Jo Mercer
AI Visibility Score and Ranking for
Footwear: Australia
Sydney fashion footwear retailer under common ownership with Wild Rhino and Novo.
Jo Mercer ranks #9 in the AU Footwear AI Visibility Index with a Visibility Score of 7.0/100. It was named in 126 of 1,800 AI answers across 45 of 150 tracked questions, averaging position 3.5 when mentioned.
7.0
Visibility score
9
Found Rank
0
Movement vs last window
3.5
Avg. position when mentioned
45
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Jo Mercer vs Footwear
Running at 1.5x the Footwear category average — ahead of the field.
7
5
Coffee
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Jo Mercer’s AI Visibility Score?
Jo Mercer has an AI Visibility Score of 7.0 in the AU Footwear AI Visibility Index, ranked #9.
How often does AI recommend Jo Mercer?
Jo Mercer was named in 126 of 1,800 AI answers analysed, across 45 tracked questions, averaging position 3.5 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian footwear shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
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