Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Found
/
The List
/
Supplements
/

International Protein

International Protein

AI visibility and ranking for Supplements: Australia

Supplements [AU]
Visit website ↗

Long-running Australian supplements brand with a broad protein and performance-nutrition range.

International Protein
appears in
1.6
% of measured AI answers in this industry and market.

Found score

Track International Protein’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.7

October 18, 2026

Overall visibility

1.6

27 September – 18 October 2026 (scan 4 of 4)

Industry rank

25

Within this industry and market

Published scan history

Across 12 recorded scans from 11 August 2026 to 18 October 2026, International Protein's single-scan score moved from 0.9% to 0.7%, down 0.2 percentage points. Latest recorded scan 0.7% on 18 October 2026; combined-window score 1.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.6% over 27 September – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
11 August 20260.9%
13 August 20260.7%
16 August 20261.3%
26 August 20261.6%
30 August 20260.9%
6 September 20261.3%
13 September 20261.6%
20 September 20262.4%
27 September 20261.1%
4 October 20262.4%
11 October 20262.2%
18 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.7%

Perplexity Logo

Perplexity

1.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.8%

27 September – 18 October 2026 (scan 4 of 4)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Google AI Overviews names International Protein most often.

It appears in 1.8% of collected Google AI Overviews answers and 1.3% of Perplexity answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 18 of 150 questions.

International Protein appears in at least one collected answer to 12.0% of the tracked questions. That is question coverage; the 1.6% visibility score measures its share of individual answers.

Across 12 published scans, visibility ranged from 0.7% to 2.4%. The latest scan was 0.7% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 18 October 2026 (scan 4 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made protein powder
  • Best Australian protein powder brands
  • Best Australian supplements not made in China
  • Best BCAA Australia
  • Best beta alanine Australia
  • Best online store for protein powder Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • What supplement brands do Australian gym goers use (VPA, Bulk Nutrients, True Protein)
  • Best Australian protein powder brands (VPA, Bulk Nutrients, True Protein)
  • Best Australian made supplements (WelleCo, Emrald Labs, Vida Glow)
  • Best supplement brands 2026 Australia (Pillar Performance, Bulk Nutrients, True Protein)
  • Best supplement brands founded in Australia (WelleCo, Melrose, SWIISH)
  • Best tasting protein powder Australia (VPA, True Protein, Uprotein)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which Australian supplement brands are worth the money

From the recorded answer

International Protein: An Australian-manufactured sports brand known for multi-blend proteins like Amino Charged WPI, praised for mixability, macro-efficiency, and competitive pricing through discount chemists and online supplement houses.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

For value-and-performance-driven Australian supplements, brands that consistently offer high protein-per-dollar, third-party testing (such as HASTA certification for athletes), or clinical backing are widely considered worth the money:

### Sports & Protein Supplements (Best Value for Gym/Performance)

- Bulk Nutrients: Widely regarded as one of the best-value, 100% Australian-owned sports nutrition brands. They offer transparent labeling, transparent per-gram protein economics, and a strong range of HASTA-certified (sport-safe) options without high retail markups. - VPA Australia: A homegrown online brand (founded in 2009) known for high-purity Whey Protein Isolate (WPI), Whey Protein Concentrate (WPC), and HASTA-tested creatine and specialty formulas backed by thousands of verified reviews. - International Protein: An Australian-manufactured sports brand known for multi-blend proteins like Amino Charged WPI, praised for mixability, macro-efficiency, and competitive pricing through discount chemists and online supplement houses. - Rule 1 (R1): Frequently noted for clean, fast-acting whey protein isolates with minimal fillers, gums, or extra creamers, delivering strong recovery value.

### General Wellness & Daily Vitamins (Most Trusted Local Names)

- Swisse Wellness: Voted a multi-year consumer-trusted brand in Australia, focusing on science-led, general-health, and multivitamin formulations. - Blackmores: One of Australia's most recognized natural health and dietary supplement pioneers, widely available across local pharmacies and grocery stores for everyday vitamins and minerals. - Nature's Own: Another massive Australian-grown household staple for accessible, everyday nutritional gap-filling. - Eagle / Practitioner Lines (e.g., Eagle Tresos-B): If you are looking for practitioner-only or clinically dosed nutritional and mineral formulas rather than mass-market gummies, brands formulated for health professionals offer higher potency and absorption.

To help narrow down the right option, let me know:

- Are you looking for sports nutrition (protein, creatine, pre-workout) or general daily health (multivitamins, fish oil, immunity)? - Do you have a specific budget or dietary preference (e.g., vegan, dairy-free, HASTA-certified)?

ChatGPT

The question asked

Optimum Nutrition alternatives Australia

From the recorded answer

!Superior Whey by International Protein - Nutrition Supplies …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

If you're looking for an alternative to Shop True Protein

---

!LEAN WHEY - Genetix Nutrition

3\. Genetix Nutrition Lean Whey

Around \$40 for 1.8 kg at a listed retailer

Worth considering if price is your main concern. Check the current label for protein per serve, ingredients and total tub weight before comparing it with ON. www.stackhq.com.aupricely.app

Shop Supplement Warehouse

---

!Superior Whey by International Protein - Nutrition Supplies

4\. International Protein Superior Whey

Around \$53-75, depending on pack and retailer

A mainstream alternative worth comparing for everyday training. Look at its cost per gram of protein, rather than just the tub price. www.stackhq.com.aupricely.app

Shop International Protein

---

!OxyWhey Protein Powder by EHP Labs | Elite Supps.

5\. EHP Labs OxyWhey

Around \$65-85 for smaller tubs

A flavour-focused alternative if you like sweet, dessert-style shakes. Compare its serving size and price per serve with ON before choosing it as a value option. www.stackhq.com.aupricely.app

Shop EHP Labs

## Which one should you choose?

| Your priority | My pick | |--------|--------| | Spend less on protein | Genetix Lean Whey | | High-protein, lower-lactose option | True Protein WPI 90 | | Everyday protein blend | Bulk Nutrients Protein Matrix+ | | Flavoured, dessert-style shakes | EHP Labs OxyWhey |

Tip\: Compare protein per 100 g, cost per 25 g of actual protein, and ingredients. Whey concentrate (WPC) is generally cheaper, while whey isolate (WPI) usually has less lactose and a higher protein percentage.

I can narrow this down to the best-value option for you.

[Cheapest whey protein in Australia](f) [Closest match to ON Gold Standard](f) [Best whey isolate](f)

Perplexity

The question asked

Best protein powder for weight loss Australia

From the recorded answer

International Protein Whey Protein Isolate - suitable if you prefer an Australian-market isolate.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For weight loss in Australia, choose a whey protein isolate (WPI) with roughly 20-25 g protein per serve, low sugar, low fat, and about 100-130 calories. A strong general pick is Bulk Nutrients WPI; choose a plant-based blend if you avoid dairy. WPI typically provides around 85-93 g protein per 100 g because much of the lactose, fat, and carbohydrate has been filtered out.

### Good options

- Bulk Nutrients WPI - best all-round lean whey option; broad flavour range and typically high protein with relatively few calories. - Optimum Nutrition Gold Standard 100% Whey - reliable mainstream choice, widely available in Australia. - International Protein Whey Protein Isolate - suitable if you prefer an Australian-market isolate. - Macro Mike almond protein or a pea-and-rice blend - better dairy-free choices; select a product providing a complete amino-acid profile. - A meal-replacement powder - only if you need a nutritionally complete meal substitute, not merely extra protein.

### What to check on the label

- Protein: at least 20 g per serve, or about 75 g per 100 g powder. - Calories: ideally 100-130 kcal per serve when mixed with water. - Sugar: preferably under 3 g per serve. - Fat: preferably under 3 g per serve. - Ingredients: avoid products marketed as “fat burners” unless you specifically understand the added stimulants. - Cost: compare the price per 100 g of actual protein, rather than the tub price.

Protein powder does not cause weight loss by itself; it helps mainly by making it easier to meet protein needs while maintaining a calorie deficit. Use it as a convenient snack or ingredient in a meal, and count the milk, fruit, nut butter, or other additions in the total calories.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

International Protein

Supplements

27 September – 18 October 2026 (scan 4 of 4)

1.6

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

29

Answers naming the brand

1800

Answers collected

1.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, International Protein ranks #25 among 54 tracked brands for Supplements · Australia (27 September – 18 October 2026). Its visibility is 1.6%. It was named in 29 of 1,800 AI answers across 18 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.6% AI visibility for International Protein in Supplements · Australia, measured over 27 September – 18 October 2026. It ranks #25 among 54 tracked brands.

How often does AI mention this brand?

International Protein was named in 29 of 1,800 collected AI answers, across 18 of 150 tracked questions, for Supplements · Australia (27 September – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming International Protein by all 1,800 answers in the published Supplements · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.