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Ghost Lifestyle

Ghost Lifestyle

AI visibility and ranking for Supplements: United States

Supplements [US]
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Sports nutrition brand known for pop-culture collaborations.

Ghost Lifestyle
appears in
2.1
% of measured AI answers in this industry and market.

Found score

Track Ghost Lifestyle’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

1.6

October 4, 2026

Overall visibility

2.1

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

15

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Ghost Lifestyle's single-scan score moved from 2.9% to 1.6%, down 1.3 percentage points. Latest recorded scan 1.6% on 4 October 2026; combined-window score 2.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.1% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.9%
24 August 20262.7%
30 August 20262.7%
6 September 20261.3%
13 September 20262.0%
20 September 20262.0%
27 September 20261.6%
4 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.3%

Perplexity Logo

Perplexity

1.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.3%

21 August 2026 – 4 October 2026 (scans 1–8)

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Google AI Overviews names Ghost Lifestyle most often.

It appears in 3.3% of collected Google AI Overviews answers and 1.3% of ChatGPT answers: a difference of 2.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 16 of 150 questions.

Ghost Lifestyle appears in at least one collected answer to 10.7% of the tracked questions. That is question coverage; the 2.1% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.3% to 2.9%. The latest scan was 1.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American protein powder brands
  • Best Informed Sport certified supplements America
  • Best gym supplement brands the US
  • Best online store for protein powder America
  • Best protein powder America
  • Best protein powder for smoothies America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best new American supplement brands (Ritual, Thorne, Seed)
  • Best plant based protein America (Transparent Labs, Naked Nutrition, Orgain)
  • Best supplements at GNC vs online brands (Thorne, Optimum Nutrition, Transparent Labs)
  • Best American protein powder brands (Optimum Nutrition, Transparent Labs, Momentous)
  • Best American supplement brands (Thorne, Nature Made, Ritual)
  • Best protein powder for men America (Optimum Nutrition, Transparent Labs, Thorne)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Is Ghost protein any good

From the recorded answer

Ghost Protein is a well-regarded and popular supplement known for its exceptional, dessert-like flavors and high mixability.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Ghost Protein is a well-regarded and popular supplement known for its exceptional, dessert-like flavors and high mixability.

### The Pros

- Great Taste and Texture: Flavors like Cinnabon, Chips Ahoy, and cereal milks taste amazing and mix smoothly without feeling overly chalky. - Solid Macros: Each serving provides 25 grams of protein from a fully disclosed blend (whey isolate, concentrate, and hydrolysate) with a reasonable 120 to 150 calories. - Digestive Enzymes: It includes added enzymes like lactase and bromelain to help break down lactose and ease digestion. - Total Transparency: The label clearly shows the exact breakdown of the protein blend rather than hiding behind a proprietary mix.

### The Cons

- Price: At around $1.60 to $1.75 per serving, it is more expensive than many standard market alternatives. - Artificial Ingredients: It relies on sucralose and artificial flavors, which may deter people looking for a clean, all-natural supplement. - Lack of Third-Party Testing: Unlike some competitors, Ghost does not feature prominent independent third-party batch testing for athletics. - Not Dairy-Free: Because it uses a whey blend (containing some concentrate), it is not suitable for vegans or those with severe lactose intolerance (though a separate vegan line is available).

Users generally agree on Facebook that it is versatile for shakes, baking, or mixing into Greek yogurt and ice cream makers.If you'd like, tell me:

- What flavors or types of treats you usually enjoy - Your budget or preferred price per serving - Whether you need a dairy-free or third-party tested option

I can help you decide if Ghost is right for you or recommend a better alternative.

ChatGPT

The question asked

What supplement brands do American gym goers use

From the recorded answer

| Ghost | Protein, pre-workout, lifestyle-oriented supplements | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean brands commonly seen among U.S. gym-goers, rather than a strict market-share ranking, these are some of the big names right now:

| Brand | What people commonly buy it for | |---|---| | Optimum Nutrition (ON) | Whey protein, creatine, pre-workout | | Dymatize | ISO100 whey protein | | Cellucor | C4 pre-workout | | Ghost | Protein, pre-workout, lifestyle-oriented supplements | | Transparent Labs | Protein, creatine, pre-workout | | Legion Athletics | Protein, creatine, pre-workout | | MyProtein | Protein, creatine, general supplements | | MuscleTech | Protein, creatine, pre-workout | | Nutricost | Creatine and inexpensive basics | | RYSE | Pre-workout and protein | | Redcon1 | Especially pre-workout | | GNC / Beyond Raw | Broad supplement range |

Optimum Nutrition is probably the safest answer if you're asking what you'll see most often. Reddit discussions and recent fitness-community data repeatedly put ON near the top, particularly Gold Standard Whey. Dymatize, Transparent Labs, Ghost, MyProtein and others also show substantial community usage. redditrecs.com

For pre-workout specifically, Cellucor/C4 has been a particularly established U.S. name; an academic survey of regular pre-workout users found Cellucor was the most frequently reported brand, followed by Beyond Raw/GNC and Optimum Nutrition. pmc.ncbi.nlm.nih.gov

### If you're trying to understand the "typical American gym stack"

A very common setup would be:

- Protein: Optimum Nutrition / Dymatize / Ghost - Creatine: Optimum Nutrition / Nutricost / Transparent Labs - Pre-workout: C4 / RYSE / Legion / Transparent Labs / Ghost - Electrolytes: Liquid I.V., LMNT, Gatorade/Powerade-type products - Basic vitamins: Nature Made, NOW, Thorne, etc.

One important distinction: brand popularity ≠ product quality or necessity. For muscle/strength training, protein and creatine have considerably more straightforward evidence behind them than many of the elaborate supplement stacks marketed to gym-goers.

If you're asking because you're looking to sell supplements to American gym-goers, I can also break this down into the 20 most popular brands + their target demographic + price positioning + best-selling products.

Perplexity

The question asked

Best tasting protein powder the US

From the recorded answer

For most people, Ghost Whey-especially Nutter Butter or Cinnabon-is the best-tasting protein powder in the U.S. Its dessert-style flavors and creamy texture are frequently praised, though taste is subjective.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For most people, Ghost Whey-especially Nutter Butter or Cinnabon-is the best-tasting protein powder in the U.S. Its dessert-style flavors and creamy texture are frequently praised, though taste is subjective.

Other excellent options:

- Dymatize ISO100: Best if you want a smooth, lighter whey isolate; its Gourmet Vanilla and Fruity Pebbles flavors are popular. - Optimum Nutrition Gold Standard Whey: Best value and widely available, with dependable chocolate and vanilla flavors. - NOBULL Grass-Fed Whey Isolate: Best for a rich chocolate taste and smooth texture. - Transparent Labs Whey Isolate: Best if you prefer simpler ingredients and less artificial-tasting flavors. - Orgain Plant-Based Protein: A good-tasting vegan option, especially in chocolate.

Top pick: Ghost Whey Nutter Butter Best value: Optimum Nutrition Gold Standard Whey Best dairy-free choice: Orgain Plant-Based Protein

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Ghost Lifestyle

Supplements

21 August 2026 – 4 October 2026 (scans 1–8)

2.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

75

Answers naming the brand

3599

Answers collected

2.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ghost Lifestyle ranks #15 among 44 tracked brands for Supplements · United States (21 August 2026 – 4 October 2026). Its visibility is 2.1%. It was named in 75 of 3,599 AI answers across 16 of 150 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.1% AI visibility for Ghost Lifestyle in Supplements · United States, measured over 21 August 2026 – 4 October 2026. It ranks #15 among 44 tracked brands.

How often does AI mention this brand?

Ghost Lifestyle was named in 75 of 3,599 collected AI answers, across 16 of 150 tracked questions, for Supplements · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ghost Lifestyle by all 3,599 answers in the published Supplements · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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