Dollies Tribe & Co
AI Visibility Score and Ranking for
Toys & Games: Australia
Sydney Bundjalung-women-owned brand of hand-painted Aboriginal storytelling dolls.
Dollies Tribe & Co ranks #23 in the AU Toys & Games AI Visibility Index with a Visibility Score of 0.1/100. It was named in 4 of 3,150 AI answers across 1 of 150 tracked questions, averaging position 1.0 when mentioned.
Over the last 7 weekly scans, Dollies Tribe & Co's scan score moved from 0.4 on 21 August 2026 to 0.0 on 27 September 2026, down 0.4 points.
0.1
Visibility score
23
Found Rank
0
Movement vs last window
1.0
Avg. position when mentioned
1
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Dollies Tribe & Co vs Toys & Games
Running at 0.1x the Toys & Games category average — well behind the field.
0
2
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Dollies Tribe & Co
- Best Indigenous owned toy and game brands Australia
Questions where AI names other brands instead
- Best Australian toy brands (Moose Toys, Make Me Iconic, Tiger Tribe)
- Best Australian owned toy companies (Moose Toys, Make Me Iconic, QToys)
- Best Australian toy brands for kids (Make Me Iconic, Tiger Tribe, Moose Toys)
- Best family owned toy brands Australia (QToys, Tiger Tribe, Moose Toys)
- Best small business toy brands Australia (The Freckled Frog, Tiger Tribe, Make Me Iconic)
- Which Australian toy brands are actually good (QToys, Make Me Iconic, Moose Toys)
What AI says about Dollies Tribe & Co
If you want Indigenous-owned toy and game brands in Australia, the strongest matches in the results are Dollies Tribe & Co, Planet Corroboree, Yarn Strong Sista, and Aussie Bush Toys.
Perplexity, 6 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Dollies Tribe & Co's AI Visibility Score?
Dollies Tribe & Co has an AI Visibility Score of 0.1 in the AU Toys & Games AI Visibility Index, ranked #23.
How often does AI recommend Dollies Tribe & Co?
Dollies Tribe & Co was named in 4 of 3,150 AI answers analysed, across 1 tracked questions, averaging position 1.0 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian toys and games shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
AI recommends what it can understand. We rebuild how your products, pages and entities are described so there is something for it to recommend. Fixed price, starts with an assessment.
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