Get your industry’s AI rankings every Monday. Track it →
Found
/
The List
/
Supplements
/

Faction Labs

Faction Labs

AI visibility and ranking for Supplements: Australia

Supplements [AU]
Visit website ↗

Australian sports nutrition brand built around a certified, competition-safe supplement range for gym and athletic performance.

Faction Labs
appears in
2.1
% of measured AI answers in this industry and market.

Found score

Track Faction Labs’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

2.0

October 11, 2026

Overall visibility

2.1

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

19

Within this industry and market

Published scan history

Across 11 recorded scans from 11 August 2026 to 11 October 2026, Faction Labs's single-scan score moved from 1.1% to 2.0%, up 0.9 percentage points. Latest recorded scan 2.0% on 11 October 2026; combined-window score 2.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.1% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
11 August 20261.1%
13 August 20261.1%
16 August 20261.3%
26 August 20261.6%
30 August 20261.6%
6 September 20260.7%
13 September 20261.1%
20 September 20261.8%
27 September 20262.0%
4 October 20262.4%
11 October 20262.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.6%

Perplexity Logo

Perplexity

2.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.4%

27 September – 11 October 2026 (scan 3 of 4)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names Faction Labs most often.

It appears in 3.6% of collected ChatGPT answers and 0.4% of Google AI Overviews answers: a difference of 3.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 16 of 150 questions.

Faction Labs appears in at least one collected answer to 10.7% of the tracked questions. That is question coverage; the 2.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.7% to 2.4%. The latest scan was 2.0% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best BCAA Australia
  • Best EAA supplement Australia
  • Best creatine Australia
  • Best creatine monohydrate Australia
  • Best gym supplement brands Australia
  • Best new Australian supplement brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best supplement brands founded in Australia (Melrose, VPA, WelleCo)
  • Best Australian protein powder brands (VPA, Bulk Nutrients, True Protein)
  • Best gym supplement brands Australia (Bulk Nutrients, VPA, True Protein)
  • Best Australian made protein powder (VPA, True Protein, Emrald Labs)
  • Best Australian made supplements (True Protein, Bulk Nutrients, ATP Science)
  • Best first order discount supplement brands Australia (Muscle Nation, Vitable, Kissed Earth)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

What supplement brands do Australian gym goers use

From the recorded answer

Pre-Workout & Energy: Cellucor C4, EHPlabs Pride, Faction Labs Disorder.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australian gym-goers use a mix of global industry leaders and popular domestic Australian brands, with choices varying by training goals, dietary preferences, and budget.

### Top Global Brands

- Optimum Nutrition (ON): Widely regarded as the industry standard, their Gold Standard 100% Whey is one of the most popular and best-selling protein powders in Australia. - Cellucor (C4): Their C4 Original line is a dominant choice across Australian gyms for pre-workout energy and focus. - Rule 1 Proteins (R1): Created by the original founders of Optimum Nutrition, their fast-digesting isolates and blends have a strong following among lifters. - Ghost Lifestyle: Gained massive popularity among younger gym-goers for bold flavors and lifestyle-focused protein and pre-workout formulas.

### Top Australian & Local Brands

- EHPlabs: Famous nationwide for OxyShred (thermogenic fat burner) and Pride (pre-workout). - ATP Science: Known for science-backed and natural formulations like Noway Collagen Protein and GutRight. - Bulk Nutrients: A homegrown Australian favorite known for high-purity, direct-to-consumer, and HASTA-certified protein powders and creatine. - VPA Australia: Frequently voted a top-rated value and quality supplement brand by local consumer reviews. - Body Science (BSc): A long-standing Australian sports nutrition staple trusted by everyday gym-goers and elite athletes. - Evolve Nutrition: Popular locally for specialized protein blends like Lipo Whey. - International Protein: Renowned for high-protein options like their Amino Charged WPI.

### Categories Breakdown

- Protein: Optimum Nutrition, Bulk Nutrients, International Protein, Rule 1. - Pre-Workout & Energy: Cellucor C4, EHPlabs Pride, Faction Labs Disorder. - Fat Burners / Thermogenics: EHPlabs OxyShred. - Creatine & Recovery: Evolve Nutrition, Bulk Nutrients, ATP Science.

You can browse full product lines and compare ranges directly through major Australian stockists like Australian Sports Nutrition, Elite Supplements, or Nutrition Warehouse.Are you looking for a specific type of supplement (like protein powder, pre-workout, or creatine ), or a particular goal such as muscle building or fat loss?

ChatGPT

The question asked

MyProtein alternatives Australia

From the recorded answer

Australian price comparisons list several additional options, including Rule 1, International Protein and Faction Labs.
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for alternatives to Myprotein in Australia, I'd start with Australian brands that sell whey protein concentrate, whey isolate and other sports supplements directly. The best replacement depends on whether you want the cheapest protein per serve, better flavour, or a higher-protein, lower-lactose option.

## Best Myprotein alternatives in Australia

!WPC - Whey Protein Concentrate - Bulk Nutrients WPC Powder

## 1\. Bulk Nutrients

(Best overall value)

A strong first alternative for everyday whey protein, with concentrate and isolate options and a broad flavour range. A product search returned its WPC concentrate at around A\$59 for 1 kg.

Best for: replacing Myprotein Impact Whey.

Shop Bulk Nutrients

---

!HASTA Approved WPI | True Protein

## 2\. True Protein

A good option if you want to choose a specific protein type, including whey isolate. Its WPI 90 product appeared in search at around A\$48, though the exact pack size and current price should be checked.

Best for: whey isolate and customising your protein choice.

Shop True Protein

---

!VPA® Australia Premium Whey Protein Isolate 100% WPI Vanilla, 1Kg: Amazon.com.au: Health, Household & Personal Care

## 3\. VPA Australia

Offers whey protein concentrate and isolate options. Its whey isolate appeared in search at around A\$85; compare pack sizes and cost per 25 g of protein before buying.

Best for: comparing locally available protein powders.

Shop VPA Australia

---

![Muscle Nation Strawberry Milkshake Flavour Whey Protein Isolate 990g ( - Shopperss](

## 4\. Muscle Nation

Another option if flavour and dessert-style protein shakes matter as much as price. It appeared in the Australian protein market comparison, with products listed from around A\$29.99 for some sizes. pricely.appwheycompare.com.au

Best for: flavoured protein and shake variety.

Shop Muscle Nation

---

!Buy Optimum Nutrition Gold Standard 100% Whey Extreme Milk Chocolate 907g online at Chemist Warehouse

## 5\. Optimum Nutrition

A widely available international alternative, particularly if you prefer buying from established supplement retailers rather than ordering directly from a specialist website. Prices vary considerably by tub size and retailer. pricely.appwheycompare.com.au

Best for: mainstream availability and retailer choice.

Shop Optimum Nutrition

## Which one should you choose?

| If you want… | My pick | |--------|--------| | Closest everyday alternative to Impact Whey | Bulk Nutrients WPC | | Whey isolate with less lactose | True Protein WPI 90 | | Another Australian supplier to price-check | VPA Australia | | More flavour-focused options | Muscle Nation | | A widely stocked international brand | Optimum Nutrition |

Prices are indicative search results, not guaranteed current checkout prices. Compare cost per 25 g of actual protein, including shipping and discounts, rather than just the tub price. Australian price comparisons list several additional options, including Rule 1, International Protein and Faction Labs. pricely.appwheycompare.com.au

One quick question\: What matters most to you when replacing Myprotein?

1\. Main priority

Cheapest price per serve

Best flavours and mixability

High protein, low carbs and fat

Easy to buy in Australia

---

2\. Protein type

Whey concentrate (WPC)

Whey isolate (WPI)

Either / not sure

Plant-based

---

3\. Budget per bag or tub

Under A\$50

A\$50-80

A\$80-120

A\$120+ for a larger bag

[Find my best alternatives]

Perplexity

The question asked

Best pre workout Australia

From the recorded answer

Best high-stimulant option: Faction Labs Disorder - designed for intense energy, but potentially too strong for caffeine-sensitive users.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

The best all-round pre-workout in Australia is likely Redcon1 Total War: it provides moderate-to-high stimulation, energy, focus and performance support, and is widely stocked locally. For a more balanced, transparent formula, Kaged Pre-Kaged is another strong choice.

### Best picks by goal

- Best overall: Redcon1 Total War - strong energy and focus; better for experienced caffeine users. - Best balanced formula: Kaged Pre-Kaged - includes citrulline and creatine HCl alongside stimulants. - Best beginner option: C4 Original - relatively approachable stimulation and widely available. - Best high-stimulant option: Faction Labs Disorder - designed for intense energy, but potentially too strong for caffeine-sensitive users. - Best late-night or caffeine-free option: Choose a low-stim or non-stim product; these are more suitable if caffeine affects sleep. - Best budget option: A basic C4 or equivalent formula, especially when purchased in a larger tub.

### What to look for

- Caffeine: Start around 100-200 mg per serving; avoid stacking it with coffee or energy drinks. - Citrulline: Around 6-8 g of L-citrulline is a useful evidence-based target for training blood flow. - Beta-alanine: Effective daily doses are usually around 3.2-6.4 g, though tingling is common. - Creatine: Take 3-5 g daily, whether included in the pre-workout or separately. - Avoid proprietary blends: Products listing exact ingredient amounts are easier to assess.

For most people, the safest recommendation is C4 Original for beginners or Total War for experienced users, taken 20-30 minutes before training. Avoid pre-workout if pregnant, under 18, sensitive to stimulants, or affected by heart or blood-pressure conditions without medical advice.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Faction Labs

Supplements

27 September – 11 October 2026 (scan 3 of 4)

2.1

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

29

Answers naming the brand

1350

Answers collected

2.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Faction Labs ranks #19 among 54 tracked brands for Supplements · Australia (27 September – 11 October 2026). Its visibility is 2.1%. It was named in 29 of 1,350 AI answers across 16 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.1% AI visibility for Faction Labs in Supplements · Australia, measured over 27 September – 11 October 2026. It ranks #19 among 54 tracked brands.

How often does AI mention this brand?

Faction Labs was named in 29 of 1,350 collected AI answers, across 16 of 150 tracked questions, for Supplements · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Faction Labs by all 1,350 answers in the published Supplements · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.