Rootine

AI visibility and ranking for Supplements: United States

Supplements [US]

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Niche DNA-personalised vitamin brand.

Rootine

appears in

0.2

% of measured AI answers in this industry and market.

Found score

Track Rootine’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.2

November 8, 2026

Overall visibility

0.2

21 August 2026 – 8 November 2026 (scans 1–13)

Industry rank

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Rootine's single-scan score moved from 0.2% to 0.2%, unchanged (0.0 percentage points). Latest recorded scan 0.2% on 8 November 2026; combined-window score 0.2%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 21 August 2026 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	0.2%
24 August 2026	0.2%
30 August 2026	0.2%
6 September 2026	0.2%
13 September 2026	0.2%
20 September 2026	0.2%
27 September 2026	0.4%
4 October 2026	0.2%
11 October 2026	0.0%
18 October 2026	0.2%
25 October 2026	0.2%
1 November 2026	0.0%
8 November 2026	0.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

0.0%

Perplexity

0.5%

AI Overviews

0.1%

21 August 2026 – 8 November 2026 (scans 1–13)

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Perplexity names Rootine most often.

It appears in 0.5% of collected Perplexity answers and 0.0% of ChatGPT answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 3 of 150 questions.

Rootine appears in at least one collected answer to 2.0% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 8 November 2026 (scans 1–13)

Thorne

29.6

Transparent Labs

22.6

Optimum Nutrition

21.5

Nature Made

19.2

Ritual

13.9

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best new American supplement brands
Best supplement subscription America
Best wellness brands America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best wellness brands America (Nature Made, Ritual, Thorne)
Best first order discount supplement brands America (Transparent Labs, Nature Made, Naked Nutrition)
What supplement brands do American gym goers use (Optimum Nutrition, Cellucor, Ghost Lifestyle)
Best protein powder for smoothies America (Optimum Nutrition, Orgain, Thorne)
Which American supplement brands are worth the money (Thorne, Nature Made, Nordic Naturals)
Which supplements are worth buying on Black Friday the US (Optimum Nutrition, Thorne, Transparent Labs)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

8 November 2026

The question asked

Best supplement subscription America

From the recorded answer

Best Data-Driven / Lab Testing: Rootine leads the high-end tier ($94/month plus optional blood or DNA testing) for hyper-personalized smart multivitamin stacks.

Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

The top supplement and vitamin subscription services in the U.S. stand out based on personalization, testing, and ingredient transparency:

- Best Overall / Quality & Safety: Thorne is widely recognized for high manufacturing standards, clinical backing, and clean formulations. - Best Personalized Vitamin Brand: HUM Nutrition uses an initial lifestyle quiz to match users with targeted vitamin packs (such as for skin, gut, or stress support) and provides access to registered dietitians. - Best for Ingredient Transparency: Ritual focuses heavily on traceable supply chains, showing exact sourcing details for clean-label daily multivitamins. - Best Data-Driven / Lab Testing: Rootine leads the high-end tier ($94/month plus optional blood or DNA testing) for hyper-personalized smart multivitamin stacks. - Best Flexible Curated Packs: Persona offers customizable daily packs tailored to specific wellness goals like energy, men's/women's health, or metabolism.

To narrow down the best option for you, tell me:

- What is your primary health goal (e.g., energy, sleep, skin, general wellness)? - Are you looking for a quiz-based personalized daily pack or a standard brand subscription? - What is your monthly budget?

Perplexity

27 September 2026

The question asked

Best wellness brands America

From the recorded answer

If you mean the best wellness brands in America, the strongest candidates across major editorial lists and brand rankings include Crest, Brooks, Apple, Ritual, Thorne, Calm, and Goli. These names show up repeatedly in 2025-2026 wellness roundups and product awards, while U.S.-based wellness DTC brand rankings also highlight brands like Rootine and Calm.

Read recorded answer

Recorded answer text · Perplexity · 27 September 2026

If you mean the best wellness brands in America, the strongest candidates across major editorial lists and brand rankings include Crest, Brooks, Apple, Ritual, Thorne, Calm, and Goli. These names show up repeatedly in 2025-2026 wellness roundups and product awards, while U.S.-based wellness DTC brand rankings also highlight brands like Rootine and Calm.

A practical way to think about “best” is by category:

| Category | Notable U.S. wellness brands | |---|---| | Overall wellness / lifestyle | Apple, Brooks, Calm | | Supplements & vitamins | Thorne, Ritual, HUM Nutrition, Goli | | Mental wellness / stress / sleep | Calm | | Women's health | The Honey Pot Company, WelleCo | | Personal care / oral wellness | Crest |

NBC Select's 2026 Wellness Awards specifically says popular brands like Crest, Brooks, and Apple were among its winners, which makes them strong mainstream picks. Medical News Today lists Thorne as the best overall vitamin brand and HUM Nutrition as the best personalized vitamin brand in its 2026 review. ConsumerLab's 2026 supplement coverage also indicates consumer satisfaction remains a key benchmark for top supplement brands.

If you want the most credible short list for shoppers, I'd separate them like this:

- Best overall wellness brand: Apple - Best fitness / active lifestyle brand: Brooks - Best supplement brand: Thorne - Best personalized supplement brand: HUM Nutrition - Best mental wellness brand: Calm - Best mass-market wellness / oral care brand: Crest

If you want, I can also give you: - a top 10 wellness brands in America list, - the best wellness brands by category, - or a list focused only on women's wellness, supplements, or clean beauty.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Rootine

Supplements

21 August 2026 – 8 November 2026 (scans 1–13)

0.2

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

Answers naming the brand

5840

Answers collected

0.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Rootine ranks #35 among 44 tracked brands for Supplements · United States (21 August 2026 – 8 November 2026). Its visibility is 0.2%. It was named in 12 of 5,840 AI answers across 3 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.2% AI visibility for Rootine in Supplements · United States, measured over 21 August 2026 – 8 November 2026. It ranks #35 among 44 tracked brands.

How often does AI mention this brand?

Rootine was named in 12 of 5,840 collected AI answers, across 3 of 150 tracked questions, for Supplements · United States (21 August 2026 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Rootine by all 5,840 answers in the published Supplements · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Rootine