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Max's

Max's

AI visibility and ranking for Supplements: Australia

Supplements [AU]
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Melbourne sports-nutrition brand that has formulated and manufactured its own protein and performance supplements since the late 1980s.

Max's
appears in
1.8
% of measured AI answers in this industry and market.

Found score

Track Max's’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

1.3

October 11, 2026

Overall visibility

1.8

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

22

Within this industry and market

Published scan history

Across 11 recorded scans from 11 August 2026 to 11 October 2026, Max's's single-scan score moved from 1.3% to 1.3%, unchanged (0.0 percentage points). Latest recorded scan 1.3% on 11 October 2026; combined-window score 1.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.8% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
11 August 20261.3%
13 August 20261.6%
16 August 20262.7%
26 August 20262.2%
30 August 20261.3%
6 September 20262.2%
13 September 20261.3%
20 September 20262.0%
27 September 20261.6%
4 October 20262.4%
11 October 20261.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.3%

Perplexity Logo

Perplexity

2.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.6%

27 September – 11 October 2026 (scan 3 of 4)

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Perplexity names Max's most often.

It appears in 2.4% of collected Perplexity answers and 1.3% of ChatGPT answers: a difference of 1.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 15 of 150 questions.

Max's appears in at least one collected answer to 10.0% of the tracked questions. That is question coverage; the 1.8% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.3% to 2.7%. The latest scan was 1.3% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian owned supplement companies
  • Best BCAA Australia
  • Best EAA supplement Australia
  • Best affordable protein powder Australia
  • Best female founded supplement brands Australia
  • Best gym supplement brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • What supplement brands do Australian gym goers use (Bulk Nutrients, VPA, True Protein)
  • Best supplement brands founded in Australia (Melrose, VPA, WelleCo)
  • Best Australian protein powder brands (VPA, Bulk Nutrients, True Protein)
  • Best Australian made protein powder (VPA, True Protein, Emrald Labs)
  • Best Australian made supplements (True Protein, Bulk Nutrients, ATP Science)
  • Best first order discount supplement brands Australia (Muscle Nation, Vitable, Kissed Earth)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best gym supplement brands Australia

From the recorded answer

Max's & Elemental Nutrition: Long-standing Australian brands catering to muscle growth, recovery, and weight-management stacks.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Top gym supplement brands in Australia are categorized by their popularity, local manufacturing, and performance focus:

### Leading Australian-Owned & Made Brands

- Bulk Nutrients: A very popular Australian-owned brand known for direct-to-consumer value, transparent labeling, and a wide range of protein powders, amino acids, and pure raw ingredients. - Uprotein: A popular Australian-made sports nutrition line offering whey protein isolates, hydro blends, and mass gainers. - Body Science (BSc): A staple Australian performance and wellness brand widely available in local pharmacies and specialized retailers. - Gen-Tec Nutrition: A trusted Australian brand formulated for bodybuilding, strength, and sports performance (such as Gen-Tec Psyched). - Max's & Elemental Nutrition: Long-standing Australian brands catering to muscle growth, recovery, and weight-management stacks.

### Top International & Globally Distributed Brands

- Optimum Nutrition (ON): World-renowned for its gold-standard whey protein and pure creatine monohydrate. - Rule 1 (R1): Famous for R1 Protein Whey Isolate and micronized creatine, ranking among the best-sellers in Australia. - EHPLabs: A powerhouse brand well-known for performance and thermogenic pre-workouts like OxyShred. - Blackmores & Swisse: Leading Australian wellness and vitamin mainstays (though more general health-focused rather than hardcore gym-centric, commonly used for foundational joint, immune, and multivitamin support).

---

### Where to Buy in Australia You can source these brands and compare pricing or stock through major national supplement chains and pharmacies:

- Australian Sports Nutrition - Elite Supplements - Chemist Warehouse (for budget-friendly staple items like creatine and general protein)

If you want to narrow down the list, tell me:

- What is your main fitness goal (e.g., building muscle, losing fat, increasing endurance)? - Do you prefer Australian-made/owned or global brands? - Are you looking for a specific type of supplement (like protein powder, creatine, or pre-workout)?

ChatGPT

The question asked

Which Australian supplement brands manufacture locally

From the recorded answer

![MAX'S Shred Advanced Pack - Bundles | MAX'S Protein Official™ …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for Australian supplement brands that actually manufacture their products in Australia, rather than simply importing finished products and putting an Australian label on them, the key is to distinguish between\:

- Australian-made\: The product is manufactured or substantially transformed in Australia. - Australian-owned\: The company is Australian-owned, but its products may be made overseas. - Australian-formulated or packed\: The product may be designed or packaged locally while its ingredients or finished product come from overseas.

These distinctions matter because a brand can be Australian-owned without manufacturing locally, and different products from the same brand may have different origins.

## Australian supplement brands that manufacture locally

Here are some good starting points, based on manufacturers' own websites.

!Multi Vitamins & Minerals Supplement - 100 Tablets | Australian NaturalCare

1\. Australian NaturalCare (ANC)

(Strong local manufacturing claim)

Says it manufactures 100% of its vitamins, supplements and topical products in Australia, in facilities operating to applicable Australian GMP requirements.

Best for: everyday vitamins, minerals and general wellness.

Official manufacturing information · ausnaturalcare.com.au

---

![Everyday Wellness - ENERVITE](

2\. Enervite

The brand states that it has been owned, developed, manufactured and distributed in Australia by The FPA Group since 2010. Check the individual product's origin, as manufacturing claims can vary by product.

Best for: everyday vitamins, joint health, bone health and healthy ageing.

Official manufacturing information · enervite.com.au

---

!Buy Cenovis Multivitamin and Minerals Online

3\. Cenovis

Its manufacturer says the majority of Cenovis products are manufactured in Australia. This is a majority-of-range claim, not a guarantee that every product is locally made.

Best for: mainstream vitamins and minerals available through pharmacies and supermarkets.

Official brand history · www.cenovis.com.au

---

!Greal® | SANGREAL | Daily Essential Micronutrients ('Multivitamin')

4\. Greal

States that its supplements are made in Australia, from formulation through to production. Its range is designed for practitioner-guided use.

Best for: practitioner-grade nutritional supplements.

Official website · www.greal.co

---

!Protein Delicious - Best whey protein powder in Australia

5\. Next Generation Supplements (NGS)

An Australian-owned supplement business that says its products are predominantly Australian-made. Its range includes protein powders and vegetarian capsules, using ingredients sourced from Australia and New Zealand, among other sources.

Best for: protein powders and sports nutrition.

Official company information · www.nextgenerationsupplements.com

---

![MAX'S Shred Advanced Pack - Bundles | MAX'S Protein Official™ - Max's Protein](

6\. MAX'S and Maxine's

These sports-nutrition brands are associated with AminoActive, which operates a powder-blending manufacturing facility in Melbourne. Its protein ingredients come from Australia and overseas, so local manufacturing does not mean all ingredients are Australian.

Best for: sports protein powders, amino-acid formulas and protein snacks.

AminoActive manufacturer information · aminoactive.com.au

---

!Healthyroo

7\. Australian Protein Powder

States that its shakes are blended and packed in Botany, New South Wales, in an Australian food-manufacturing facility.

Best for: protein shakes and selected meal-replacement powders.

Official manufacturing information · australianproteinpowder.com.au

---

!AdVital Nutritionally Complete Neutral | Medisa

8\. AdVital

States that all its products are made and shipped from Brisbane, Queensland, using Australian ingredients where possible.

Best for: nutritionally complete powders and nutritional support.

Official company information · advital.com.au

---

![WHEY PROTEIN ISOLATE [1kg] | The Protein Factory](

9\. The Protein Factory

Based in Ferntree Gully, Victoria, it says it manufactures products in-house, including protein isolates and various other supplements.

Best for: protein powders and selected sports and specialty supplements.

Official manufacturer website · www.theproteinfactory.au

## How to verify a product is genuinely Australian-made

- Look for the Australian Made kangaroo logo, and check that the claim covers the specific product you intend to buy. - For listed complementary medicines, check the product's AUST L or AUST R number and the manufacturing details where available. - Check whether the company makes the finished product locally or only packages it here. Ingredients may still be imported. - The Australian Therapeutic Goods Administration (TGA) maintains a database of licensed manufacturers, including the specific manufacturing steps each facility is approved to perform. www.tga.gov.au

## Which type of supplement are you looking for?

I can narrow this down to brands with the strongest evidence of Australian manufacturing in the category you care about.

1\. Supplement category

Vitamins and minerals

Herbal and practitioner supplements

Protein, creatine and sports nutrition

Collagen and beauty supplements

All categories

---

2\. What matters most?

Both Australian-made and Australian-owned

Manufactured in Australia, regardless of ownership

Australian ingredients as well as local manufacturing

---

3\. Where would you prefer to buy?

Pharmacies and supermarkets

Direct from the manufacturer

Either

[Find the best-matching brands]

Perplexity

The question asked

Best mass gainer Australia

From the recorded answer

| Australian high-calorie option | Max's SuperSize Ultra | Established Australian product with fast- and slow-digesting protein sources. | …
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For most people in Australia, VPA Muscle Gainer is the best balanced choice: it provides 31.9 g protein, 40.5 g carbohydrates and 239 calories per serve, making it easier to control calorie intake than an extreme gainer.

| Best for | Product | Why | |---|---|---| | Best overall / controlled bulk | VPA Muscle Gainer | Moderate calories and useful protein-carb balance; easier to increase gradually. | | Maximum calories | Optimum Nutrition Serious Mass | Very high-calorie formula at about 1,250 calories per serve. | | Australian high-calorie option | Max's SuperSize Ultra | Established Australian product with fast- and slow-digesting protein sources. | | Higher-quality moderate gainer | UProtein Mass Gainer Pro + MCT | Around 800 calories per serve with a stated 40:60 protein-to-carbohydrate ratio. | | Flexible budget approach | Bulk Nutrients Muscle Food 101 | Useful if you want to add calories without committing to an enormous single serving. |

Recommendation: Start with VPA or another gainer providing roughly 400-800 calories per serve, rather than taking a 1,000+ calorie serving immediately. Use half a serving initially, track your body weight for 2-3 weeks, and increase only if weight is not rising.

A mass gainer is mainly a convenient source of calories; it is not inherently better than whole foods, whey protein, oats, milk and nut butter. Choose one with clear nutrition labels, adequate protein, and a calorie amount that fits your daily target.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Max's

Supplements

27 September – 11 October 2026 (scan 3 of 4)

1.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

24

Answers naming the brand

1350

Answers collected

1.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Max's ranks #22 among 54 tracked brands for Supplements · Australia (27 September – 11 October 2026). Its visibility is 1.8%. It was named in 24 of 1,350 AI answers across 15 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.8% AI visibility for Max's in Supplements · Australia, measured over 27 September – 11 October 2026. It ranks #22 among 54 tracked brands.

How often does AI mention this brand?

Max's was named in 24 of 1,350 collected AI answers, across 15 of 150 tracked questions, for Supplements · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Max's by all 1,350 answers in the published Supplements · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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