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Max's

Max's

AI visibility and ranking for Supplements: Australia

Supplements [AU]
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Melbourne sports-nutrition brand that has formulated and manufactured its own protein and performance supplements since the late 1980s.

Max's
appears in
3.4
% of measured AI answers in this industry and market.

Found score

Track Max's’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

3.6

November 1, 2026

Overall visibility

3.4

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

14

Within this industry and market

Published scan history

Across 14 recorded scans from 11 August 2026 to 1 November 2026, Max's's single-scan score moved from 1.3% to 3.6%, up 2.3 percentage points. Latest recorded scan 3.6% on 1 November 2026; combined-window score 3.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.4% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
11 August 20261.3%
13 August 20261.6%
16 August 20262.7%
26 August 20262.2%
30 August 20261.3%
6 September 20262.2%
13 September 20261.3%
20 September 20262.0%
27 September 20261.6%
4 October 20262.4%
11 October 20261.3%
18 October 20261.3%
25 October 20263.3%
1 November 20263.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.7%

Perplexity Logo

Perplexity

5.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.3%

25 October – 1 November 2026 (scan 2 of 4)

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What the results show

Perplexity names Max's most often.

It appears in 5.3% of collected Perplexity answers and 2.3% of Google AI Overviews answers: a difference of 3.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 20 of 150 questions.

Max's appears in at least one collected answer to 13.3% of the tracked questions. That is question coverage; the 3.4% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 1.3% to 3.6%. The latest scan was 3.6% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Share of collected answers naming each brand

Explore other markets.

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made supplements
  • Best Australian owned supplement companies
  • Best Australian supplement brands
  • Best Australian supplements not made in China
  • Best first order discount supplement brands Australia
  • Best gym supplement brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • What supplement brands do Australian gym goers use (Bulk Nutrients, EHPlabs, VPA)
  • Best glutamine Australia (True Protein, Bulk Nutrients, Prana On)
  • Best greens powder Australia (Switch Nutrition, JSHealth, Vitable)
  • Best new Australian supplement brands (Switch Nutrition, Prana On, Happy Mammoth)
  • Best protein powder for women Australia (True Protein, JSHealth, Bulk Nutrients)
  • Best supplement sample packs Australia (VPA, True Protein, Bulk Nutrients)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best supplement brands 2026 Australia

From the recorded answer

Max's / Musashi: Long-standing Australian-made sports nutrition staples providing trusted protein powders, mass gainers, and amino acids for strength athletes.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia's top supplement and vitamin brands are divided into household wellness leaders, practitioner-dispensed lines, and performance sports nutrition.

---

### 1. General Health & Everyday Vitamins

- Swisse: Consistently ranked among Australia's most trusted and popular wellness brands. Known for its wide range of multivitamins (Ultivite ), herbal formulas, and active lifestyle support available at major chemists like Chemist Warehouse. - Blackmores: One of Australia's oldest and most iconic natural health brands, famous for legacy staples like Bio C 1000, fish oils, and targeted multi-formulations with strong national and international loyalty. - Nature's Own: A massive household favorite across Australia recognized for accessible, everyday vitamin and mineral ranges. - Ethical Nutrients: A leading practitioner-grade and pharmacy-backed brand celebrated for high-absorption formulas (such as Meta Zn zinc and specialized iron/magnesium powders). - Inner Health: Australia's pioneering and leading targeted probiotic brand for gut and immune health. - Cenovis: Recognized for great value and high customer satisfaction (winning recent consumer choice awards for everyday multivitamins).

### 2. Practitioner-Grade & Specialist Brands

- Metagenics / Endura: Widely prescribed or recommended by naturopaths and health practitioners in Australia for clinical-strength wellness, stress support, and targeted sports performance (Endura). - JSHealth Vitamins: A heavily trend-focused, Australian-born brand popular for targeted hair, energy, and women's health routines.

### 3. Sports Nutrition & Gym Supplements

- EHP Labs: Dominated gym and fitness culture with flagship thermogenic and performance products like OxyShred and OxyWhey. - Optimum Nutrition (ON): Internationally recognized gold standard for Gold Standard 100% Whey and reliable creatine/recovery lines stocked widely in local supplement outlets. - ATP Science: An innovative Australian brand famous for science-backed specialty products like Gutright and NOWAY Collagen. - Max's / Musashi: Long-standing Australian-made sports nutrition staples providing trusted protein powders, mass gainers, and amino acids for strength athletes.

---

If you let me know your primary health or fitness goal (e.g., muscle building, daily energy, gut health, or pregnancy support) and your budget, I can recommend specific products or ingredient stacks.

ChatGPT

The question asked

Best Australian owned supplement companies

From the recorded answer

2\. MAX'S* …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking to support Australian-owned supplement companies, rather than simply buying brands that sell products in Australia, there are some good options worth considering.

I've shortlisted companies based on Australian ownership, local manufacturing, product development, quality controls and transparency.

## Best Australian-owned supplement companies

![Best Detox Greens: Natural Cleansing Superfoods? - Melrose Health](

1\. Melrose Health

(Strong all-round choice)

- Established in 1979. - 100% Australian owned and made, according to the company. - Manufacturing operations in Melbourne. - Focus on natural health, oils, superfoods, greens and nutritional supplements.

Best for\: Natural supplements, greens, magnesium, oils and everyday wellness.

Source: melrosehealth.com.au

Official website

---

![Maxs 100% Whey Protein

- Fitness Warehouse Australia](

2\. MAX'S

(Australian manufacturing)

- Founded in 1989. - Wholly Australian owned. - Owned and operated by its original founders. - Has its own manufacturing facility in Melbourne. - HACCP-certified manufacturing.

Best for\: Protein powders, sports nutrition, amino acids and gym supplements.

Source: maxs.com.au

Official website

---

![Enervite Vitamin C - BOOSTING Blueberry Flavour 3x30s ONLY $18 | Enervite Vitamin C - Boosting Blueberry Flavour 3X30S Only $18 Supplement | Enervite - ENERVITE](

3\. Enervite

- Established in 1983. - Owned by Australian healthcare manufacturer The FPA Group. - Australian product development and manufacturing. - Broad range of vitamins and health supplements.

Best for\: General vitamins, joint health, bone health and healthy ageing.

Source: enervite.com.au

Official website

---

!Protein Delicious - Best whey protein powder in Australia

4\. Next Generation Supplements (NGS)

- Founded in 2004. - 100% Australian owned. - Predominantly Australian-made products. - Focus on quality and clean manufacturing standards.

Best for\: Sports nutrition, protein, general health and wellness.

Source: www.nextgenerationsupplements.com

Official website

---

!Fox Supplements - The Australian Made Campaign

5\. Fox Supplements

- Australian-owned and made brand. - Based in Queensland. - Focuses on liquid supplements. - Works with specialist formulators and biochemists.

Best for\: Liquid formulations and gut health products.

Source: www.foxsupplements.com.au

Official website

---

!BioCeuticals Ultra Muscleze® Energy 240g

6\. BonsaiSei

- Australian-owned brand based in Western Australia. - Manufactured in Queensland. - Focuses on ingredient selection and formulation quality. - Practitioner-oriented approach to supplementation.

Best for\: More considered, targeted nutritional formulations.

Source: bonsaisei.com.au

Official website

## My shortlist by category

| Category | Companies I'd investigate first | |--------|--------| | Vitamins and minerals | Melrose, Enervite | | Magnesium | Melrose, Enervite | | Gut health | Fox Supplements, Melrose | | Greens and superfoods | Melrose | | Protein and sports nutrition | MAX'S, NGS | | Practitioner-style supplements | BonsaiSei | | Liquid supplements | Fox Supplements |

## What I'd look for when choosing a company

Australian ownership is a good starting point, but it doesn't automatically mean a supplement is better quality.

I'd look for\:

1. Australian ownership - genuinely Australian-owned, not just Australian-branded. 2. Australian manufacturing - where the actual product is made. 3. Independent testing - ideally batch-specific testing for identity, potency and contaminants. 4. Ingredient transparency - clearly disclosed ingredients and dosages, without hidden proprietary blends. 5. TGA listing - where the product is a therapeutic good, check its AUST L or AUST R status and permitted indications.

---

## A question so I can narrow this down

Are you primarily interested in Australian-owned companies producing\:

1\. What type of supplements?

---

2\. How important is Australian manufacturing?

Both Australian owned and manufactured here

Australian owned, manufacturing can be overseas

Australian owned with independent product testing

[Find the best companies]

I can then narrow this down to the strongest Australian-owned brands, rather than just companies with Australian branding.

Perplexity

The question asked

Best Australian supplement brands

From the recorded answer

Best sports nutrition: Musashi, True Protein, Bulk Nutrients, BodyScience, and Max's. Musashi is noted for its broad athletic range, while Bulk Nutrients is a strong value pick for whey isolate.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Some of the best Australian supplement brands depend on what you need:

- Best all-round vitamins: Blackmores, Swisse, Nature's Way, and Cenovis-widely available, with Cenovis ranking highest for overall satisfaction in Canstar Blue's 2026 multivitamin survey. - Best practitioner-focused formulas: BioCeuticals and Ethical Nutrients, particularly for magnesium, probiotics, and targeted nutritional products. - Best sports nutrition: Musashi, True Protein, Bulk Nutrients, BodyScience, and Max's. Musashi is noted for its broad athletic range, while Bulk Nutrients is a strong value pick for whey isolate. - Best vegan protein: Nuzest, known for its plant-based pea-protein products. - Best collagen and beauty supplements: Vida Glow, JSHealth, Nutra Organics, and WelleCo. - Best women's and pregnancy-focused supplements: Naturobest and Happy Mammoth, which focus on women's health, pregnancy, gut health, and hormonal wellness.

Best shortlist: Blackmores for general vitamins, BioCeuticals for practitioner-grade products, Bulk Nutrients for protein value, Nuzest for vegan protein, and Vida Glow for collagen.

Choose by the specific supplement rather than brand reputation alone, and check that the product is appropriate for medications, pregnancy, allergies, or existing health conditions.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Max's

Supplements

25 October – 1 November 2026 (scan 2 of 4)

3.4

%

AI visibility

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How we measure AI visibility

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

31

Answers naming the brand

900

Answers collected

3.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Max's ranks #14 among 54 tracked brands for Supplements · Australia (25 October – 1 November 2026). Its visibility is 3.4%. It was named in 31 of 900 AI answers across 20 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.4% AI visibility for Max's in Supplements · Australia, measured over 25 October – 1 November 2026. It ranks #14 among 54 tracked brands.

How often does AI mention this brand?

Max's was named in 31 of 900 collected AI answers, across 20 of 150 tracked questions, for Supplements · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Max's by all 900 answers in the published Supplements · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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