Imbibe

Recorded answer text · ChatGPT · 8 November 2026

If you're looking beyond the usual Australian supplement names like Swisse, Blackmores and JSHealth, there are some interesting newer brands emerging in 2026.

I'd focus on brands with modern branding, differentiated formulations, transparent ingredients and strong potential for growth\.

Here are the ones I'd put on your radar.

## 10 Australian supplement brands to watch

!Complete Longevity

1\. Keeper Health

(One of the most interesting new entrants)

- Focus: Longevity, gut health, skin and muscle. - Launched in 2026 with four formulations. - Premium, science-led positioning.

My take: Interesting challenger in the premium longevity market. manofmany.com

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!Sodii Everyday Hydration Salts Salty Citrus 185g | Healthylife

2\. KIC

- Focus: Women's hydration and everyday wellness. - Founded by Steph Claire Smith and Laura Henshaw. - New hydration range launched in October 2026.

My take: Excellent lifestyle branding and community-led distribution. www.forbes.com.au

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!SAMPLES - BODIE*Z

3\. BODIE'Z

- Focus: Creatine, electrolytes and functional nutrition. - New Fizzers sherbet supplement format. - Sold through Kmart, Amazon and its website.

My take: One of the most interesting product-format innovations. retailworldmagazine.com.auinsidefmcg.com.au

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!BonPatch | Wearable Wellness & Health Patches | Nicole O'Neil

4\. BonPatch

- Focus: Wellness patches. - Products targeting sleep, relaxation, energy and beauty. - Different delivery format from traditional supplements.

My take: Interesting branding and convenience proposition, although transdermal nutrient delivery claims deserve scrutiny. www.nutraingredients.com

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!EZZ launches MeTime women's wellness range with Bionap

5\. EZZ Life Science

- Focus: Longevity, women's wellness and targeted nutrition. - New MeTime range launched in 2026. - Uses branded botanical ingredients.

My take: Worth watching for its science and ingredient-led positioning. ecommercenews.com.au

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!BioHack Wanderlust NAD+ Boost 30 Capsules | Healthylife

6\. Wanderlust

- Focus: Herbal supplements, probiotics and biohacking. - BioHack range includes creatine, NAD+ and probiotics. - Strong lifestyle and wellness positioning.

My take: Particularly interesting for the premium wellness segment. issues.pharmacydaily.com.au

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!Buy Collagen Powder Australia | Miracle Collagen - IMBIBE

7\. Imbibe

- Focus: Marine collagen and beauty-from-within. - Premium beauty and wellness category.

My take: Interesting for the crossover between skincare and ingestible wellness.

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![Creatine Gummies | 3rd Party Tested | Aus Owned - Project Arete](

8\. Project Arete

- Focus: Everyday performance and sports nutrition. - Australian-owned, Newcastle-based. - Says it batch-tests its LOAD product in Victoria and publishes certificates.

My take: Interesting transparency-led challenger. projectarete.com.au

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!Smpl Redesign | Mindsparkle Mag

9\. SMPL.

- Focus: Simplified performance supplements. - Emphasis on effective doses and no unnecessary ingredients. - Still building its initial product collection.

My take: One to watch for minimalist branding and positioning. smpl.au

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!3-in-1 Hydration, Electrolytes & Vitamins - Phizz

10\. Phizz

- Focus: Electrolytes and hydration. - Australian-founded, UK-developed. - Entered Australian retail in October 2026.

My take: Interesting convenience-led hydration proposition. flux.agency

## My shortlist: strongest brands by opportunity

| Category | My pick | |--------|--------| | Longevity | Keeper Health | | Women's wellness | KIC | | Sports nutrition innovation | BODIE'Z | | Beauty and wellness | BonPatch | | Science-led positioning | EZZ | | Minimalist performance | SMPL. | | Gut and plant-based wellness | Wanderlust |

## What I'd look for before buying

A few important quality checks\:

- Transparent ingredient quantities and doses. - Independent batch testing. - Australian manufacturing versus simply Australian ownership. - TGA listing where applicable. - Evidence supporting the actual formulation, not just individual trendy ingredients.

TGA listing is a regulatory status, not a guarantee that every advertised benefit is clinically proven.

## One question to narrow this down

Are you researching these brands as a potential customer, or are you looking at the Australian supplement market from a business, branding or investment perspective?

I can put together a much more interesting competitor analysis covering emerging brands, packaging, pricing, hero products, market gaps and the brands with the strongest growth potential.

Recorded answer text · Perplexity · 25 October 2026

The Australian brands people most commonly recommend are Blackmores, Swisse, Ethical Nutrients, BioCeuticals, Herbs of Gold, Cenovis, and Nature's Way-but the best choice depends heavily on the specific supplement and dose.

## Best bets by category

- Everyday vitamins: Blackmores, Swisse, Nature's Own, Cenovis, and Nature's Way. They are widely stocked, established brands with products listed on Australia's TGA register. - Best customer-rated multivitamin brand: Cenovis ranked highest in Canstar Blue's 2026 survey of 1,589 Australian consumers, followed by Voost, Coles, Bioglan, Nature's Way, and Blackmores. - Practitioner-style formulations: BioCeuticals, Ethical Nutrients, and Herbs of Gold are commonly favoured for more targeted products, though they generally cost more. - Probiotics: Ethical Nutrients Inner Health is a frequently recommended pharmacy option because it identifies particular strains and doses. - Magnesium: BioCeuticals Ultra Muscleze is a popular practitioner-oriented choice. - Collagen: Vida Glow and Imbibe are well-regarded Australian-made options, although collagen benefits are generally modest and product quality varies. - Vitamin D: Ostelin is a particularly familiar Australian pharmacy brand, but supplementation should ideally follow a blood test or clinician's advice.

Practical shortlist: 1. Blackmores or Swisse for convenient mainstream products 2. Cenovis for value and strong consumer satisfaction 3. Ethical Nutrients for probiotics and targeted pharmacy products 4. BioCeuticals or Herbs of Gold when a practitioner recommends a higher-end formula

A brand name alone does not prove effectiveness: compare the active ingredient, dose, evidence, expiration date, and whether the product carries an Australian AUST L or AUST R number. “Australian brand” also does not necessarily mean Australian-made.