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Steel Blue

Steel Blue

AI visibility and ranking for Footwear: Australia

Footwear [AU]
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Perth-based Australian-owned brand specialising in comfort-engineered safety and work boots.

Steel Blue
appears in
5.1
% of measured AI answers in this industry and market.

Found score

Track Steel Blue’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

5.3

October 11, 2026

Overall visibility

5.1

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

15

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, Steel Blue's single-scan score moved from 4.9% to 5.3%, up 0.4 percentage points. Latest recorded scan 5.3% on 11 October 2026; combined-window score 5.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.1% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20264.9%
19 August 20265.8%
22 August 20265.3%
25 August 20264.7%
30 August 20264.0%
6 September 20265.8%
13 September 20264.7%
20 September 20267.1%
27 September 20264.9%
4 October 20265.1%
11 October 20265.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.6%

Perplexity Logo

Perplexity

8.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.8%

27 September – 11 October 2026 (scan 3 of 4)

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Perplexity names Steel Blue most often.

It appears in 8.0% of collected Perplexity answers and 3.6% of ChatGPT answers: a difference of 4.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 19 of 150 questions.

Steel Blue appears in at least one collected answer to 12.7% of the tracked questions. That is question coverage; the 5.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 4.0% to 7.1%. The latest scan was 5.3% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made vs imported shoes
  • Best Australian owned shoe brands
  • Best Australian shoe brands for work
  • Best boots Australia
  • Best boots Australia made
  • Best boots for farm work Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian footwear brands (R.M. Williams, Blundstone, Bared Footwear)
  • Best Australian shoe brands (R.M. Williams, Blundstone, Bared Footwear)
  • What shoe brands do Australians actually wear (Blundstone, R.M. Williams, Redback Boots)
  • Best shoe brands Australia (R.M. Williams, Aquila, Wittner)
  • Which Australian shoe brands are actually good (R.M. Williams, Blundstone, Rossi Boots)
  • Best premium Australian shoe brands (R.M. Williams, Aquila, Senso)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best boots Australia

From the recorded answer

Steel Blue (Argyle / Southern Cross): …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

The best Australian boots span iconic dress-casual Chelsea styles, rugged workwear, and specialized construction footwear, with top brands including R.M.Williams, Blundstone, Mongrel Boots, and Redback.

- R.M.Williams (Comfort Craftsman): - Price: ~$699 AUD - Style: Iconic whole-cut Chelsea boot handcrafted in Adelaide from a single piece of yearling leather. - Best for: Timeless dress-casual and formal styling. - Wootten: - Style: Handmade, made-to-order craft boots (including Chelsea and service styles) out of Ballarat, Victoria. - Best for: Custom heritage footwear.

### Top Australian Work & Safety Boots

- Mongrel Boots: - Price: Around $200+ AUD - Style: 5th-generation family-owned Australian-made bootmaker operating out of a Western Sydney factory, famous for wide EEE-fits and Zipsider ranges. - Best for: All-day comfort and wide feet. - Redback Boots: - Price: Around $200+ AUD - Style: Heavy-duty slip-on and zip-sided work boots using thick, full-grain cowhide (up to 2.7 mm). - Best for: Tough agricultural and industrial job sites. - Steel Blue (Argyle / Southern Cross): - Style: Popular safety-toe and zipped ankle boots featuring dedicated workplace cushioning. - Best for: Heavy-duty construction and trades. - Blundstone (Originals / Classics / RotoFlex): - Price: ~$244 - $254+ AUD - Style: Tasmania-born everyday elastic-sided Chelsea and safety boots. - Best for: Casual urban wear and light-duty work.

To help you narrow down the best pair, tell me:

- What activity or occasion will you use them for (dress, casual, or heavy work)? - Do you have wide feet or need steel caps?

ChatGPT

The question asked

Best Australian shoe brands for work

From the recorded answer

!Argyle® Zip 312152-BLK | Steel Blue …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for the best Australian shoe brands for work, I'd shortlist brands based on whether you need smart office shoes, comfortable shoes for standing all day, or durable boots for a trade or outdoor job.

For Australian-made footwear, locally designed brands, and brands with a strong presence in Australia, there are some excellent options. The best choice depends on comfort, durability, dress code, and budget.

## Best Australian shoe brands for work

!Buy Women's Work Shoes Online | Bared Footwear

1\. Bared Footwear

Best for office wear and foot support

Stylish loafers, flats, heels and boots with a focus on podiatrist-informed design and supportive footbeds. A strong option for professional outfits and long days on your feet.

Price: Mid-to-premium

Shop Bared Footwear

---

!RM Williams Dynamic Flex Craftsman Black

2\. R.M.Williams

Best for premium business shoes and boots

Classic leather Chelsea boots that look sharp with suits, chinos and business-casual outfits. A premium investment for a smart workplace.

Price: Premium

Shop R.M.Williams

---

!Redback Work Boot - UBOK Dark Brown

3\. Redback Boots

Best for comfort and practical everyday work

Known for sturdy leather boots, roomy-feeling designs and slip-on styles. Worth considering for active jobs and people who prefer boots over dress shoes.

Price: Mid-range

Shop Redback Boots

---

!Argyle® Zip 312152-BLK | Steel Blue

4\. Steel Blue

Best for demanding jobs and safety footwear

A well-known Australian work-boot brand with safety-rated options for construction, industrial work and trades. Choose the model that matches your workplace's safety requirements.

Price: Mid-to-premium

Shop Steel Blue

---

!Mongrel 461 ZipSider Boot - Black Full Grain Leather | Work Boots Direct

5\. Mongrel Boots

Best for hard-wearing work boots

A long-established Australian boot brand offering lace-up and zip-sided designs, including safety footwear for demanding work environments.

Price: Mid-range

Shop Mongrel Boots

---

![#068 Dress boots - Blundstone Benelux](

6\. Blundstone

Best for versatile everyday work boots

Easy slip-on boots suitable for casual workplaces, commuting and everyday wear. Some models are safety-rated, but ordinary Blundstones aren't automatically suitable for worksites.

Price: Budget-to-mid-range, depending on model

Shop Blundstone

These recommendations reflect each brand's typical strengths, rather than a definitive laboratory-tested ranking. For a broader look at Australian footwear labels, see Concrete Playground's 2026 Australian shoe brand guide\. concreteplayground.comclothncraft.com.aubuild-it.auwww.shopback.com.au

## Which would I choose?

- Office or corporate work\: Bared Footwear for supportive dress shoes; R.M.Williams for classic leather boots. - Standing or walking all day\: Start by trying Bared's supportive styles or Redback boots, depending on your dress code. - Construction or trade work\: Steel Blue or Mongrel, with the required safety rating. - Casual work and everyday use\: Blundstone.

One important distinction: Australian brands are not necessarily Australian-made. Check the individual model's country of manufacture if buying locally made is a priority.

## Let me narrow it down for you

What kind of work are the shoes for?

Office / corporate

Retail / hospitality - lots of standing

Healthcare

Trades / construction - safety boots

Smart casual / general work

---

Which style are you shopping for?

Women's shoes

Men's shoes

Unisex

---

What's your budget?

Under A\$100

A\$100-250

A\$250-400

Over A\$400

---

What's most important?

All-day comfort

Style and appearance

Durability

Australian-made

[Find my best options]

Perplexity

The question asked

Best Australian owned shoe brands

From the recorded answer

Steel Blue - Best for safety and work boots, with strong Australian roots and manufacturing history.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Australia has several excellent locally owned shoe brands, from handcrafted boots to contemporary fashion footwear:

- R.M.Williams - Best for iconic leather boots. Its boots are still largely handcrafted in South Australia, and the company is Australian-owned. - SENSO - Best for contemporary women's footwear, especially sculptural heels, loafers and boots. It is an Australian-owned brand. - Blundstone - Best for rugged everyday Chelsea boots and workwear-inspired footwear. - Mongrel Boots - Best for durable Australian-made work boots. - Steel Blue - Best for safety and work boots, with strong Australian roots and manufacturing history. - Bared Footwear - Best for supportive, podiatrist-designed women's shoes. - Rollie Nation - Best for lightweight, colorful casual shoes and sneakers. - Volley - Best for classic canvas sneakers; its tennis-shoe heritage dates back to Australia. - Hush Puppies Australia - Best for comfortable everyday footwear, though ownership and licensing arrangements should be checked by product and market. - St. Agni - Best for minimalist, fashion-forward shoes and sandals; it was founded in Byron Bay. - Hassett Goods - Best for premium handmade men's boots and bespoke leather footwear. - Dof Studios - Best for modern women's fashion shoes designed in Melbourne and made in Italy.

Best overall picks: choose R.M.Williams for a long-lasting Australian-made boot, Bared for comfort, SENSO for fashion footwear, or Rollie Nation for lightweight casual shoes. “Australian-owned” does not necessarily mean every product is made in Australia, so check the individual product page for country of manufacture.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Steel Blue

Footwear

27 September – 11 October 2026 (scan 3 of 4)

5.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

69

Answers naming the brand

1350

Answers collected

5.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Steel Blue ranks #15 among 36 tracked brands for Footwear · Australia (27 September – 11 October 2026). Its visibility is 5.1%. It was named in 69 of 1,350 AI answers across 19 of 150 tracked questions, averaging position 2.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.1% AI visibility for Steel Blue in Footwear · Australia, measured over 27 September – 11 October 2026. It ranks #15 among 36 tracked brands.

How often does AI mention this brand?

Steel Blue was named in 69 of 1,350 collected AI answers, across 19 of 150 tracked questions, for Footwear · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Steel Blue by all 1,350 answers in the published Footwear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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