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HUM Nutrition

HUM Nutrition

AI visibility and ranking for Supplements: United States

Supplements [US]
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Dietitian-formulated beauty and wellness supplement brand.

HUM Nutrition
appears in
1.7
% of measured AI answers in this industry and market.

Found score

Track HUM Nutrition’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

1.1

October 4, 2026

Overall visibility

1.7

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

17

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, HUM Nutrition's single-scan score moved from 1.6% to 1.1%, down 0.5 percentage points. Latest recorded scan 1.1% on 4 October 2026; combined-window score 1.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.6%
24 August 20262.4%
30 August 20262.0%
6 September 20261.3%
13 September 20261.6%
20 September 20262.4%
27 September 20261.3%
4 October 20261.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.9%

Perplexity Logo

Perplexity

2.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.2%

21 August 2026 – 4 October 2026 (scans 1–8)

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Google AI Overviews names HUM Nutrition most often.

It appears in 2.2% of collected Google AI Overviews answers and 0.9% of ChatGPT answers: a difference of 1.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 22 of 150 questions.

HUM Nutrition appears in at least one collected answer to 14.7% of the tracked questions. That is question coverage; the 1.7% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.1% to 2.4%. The latest scan was 1.1% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American vitamin brands
  • Best ethical supplement brands America
  • Best female founded supplement brands the US
  • Best first order discount supplement brands America
  • Best magnesium for sleep America
  • Best natural supplement brands the US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best new American supplement brands (Ritual, Thorne, Seed)
  • Best plant based protein America (Transparent Labs, Naked Nutrition, Orgain)
  • Best supplements at GNC vs online brands (Thorne, Optimum Nutrition, Transparent Labs)
  • What supplement brands do American gym goers use (Optimum Nutrition, Cellucor, Ghost Lifestyle)
  • Where should I buy protein powder online in the US (Optimum Nutrition, Truvani, Legion Athletics)
  • Best American protein powder brands (Optimum Nutrition, Transparent Labs, Momentous)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best supplement brands for women the US

From the recorded answer

HUM Nutrition …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Top supplement brands for women in the U.S. stand out for ingredient quality, third-party testing, and targeted formulations.

### Top Supplement Brands & Their Highlights

- Nature Made - Best for: Budget-friendly, reliable daily support. - Details: It is the #1 Pharmacist Recommended Vitamin & Supplement Brand and holds the most USP-verified formulas in the U.S., making Nature Made Multi For Her a popular and affordable choice. - Ritual - Best for: Traceable, science-backed subscription vitamins. - Details: The Ritual Essential for Women 18+ uses clean, non-GMO ingredients, methylated folate and B12 for better absorption, and independent third-party testing. - Thorne - Best for: Clinical-grade and specialized needs (like prenatal or post-50 support). - Details: Frequently recommended by healthcare practitioners, Thorne uses bioavailable active nutrient forms and maintains high manufacturing standards (including NSF-certified options). - HUM Nutrition - Best for: Personalized, targeted wellness and beauty blends. - Details: Offers customized quizzes and registered dietitian guidance alongside Clean Label Project-certified formulas designed for skin, gut, and energy. - Garden of Life - Best for: Food-based and organic formulas. - Details: Garden of Life Vitamin Code Women utilizes raw, whole-food-derived ingredients paired with live probiotics and enzymes for digestion.

### Key Nutrients Women Often Need

- Vitamin D & Calcium: Crucial for bone health and preventing osteoporosis as you age. - Iron & Folate: Important during childbearing years to support red blood cells and reproductive health (though postmenopausal women typically require iron-free formulas). - Vitamin B12: Supports energy metabolism, nerve function, and brain health, especially if you follow a plant-based diet. - Magnesium: Helps with muscle recovery, sleep, and stress management.

Note: Dietary supplements are not pre-approved by the FDA for safety or efficacy. Always look for third-party certification seals like USP, NSF, or ConsumerLab, and consult your doctor before starting a new routine. If you'd like to narrow this down, tell me:

- What specific health goal you are focusing on (e.g., energy, gut health, prenatal, or general wellness)? - Your age range or dietary preferences (e.g., vegan, iron-free)?

ChatGPT

The question asked

Best supplements for skin the US

From the recorded answer

HUM Nutrition Collagen Love - capsule option often marketed for skin/hair/nails. www.healthline.com …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

I searched for evidence and popular U.S. options. For skin health, the supplements with the best support are generally collagen peptides, ceramides, hyaluronic acid (oral hyaluronan), omega-3s, and correcting vitamin deficiencies rather than “beauty blends” with many ingredients. www.aad.orgpmc.ncbi.nlm.nih.gov

### Best skin supplements available in the U.S.

| Supplement | Best for | What to look for | |---|---|---| | Hydrolyzed collagen peptides | Firmness, elasticity, fine lines, hydration | 2.5-15 g/day studied range; Type I/III collagen peptides are common choices www.healthline.com | | Ceramides (oral) | Dry skin, skin barrier support | Wheat-derived or plant-derived ceramides; avoid if allergy concerns | | Hyaluronic acid (oral hyaluronan) | Skin moisture/plumpness | Look for clearly labeled hyaluronic acid dose | | Omega-3 (EPA/DHA) | Dryness, inflammation support | Fish oil or algae-based DHA/EPA | | Vitamin C | Collagen production support | Useful if dietary intake is low; avoid mega-doses | | Vitamin D | Only if deficient | Best guided by blood testing |

### Well-known collagen choices These are among the commonly recommended collagen products in U.S. reviews:

- Vital Proteins Collagen Peptides - widely used hydrolyzed collagen powder; some versions include added hyaluronic acid/vitamin C. www.healthline.com - Ancient Nutrition Multi-Collagen - combines multiple collagen sources. www.healthline.com - HUM Nutrition Collagen Love - capsule option often marketed for skin/hair/nails. www.healthline.com

### What I would prioritize by skin goal

Dry skin / dehydration 1. Oral ceramides 2. Collagen peptides 3. Omega-3s 4. Adequate protein + hydration www.aad.orgpmc.ncbi.nlm.nih.gov

Fine lines / aging skin 1. Collagen peptides (consistent daily use for several months) 2. Vitamin C from diet or supplement if needed 3. Sunscreen + retinoid skincare (supplements alone usually have limited impact) www.aad.org

Acne-prone skin - Be cautious with high-dose “hair, skin & nails” formulas, especially high biotin, because they may not help and can interfere with some lab tests. www.aad.org

### Buying tips - Prefer third-party tested products (USP, NSF, ConsumerLab, etc.). www.aad.org - Avoid products promising dramatic “anti-aging reversal.” - Check with a clinician before supplements if you take medications, are pregnant, have kidney/liver issues, or have allergies. www.aad.org

If you tell me your age, skin type (dry/oily/acne/sensitive), and main goal (glow, wrinkles, dark spots, acne, hair too), I can narrow this to 3-5 best picks.

Perplexity

The question asked

Best wellness brands America

From the recorded answer

| Supplements & vitamins | Thorne, Ritual, HUM Nutrition, Goli | …
Read recorded answer

Recorded answer text · Perplexity · 27 September 2026

If you mean the best wellness brands in America, the strongest candidates across major editorial lists and brand rankings include Crest, Brooks, Apple, Ritual, Thorne, Calm, and Goli. These names show up repeatedly in 2025-2026 wellness roundups and product awards, while U.S.-based wellness DTC brand rankings also highlight brands like Rootine and Calm.

A practical way to think about “best” is by category:

| Category | Notable U.S. wellness brands | |---|---| | Overall wellness / lifestyle | Apple, Brooks, Calm | | Supplements & vitamins | Thorne, Ritual, HUM Nutrition, Goli | | Mental wellness / stress / sleep | Calm | | Women's health | The Honey Pot Company, WelleCo | | Personal care / oral wellness | Crest |

NBC Select's 2026 Wellness Awards specifically says popular brands like Crest, Brooks, and Apple were among its winners, which makes them strong mainstream picks. Medical News Today lists Thorne as the best overall vitamin brand and HUM Nutrition as the best personalized vitamin brand in its 2026 review. ConsumerLab's 2026 supplement coverage also indicates consumer satisfaction remains a key benchmark for top supplement brands.

If you want the most credible short list for shoppers, I'd separate them like this:

- Best overall wellness brand: Apple - Best fitness / active lifestyle brand: Brooks - Best supplement brand: Thorne - Best personalized supplement brand: HUM Nutrition - Best mental wellness brand: Calm - Best mass-market wellness / oral care brand: Crest

If you want, I can also give you: - a top 10 wellness brands in America list, - the best wellness brands by category, - or a list focused only on women's wellness, supplements, or clean beauty.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

HUM Nutrition

Supplements

21 August 2026 – 4 October 2026 (scans 1–8)

1.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

62

Answers naming the brand

3599

Answers collected

1.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, HUM Nutrition ranks #17 among 44 tracked brands for Supplements · United States (21 August 2026 – 4 October 2026). Its visibility is 1.7%. It was named in 62 of 3,599 AI answers across 22 of 150 tracked questions, averaging position 3.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.7% AI visibility for HUM Nutrition in Supplements · United States, measured over 21 August 2026 – 4 October 2026. It ranks #17 among 44 tracked brands.

How often does AI mention this brand?

HUM Nutrition was named in 62 of 3,599 collected AI answers, across 22 of 150 tracked questions, for Supplements · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming HUM Nutrition by all 3,599 answers in the published Supplements · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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