Bluey Merino

Recorded answer text · ChatGPT · 18 October 2026

Australia has some excellent homegrown outdoor brands, from technical hiking and camping gear to surfwear, trail-running kit and everyday adventure clothing. The best ones depend on whether you're heading into the Australian bush, tackling alpine conditions, camping off-grid or looking for durable outdoor gear for everyday use.

## Best Australian outdoor brands

!Mont Adventure Equipment | Premium Outdoor Gear Since 1981

1\. Mont Adventure Equipment

(Best for serious adventures)

Premium technical gear for alpine hiking, mountaineering, cold weather and remote expeditions. Particularly worth considering for sleeping bags, down jackets and tents. An independent Australian company founded in 1981. www.mont.com.auwww.mont.com.au

Website: mont.com.au

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!Gear | New Arrivals | Sea to Summit Denmark | Page 3

2\. Sea to Summit

(Best for lightweight camping)

Excellent for backpacking and multi-day hikes, with lightweight sleeping mats, dry bags, camp kitchen equipment and travel accessories. Founded in Western Australia, with a global presence today. seatosummit.com.auseatosummit.com.au

Website: seatosummit.com.au

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!WILDERNESS WEAR - LOCATION LIFESTYLE BASED PRODUCT PHOTOGRAPHY - Freestyle Photography - Automotive and Lifestyle Photographer

3\. Wilderness Wear

(Best for merino clothing)

A standout for hiking socks, thermal base layers and activewear made with Australian merino wool. The company has manufactured outdoor clothing in Australia since 1989. wildernesswear.com.auwildernesswear.com.au

Website: wildernesswear.com.au

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!One Planet Extrovert 55L Pack

4\. One Planet

A brand worth investigating for serious trekking and expedition backpacks, especially if you want equipment designed around demanding Australian conditions. Check individual product specifications and manufacturing origins before buying.

Website: oneplanet.com.au

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![Men's XT Series Cordura 3L Rain Jacket - Magma - Kathmandu AU](

5\. Kathmandu

A practical all-rounder for hiking clothing, rain jackets, backpacks and general camping equipment. Good for building a versatile outdoor wardrobe, with products across different price points. Note that it is an Australian-founded brand with New Zealand origins in its broader corporate history. www.kathmandu.com.au

Website: kathmandu.com.au

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!Women's Merino 190 Hike Long Sleeve Scoop Neck Top | Bluey Merino Tasmania

6\. Bluey Merino

Ideal if you want natural-fibre outdoor clothing, comfortable merino tops and everyday adventure wear. The brand emphasises traceable Australian wool and local garment production. www.blueymerino.com

Website: blueymerino.com

## Which brands should you choose?

| If you're looking for… | My pick | |--------|--------| | Technical hiking and alpine gear | Mont | | Lightweight backpacking equipment | Sea to Summit | | Hiking socks and thermals | Wilderness Wear | | Trekking backpacks | One Planet | | Everyday hiking clothes and general camping | Kathmandu | | Merino wool clothing | Bluey Merino |

One important distinction\: Australian brand doesn't always mean Australian-made. If local manufacturing matters to you, check the origin of the specific product rather than the company's headquarters.

## Want a more targeted shortlist?

I can narrow this down to brands that are particularly good for your needs.

What kind of outdoor gear are you after?

Hiking and trekking

Camping and 4WD adventures

Outdoor clothing and footwear

Surf and beach lifestyle

Ultralight backpacking

A bit of everything

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What's most important?

Quality and durability

Value for money

Made in Australia

Sustainable materials

High-end technical performance

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Budget

Budget-friendly

Mid-range

Premium - happy to pay for quality

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Do you specifically want Australian-owned brands?

Yes, Australian-owned

Yes, ideally manufactured in Australia

No preference, as long as it's good

[Find my best brands]

Recorded answer text · Perplexity · 18 October 2026

Here are some of the best newer or newly notable Australian outdoor brands to know:

- Pursuit The Label - Australian-made outdoor clothing with a clean, understated aesthetic; strong for hiking, travel and everyday wear. - TEMPLA - Melbourne-based luxury technical outerwear brand blending alpine performance with high-fashion design; particularly notable for insulated jackets and technical shells. - Apropos - Small-batch Australian hiking and camping label focused on lightweight, practical gear and considered design. - Kathmandu - Established rather than new, but still one of Australia's most significant outdoor brands, especially for accessible hiking apparel and equipment. - Sea to Summit - An Australian-born technical gear brand best known for lightweight camping, travel and packable equipment; it celebrated its 35th anniversary in 2026. - Mont Adventure Equipment - Australian-designed technical clothing and camping gear, with a strong reputation for rainwear, sleeping bags and alpine equipment. - Bluey Merino - Australian merino-focused apparel brand producing versatile base layers and outdoor clothing. - Houdini Sportswear Australia - Not Australian-owned, but increasingly relevant locally for minimalist, repairable and sustainability-focused outdoor clothing. - Mountain Designs - A long-running Australian brand with renewed attention around recent gear releases, including new camping and hiking equipment. - Jardan Outdoor - Best suited to outdoor living rather than expedition gear, with a recently launched Shoreline range of outdoor sofas and sunloungers.

Best picks by category

| Category | Brand to try | |---|---| | Luxury technical clothing | TEMPLA | | Lightweight camping gear | Sea to Summit | | Australian technical gear | Mont | | Merino clothing | Bluey Merino | | Accessible hiking gear | Kathmandu | | Outdoor furniture | Jardan | | High-fashion outdoor style | TEMPLA |

For genuinely new-generation Australian design, start with TEMPLA, Bluey Merino and Pursuit The Label; for proven technical equipment, choose Sea to Summit or Mont.