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Supplements
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Innermost

Innermost

AI visibility and ranking for Supplements: United Kingdom

Supplements [UK]
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UK personalised wellness and supplement brand.

Innermost
appears in
1.4
% of measured AI answers in this industry and market.

Found score

Track Innermost’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.1

October 25, 2026

Overall visibility

1.4

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

26

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Innermost's single-scan score moved from 0.9% to 1.1%, up 0.2 percentage points. Latest recorded scan 1.1% on 25 October 2026; combined-window score 1.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.4% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.9%
24 August 20261.1%
30 August 20261.8%
6 September 20261.3%
13 September 20260.7%
20 September 20262.0%
27 September 20261.1%
4 October 20261.6%
11 October 20261.6%
18 October 20261.8%
25 October 20261.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.1%

Perplexity Logo

Perplexity

2.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.7%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Innermost most often.

It appears in 2.2% of collected Perplexity answers and 0.1% of ChatGPT answers: a difference of 2.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 22 of 150 questions.

Innermost appears in at least one collected answer to 14.7% of the tracked questions. That is question coverage; the 1.4% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.7% to 2.0%. The latest scan was 1.1% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British made protein powder
  • Best British protein powder brands
  • Best collagen supplement the UK
  • Best gym supplement brands the UK
  • Best new British supplement brands
  • Best plant based protein Britain

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British supplement brands (Vitabiotics, Lamberts Healthcare, Viridian Nutrition)
  • Best supplement brands the UK (Vitabiotics, Myprotein, Nutravita)
  • Which British supplement brands are worth the money (Nutravita, Vitabiotics, Lamberts Healthcare)
  • Best British made supplements (Vitabiotics, Lamberts Healthcare, Natures Aid)
  • Best supplement brands founded in Britain (Vitabiotics, Myprotein, Nutravita)
  • What British supplement brands do people actually recommend (Viridian Nutrition, Vitabiotics, Lamberts Healthcare)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best supplement brands 2026 Britain

From the recorded answer

Innermost: A top choice for fitness-focused supplements, offering specialized pre-workouts and creatine boosters.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top-rated supplement brands in the UK for 2026 stand out for ingredient transparency, independent testing, and target-specific formulations:

### Leading UK & International Brands

- VitaBright: Widely praised for high-strength, affordable single-nutrient options like Vitamin D3, Magnesium Citrate, and Gentle Iron Bisglycinate. - Vitl: Popular for clean-formula and personalized daily essential vitamins, including specialized Vitamin C and vegan options. - Thorne: Favored for research-backed, clean-formula practitioner-grade options (such as Vitamin D and multivitamins) with strict quality control. - Innermost: A top choice for fitness-focused supplements, offering specialized pre-workouts and creatine boosters. - ZipVit: Known for value-for-money staples like high-strength Vitamin D3 and Omega-3 fish oils. - Nature's Best UK: A long-standing British brand recognized for pharmaceutical-grade standards and full ingredient disclosure. - MyProtein: A mainstream leader for everyday wellness bundles, protein powders, and daily multivitamin gummies (such as their Clear Whey range).

### Quick Buying Tips

- Check nutrient forms: Look for active or bioavailable forms (like magnesium glycinate or bisglycinate over cheaper oxides) for better absorption. - Verify UK compliance: Ensure products adhere to the GB Nutrition and Health Claims Register and local Food Standards Agency guidelines. - Match dosage to NHS advice: For instance, the NHS recommends a daily 10mcg (400 IU) Vitamin D supplement during autumn and winter.

If you'd like to narrow this down, tell me:

- What specific vitamin, mineral, or goal you are looking for (e.g., sleep, energy, joint support, or daily multi) - Any dietary preferences (vegan, gluten-free, allergen-free)

I can point you to the top brand and exact product.

ChatGPT

The question asked

What supplement brands do British gym goers use

From the recorded answer

A 2026 industry benchmark identifies Myprotein, MaxiNutrition, PhD, Grenade, Bulk, Innermost, The Protein Works, Form, Optimum Nutrition and Science in Sport among the UK's major sports-nutrition brands.
Read recorded answer

Recorded answer text · ChatGPT · 20 September 2026

If you mean brands commonly used by gym-goers in Britain, the names you'll encounter most often include:

- Myprotein - probably the most ubiquitous UK gym brand, particularly for whey, creatine and basic sports nutrition. THG reported that Myprotein held about 25% of the UK online sports-nutrition market in 2025. London Stock Exchange - Bulk - another major UK brand, especially popular for whey, creatine and value-oriented products. - Optimum Nutrition (ON) - very common in gyms and mainstream retailers; its Gold Standard whey is particularly well known. OptimumNutrition - Applied Nutrition - a rapidly growing UK brand, particularly visible among more serious gym/lifting customers. Its UK sales grew 44% in FY2025. Rawcreation Ltd. - PhD Nutrition - established British sports-nutrition brand with a broad protein range. - Grenade - especially well known for protein bars and snacks; it had the highest aided brand awareness among selected UK sports-nutrition brands in a 2023 survey. Statista - The Protein Works - UK-based, particularly prominent online. - Science in Sport (SiS) - more associated with endurance sports, cycling and running, although gym users also use it. - USN - an older, established sports-nutrition brand still familiar in UK gyms. - Huel - increasingly used for convenient protein/nutrition products, although it's less specifically a bodybuilding brand.

A 2026 industry benchmark identifies Myprotein, MaxiNutrition, PhD, Grenade, Bulk, Innermost, The Protein Works, Form, Optimum Nutrition and Science in Sport among the UK's major sports-nutrition brands. ClickThrough Marketing

### If you're asking what British lifters actually tend to buy

For the typical weights/bodybuilding gym-goer, I'd expect the most relevant shortlist to be:

Myprotein → Bulk → Applied Nutrition → Optimum Nutrition → PhD → The Protein Works → USN

And the most commonly bought products are generally whey protein and creatine, followed by things like pre-workout, protein bars, electrolytes and other performance products.

If you tell me whether you're interested in protein, creatine, pre-workout, or supplements generally, I can give you the brands British gym-goers tend to use for that specific category.

Perplexity

The question asked

Best British protein powder brands

From the recorded answer

Innermost - Best for premium, goal-specific formulas. The Strong Protein is aimed at muscle gain and was noted for its high protein content per serving.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British protein powder brands depend on your goal, but these are strong UK options:

- MyProtein - Best overall value and widest range. Impact Whey is a reliable everyday whey; Clear Whey suits people who prefer a lighter, juice-style drink. It is frequently recommended for value and availability. - Bulk - Best for straightforward, competitively priced whey and isolate. Its Pure Whey Isolate is particularly suitable for high protein with relatively low carbohydrate and fat. - The Protein Works - Best for variety, flavours and specialised products. Its Whey Protein 360 was rated a strong-value option, while its Clear Diet Whey is a popular lower-calorie choice. - Huel - Best for plant-based protein and added nutritional ingredients. Complete Protein provides a convenient vegan blend rather than a basic whey-only formula. - Innermost - Best for premium, goal-specific formulas. The Strong Protein is aimed at muscle gain and was noted for its high protein content per serving. - Form Nutrition - Best premium vegan option. Its plant-based blends are designed for people who want a more complete nutritional profile than simple pea protein. - Applied Nutrition - Best for sports-focused whey and isolate products, with Critical Whey included among independently assessed UK options. - HERMOSA - Best premium whey choice if ingredient quality and taste matter more than price; its grass-fed whey was rated the top overall powder in a recent UK test.

Quick picks:

| Goal | Recommended brand/product | |---|---| | Best value whey | MyProtein Impact Whey or Bulk Pure Whey | | Lean, low-fat whey | Bulk Pure Whey Isolate | | Clear whey | MyProtein Clear Whey or The Protein Works Clear Whey | | Vegan protein | Form Nutrition or Huel Complete Protein | | Premium whey | HERMOSA | | Muscle-gain formula | Innermost The Strong Protein |

For most people, MyProtein or Bulk offers the best balance of price, protein content and availability. Choose whey concentrate for value, whey isolate if lactose or calories are concerns, and a pea-and-rice blend for a vegan option.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Innermost

Supplements

21 August 2026 – 25 October 2026 (scans 1–11)

1.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

67

Answers naming the brand

4946

Answers collected

1.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Innermost ranks #26 among 43 tracked brands for Supplements · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.4%. It was named in 67 of 4,946 AI answers across 22 of 150 tracked questions, averaging position 2.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.4% AI visibility for Innermost in Supplements · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #26 among 43 tracked brands.

How often does AI mention this brand?

Innermost was named in 67 of 4,946 collected AI answers, across 22 of 150 tracked questions, for Supplements · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Innermost by all 4,946 answers in the published Supplements · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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