Supplements AI Visibility Index: Australia

We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian supplement shoppers actually ask. 1 scan across 30 August 2026, 450 answers analysed. Here is who the machines recommend.

450

answers

brands

The leaderboard

Every brand in this vertical, scored on the same questions across every surface.

RANKBRANDVISIBILITYAVG POSMOVEMENT

Bulk Nutrients

40.4

1.3

True Protein

20.4

1.8

VPA

16.9

2.2

ATP Science

6.2

2.8

EHPlabs

5.6

2.6

Muscle Nation

5.1

3.0

-1

Nutra Naturals

4.7

1.6

-1

Vida Glow

4.7

1.7

Switch Nutrition

4.7

2.8

-2

Uprotein

3.8

2.4

Body Science

3.8

2.9

-1

Vitable

3.1

1.1

Amazonia

2.7

2.0

Happy Way

2.7

3.3

Macro Mike

2.7

3.6

-1

Emrald Labs

2.4

2.1

Botanika Blends

2.2

2.7

JSHealth

2.0

1.8

-7

WelleCo

1.8

1.6

The Beauty Chef

1.8

2.0

The Collagen Co.

1.6

2.0

Faction Labs

1.6

2.7

Sodii

1.3

1.5

Prana On

1.3

2.2

-5

Max's

1.3

2.2

Pillar Performance

1.3

2.3

-10

Happy Mammoth

1.3

2.5

Imbibe

1.3

3.2

International Protein

0.9

1.8

-3

Melrose

0.7

1.3

Bare Blends

0.4

1.5

White Wolf

0.4

2.5

Zombie Labs

0.4

3.0

Red Dragon

0.2

2.0

-7

Primabolics

0.2

2.0

Kissed Earth

0.2

2.0

-6

Onest

0.2

2.0

Eimele

0.2

3.0

Maxine's

0.2

3.0

Nexus Sports Nutrition

0.2

8.0

-3

13 Lives

0.0

—

180 Nutrition

0.0

—

Body Ripped

0.0

—

BPM Labs

0.0

—

Cyborg

0.0

—

Gen-Tec

0.0

—

Locako

0.0

—

Magic Sports Nutrition

0.0

—

PREPD Hydration

0.0

—

Reset Nutrition

0.0

—

SWIISH

0.0

—

The Healthy Chef

0.0

—

Underground Labs

0.0

—

Vital Everyday

0.0

—

What the data shows

Never named: the brands AI didn't mention.

14 of 54 tracked brands were never named once across the 450 answers analysed: Cyborg, Body Ripped, PREPD Hydration, Vital Everyday, Magic Sports Nutrition, Gen-Tec, 180 Nutrition, Underground Labs, Locako, 13 Lives, BPM Labs, Reset Nutrition, SWIISH and The Healthy Chef.

The ladder so far.

Bulk Nutrients leads with a Visibility Score of 40.4 (182 of 450 answers, 95 of 150 questions), followed by True Protein at 20.4 and VPA at 16.9.

Instagram size doesn't predict AI visibility.

Vida Glow has the largest Instagram following in the tracked population (900,000 followers) but ranks #8 on AI visibility (4.7/100), behind Bulk Nutrients, which leads the index at 40.4/100.

Common questions

Which Supplements brand does AI recommend most?

Bulk Nutrients ranks first in the Supplements AI Visibility Index with a Visibility Score of 40.4.

How many Supplements brands does Found measure?

Found measures 54 Australian Supplements brands, scanned 30 August 2026 across ChatGPT, Perplexity and Google AI Overviews.

How is the Supplements Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian supplement shoppers actually ask, scanned 30 August 2026, with 450 answers analysed. Here is who the machines recommend.