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The Protein Works

The Protein Works

AI visibility and ranking for Supplements: United Kingdom

Supplements [UK]
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Large UK sports-nutrition direct-to-consumer brand.

The Protein Works
appears in
10.4
% of measured AI answers in this industry and market.

Found score

Track The Protein Works’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

11.6

October 11, 2026

Overall visibility

10.4

21 August 2026 – 11 October 2026 (scans 1–9)

Industry rank

6

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, The Protein Works's single-scan score moved from 8.9% to 11.6%, up 2.7 percentage points. Latest recorded scan 11.6% on 11 October 2026; combined-window score 10.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 10.4% over 21 August 2026 – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20268.9%
24 August 202610.5%
30 August 20268.9%
6 September 202610.2%
13 September 202610.9%
20 September 20269.3%
27 September 202610.2%
4 October 202613.3%
11 October 202611.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

13.0%

Perplexity Logo

Perplexity

9.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

9.1%

21 August 2026 – 11 October 2026 (scans 1–9)

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ChatGPT names The Protein Works most often.

It appears in 13.0% of collected ChatGPT answers and 9.1% of Google AI Overviews answers: a difference of 3.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 70 of 150 questions.

The Protein Works appears in at least one collected answer to 46.7% of the tracked questions. That is question coverage; the 10.4% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 8.9% to 13.3%. The latest scan was 11.6% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are cheap protein powders any good
  • Best BCAA the UK
  • Best British made protein powder
  • Best British protein powder brands
  • Best British supplement brands
  • Best affordable protein powder the UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British supplement brands (Lamberts Healthcare, Vitabiotics, Viridian Nutrition)
  • What British supplement brands do people actually recommend (Lamberts Healthcare, Vitabiotics, Natures Aid)
  • Best supplements at Boots vs online brands (Myprotein, Bulk, Solgar)
  • Best British owned supplement companies (Vitabiotics, Lamberts Healthcare, Wild Nutrition)
  • Best natural supplement brands the UK (Wild Nutrition, BioCare, Nutravita)
  • Best supplement brands 2026 Britain (Vitabiotics, BetterYou, BioCare)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best protein powder the UK

From the recorded answer

| The Protein Works | Whey & Vegan Blends | Low calorie & specialized recipes | …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Hermosa Grass-Fed Whey Protein is rated the best overall protein powder in the UK by leading nutrition and lifestyle reviewers due to its clean ingredient quality, superior taste, and everyday versatility.

---

### Top Protein Powders in the UK by Category

- Best Overall: Hermosa Grass-Fed Whey Protein - Made from grass-fed cows with an 85% protein concentrate and high ethical sourcing standards. - Best All-Rounder / Value (Whey): Myprotein Impact Whey or Bulk Pure Whey - The most popular and budget-friendly UK staples, offering around 20-23g of protein per serving with extensive flavor options. - Best Tasting / Gourmet: Optimum Nutrition Gold Standard 100% Whey (French Vanilla Crème or Milk Chocolate) - Widely praised for smooth mixability, high BCAA content, and availability across major UK health stores like Holland & Barrett. - Best Vegan / Plant-Based: Vivo Life Perform or Free Soul Vegan Blend - Standout plant-based options providing complete amino acid profiles, added plant-based BCAAs, and digestive enzymes for sensitive stomachs. - Highest Protein per Serving: Innermost The Strong Protein - Delivers up to 34g of protein per serving for heavy training and muscle-building goals. - Best Unprocessed / Clean Option: The Organic Protein Co. Organic Whey Protein - Made with organic milk and natural flavoring without artificial sweeteners.

---

### Quick Comparison of Popular Brands | Brand | Primary Type | Best For | |---|---|---| | Hermosa | Grass-Fed Whey | Clean ingredients & overall quality | | Myprotein / Bulk | Whey Concentrate / Isolate | Everyday budget and flavor variety | | Optimum Nutrition | Whey Blend | Consistency, mixability & taste | | Vivo Life | Plant-Based | Clean vegan performance | | The Protein Works | Whey & Vegan Blends | Low calorie & specialized recipes |

If you tell me your primary goal (e.g., muscle gain, weight loss, vegan diet, or budget) and flavor preference, I can recommend the exact product and best place to buy it.

ChatGPT

The question asked

Best British protein powder brands

From the recorded answer

3\. The Protein Works - Best for UK manufacturing* …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for the best British protein powder brands, I'd compare them on protein quality, price per serving, ingredient transparency, taste, and independent testing - rather than just the amount of protein on the label.

For UK-made or UK-based brands, these are the names I'd start with. Note that a British brand isn't necessarily manufacturing every product in the UK.

## Best British protein powder brands

!MyProtein Impact Whey Protein - Vanilla

1\. Myprotein - Best all-rounder

(Best overall starting point)

- Wide choice of whey, isolate and vegan powders. - Good value when discounted, with plenty of flavours. - UK manufacturing facilities and published quality-control information. www.myprotein.comwww.myprotein.com

Best product to explore: Impact Whey Protein.

Shop Myprotein

---

!Pure Whey Protein™ | Le Nostre #1 Proteine Whey | Bulk™

2\. Bulk - Best for value

- Straightforward whey concentrate and isolate options. - Also offers vegan proteins and specialist formulations. - Worth comparing with Myprotein on cost per 25g of actual protein. www.which.co.ukwww.wheywise.co.uk

Best product to explore: Pure Whey Protein.

Shop Bulk

---

!Best Protein Powders UK 2025: Tried and Tested | British GQ

3\. The Protein Works - Best for UK manufacturing

- The company says its products are designed, formulated and manufactured at its Liverpool facility. - Broad range of whey blends, isolates and plant-based powders. - A good option if UK manufacturing is a priority. www.which.co.ukwww.wheywise.co.ukwww.theproteinworks.comwww.wheywise.co.uk

Best product to explore: Whey Protein 360.

Shop The Protein Works

---

!Applied Critical Whey Protein Blend, 4.5 Lbs (67 Servings)

4\. Applied Nutrition - Best for athletes

- Offers whey and plant-based protein options. - Critical Whey is worth considering if independent sports testing matters to you. - Check the exact product and batch certification if you compete in drug-tested sport. www.which.co.ukwww.wheywise.co.uk

Best product to explore: Critical Whey.

Shop Applied Nutrition

---

!Diet Whey Protein Powder - Strawberry Delight (2kg) | PhD

5\. PhD Nutrition - Best for alternative formulations

- Known for whey blends and diet-oriented protein products. - Worth comparing if you prefer a protein powder designed for use alongside calorie control. - Check protein content and calories per serving rather than relying on marketing claims. www.which.co.ukwww.wheywise.co.ukwww.theproteinworks.comwww.wheywise.co.uk

Best product to explore: Diet Whey.

Shop PhD Nutrition

## Which would I choose?

| Your priority | My pick | |--------|--------| | Best all-round option | Myprotein | | Budget-friendly whey | Bulk | | Made in the UK | The Protein Works | | Competitive sport testing | Applied Nutrition, checking certification | | Diet-focused formulation | PhD Nutrition |

These are practical starting points, not a definitive laboratory ranking. Which? independently reviewed 11 whey powders in its 2026 assessment, including products from Applied Nutrition, Bulk and The Protein Works. www.which.co.ukwww.wheywise.co.ukwww.theproteinworks.comwww.wheywise.co.uk

## How to choose a good powder

- Protein content\: Aim for roughly 20-25g or more per serving. - Protein type\: Whey concentrate is a good default; isolate may suit you better if you need less lactose. Choose pea, soy or a suitable plant blend if avoiding dairy. - Quality assurance\: Look for credible independent testing, particularly if you compete in sport. - Value\: Compare the cost per 25g of protein, not just the tub price. - Ingredients\: Check sweeteners, allergens and added ingredients against your preferences.

## Let me narrow it down

What matters most to you?

1\. What's your main goal?

Muscle gain and recovery

Weight loss while maintaining muscle

General health and meeting protein needs

Endurance and sports performance

---

2\. Which type do you prefer?

Whey (dairy-based)

Whey isolate (typically lower lactose)

Vegan / plant-based

No preference

---

3\. Budget per tub

Under £20

£20-£35

£35-£50

£50+

---

4\. What's most important?

Actually made in Britain

Best value for money

Simple ingredients and quality testing

Taste and mixability

[Find my best options]

Perplexity

The question asked

Best protein powder for men Britain

From the recorded answer

| Best vegan alternative | Protein Works Vegan Protein Extreme | British GQ's recommended vegan protein for men. | …
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For most men in Britain, Optimum Nutrition Gold Standard Whey is the best all-round choice: it is widely available, mixes easily, and provides a strong protein-to-calorie ratio. Good Housekeeping UK named it a joint winner, alongside MyProtein Clear Whey Isolate.

| Best for | Recommendation | Why | |---|---|---| | Best overall | Optimum Nutrition Gold Standard Whey | Reliable whey blend and easy everyday use; a joint UK test winner. | | Best value | MyProtein Impact Whey | Usually competitively priced, with a broad flavour range; MyProtein is a regular recommendation from UK fitness reviewers. | | Best for beginners | Maxi Nutrition MaxWhey | Clear instructions and added BCAAs make it beginner-friendly. | | Best with creatine | MaxiNutrition Cyclone Strength | Combines 31 g protein with 5 g creatine per serving. | | Best low-calorie option | MyProtein Clear Whey Isolate | Lighter, juice-style drink; joint winner in a UK nutritionist review. | | Best vegan option | Form Performance Protein | UK Sports Nutrition Awards pick for vegan all-rounder. | | Best vegan alternative | Protein Works Vegan Protein Extreme | British GQ's recommended vegan protein for men. |

Buying rule: choose a powder supplying roughly 20-30 g protein per serving, then compare price per 100 g of protein rather than tub price. Protein powder is mainly a convenient way to reach daily intake; it is not inherently different for men than for women.

For muscle gain, whey concentrate is generally the sensible starting point. Choose whey isolate if lactose bothers you or you want fewer carbohydrates and fats; choose a pea-and-rice blend or another complete plant blend if vegan. Avoid paying extra for “testosterone boosters,” BCAAs, or proprietary blends unless the label clearly states the actual protein and ingredient amounts.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

The Protein Works

Supplements

21 August 2026 – 11 October 2026 (scans 1–9)

10.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

422

Answers naming the brand

4049

Answers collected

10.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, The Protein Works ranks #6 among 43 tracked brands for Supplements · United Kingdom (21 August 2026 – 11 October 2026). Its visibility is 10.4%. It was named in 422 of 4,049 AI answers across 70 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 10.4% AI visibility for The Protein Works in Supplements · United Kingdom, measured over 21 August 2026 – 11 October 2026. It ranks #6 among 43 tracked brands.

How often does AI mention this brand?

The Protein Works was named in 422 of 4,049 collected AI answers, across 70 of 150 tracked questions, for Supplements · United Kingdom (21 August 2026 – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming The Protein Works by all 4,049 answers in the published Supplements · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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