Beauty AI Visibility Index: Australia

We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian beauty shoppers actually ask. 1 scan across 30 August 2026, 450 answers analysed. Here is who the machines recommend.

450

answers

brands

The leaderboard

Every brand in this vertical, scored on the same questions across every surface.

RANKBRANDVISIBILITYAVG POSMOVEMENT

Ultra Violette

16.2

2.1

Go-To

12.9

2.2

Alpha-H

10.9

2.0

Aesop

10.7

2.2

-1

Sukin

9.6

3.2

Mukti Organics

6.4

2.9

Bondi Sands

6.0

1.7

Jurlique

6.0

3.9

frank body

5.6

4.3

KORA Organics

4.9

3.6

Natio

4.7

2.6

Grown Alchemist

4.4

3.9

-3

INIKA Organic

4.2

2.1

-2

MCoBeauty

3.8

1.8

-2

Ere Perez

3.3

2.7

-1

Naked Sundays

2.9

4.0

-1

RATIONALE

2.4

3.7

Skinstitut

2.2

-1

Australis Cosmetics

2.2

2.3

esmi Skin Minerals

2.2

2.6

+12

Nude by Nature

2.2

3.5

We Are Feel Good Inc

2.2

3.7

-3

Adorn Cosmetics

2.0

2.3

Lanolips

2.0

2.6

-2

Sand & Sky

1.8

3.4

Ultraceuticals

1.3

2.0

-8

Eye of Horus

1.3

3.8

Edible Beauty Australia

1.3

4.3

-2

Kester Black

1.1

2.2

-5

Airyday

0.9

3.2

Saya

0.9

3.8

People4Ocean

0.7

2.3

Conserving Beauty

0.7

4.0

-5

Leif

0.7

6.0

Synergie Skin

0.4

1.0

Little Urchin

0.2

1.0

-5

Napoleon Perdis

0.2

1.0

Hey Bud

0.2

1.0

new

Quick Flick

0.2

2.0

Raww Cosmetics

0.2

4.0

Biologi

0.2

4.0

-8

Salt by Hendrix

0.2

5.0

The Breakout Hack

0.2

6.0

Alya Skin

0.0

—

Bangn Body

0.0

—

Bopo Women

0.0

—

MV Skintherapy

0.0

—

Senne Skin

0.0

—

Skin Physics

0.0

—

Standard Procedure

0.0

—

SunButter Skincare

0.0

—

What the data shows

Never named: the brands AI didn't mention.

8 of 51 tracked brands were never named once across the 450 answers analysed: Skin Physics, Standard Procedure, MV Skintherapy, Bopo Women, SunButter Skincare, Senne Skin, Bangn Body and Alya Skin.

The ladder so far.

Ultra Violette leads with a Visibility Score of 16.2 (73 of 450 answers, 43 of 150 questions), followed by Go-To at 12.9 and Alpha-H at 10.9.

Instagram size doesn't predict AI visibility.

Aesop has the largest Instagram following in the tracked population (1,363,000 followers) but ranks #4 on AI visibility (10.7/100), behind Ultra Violette, which leads the index at 16.2/100.

Common questions

Which Beauty brand does AI recommend most?

Ultra Violette ranks first in the Beauty AI Visibility Index with a Visibility Score of 16.2.

How many Beauty brands does Found measure?

Found measures 51 Australian Beauty brands, scanned 30 August 2026 across ChatGPT, Perplexity and Google AI Overviews.

How is the Beauty Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian beauty shoppers actually ask, scanned 30 August 2026, with 450 answers analysed. Here is who the machines recommend.