sleeping bags, ultralight hiking equipment, or apparel -let me know and I can narrow down which brands manufacture locally versus overseas.

ChatGPT

The question asked

Which outdoor brands are actually Australian owned

From the recorded answer

5\. Vigilante* …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

If you're looking to support genuinely Australian-owned outdoor brands, rather than brands that simply started in Australia or have an Australian-sounding identity, there are some excellent options.

The important distinction is Australian-founded isn't necessarily Australian-owned\. A number of iconic Australian outdoor brands have since been acquired by overseas companies.

Here's a breakdown based on ownership information available in November 2026.

## Australian-owned outdoor brands

These are the brands I'd put on your shortlist.

!Evac Dry Bag | LIFETIME GUARANTEE. | Sea to Summit

1\. Sea to Summit

(Australian-owned)

- Founded in Perth, WA. - Majority ownership transferred to Australian investment firm Five V Capital. - Sleeping bags, tents, mats, dry bags and camping accessories.

Source: Sea to Summit ownership announcement. seatosummit.comwww.sherpa.com.au

---

!Moondance 1FN One Person Hiking Tent

2\. Mont Adventure Equipment

(Australian-owned)

- Founded in Canberra in 1981. - Independent Australian company. - Technical clothing, tents, sleeping bags and mountaineering equipment.

Source: Mont's company FAQ. www.mont.com.auwww.mont.com.au

---

!Australian Hiker | Wilderness Wear MerinoFusion Light 160 Long Sleeve Tee Top

3\. Wilderness Wear

(Australian-owned)

- Australian-owned clothing company. - Specialises in merino and technical outdoor clothing. - Particularly interesting if buying Australian-made matters to you.

Sources: www.brittslist.com.auweareexplorers.coethical.org.au

---

!Dome Tents Online - BlackWolf Australia

4\. BlackWolf

(Australian-owned)

- Australian outdoor equipment brand. - Backpacks, tents, sleeping bags and camping gear. - Products designed in Australia, with manufacturing overseas.

Source: www.brittslist.com.auweareexplorers.coethical.org.au

---

!Mens Hiking Pants | Australian Owned & Designed | XTM Performance

5\. Vigilante

(Australian-owned)

- Australian-owned technical outdoor clothing brand. - Hiking and adventure apparel. - Designed in Australia, manufactured overseas.

Source: www.brittslist.com.auweareexplorers.coethical.org.au

!Buy Cheeki 1 Litre Insulated Adventure Bottle Aqua online at Chemist Warehouse

6\. Cheeki

(Australian brand)

- Founded in Freshwater, NSW, in 2009. - Reusable drink bottles, insulated flasks and outdoor accessories.

Source: seatosummit.comwww.sherpa.com.au

---

!Basecamp Chair 2-Pack

7\. Equip

(100% Australian-owned)

- Australian-owned and managed company. - Camping and outdoor equipment.

Source: seatosummit.comwww.sherpa.com.au

## Australian-founded, but ownership has changed

These are brands people often assume are still Australian-owned.

| Brand | Actual ownership situation | |--------|--------| | Kathmandu | Part of NZ-based KMD Brands | | Rip Curl | Part of NZ-based KMD Brands | | Macpac | Owned by Australia's Super Retail Group | | Billabong | Acquired by US-based Boardriders, subsequently part of Authentic Brands Group |

Sources: www.kmdbrands.comwww.kmdbrands.comethical.org.auethical.org.au

An interesting exception is Macpac\: it was founded in New Zealand, but is now Australian-owned. So if your priority is where the money goes today, it qualifies.

## My recommendations

If I were prioritising genuinely Australian-owned outdoor businesses, I'd start with\:

- Camping and hiking equipment\: Mont and Sea to Summit. - Technical outdoor clothing\: Wilderness Wear and Vigilante. - Backpacks and camping gear\: BlackWolf. - Australian-owned everyday outdoor accessories\: Cheeki.

One important distinction: Australian ownership doesn't automatically mean Australian manufacturing. Many of these brands manufacture some or most of their products overseas.

## A useful next step

I can also put together a more comprehensive list of Australian-owned outdoor brands that are also Australian-made, covering camping, hiking, 4WD, fishing, clothing, footwear and adventure equipment. That is where the distinction gets particularly interesting.

Perplexity

The question asked

Which Australian outdoor brands are sold overseas

From the recorded answer

Vigilante - Australian technical-clothing brand with international availability.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Several Australian outdoor brands are sold internationally, either through overseas retailers, distributors, or their own online stores:

- Sea to Summit - Australian-founded camping and trekking-equipment brand; products are shipped to more than 160 countries. - Macpac - Australian-founded technical outdoor brand with third-party distribution in Europe, the UK, Japan and Chile. - Kathmandu - Australian-founded outdoor clothing and equipment brand sold through wholesale partners in Europe and Canada, as well as other international markets. - Rip Curl - Australian surf and outdoor-lifestyle brand with stores and sales outside Australia. - BlackWolf - Australian outdoor brand producing camping, hiking and travel equipment, with overseas availability through distributors and retailers. - Darche - Australian camping and 4WD-equipment brand sold in international markets. - OZtrail - Australian camping brand with overseas distribution. - One Planet - Australian technical backpack and outdoor-equipment maker available internationally, though on a smaller scale than Sea to Summit or Kathmandu. - Vigilante - Australian technical-clothing brand with international availability. - Esky - Australian cooler brand marketed overseas, including in Southeast Asia, after its acquisition by Coleman Australia.

The most globally established names are likely Sea to Summit, Kathmandu, Rip Curl and Macpac; BlackWolf, Darche and OZtrail have broader distributor-led international presence. Some are Australian-founded or Australian-owned brands, but much of their manufacturing occurs overseas.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Vigilante

Outdoor & Adventure

25 October – 8 November 2026 (scan 3 of 4)

0.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

3

Answers naming the brand

1350

Answers collected

0.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Vigilante ranks #27 among 41 tracked brands for Outdoor & Adventure · Australia (25 October – 8 November 2026). Its visibility is 0.2%. It was named in 3 of 1,350 AI answers across 2 of 150 tracked questions, averaging position 6.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.2% AI visibility for Vigilante in Outdoor & Adventure · Australia, measured over 25 October – 8 November 2026. It ranks #27 among 41 tracked brands.

How often does AI mention this brand?

Vigilante was named in 3 of 1,350 collected AI answers, across 2 of 150 tracked questions, for Outdoor & Adventure · Australia (25 October – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Vigilante by all 1,350 answers in the published Outdoor & Adventure · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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