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Jo Mercer

Jo Mercer

AI visibility and ranking for Footwear: Australia

Footwear [AU]
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Sydney fashion footwear retailer under common ownership with Wild Rhino and Novo.

Jo Mercer
appears in
6.4
% of measured AI answers in this industry and market.

Found score

Track Jo Mercer’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

6.4

October 11, 2026

Overall visibility

6.4

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

11

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, Jo Mercer's single-scan score moved from 8.9% to 6.4%, down 2.5 percentage points. Latest recorded scan 6.4% on 11 October 2026; combined-window score 6.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 6.4% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20268.9%
19 August 20268.9%
22 August 20268.9%
25 August 20268.7%
30 August 20266.7%
6 September 20266.7%
13 September 20267.8%
20 September 20266.9%
27 September 20268.0%
4 October 20264.9%
11 October 20266.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.2%

Perplexity Logo

Perplexity

7.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

8.0%

27 September – 11 October 2026 (scan 3 of 4)

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Google AI Overviews names Jo Mercer most often.

It appears in 8.0% of collected Google AI Overviews answers and 4.2% of ChatGPT answers: a difference of 3.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 34 of 150 questions.

Jo Mercer appears in at least one collected answer to 22.7% of the tracked questions. That is question coverage; the 6.4% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 4.9% to 8.9%. The latest scan was 6.4% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian designer shoes
  • Best Australian footwear brands
  • Best Australian shoe brand for gifts
  • Best Australian shoe brands
  • Best Australian shoe brands for going out
  • Best Australian shoe brands for work

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian owned shoe brands (R.M. Williams, Senso, Blundstone)
  • Best award winning Australian footwear brands (FRANKiE4, Bared Footwear, R.M. Williams)
  • Best independent shoe brands Australia (Habbot, Bared Footwear, EOS Footwear)
  • Best boutique shoe labels Australia (Habbot, A.EMERY, Nelson Made)
  • Best Australian shoe brand for gifts (Blundstone, R.M. Williams, Bared Footwear)
  • Best new Australian shoe brands (A.EMERY, Bared Footwear, Nelson Made)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian shoe brands

From the recorded answer

Jo Mercer: A go-to Australian staple for versatile work-to-weekend heels, boots, and leather flats.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia features a diverse footwear landscape ranging from iconic heritage bootmakers to contemporary fashion labels and podiatrist-designed comfort brands.

- R.M.Williams: Famous worldwide for its classic, handcrafted one-piece leather Chelsea boots (like the Comfort Craftsman ) built to last a lifetime. - Blundstone: Tasmania's legendary elastic-sided work and casual boots, known for durability and all-weather resilience. - Redback Boots: 100% Australian-made and owned heavy-duty boots featuring thick full-grain leather and oil- and heat-resistant outsoles. - Rossi Boots: Adelaide-founded heritage bootmaker operating since 1910, famous for ripple-sole desert boots and work boots.

### Comfort & Podiatrist-Designed Brands

- Bared Footwear: Created by an Australian podiatrist, these shoes integrate clever biomechanical footbeds, arch support, and wide toe boxes into stylish daily wear. - Rollie: Melbourne-based label known for ultra-lightweight, travel-friendly casual shoes and sneakers. - Mia Vita & Revere: Popular local wellness and comfort brands focused on orthopedic-friendly support, cushioning, and customizable fits.

### Fashion & Contemporary Women's/Men's Brands

- Tony Bianco: Australia's leading fashion-forward footwear label for heels, boots, and statement evening wear (such as the Tony Bianco Anja). - Wittner: A long-standing heritage name offering modern leather heels, flats, and seasonal boots. - Jo Mercer: A go-to Australian staple for versatile work-to-weekend heels, boots, and leather flats. - Christian Kimber & Feit: Contemporary and bespoke menswear labels focusing on refined materials, small-batch production, and elevated sneakers or loafers.

### Sustainable & Ethical Local Labels

- Nelson Made: Melbourne-made sandals and shoes crafted using solar energy, recycled materials, and chrome-free leathers. - A.Emery: Minimalist, high-quality leather sandals with a strong focus on clean design and conscious production. - Wootten: Handcrafted bespoke leather shoes and boots made in Ballarat, Victoria, designed explicitly for resoling and long-term repair.

ChatGPT

The question asked

Best Australian shoe brands for going out

From the recorded answer

Agni and Jo Mercer** for women's styles, with a few more fashion-forward options depending on your budget and aesthetic.
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for Australian shoe brands for going out, I'd start with the labels that do great heels, sleek sandals, statement boots and dressier shoes you can wear to bars, restaurants, parties or a night out in the city.

My top picks are Tony Bianco, Alias Mae, A.Emery, St. Agni and Jo Mercer for women's styles, with a few more fashion-forward options depending on your budget and aesthetic. These brands feature in Australian footwear and fashion roundups. www.broadsheet.com.auconcreteplayground.comgraziamagazine.com

## Best Australian shoe brands for a night out

!Marcy Black Patent Heels | Heels | Tony Bianco

1\. Tony Bianco

(Best all-rounder)

For going-out heels, pointed-toe pumps, strappy sandals and statement boots. Great for dressing up jeans, mini dresses or tailored outfits.

Style: sexy, polished, trend-led · Mid-range

Shop Tony Bianco

---

![ALIAS MAE Leia Heel - Danielle Louise Fashion](

2\. Alias Mae

Ideal if you want something a little edgier and more fashion-forward. Look for sculptural heels, minimalist sandals and modern boots.

Style: cool-girl, modern, statement-making · Mid-range to premium

Shop Alias Mae

---

!A.Emery Idris 70 leather sandals A. Emery

3\. A.Emery

Best for understated, expensive-looking footwear. Think clean leather sandals and minimalist silhouettes that work with linen, tailored trousers and slip dresses.

Style: minimalist, understated, elevated · Premium

Shop A.Emery

---

!St. Agni | Footwear

4\. St. Agni

Great for sophisticated dinner dates, rooftop bars and dressier occasions. Its minimalist aesthetic makes simple outfits look more considered.

Style: contemporary, chic, minimalist · Premium

Shop St. Agni

---

!SHEPARD HIGH HEELS BLACK LEATHER - Jo Mercer

5\. Jo Mercer

A solid option for elegant heels, slingbacks, dressy flats and ankle boots. Particularly good if you want something versatile rather than overly trendy.

Style: refined, versatile, classic · Mid-range to premium

---

!Studio Amélia - Sandales Emily Wrap 90 - Noir | Smallable

6\. Studio Amelia

For a more designer feel: sleek strappy heels and distinctive shapes that look especially good with eveningwear.

Style: luxe, sculptural, occasion-ready · Premium

Shop Studio Amelia

These are my style-based recommendations rather than a strict ranking. For additional local labels, see Broadsheet's Australian shoe brand guide\. www.broadsheet.com.auwww.whowhatwear.com

## Which vibe are you going for?

1\. What kind of going-out shoes?

Sexy heels and strappy sandals

Trendy flats, loafers or low heels

Ankle boots and knee-high boots

Designer-looking statement shoes

Men's dress shoes or going-out boots

---

2\. Budget in AUD per pair

Under \$150

\$150-\$300

\$300+

---

3\. Shopping for

Women's shoes

Men's shoes

Unisex styles

[Find my best brands]

Perplexity

The question asked

Best shoe brands Australia

From the recorded answer

Jo Mercer - Versatile women's shoes and boots suitable for work and everyday wear.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

The best shoe brands in Australia depend on what you need:

- R.M.Williams - Premium leather boots, especially the iconic Craftsman; excellent for durability and smart-casual wear. - Aquila - Well-made men's dress shoes and leather footwear, with a strong Australian heritage. - Wittner - Stylish women's heels, boots and flats that balance fashion with comfort. - Tony Bianco - Trend-led women's footwear, particularly boots, heels and occasion shoes. - Jo Mercer - Versatile women's shoes and boots suitable for work and everyday wear. - Bared Footwear - Comfort-focused shoes with supportive, podiatrist-designed construction. - Hush Puppies - Reliable everyday comfort for work, walking and casual use. - Rollie Nation - Lightweight casual shoes and travel-friendly sneakers. - Blundstone - Durable elastic-sided boots suited to everyday wear and outdoor conditions. - Volley - Classic Australian canvas sneakers with a simple, casual style. - Alias Mae - Fashion-forward women's shoes at a relatively accessible price point. - Nelson Made - Locally produced Melbourne footwear with an emphasis on craftsmanship.

Best overall picks: - Boots: R.M.Williams or Blundstone - Dress shoes: Aquila - Women's fashion: Wittner or Tony Bianco - Comfort: Bared Footwear or Hush Puppies - Casual sneakers: Rollie Nation or Volley - Australian-made craftsmanship: Nelson Made or R.M.Williams

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Jo Mercer

Footwear

27 September – 11 October 2026 (scan 3 of 4)

6.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

87

Answers naming the brand

1350

Answers collected

6.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Jo Mercer ranks #11 among 36 tracked brands for Footwear · Australia (27 September – 11 October 2026). Its visibility is 6.4%. It was named in 87 of 1,350 AI answers across 34 of 150 tracked questions, averaging position 4.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 6.4% AI visibility for Jo Mercer in Footwear · Australia, measured over 27 September – 11 October 2026. It ranks #11 among 36 tracked brands.

How often does AI mention this brand?

Jo Mercer was named in 87 of 1,350 collected AI answers, across 34 of 150 tracked questions, for Footwear · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Jo Mercer by all 1,350 answers in the published Footwear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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