My Creative Box
AI Visibility Score and Ranking for
Toys & Games: Australia
Australian-designed kids subscription boxes for craft and STEM activities.
My Creative Box ranks #10 in the AU Toys & Games AI Visibility Index with a Visibility Score of 1.6/100. It was named in 49 of 3,150 AI answers across 13 of 150 tracked questions, averaging position 1.4 when mentioned.
Over the last 7 weekly scans, My Creative Box's scan score moved from 1.6 on 21 August 2026 to 0.9 on 27 September 2026, down 0.7 points.
1.6
Visibility score
10
Found Rank
0
Movement vs last window
1.4
Avg. position when mentioned
13
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
My Creative Box vs Toys & Games
Running at 0.7x the Toys & Games category average — a little behind the field.
2
2
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names My Creative Box
- Best kids activity subscription boxes Australia
- Best toy subscription boxes Australia
- Best craft kits for kids Australia
- Best Australian owned toy companies
- Best Australian toy brands
- Best Australian toy brands for kids
Questions where AI names other brands instead
- Best family owned toy brands Australia (QToys, Tiger Tribe, Moose Toys)
- Best small business toy brands Australia (The Freckled Frog, Tiger Tribe, Make Me Iconic)
- Which Australian toy brands are actually good (QToys, Make Me Iconic, Moose Toys)
- Best Australian toy brands compared to overseas brands (QToys, Make Me Iconic, Moose Toys)
- Best Australian toy brands for babies and toddlers (Jellystone Designs, Tiger Tribe, QToys)
- Best Australian toy brands parents trust (Make Me Iconic, Tiger Tribe, Connetix Tiles)
What AI says about My Creative Box
The top toy and play subscription boxes available in Australia include Lovevery, My Creative Box, and KiwiCo, offering stage-based and educational play delivered directly to your door.
Google AI Overviews, 27 September 2026
My Creative Box — A particularly good Australian option if the child prefers arts, crafts and imaginative activities rather than science.
ChatGPT, 27 September 2026
If you want the best kids activity subscription boxes in Australia, the strongest options in the results are My Creative Box, Wildkids, Box for Monkeys, and InquiBox.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is My Creative Box's AI Visibility Score?
My Creative Box has an AI Visibility Score of 1.6 in the AU Toys & Games AI Visibility Index, ranked #10.
How often does AI recommend My Creative Box?
My Creative Box was named in 49 of 3,150 AI answers analysed, across 13 tracked questions, averaging position 1.4 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian toys and games shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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