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Outdoor & Adventureoutdoor-adventure
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Mountain Designs

Mountain Designs

AI Visibility Score and Ranking for

Outdoor & Adventure: Australia

Outdoor & Adventure [AU]
Brisbane-founded, now Melbourne (Spotlight Group)
Ranked
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Australian hiking and climbing brand that moved from standalone stores to an online-only model under new ownership.

Mountain Designs ranks #9 in the AU Outdoor & Adventure AI Visibility Index with a Visibility Score of 4.2/100. It was named in 38 of 900 AI answers across 26 of 150 tracked questions, averaging position 1.8 when mentioned.

4.2

Visibility score

9

Found Rank

0

Movement vs last window

1.8

Avg. position when mentioned

26

Prompts hit, of 150

Mountain Designs vs Outdoor & Adventure

Running at 1.6x the Outdoor & Adventure category average — ahead of the field.

Mountain Designs (you) — 4.2
Outdoor & Adventure category average — 2.6

4

3

Coffee

What's working
Working
1. Ranks near the top when mentioned
When AI names Mountain Designs, it tends to place it early, averaging position 1.8 among the brands mentioned.
2. Shows up across a spread of questions
Named in 26 of 150 tracked questions (17%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on ChatGPT
ChatGPT gives Mountain Designs its highest appearance rate, naming it in 8.3% of that platform's answers.
What could improve
Improve
1. Thin on Perplexity
Appears in just 2.0% of Perplexity answers, the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 26 of 150 questions, so there is room to extend beyond its current question coverage.
3. Visibility score has room to climb
A visibility score of 4.2/100 places it at rank #9 of 41 tracked brands in this vertical.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 8.3% · Perplexity 2.0% · AI Overviews 2.3%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Mountain Designs’ AI Visibility Score?

Mountain Designs has an AI Visibility Score of 4.2 in the AU Outdoor & Adventure AI Visibility Index, ranked #9.

How often does AI recommend Mountain Designs?

Mountain Designs was named in 38 of 900 AI answers analysed, across 26 tracked questions, averaging position 1.8 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian hikers and campers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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