Mountain Designs

Mountain Designs has an AI Visibility Score of 4.7 in the AU Outdoor & Adventure AI Visibility Index. This is scan 1 of 4 — we put 148 questions Australian hikers and campers actually ask to ChatGPT, Perplexity and Google's AI Overviews on 16 August 2026. Mountain Designs was named in 21 of 450 answers, across 21 of the 148 questions, at an average position of 1.3 among the Australian brands mentioned. Mountain Designs closed all 45 of its physical stores in January 2018 and was acquired by Spotlight Retail Group two months later; it now trades online-only, largely through Anaconda's ~60 stores, which may explain why AI answers still describe it as a standalone heritage expedition brand. Scores will update automatically as scans 2–4 land.