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Steel Blue

Steel Blue

AI visibility and ranking for Footwear: Australia

Footwear [AU]
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Perth-based Australian-owned brand specialising in comfort-engineered safety and work boots.

Steel Blue
appears in
6.2
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

6.2

November 1, 2026

Overall visibility

6.2

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

12

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Steel Blue's single-scan score moved from 4.9% to 6.2%, up 1.3 percentage points. Latest recorded scan 6.2% on 1 November 2026; combined-window score 6.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 6.2% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20264.9%
19 August 20265.8%
22 August 20265.3%
25 August 20264.7%
30 August 20264.0%
6 September 20265.8%
13 September 20264.7%
20 September 20267.1%
27 September 20264.9%
4 October 20265.1%
11 October 20265.3%
18 October 20265.1%
25 October 20266.2%
1 November 20266.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.7%

Perplexity Logo

Perplexity

8.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

5.3%

25 October – 1 November 2026 (scan 2 of 4)

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Perplexity names Steel Blue most often.

It appears in 8.7% of collected Perplexity answers and 4.7% of ChatGPT answers: a difference of 4.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 18 of 150 questions.

Steel Blue appears in at least one collected answer to 12.0% of the tracked questions. That is question coverage; the 6.2% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 4.0% to 7.1%. The latest scan was 6.2% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian footwear brands
  • Best Australian owned shoe brands
  • Best Australian shoe brands for work
  • Best boots Australia
  • Best boots Australia made
  • Best boots for farm work Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian shoe brands are actually good (R.M. Williams, Bared Footwear, Aquila)
  • Best Australian owned shoe brands (R.M. Williams, Blundstone, Redback Boots)
  • Best Australian shoe brands (R.M. Williams, Blundstone, Bared Footwear)
  • Best award winning Australian footwear brands (R.M. Williams, FRANKiE4, Bared Footwear)
  • Best Australian designer shoes (A.EMERY, Nelson Made, Alias Mae)
  • Best Australian shoe brands for going out (Tony Bianco, Alias Mae, A.EMERY)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

What shoe brands do Australians actually wear

From the recorded answer

Steel Blue: A leading choice for heavy-duty safety and work boots.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australians wear a mix of global athletic/streetwear giants, iconic local work and outdoor boots, and podiatrist-designed everyday fashion labels.

### 1. Sneakers & Streetwear (The Daily Uniform) For everyday walking, gym, and casual wear, international sports brands dominate Australian streets and retailers like Foot Locker Australia and JD Sports:

- Nike: Consistently a massive favorite, with styles like the Nike Air Force 1 and Nike Tuned 1 (Air Max Plus) enjoying huge cultural popularity. - ASICS: Widely worn for both running and retro/lifestyle fashion (such as the GEL-Kayano series). - Adidas & New Balance: Staples for casual lifestyle sneakers, retro runners (like Adidas Gazelles), and everyday trainers. - On & Salomon: Popular performance and trail-inspired "gorpcore" running shoes seen heavily in cities and active circles.

### 2. Iconic Australian Boots & Workwear For rugged terrain, worksites, rural life, or casual weekend style, Australians rely heavily on homegrown boot brands:

- R.M.Williams: Famous for handcrafted Chelsea boots (the quintessential Australian leather dress-and-country boot). - Blundstone & Redback: Slip-on, elastic-sided leather boots worn everywhere from job sites and farms to city cafes and music festivals. - Steel Blue: A leading choice for heavy-duty safety and work boots. - UGG & EMU Australia: Sheepskin boots and slippers worn predominantly in cooler months.

### 3. Comfort-Driven & Fashion Footwear Australian shoppers-particularly women-have shifted heavily toward podiatrist-backed or ergonomic comfort brands that do not sacrifice style:

- FRANKiE4: Founded by a podiatrist and physiotherapist, wildly popular for supportive everyday sneakers, heels, and flats. - Bared Footwear: Another podiatrist-founded Australian label known for sculpted, supportive footbeds inside stylish heels, sandals, and flats. - Jo Mercer & Wittner: Long-standing local retail staples for office-chic heels, loafers, and seasonal leather shoes. - Windsor Smith: A major local fashion footwear brand leaning into chunky platform shoes, heels, and casual wear. - Tony Bianco & Alias Mae: Popular contemporary Australian labels for trend-driven heels, mules, and boots.

If you are looking for shoes for a specific occasion-like a wedding, a rugged hike, or daily workwear -let me know and I can narrow down the best brands for you.

ChatGPT

The question asked

Best work boots Australia

From the recorded answer

If you're after the best work boots in Australia for comfort, durability and all-day wear, I'd put Steel Blue, Oliver, Mongrel and Redback at the top of the list.
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're after the best work boots in Australia for comfort, durability and all-day wear, I'd put Steel Blue, Oliver, Mongrel and Redback at the top of the list.

I've compared popular Australian options and current advertised prices.

## Best work boots in Australia - 2026

My shortlist by category, based on available models, specifications and customer ratings.

![STEEL BLUE ARGYLE ZIP TPU SCUFF CAP BOOTS WHEAT - The Work Pit](

1\. Steel Blue Argyle Zip

(Best overall pick)

## \$204.95

4.8/5 · 175 reviews

- Excellent all-round trade boot - Side zip and lace-up support - Comfortable cushioning

Retailer: WorkwearHub

---

!Oliver AT 55 150mm Wheat Lace Up Safety Boots 55-332

2\. Oliver AT 55

(Heavy-duty option)

Excellent for demanding industrial work, heat exposure and tougher environments. Worth considering if durability is your priority.

---

!Mongrel™ 461 Zipsider Boot With Scuff Cap

3\. Mongrel ZipSider

(Best Australian-made option)

## \$198

4.9/5 · 140 reviews

- Comfortable traditional work boot - Convenient zip-side design - Australian-made brand

---

!Redback UBBK Bobcat Black Soft Toe Work Boots: UK 6.5 | Mike Pawley Sports

4\. Redback Bobcat

(Best pull-on boot)

- Australian-made - Easy to put on and remove - Great option for people who prefer elastic-sided boots

---

!Blundstone Unisex #991 Lace Up Safety Boots - Black

5\. Blundstone 991

(Best slip-on alternative)

- Convenient Chelsea style - Good everyday work boot option - Check the specific safety rating before buying

These picks are supported by Australian workwear comparisons and manufacturer safety information. sortedtradie.com.auclothncraft.com.auwww.blundstone.com.autrade.bunnings.com.au

## What I'd look for

For Australian worksites, check the AS/NZS 2210.3:2019 certification and choose the protection category required by your employer. S1P or S3 can be important where nail penetration protection is required; S3 also includes water resistance. sortedtradie.com.auwww.uvex-safety.com.au

## Let me narrow it down to the best pair

What sort of work are you doing?

1\. What industry?

---

2\. What style do you prefer?

---

3\. What's most important?

---

4\. Budget

[Find my best work boots]

I'll narrow it down to the three best boots worth spending your money on.

Perplexity

The question asked

Best Australian footwear brands

From the recorded answer

Best work boots: Redback, Rossi, or Steel Blue …
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Australia has excellent footwear brands across boots, comfort shoes, minimalist sandals, sneakers, and fashion footwear. The best choices are:

- R.M.Williams - Iconic leather Chelsea boots, handcrafted in Adelaide; best for durable, timeless boots. - Blundstone - Practical, comfortable Australian-origin elastic-sided boots for everyday wear. - Redback - Hard-wearing Australian-made work and everyday boots. - Bared Footwear - Stylish women's shoes with built-in biomechanical support; a strong choice for comfort. - St Agni - Minimalist, contemporary shoes, sandals, flats, and boots in refined neutral designs. - A.Emery - Elegant, understated leather sandals and increasingly winter footwear. - Rollie - Lightweight, colorful sneakers and derby shoes with functional, comfort-oriented soles. - Twoobs - Comfortable, lightweight Velcro sandals in bright colors. - Jo Mercer - Versatile leather and suede footwear with a polished everyday aesthetic. - Aquila - Men's leather dress shoes, loafers, sneakers, and casual footwear. - Windsor Smith - Trend-led boots, heels, flats, and grunge-influenced styles. - Tony Bianco - Fashion-forward women's footwear, especially heels, boots, and occasion styles. - Nelson Made - Small-batch, minimalist footwear with an emphasis on transparency and sustainability. - LMS - Statement shoes combining classic silhouettes with unusual colors and materials. - Christian Kimber - Premium men's shoes blending Australian design with European manufacturing.

### Quick picks

- Best overall boots: R.M.Williams - Best comfort: Bared - Best minimalist sandals: A.Emery or St Agni - Best casual sneakers: Rollie - Best men's dress shoes: Aquila or Christian Kimber - Best fashion footwear: Tony Bianco or LMS - Best work boots: Redback, Rossi, or Steel Blue

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Steel Blue

Footwear

25 October – 1 November 2026 (scan 2 of 4)

6.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

56

Answers naming the brand

900

Answers collected

6.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Steel Blue ranks #12 among 36 tracked brands for Footwear · Australia (25 October – 1 November 2026). Its visibility is 6.2%. It was named in 56 of 900 AI answers across 18 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 6.2% AI visibility for Steel Blue in Footwear · Australia, measured over 25 October – 1 November 2026. It ranks #12 among 36 tracked brands.

How often does AI mention this brand?

Steel Blue was named in 56 of 900 collected AI answers, across 18 of 150 tracked questions, for Footwear · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Steel Blue by all 900 answers in the published Footwear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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