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Summit Gear

Summit Gear

AI Visibility Score and Ranking for

Outdoor & Adventure: Australia

Outdoor & Adventure [AU]
Katoomba, Blue Mountains NSW
Ranked
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Blue Mountains outdoor brand building a modular harness and fire pack system alongside a curated gear retail range.

Summit Gear ranks #11 in the AU Outdoor & Adventure AI Visibility Index with a Visibility Score of 2.4/100. It was named in 43 of 1,800 AI answers across 19 of 150 tracked questions, averaging position 4.2 when mentioned.

2.4

Visibility score

11

Found Rank

0

Movement vs last window

4.2

Avg. position when mentioned

19

Prompts hit, of 150

Visibility score over time

Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.

Summit Gear vs Outdoor & Adventure

Running at 1.1x the Outdoor & Adventure category average — ahead of the field.

Summit Gear (you) — 2.9
Outdoor & Adventure category average — 2.6

3

3

Coffee

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 3.7% · Perplexity 0.8% · AI Overviews 2.7%

Want the full report?

Every shopper question this brand is missing from, the platform split, and what is causing the gap.

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Summit Gear’s AI Visibility Score?

Summit Gear has an AI Visibility Score of 2.4 in the AU Outdoor & Adventure AI Visibility Index, ranked #11.

How often does AI recommend Summit Gear?

Summit Gear was named in 43 of 1,800 AI answers analysed, across 19 tracked questions, averaging position 4.2 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian hikers and campers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Now you know the gap. Here's how it closes.

AI recommends what it can understand. We rebuild how your products, pages and entities are described so there is something for it to recommend. Fixed price, starts with an assessment.

See how we fix it
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Found by Flux
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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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