Supplements

Name: AU Activewear AI Visibility Index, Vol. 01
Creator: Flux
License: https://flux.agency

AI Visibility Index

We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian supplement shoppers actually ask. Three scans across 11–16 August 2026, 1349 answers analysed. Here is who the machines recommend — and who they have never heard of.

Scan window

11–16 August 2026

1349

answers·

brands

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WHAT WE FOUND

9 of 54. Never named once.

Nine brands in this index were never named once across 1,349 answers: Reset Nutrition, BPM Labs, 13 Lives, Locako, Underground Labs, 180 Nutrition, Magic Sports Nutrition, PREPD Hydration and Body Ripped. Between them they hold roughly 269,000 Instagram followers.

672,000 followers. 5 answers.

Happy Mammoth has the third-largest Instagram following in Australian supplements. AI named it five times out of 1,349. Social reach does not transfer.

Renamed in January. AI didn't get the memo.

Nutra Organics renamed to Nutra Naturals on 15 January 2026. Seven months later, of the 69 answers that named the brand, 68 still used the old name. Only 5 used the new one.

THE LADDER

The top 10

Every brand in this vertical, scored on the same questions across every surface. These are the ten AI recommends most.

RANKBRANDVISIBILITYAVG POSMOVEMENT

Bulk Nutrients

39.1

1.4

True Protein

21.9

1.9

VPA

17.6

2.2

ATP Science

6.9

2.5

Muscle Nation

5.6

2.7

Nutra Naturals

5.1

2.0

Switch Nutrition

5.0

3.1

Vida Glow

4.1

1.7

EHPlabs

4.1

2.5

Uprotein

4.0

3.1

FOR CONTEXT

The category is steep: Bulk Nutrients alone takes 39.1% of every AI answer analysed, more than the next two brands combined. Muscle Nation has the largest Instagram following in the index at 788,000 and ranks fifth by AI mentions; EHPlabs, with 765,000 followers, sits eighth.

METHODOLOGY

How the ladder works

Same questions, every brand, every day, across the full window. The score is appearance rate. No single-run snapshots, no cherry-picking.

Read the full methodology

DATA INFRASTRUCTURE BY SEARCHABLE · METHODOLOGY BY FLUX

YOUR NUMBER EXISTS

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