Kippins
AI Visibility Score and Ranking for
Toys & Games: Australia
Australian brand of organic baby and toddler comforters.
Kippins ranks #13 in the AU Toys & Games AI Visibility Index with a Visibility Score of 1.0/100. It was named in 31 of 3,150 AI answers across 14 of 150 tracked questions, averaging position 2.5 when mentioned.
Over the last 7 weekly scans, Kippins's scan score moved from 2.0 on 21 August 2026 to 0.4 on 27 September 2026, down 1.6 points.
1.0
Visibility score
13
Found Rank
-2
Movement vs last window
2.5
Avg. position when mentioned
14
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Kippins vs Toys & Games
Running at 0.4x the Toys & Games category average — well behind the field.
1
2
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Kippins
- Best comforters for babies Australia
- Best independent toy brands Australia
- Best Australian toy brands
- Best Australian toy brands for babies and toddlers
- Best Australian toy brands for kids
- Best new Australian toy brands
Questions where AI names other brands instead
- Best Australian owned toy companies (Moose Toys, Make Me Iconic, QToys)
- Best family owned toy brands Australia (QToys, Tiger Tribe, Moose Toys)
- Best boutique toy brands Australia (QToys, Make Me Iconic, Jellystone Designs)
- Best Australian made toys (Make Me Iconic, QToys, The Freckled Frog)
- Best locally made toys Australia (Make Me Iconic, Honeybee Toys, Once a Tree)
- Best toy brands Australia (Moose Toys, Make Me Iconic, Connetix Tiles)
What AI says about Kippins
Kippins — Australian-designed organic-cotton comforters and soft toys, with a strong baby-gift positioning.
ChatGPT, 27 September 2026
Kippins — mentioned as a budget-friendly option under $50 in an Australian buying guide.
Perplexity, 27 September 2026
The best baby comforters in Australia include organic cotton loveys like Kippins and sound-assisted sleep toys like Riff Raff Baby.
Google AI Overviews, 20 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Kippins's AI Visibility Score?
Kippins has an AI Visibility Score of 1.0 in the AU Toys & Games AI Visibility Index, ranked #13.
How often does AI recommend Kippins?
Kippins was named in 31 of 3,150 AI answers analysed, across 14 tracked questions, averaging position 2.5 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian toys and games shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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