Supplements AI Visibility Index: Australian
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian supplement shoppers actually ask. 4 scans across 30 August – 20 September 2026, 1,800 answers analysed. Here is who the machines recommend.
1800
answers54
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
10 of 54 tracked brands were never named once across the 1,800 answers analysed: Reset Nutrition, BPM Labs, 13 Lives, Locako, Underground Labs, 180 Nutrition, Magic Sports Nutrition, PREPD Hydration, Body Ripped and Cyborg.
The ladder so far.
Bulk Nutrients leads with a Visibility Score of 39.9 (719 of 1,800 answers, 109 of 150 questions), followed by True Protein at 20.4 and VPA at 16.9.
Instagram size doesn't predict AI visibility.
Vida Glow has the largest Instagram following in the tracked population (900,000 followers) but ranks #6 on AI visibility (5.3/100), behind Bulk Nutrients, which leads the index at 39.9/100.
Common questions
Which Supplements brand does AI recommend most?
Bulk Nutrients ranks first in the AU Supplements AI Visibility Index with a Visibility Score of 39.9.
How many Supplements brands does Found measure?
Found measures 54 Australian Supplements brands, scanned 30 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Supplements Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian supplement shoppers actually ask, scanned 30 August – 20 September 2026, with 1,800 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method, including question selection, scan cadence, population rules and scoring, is published at flux.agency/found/methodology.
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