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Pillar Performance

Pillar Performance

AI visibility and ranking for Supplements: Australia

Supplements [AU]
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Endurance-focused nutrition brand offering targeted recovery and hydration formulas rather than a broad general supplement range.

Pillar Performance
appears in
2.1
% of measured AI answers in this industry and market.

Found score

Track Pillar Performance’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

2.2

October 11, 2026

Overall visibility

2.1

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

17

Within this industry and market

Published scan history

Across 11 recorded scans from 11 August 2026 to 11 October 2026, Pillar Performance's single-scan score moved from 3.1% to 2.2%, down 0.9 percentage points. Latest recorded scan 2.2% on 11 October 2026; combined-window score 2.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.1% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
11 August 20263.1%
13 August 20262.2%
16 August 20261.8%
26 August 20261.6%
30 August 20261.3%
6 September 20262.0%
13 September 20261.3%
20 September 20261.6%
27 September 20261.3%
4 October 20262.9%
11 October 20262.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.6%

Perplexity Logo

Perplexity

0.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.0%

27 September – 11 October 2026 (scan 3 of 4)

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Google AI Overviews names Pillar Performance most often.

It appears in 4.0% of collected Google AI Overviews answers and 0.9% of Perplexity answers: a difference of 3.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 17 of 150 questions.

Pillar Performance appears in at least one collected answer to 11.3% of the tracked questions. That is question coverage; the 2.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.3% to 3.1%. The latest scan was 2.2% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Informed Sport certified supplements Australia
  • Best batch tested supplements for athletes Australia
  • Best collagen protein Australia
  • Best magnesium supplement Australia
  • Best new Australian supplement brands
  • Best sports nutrition brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • What supplement brands do Australian gym goers use (Bulk Nutrients, VPA, True Protein)
  • Best Australian protein powder brands (VPA, Bulk Nutrients, True Protein)
  • Best gym supplement brands Australia (Bulk Nutrients, VPA, True Protein)
  • Best Australian made protein powder (VPA, True Protein, Emrald Labs)
  • Best Australian made supplements (True Protein, Bulk Nutrients, ATP Science)
  • Best first order discount supplement brands Australia (Muscle Nation, Vitable, Kissed Earth)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best new Australian supplement brands

From the recorded answer

Pillar Performance: Founded by ex-rugby player Damien Fitzpatrick, this micro-nutrition brand focuses on micronutrient and sleep support for athletes and active lifestyles, heavily adopted by professional sports teams and Olympians.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Prominent and rising Australian supplement and wellness brands feature targeted formulations for performance, gut health, hormonal support, and daily vitality:

### High-Performance & Sports Nutrition

- Pillar Performance: Founded by ex-rugby player Damien Fitzpatrick, this micro-nutrition brand focuses on micronutrient and sleep support for athletes and active lifestyles, heavily adopted by professional sports teams and Olympians. - Vitadrop: Co-founded in Australia, this brand specializes in TGA-accredited, water-soluble electrolyte and vitamin hydration formulas designed for daily energy and recovery. - The Collagen Co.: A standout brand specializing in multi-peptide hydrolysed marine and bovine collagen blends packed with vitamin C, hyaluronic acid, and biotin.

### Gut Health & Microbiome Focus

- The Beauty Chef: Founded by Carla Oates, this pioneer in ingestible beauty combines bio-fermented, probiotic-rich inner beauty powders and elixirs tailored for skin health and gut balance. - Biome Australia (Activated Therapeutics): Known for clinical-grade, evidence-backed gut health and microbiome products targeting targeted therapeutic results.

### Women's Health & Hormonal Support

- JSHealth Vitamins: Created by Australian clinical nutritionist Jessica Sepel, famous for targeted formulas like Hair + Energy and Detox + Debloat, alongside an expanding global retail footprint. - Vida Glow: Recognized for its clinical marine collagen range, the brand has expanded into dedicated women's health formulations covering gut health, stress, and prenatal care. - Eir Women: Tailored specifically for women navigating perimenopause, menopause, and hormonal shifts, offering science-backed supplements for energy, sleep, and stress. - The Seed Cycle: A specialized brand offering organic, hormone-balancing seed cycling kits and subscription blends mapped to female hormonal phases.

If you share your primary health or fitness goal (such as sleep support, gut health, muscle recovery, or skin/collagen), I can recommend which specific brand or formula aligns best with what you need.

ChatGPT

The question asked

Best supplement brands founded in Australia

From the recorded answer

!TRAINING COMPLETE - PILLAR Performance …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for the best supplement brands founded in Australia, I'd shortlist established vitamin companies, Australian sports-nutrition specialists, and newer wellness brands. The best choice depends on whether you want everyday vitamins, gym supplements, practitioner-formulated products, or beauty and gut-health supplements.

## Best Australian-founded supplement brands

![HEALTH - Sydney Duty Free](

1\. Blackmores

(Best established all-rounder)

Founded in Brisbane in 1932

A long-established brand for multivitamins, fish oil, minerals and everyday nutritional support. A good starting point if you want widely available products. eternalelixir.com.aumomentvm.com.auwww.who.com.au

Official website

---

!Bulk Nutrients | Australia's first choice for supplements

2\. Bulk Nutrients

(Best for value and gym supplements)

Founded in Tasmania in 2008

Particularly worth considering for whey protein, creatine and other sports-nutrition powders. Its direct-to-consumer model is appealing if you buy in bulk. eternalelixir.com.aumomentvm.com.au

Official website

---

!澳洲Chemist Warehouse必买清单 | 保健、护肤、母婴全攻略! 低至2折 回国伴手礼推荐

3\. Swisse

Founded in Melbourne in 1969

A mainstream Australian-founded option for multivitamins, beauty supplements, minerals and general wellness products. eternalelixir.com.auwww.who.com.auflux.agency

Official website

---

!12 Best Australian Protein Brands | Man of Many

4\. True Protein

(Best for protein)

A brand to consider for protein powders and sports nutrition if you prefer to shop directly from an Australian specialist. Compare protein per serve, ingredients and cost per 100 g. flux.agencyflux.agency

Official website

---

!BioCeuticals Ultra Muscleze® Energy 240g

5\. BioCeuticals

(Best for practitioner-guided nutrition)

Offers targeted nutritional formulations commonly accessed through healthcare practitioners. A useful brand to investigate when you need something more specific than a general multivitamin. eternalelixir.com.aumomentvm.com.auwww.who.com.au

Official website

---

!TRAINING COMPLETE - PILLAR Performance

6\. Pillar Performance

Founded in Sydney in 2020

Focuses on sports-performance nutrition, including magnesium, omega-3 and joint-support formulations. Worth exploring for a more specialised athlete-oriented range. www.mrsupplement.com.au

Official website

---

!JSHealth Vitamins | Australian-Made Supplements, Collagen, Protein - JSHealth Vitamins Aus

7\. JSHealth Vitamins

A modern wellness brand with targeted formulas for hair, energy, digestion and general wellbeing. Compare the actual ingredient doses rather than relying on the product's intended benefit. eternalelixir.com.auwww.who.com.auflux.agency

Official website

---

!The Nutritional Benefits of Collagen Powder | Nutra Naturals

8\. Nutra Organics

A family-founded Australian business associated with superfoods, collagen, wholefood powders and nutrition products. Best suited to shoppers interested in food-based powders as well as conventional supplements. www.mrsupplement.com.au

Official website

## Which brands would I choose?

| If your priority is… | My shortlist | |--------|--------| | Everyday vitamins and minerals | Blackmores, Swisse | | Protein and creatine | Bulk Nutrients, True Protein | | Practitioner-guided formulas | BioCeuticals | | Sports performance and recovery | Pillar Performance | | Targeted wellness and beauty | JSHealth Vitamins | | Superfoods and collagen | Nutra Organics |

These are category-based recommendations, not a laboratory-verified ranking of product quality.

One important distinction\: Australian-founded, Australian-owned and Australian-made are three different things. A locally founded brand can manufacture some products overseas, so check the manufacturing details on the particular product.

For quality, look for transparent ingredient amounts, credible evidence for the intended benefit and independent batch testing where appropriate. Athletes subject to anti-doping rules can check the HASTA certified supplement database\. hasta.org.au

What type of supplements are you most interested in? I can narrow this to the best Australian-founded brands for your specific needs.

Perplexity

The question asked

Best Informed Sport certified supplements Australia

From the recorded answer

| Protein | Bulk Nutrients Earth Protein, Muscle Nation Whey, INC Sports Whey, or Pillar Performance Protein-verify the exact flavour and batch before purchase | …
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For Australian athletes, the best Informed Sport-certified supplements are those that match your specific need and have the exact product and batch listed in the Informed Sport database-not merely a brand carrying the logo. Informed Sport certification reduces contamination risk but cannot guarantee absolute safety.

### Recommended options

| Goal | Good Australian-available choices | |---|---| | Protein | Bulk Nutrients Earth Protein, Muscle Nation Whey, INC Sports Whey, or Pillar Performance Protein-verify the exact flavour and batch before purchase | | Electrolytes | Pillar Performance Ultra B Hydration, SIS GO Hydro, or HIGH5 Zero | | Energy during training | SIS GO Isotonic Energy, HIGH5 Energy Gel, or Pillar Performance Race Fuel | | Creatine | An Informed Sport-listed creatine monohydrate product; avoid assuming that all creatine from a certified brand is certified | | Recovery | An Informed Sport-listed protein powder or carbohydrate-protein recovery formula | | Vitamins/minerals | Use only when clinically indicated; choose a specifically certified product rather than relying on general brand certification |

### Best overall picks

- Best for endurance athletes: Pillar Performance, SIS, or HIGH5 products. - Best for protein: A certified whey or plant protein from a brand whose exact product appears in the Informed Sport database. - Best simple supplement: Certified creatine monohydrate, provided the precise product is listed. - Best Australian purchasing approach: Check the product in Sport Integrity Australia's Sport Integrity app, which lists batch-tested supplements sold locally, including Informed Sport and HASTA products.

Before buying:

- Search the exact product, flavour, size, and batch number in the Informed Sport database. - Buy from the manufacturer or an established Australian retailer. - Check the packaging for an intact certification mark. - Keep the batch number and receipt. - Remember that supplements remain an athlete's responsibility under anti-doping rules; Australian sporting bodies generally recommend Informed Sport or HASTA certification for lower-risk choices.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Pillar Performance

Supplements

27 September – 11 October 2026 (scan 3 of 4)

2.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

29

Answers naming the brand

1350

Answers collected

2.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Pillar Performance ranks #17 among 54 tracked brands for Supplements · Australia (27 September – 11 October 2026). Its visibility is 2.1%. It was named in 29 of 1,350 AI answers across 17 of 150 tracked questions, averaging position 2.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.1% AI visibility for Pillar Performance in Supplements · Australia, measured over 27 September – 11 October 2026. It ranks #17 among 54 tracked brands.

How often does AI mention this brand?

Pillar Performance was named in 29 of 1,350 collected AI answers, across 17 of 150 tracked questions, for Supplements · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Pillar Performance by all 1,350 answers in the published Supplements · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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