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The Protein Works

The Protein Works

AI visibility and ranking for Supplements: United Kingdom

Supplements [UK]
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Large UK sports-nutrition direct-to-consumer brand.

The Protein Works
appears in
10.3
% of measured AI answers in this industry and market.

Found score

Track The Protein Works’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

13.3

October 4, 2026

Overall visibility

10.3

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

6

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, The Protein Works's single-scan score moved from 8.9% to 13.3%, up 4.4 percentage points. Latest recorded scan 13.3% on 4 October 2026; combined-window score 10.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 10.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20268.9%
24 August 202610.5%
30 August 20268.9%
6 September 202610.2%
13 September 202610.9%
20 September 20269.3%
27 September 202610.2%
4 October 202613.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

13.1%

Perplexity Logo

Perplexity

8.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

9.0%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names The Protein Works most often.

It appears in 13.1% of collected ChatGPT answers and 8.8% of Perplexity answers: a difference of 4.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 68 of 150 questions.

The Protein Works appears in at least one collected answer to 45.3% of the tracked questions. That is question coverage; the 10.3% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 8.9% to 13.3%. The latest scan was 13.3% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are cheap protein powders any good
  • Best BCAA the UK
  • Best British made protein powder
  • Best British protein powder brands
  • Best British supplement brands
  • Best affordable protein powder the UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best supplement brands 2026 Britain (Vitabiotics, Lamberts Healthcare, BioCare)
  • Best British owned supplement companies (Vitabiotics, Wild Nutrition, OptiBac Probiotics)
  • What British supplement brands do people actually recommend (Lamberts Healthcare, Bare Biology, Wild Nutrition)
  • Which British supplement brands are worth the money (Lamberts Healthcare, Vitabiotics, Viridian Nutrition)
  • Best natural supplement brands the UK (Wild Nutrition, Viridian Nutrition, Solgar)
  • Best probiotic Britain (Nutravita, OptiBac Probiotics, Symprove)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best protein powder the UK

From the recorded answer

The Protein Works Whey Protein 80: Best for low-calorie diets, coming in at under 100 calories per serving with a smooth texture.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best protein powder in the UK depends on your goals and budget, with top overall picks split between mainstream value and premium quality.

- Best overall and everyday value: Myprotein Impact Whey Protein is the UK's top-selling choice, offering around 21g of protein per serving at an affordable price. - Best premium quality: Hermosa Whey Protein Powder is favored by experts for its clean, grass-fed ingredients and great taste. - Best for high protein content: Innermost The Strong Protein delivers a massive 34g of protein per serving for maximum muscle support. - Best vegan option: Vivo Life Perform Plant Protein provides 25g of plant-based protein plus added BCAAs (branched-chain amino acids) for recovery.

### Choosing the Right Protein Powder

- Myprotein Impact Whey: Best if you want a budget-friendly, straightforward whey concentrate with dozens of flavor options. - Hermosa Whey: Best if you prefer ethically sourced, non-GMO grass-fed ingredients without artificial additives. - The Protein Works Whey Protein 80: Best for low-calorie diets, coming in at under 100 calories per serving with a smooth texture.

### Further Exploration

- Read expert testing notes from BBC Good Food. - Explore fitness selections reviewed by The Telegraph. - Check out nutritionist evaluations at Men's Fitness.

If you'd like to narrow this down, tell me:

- What is your main fitness goal (muscle gain, weight loss, general health)? - Do you have dietary preferences (dairy-free, vegan, organic)? - What is your budget range?

ChatGPT

The question asked

Best British protein powder brands

From the recorded answer

| The Protein Works | 📦 Bulk buying | Particularly attractive if you're buying large bags; its Whey Protein 360 was also tested by Which?. www.which.co.ukproteindeals.co.uk | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by British you mean UK-founded/UK-based brands, these are the ones I'd shortlist in 2026:

| Brand | Best for | My take | |---|---|---| | Applied Nutrition | ⭐ Best overall | Excellent balance of protein quality, flavour, price and availability. Its Critical Whey range was also among the products assessed by Which? in 2026. www.which.co.ukwww.buffalonutrition.co.uk | | Bulk | 💰 Best value | Pure Whey is a straightforward whey concentrate with a strong price-to-protein ratio. Which? included it in its 2026 comparison. www.which.co.ukproteindeals.co.uk | | Myprotein | 🏆 Best range | Impact Whey is the obvious mainstream choice: huge flavour selection, frequent discounts and generally good value. Current formulations provide roughly 20-23g protein per serving depending on flavour. www.myprotein.com | | The Protein Works | 📦 Bulk buying | Particularly attractive if you're buying large bags; its Whey Protein 360 was also tested by Which?. www.which.co.ukproteindeals.co.uk | | Reflex Nutrition | 🇬🇧 Premium UK option | Instant Whey Pro is a more sophisticated whey blend using concentrate, isolate and hydrolysate, with digestive enzymes. www.which.co.ukwww.buffalonutrition.co.uk | | PhD Nutrition | 🥤 Flavour / diet products | Good option if you want flavoured products and specialised formulations rather than just basic whey. |

### My ranking

1. Applied Nutrition - best all-round British choice 2. Bulk - best if price matters most 3. Myprotein - best combination of choice and availability 4. Reflex Nutrition - best premium/UK-made option 5. The Protein Works - particularly good for buying larger quantities 6. PhD Nutrition - good for specialised/diet-oriented products

One important distinction: British brand ≠ necessarily British-made. If you specifically want a powder manufactured in Britain, rather than merely sold by a British company, I'd narrow the list further.

For most people, I'd start with whey concentrate rather than paying extra for isolate unless you need lower lactose or tighter calories/macros. Independent 2026 comparisons similarly find concentrate is generally the sensible starting point. www.which.co.ukproteindeals.co.uk

### [Applied Nutrition Diet Whey]() £46.90

If you tell me your budget (e.g. £20-£40), whether you want whey or vegan, and your goal (muscle gain, fat loss, or general protein), I can pick the 3 best British powders for you and compare today's prices per 25g protein.

Perplexity

The question asked

Best vegan protein powder the UK

From the recorded answer

Best for taste and texture: Protein Works Vegan Wondershake - a good choice if flavour and mixability matter most.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best vegan protein powder in the UK is Form Nutrition Performance Protein-it scored 95/100 in Good Housekeeping's testing and is a strong all-rounder for taste, texture, and protein content.

### Best options by priority

- Best overall: Form Nutrition Performance Protein - polished pea-and-rice blend, good texture, and suitable for post-workout use. - Best for muscle gain: NGX Bodyfuel - selected as The Independent's best overall vegan protein powder in its 2026 testing. - Best for taste and texture: Protein Works Vegan Wondershake - a good choice if flavour and mixability matter most. - Best budget-friendly option: Protein Works Vegan Wondershake or a basic pea-and-rice blend; UK tubs commonly range from roughly £15-£50 per kilogram. - Best for a complete amino-acid profile: Choose a blend containing pea plus rice protein, or soy protein; pea, soy, and hemp can provide all nine essential amino acids.

For most people, choose a powder providing approximately 20-25 g protein per serving, low added sugar, and at least 1 kg per tub for better value. Protein powder should supplement-not replace-a balanced diet.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

The Protein Works

Supplements

21 August 2026 – 4 October 2026 (scans 1–8)

10.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

370

Answers naming the brand

3599

Answers collected

10.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, The Protein Works ranks #6 among 43 tracked brands for Supplements · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 10.3%. It was named in 370 of 3,599 AI answers across 68 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 10.3% AI visibility for The Protein Works in Supplements · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #6 among 43 tracked brands.

How often does AI mention this brand?

The Protein Works was named in 370 of 3,599 collected AI answers, across 68 of 150 tracked questions, for Supplements · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming The Protein Works by all 3,599 answers in the published Supplements · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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