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AI Index
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Outdoor & Adventureoutdoor-adventure
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Ottie Merino

Ottie Merino

AI Visibility Score and Ranking for

Outdoor & Adventure: Australia

Outdoor & Adventure [AU]
Melbourne, VIC
Ranked
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Melbourne-based merino wool apparel brand, though its current site content could not be confirmed.

Ottie Merino ranks #13 in the AU Outdoor & Adventure AI Visibility Index with a Visibility Score of 1.9/100. It was named in 17 of 900 AI answers across 10 of 150 tracked questions, averaging position 3.6 when mentioned.

1.9

Visibility score

13

Found Rank

0

Movement vs last window

3.6

Avg. position when mentioned

10

Prompts hit, of 150

Ottie Merino vs Outdoor & Adventure

Running at 0.8x the Outdoor & Adventure category average — a little behind the field.

Ottie Merino (you) — 2.2
Outdoor & Adventure category average — 2.6

2

3

Coffee

What's working
Working
1. A consistent presence in AI answers
Named 17 times across the 900-answer window, averaging position 3.6 when mentioned.
2. Shows up across a spread of questions
Named in 10 of 150 tracked questions (7%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on Perplexity
Perplexity gives Ottie Merino its highest appearance rate, naming it in 2.7% of that platform's answers.
What could improve
Improve
1. Thin on Google AI Overviews
Appears in just 0.7% of Google AI Overviews answers, the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 10 of 150 questions, so there is room to extend beyond its current question coverage.
3. Visibility score has room to climb
A visibility score of 1.9/100 places it at rank #13 of 41 tracked brands in this vertical.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 2.3% · Perplexity 2.7% · AI Overviews 0.7%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Ottie Merino’s AI Visibility Score?

Ottie Merino has an AI Visibility Score of 1.9 in the AU Outdoor & Adventure AI Visibility Index, ranked #13.

How often does AI recommend Ottie Merino?

Ottie Merino was named in 17 of 900 AI answers analysed, across 10 tracked questions, averaging position 3.6 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian hikers and campers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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