Beauty AI Visibility Index: Australian
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian beauty shoppers actually ask. 4 scans across 30 August – 20 September 2026, 1,800 answers analysed. Here is who the machines recommend.
1800
answers51
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
6 of 51 tracked brands were never named once across the 1,800 answers analysed: Alya Skin, Senne Skin, SunButter Skincare, Bopo Women, MV Skintherapy and Skin Physics.
The ladder so far.
Ultra Violette leads with a Visibility Score of 17.0 (306 of 1,800 answers, 62 of 150 questions), followed by Go-To at 12.9 and Alpha-H at 10.9.
Instagram size doesn't predict AI visibility.
Aesop has the largest Instagram following in the tracked population (1,363,000 followers) but ranks #4 on AI visibility (10.3/100), behind Ultra Violette, which leads the index at 17.0/100.
Common questions
Which Beauty brand does AI recommend most?
Ultra Violette ranks first in the AU Beauty AI Visibility Index with a Visibility Score of 17.0.
How many Beauty brands does Found measure?
Found measures 51 Australian Beauty brands, scanned 30 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Beauty Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian beauty shoppers actually ask, scanned 30 August – 20 September 2026, with 1,800 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method, including question selection, scan cadence, population rules and scoring, is published at flux.agency/found/methodology.
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