Found
/
The List
/
Footwear
/

Jo Mercer

Jo Mercer

AI visibility and ranking for Footwear: Australia

Footwear [AU]
Visit website ↗

Sydney fashion footwear retailer under common ownership with Wild Rhino and Novo.

Jo Mercer
appears in
6.7
% of measured AI answers in this industry and market.

Found score

Track Jo Mercer’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

6.4

November 1, 2026

Overall visibility

6.7

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

11

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Jo Mercer's single-scan score moved from 8.9% to 6.4%, down 2.5 percentage points. Latest recorded scan 6.4% on 1 November 2026; combined-window score 6.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 6.7% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20268.9%
19 August 20268.9%
22 August 20268.9%
25 August 20268.7%
30 August 20266.7%
6 September 20266.7%
13 September 20267.8%
20 September 20266.9%
27 September 20268.0%
4 October 20264.9%
11 October 20266.4%
18 October 20264.4%
25 October 20266.9%
1 November 20266.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.0%

Perplexity Logo

Perplexity

6.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

8.3%

25 October – 1 November 2026 (scan 2 of 4)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Google AI Overviews names Jo Mercer most often.

It appears in 8.3% of collected Google AI Overviews answers and 5.0% of ChatGPT answers: a difference of 3.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 34 of 150 questions.

Jo Mercer appears in at least one collected answer to 22.7% of the tracked questions. That is question coverage; the 6.7% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 4.4% to 8.9%. The latest scan was 6.4% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian designer shoes
  • Best Australian footwear brands
  • Best Australian owned shoe brands
  • Best Australian shoe brand for gifts
  • Best Australian shoe brands
  • Best Australian shoe brands for going out

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian owned shoe brands (R.M. Williams, Blundstone, Redback Boots)
  • Best award winning Australian footwear brands (R.M. Williams, FRANKiE4, Bared Footwear)
  • Best Australian shoe brands for going out (Tony Bianco, Alias Mae, A.EMERY)
  • Best premium Australian shoe brands (R.M. Williams, Bared Footwear, Rossi Boots)
  • Best Australian made vs imported shoes (R.M. Williams, Redback Boots, Mongrel Boots)
  • Best Australian sneaker brands (Rollie Nation, Windsor Smith, Siren Shoes)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian shoe brands

From the recorded answer

Jo Mercer: A prominent name in women's fashion footwear, offering chic leather heels, loafers, and seasonal sandals.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia is home to several iconic and well-loved footwear brands, ranging from rugged heritage boots to podiatrist-designed comfort shoes.

### Top Australian Shoe Brands

- R.M.Williams: Famous for its iconic, handcrafted yearling leather Chelsea boots (like the classic Comfort Craftsman, priced around $595-$699 AUD), made in South Australia since 1966. - Bared Footwear: Founded by an Australian podiatrist, this Melbourne-based brand is known for stylish, everyday shoes with a hidden biomechanical footbed for support. - Blundstone: A global favorite originating from Tasmania, famous for heavy-duty, durable leather work and Chelsea boots. - Jo Mercer: A prominent name in women's fashion footwear, offering chic leather heels, loafers, and seasonal sandals. - Tony Bianco: A leading Australian contemporary fashion brand known for stylish heels, boots, and casual flats like the popular Gatsby loafers (~$220 AUD). - Aquila: Established in Melbourne in the 1950s, a staple for men's dress shoes, boots, and smart-casual leather footwear. - Rollie Nation: A Melbourne label recognized for ultra-lightweight, playful derby shoes and orthotic-friendly comfort sneakers. - Redback Boots: 100% Australian-made and owned work boots crafted in Sydney, known for heavy-duty full-grain leather and durability.

You can browse a wide selection of local and international labels through major Australian stockists like Styletread or explore curated edits on Vogue Australia.To help narrow down the best pair for you, tell me:

- Who is the footwear for (men, women, or kids)? - What style or occasion are you shopping for (e.g., work boots, formal dress, everyday sneakers, or sandals)? - What is your budget range?

ChatGPT

The question asked

Best shoe brands Brisbane

From the recorded answer

!Jo Mercer Levi High Ankle Boots in Black Leather | MYER …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

Brisbane has some excellent shoe brands, particularly if you're looking for quality, comfort, stylish everyday shoes or premium leather footwear.

Here are my recommendations for the best brands and where to shop in Brisbane.

## Best shoe brands in Brisbane

!Orthotic Friendly Shoes | Shoes for Orthotics | Bared Footwear

1\. Bared Footwear

(Best overall for comfort and style)

Stylish shoes designed with a focus on foot support. Great for flats, boots, sandals and sneakers.

Where: Fortitude Valley, James Street.

---

![The Franklin Edit

- FRANKIE4](

2\. FRANKIE4

Excellent for stylish, comfortable shoes for walking, work and everyday wear. Particularly good for supportive footwear.

Where: Indooroopilly, Windsor and Balmoral.

---

!Palmer Black Leather Ankle Boot

3\. Wittner

Great for fashionable leather shoes, boots, heels and work shoes.

Where: Brisbane shopping centres.

---

![ECCO Women's Soft 7 Sneaker in Black Leather at Mar-Lou Shoes

- Mar-Lou Shoes®](

4\. ECCO

Premium everyday footwear with excellent comfort, quality leather and practical designs.

Where: DFO Brisbane and selected footwear retailers.

---

!Jo Mercer Levi High Ankle Boots in Black Leather | MYER

5\. Jo Mercer

Beautiful contemporary shoes, stylish boots, loafers, sandals and heels.

Where: Uptown, Brisbane CBD.

---

!Chestnut Comfort Lady Yearling Boots | R.M.Williams Chelsea Boots | R.M.Williams® Australia

6\. R.M.Williams

Excellent craftsmanship, durable leather boots and timeless Australian style.

Where: Queen Street Mall.

---

!「Boston / ボストン」(スエードレザー、ミンク)| BIRKENSTOCK(日本)

7\. Birkenstock

Great for comfortable sandals, casual shoes and supportive everyday footwear.

Where: Brisbane Arcade.

visit.brisbane.qld.auvisit.brisbane.qld.auwww.brisbane.dfo.com.au

## Best Brisbane shoe shops to visit

These are some particularly worthwhile stores\:

!Fortitude Valley, Brisbane Store | Bared Footwear

Bared Footwear Brisbane

7 Wandoo Street, Fortitude Valley.

Rating: 4.8/5 · 374 reviews

!Blundstone 152 Men's Black Heritage Chelsea Boot - Downes

Downes Shoes

70 Wickham Street, Fortitude Valley.

Rating: 4.9/5 · 502 reviews

!Office For Lease in 237 Given Terrace, Paddington QLD 4064 | Commercial Real Estate

Adavera Footwear

237 Given Terrace, Paddington.

Rating: 4.9/5 · 37 reviews

!Brisbane CBD

Aquila Brisbane CBD

160 Edward Street, Brisbane CBD.

Rating: 4.8/5 · 139 reviews

## Let me narrow it down

Are you looking for\:

1. Luxury shoes - premium designer brands and beautiful leather shoes. 2. Quality everyday shoes - stylish, durable and comfortable. 3. Ladies' fashion shoes - heels, boots, flats and sandals. 4. Comfort shoes - supportive shoes for walking all day. 5. Affordable quality shoes - good brands without spending a fortune.

I can then recommend the best brands and specific Brisbane shops worth visiting.

Perplexity

The question asked

Best Australian footwear brands

From the recorded answer

Jo Mercer - Versatile leather and suede footwear with a polished everyday aesthetic.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Australia has excellent footwear brands across boots, comfort shoes, minimalist sandals, sneakers, and fashion footwear. The best choices are:

- R.M.Williams - Iconic leather Chelsea boots, handcrafted in Adelaide; best for durable, timeless boots. - Blundstone - Practical, comfortable Australian-origin elastic-sided boots for everyday wear. - Redback - Hard-wearing Australian-made work and everyday boots. - Bared Footwear - Stylish women's shoes with built-in biomechanical support; a strong choice for comfort. - St Agni - Minimalist, contemporary shoes, sandals, flats, and boots in refined neutral designs. - A.Emery - Elegant, understated leather sandals and increasingly winter footwear. - Rollie - Lightweight, colorful sneakers and derby shoes with functional, comfort-oriented soles. - Twoobs - Comfortable, lightweight Velcro sandals in bright colors. - Jo Mercer - Versatile leather and suede footwear with a polished everyday aesthetic. - Aquila - Men's leather dress shoes, loafers, sneakers, and casual footwear. - Windsor Smith - Trend-led boots, heels, flats, and grunge-influenced styles. - Tony Bianco - Fashion-forward women's footwear, especially heels, boots, and occasion styles. - Nelson Made - Small-batch, minimalist footwear with an emphasis on transparency and sustainability. - LMS - Statement shoes combining classic silhouettes with unusual colors and materials. - Christian Kimber - Premium men's shoes blending Australian design with European manufacturing.

### Quick picks

- Best overall boots: R.M.Williams - Best comfort: Bared - Best minimalist sandals: A.Emery or St Agni - Best casual sneakers: Rollie - Best men's dress shoes: Aquila or Christian Kimber - Best fashion footwear: Tony Bianco or LMS - Best work boots: Redback, Rossi, or Steel Blue

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Jo Mercer

Footwear

25 October – 1 November 2026 (scan 2 of 4)

6.7

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

60

Answers naming the brand

900

Answers collected

6.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Jo Mercer ranks #11 among 36 tracked brands for Footwear · Australia (25 October – 1 November 2026). Its visibility is 6.7%. It was named in 60 of 900 AI answers across 34 of 150 tracked questions, averaging position 4.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 6.7% AI visibility for Jo Mercer in Footwear · Australia, measured over 25 October – 1 November 2026. It ranks #11 among 36 tracked brands.

How often does AI mention this brand?

Jo Mercer was named in 60 of 900 collected AI answers, across 34 of 150 tracked questions, for Footwear · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Jo Mercer by all 900 answers in the published Footwear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.