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Nelson Made

Nelson Made

AI visibility and ranking for Footwear: Australia

Footwear [AU]
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Melbourne footwear label known for handmade leather sandals and small-batch, slow-fashion production.

Nelson Made
appears in
12.2
% of measured AI answers in this industry and market.

Found score

Track Nelson Made’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

12.7

November 1, 2026

Overall visibility

12.2

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

5

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Nelson Made's single-scan score moved from 6.7% to 12.7%, up 6.0 percentage points. Latest recorded scan 12.7% on 1 November 2026; combined-window score 12.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 12.2% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20266.7%
19 August 20267.1%
22 August 20266.2%
25 August 20266.9%
30 August 20267.1%
6 September 20267.1%
13 September 20268.2%
20 September 20267.1%
27 September 20269.1%
4 October 20268.9%
11 October 20269.6%
18 October 202610.7%
25 October 202611.8%
1 November 202612.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

14.3%

Perplexity Logo

Perplexity

15.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

7.3%

25 October – 1 November 2026 (scan 2 of 4)

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Perplexity names Nelson Made most often.

It appears in 15.0% of collected Perplexity answers and 7.3% of Google AI Overviews answers: a difference of 7.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 32 of 150 questions.

Nelson Made appears in at least one collected answer to 21.3% of the tracked questions. That is question coverage; the 12.2% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 6.2% to 12.7%. The latest scan was 12.7% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are Australian made shoes worth it
  • Best Australian designer shoes
  • Best Australian footwear brands
  • Best Australian made vs imported shoes
  • Best Australian owned shoe brands
  • Best Australian shoe brand for gifts

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • What shoe brands do Australians actually wear (Blundstone, R.M. Williams, Rollie Nation)
  • Best Australian shoe brands for work (R.M. Williams, Bared Footwear, Blundstone)
  • Best boots that last Australia (R.M. Williams, Redback Boots, Blundstone)
  • R.M. Williams vs other Australian boots (R.M. Williams, Redback Boots, Rossi Boots)
  • Best chelsea boots Australia (R.M. Williams, Blundstone, Redback Boots)
  • Best going out heels Australia (Tony Bianco, Alias Mae, Wittner)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best sandals Australia

From the recorded answer

Best Everyday Leather & Work Sandals: Hush Puppies (such as the Nigella PL around $112-$160 AUD at David Jones ) and Nelson Made offer refined, stylish leather options that bridge the gap between office wear and casual outings.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Finding the best sandals in Australia depends heavily on whether you need everyday style, orthotic-level arch support, or rugged outdoor performance.

### Top Picks by Category

- Best for All-Day Comfort & Support: FRANKIE4 AU and Bared Footwear lead the market with podiatrist-designed designs featuring hidden contours and serious arch support (priced around $149-$289 AUD). - Best Iconic Casual / Beach Sandal: Birkenstock Arizona (available in classic cork/leather around $177-$198 AUD via Myer or waterproof EVA versions around $93-$100 AUD via Birkenstock Australia ) remain unmatched for slip-on ease and foot-forming comfort. - Best Everyday Leather & Work Sandals: Hush Puppies (such as the Nigella PL around $112-$160 AUD at David Jones ) and Nelson Made offer refined, stylish leather options that bridge the gap between office wear and casual outings. - Best Water & Adventure Sandals: Teva (such as the Original Universal ) and Keen (like the Newport H2 ) provide durable, fast-drying straps and reliable traction for coastal walks and light trails. - Best Recovery & Thongs: Archies and Oofos (available through The Athlete's Foot ) deliver high-bounce arch support for sore feet after a long day on your feet.

To help narrow down the best pair for you, let me know:

- What is your primary use (walking all day, the beach, work/office, or hiking)? - Do you need specific support (like high arches or orthotic compatibility)? - What is your target budget?

ChatGPT

The question asked

Best Australian shoe brands

From the recorded answer

4\. Nelson Made* …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

Australia has some excellent homegrown footwear brands, ranging from premium leather shoes and minimalist sandals to comfortable everyday sneakers and classic boots.

Here are my picks for the best Australian shoe brands in 2026, based on design, quality, reputation and craftsmanship.

## 15 Australian shoe brands worth knowing

![The Remly Sandal - A.EMERY](

1\. A.EMERY

(Best minimalist luxury)

Melbourne-designed, understated leather sandals, flats and boots. Beautiful clean lines and timeless styling.

Premium · Minimalist · Contemporary

Shop A.EMERY

---

!Whooper Black Leather & Hardware Loafers - Bared Footwear

2\. Bared Footwear

(Best for comfort)

Podiatrist-founded, with supportive footbeds and stylish boots, loafers, heels and sandals.

Comfort · Quality · Everyday wear

Shop Bared

---

!Craftsman, the original. | R.M.Williams®️

3\. R.M.Williams

(Best heritage footwear)

Iconic Australian leather boots, particularly the Craftsman. A great investment for classic footwear.

Heritage · Leather · Premium boots

Shop R.M.Williams

---

!All The Best Low To High End Sandals To Buy This Summer - Marisa Remond

4\. Nelson Made Melbourne-made footwear with sculptural shapes, beautiful materials and thoughtful production.

Artisan · Locally made · Unique

Shop Nelson Made

---

!ST. AGNI Twist leather slingback sandals | NET-A-PORTER

5\. St. Agni Beautiful understated footwear with a contemporary, Scandinavian-inspired aesthetic.

Quiet luxury · Minimalist · Fashion

Shop St. Agni

---

!Jack Heritage Gusset Boot | Wootten

6\. Wootten Traditional craftsmanship, handmade leather footwear and made-to-order options.

Handmade · Heritage · Craftsmanship

Shop Wootten

---

![Knee-High Boots

- Tony Bianco](

7\. Tony Bianco Fashion-forward heels, boots, sandals and statement shoes.

Fashion · Occasionwear · Contemporary

Shop Tony Bianco

---

![Alias Mae Remy Boot | SHOP ALIAS MAE - Hyde Boutique](

8\. Alias Mae Trend-led leather sandals, boots and everyday statement shoes.

Fashion-forward · Versatile

Shop Alias Mae

---

!DOF Studios | Emilia Loafer - Tan Suede

9\. Dof Studios Interesting silhouettes, leather loafers, boots and contemporary sandals.

Modern · Fashion · Elevated basics

Shop Dof Studios

---

!Piera Black Leather Knee High Boot

10\. Wittner Established Australian footwear label with a broad selection of work shoes, boots and heels.

Workwear · Everyday · Accessible

Shop Wittner

---

!Women's Shoes | Rollie Australia

11\. Rollie Nation Lightweight, colourful shoes designed for walking, travelling and everyday comfort.

Travel · Lightweight · Casual

Shop Rollie

---

!Blundstone Classic 585 Chelsea Boot (Unisex) - Rustic Brown - The Heel Shoe Fitters

12\. Blundstone Iconic elastic-sided boots that are practical, versatile and durable. Most current production is overseas.

Casual · Durable · Heritage

Shop Blundstone

---

!Shop The OG+ in Lavender | Platform Sandals | TWOOBS

13\. Twoobs Fun vegan sandals, slides and casual shoes.

Vegan · Casual · Affordable

Shop Twoobs

---

!Merry People Women's Bobbi Waterproof Ankle Rain Boot

14\. Merry People Colourful waterproof boots, great for wet weather and everyday practical wear.

Practical · Waterproof · Casual

Shop Merry People

---

!Lou Lou Stitch Toe: Ballet Flat in Marigold

15\. Kuwaii Distinctive Melbourne-made footwear, including loafers, flats and boots.

Independent design · Locally made

Shop Kuwaii

Brand selections informed by Concrete Playground, Broadsheet and Fashion Journal's 2026 footwear roundups. concreteplayground.comwww.broadsheet.com.aufashionjournal.com.au

## My top picks by category

| What you're looking for | My pick | |--------|--------| | Best overall premium | A.EMERY | | Best comfortable shoes | Bared | | Best investment boots | R.M.Williams | | Best minimalist aesthetic | St. Agni | | Best Australian-made | Nelson Made | | Best fashion heels | Tony Bianco | | Best handmade shoes | Wootten | | Best casual sneakers | Rollie |

One important distinction\: Australian-owned, Australian-designed and Australian-made are three different things. Some of these brands manufacture overseas, so check individual product details if buying locally made is important.

## A question to narrow it down

Are you mainly interested in\:

1\. What style of shoes?

---

2\. Women's or men's?

Women's

Men's

Both

---

3\. Budget per pair?

Under \$150

\$150-\$400

\$400-\$700

\$700+

[Find my best brands]

Perplexity

The question asked

Best Australian footwear brands

From the recorded answer

Nelson Made - Small-batch, minimalist footwear with an emphasis on transparency and sustainability.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Australia has excellent footwear brands across boots, comfort shoes, minimalist sandals, sneakers, and fashion footwear. The best choices are:

- R.M.Williams - Iconic leather Chelsea boots, handcrafted in Adelaide; best for durable, timeless boots. - Blundstone - Practical, comfortable Australian-origin elastic-sided boots for everyday wear. - Redback - Hard-wearing Australian-made work and everyday boots. - Bared Footwear - Stylish women's shoes with built-in biomechanical support; a strong choice for comfort. - St Agni - Minimalist, contemporary shoes, sandals, flats, and boots in refined neutral designs. - A.Emery - Elegant, understated leather sandals and increasingly winter footwear. - Rollie - Lightweight, colorful sneakers and derby shoes with functional, comfort-oriented soles. - Twoobs - Comfortable, lightweight Velcro sandals in bright colors. - Jo Mercer - Versatile leather and suede footwear with a polished everyday aesthetic. - Aquila - Men's leather dress shoes, loafers, sneakers, and casual footwear. - Windsor Smith - Trend-led boots, heels, flats, and grunge-influenced styles. - Tony Bianco - Fashion-forward women's footwear, especially heels, boots, and occasion styles. - Nelson Made - Small-batch, minimalist footwear with an emphasis on transparency and sustainability. - LMS - Statement shoes combining classic silhouettes with unusual colors and materials. - Christian Kimber - Premium men's shoes blending Australian design with European manufacturing.

### Quick picks

- Best overall boots: R.M.Williams - Best comfort: Bared - Best minimalist sandals: A.Emery or St Agni - Best casual sneakers: Rollie - Best men's dress shoes: Aquila or Christian Kimber - Best fashion footwear: Tony Bianco or LMS - Best work boots: Redback, Rossi, or Steel Blue

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Nelson Made

Footwear

25 October – 1 November 2026 (scan 2 of 4)

12.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

110

Answers naming the brand

900

Answers collected

12.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Nelson Made ranks #5 among 36 tracked brands for Footwear · Australia (25 October – 1 November 2026). Its visibility is 12.2%. It was named in 110 of 900 AI answers across 32 of 150 tracked questions, averaging position 3.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 12.2% AI visibility for Nelson Made in Footwear · Australia, measured over 25 October – 1 November 2026. It ranks #5 among 36 tracked brands.

How often does AI mention this brand?

Nelson Made was named in 110 of 900 collected AI answers, across 32 of 150 tracked questions, for Footwear · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Nelson Made by all 900 answers in the published Footwear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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