Beauty

Name: AU Activewear AI Visibility Index, Vol. 01
Creator: Flux
License: https://flux.agency

AI Visibility Index

We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian beauty shoppers actually ask. Three scans across 9–16 August 2026, 1650 answers analysed. Here is who the machines recommend — and who they have never heard of.

Scan window

9–16 August 2026

1650

answers·

brands

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WHAT WE FOUND

4 of 51. Never named once.

Four brands in this index were not mentioned in a single one of the 1,650 answers analysed: Hey Bud, MV Skintherapy, Senné Skin and Standard Procedure. Between them they hold roughly 307,000 Instagram followers.

837,000 followers. 4 answers.

Alya Skin has the third-largest Instagram following in Australian beauty. AI named it four times out of 1,650. Social reach does not transfer.

Tested at SPF 4. AI's top pick anyway.

Ultra Violette's Lean Screen SPF50+ retested as low as SPF 4 against its 50+ claim, was withdrawn on 5 September 2025 and cancelled from the ARTG. AI still names Ultra Violette more than any other brand in this index — 210 of 1,650 answers.

THE LADDER

The top 10

Every brand in this vertical, scored on the same questions across every surface. These are the ten AI recommends most.

RANKBRANDVISIBILITYAVG POSMOVEMENT

Ultra Violette

SPF as skincare, the skinscreen originator

12.8

1.9

Go-To

Zoe Foster Blake's plain-speaking skincare

11.6

2.1

Alpha-H

Glycolic-led clinical skincare

9.6

2.4

Aesop

Melbourne-founded skincare house, L'Oreal-owned since 2023

9.4

2.2

Sukin

Natural skincare at pharmacy scale

7.5

3.0

Mukti Organics

Certified organic skincare with native botanicals

4.7

2.9

Bondi Sands

Self-tan first, suncare second

4.4

1.8

Jurlique

Biodynamic skincare from Adelaide Hills farms

4.2

3.4

frank body

The coffee scrub originator

4.2

4.1

Grown Alchemist

Biochemistry-led skincare, back in private hands

4.1

5.0

FOR CONTEXT

Eight of the 51 brands in this index are sunscreen-primary. Four had a product recalled or cancelled from the ARTG between August 2025 and February 2026, during a TGA review opened after CHOICE found 16 of 20 tested sunscreens failed their SPF claim. The consultation on new sunscreen rules closed in May 2026; no outcome has been published.

METHODOLOGY

How the ladder works

Same questions, every brand, every day, across the full window. The score is appearance rate. No single-run snapshots, no cherry-picking.

Read the full methodology

DATA INFRASTRUCTURE BY SEARCHABLE · METHODOLOGY BY FLUX

YOUR NUMBER EXISTS

Not in the top ten?

If you sell in this category, odds are you're already on the ladder. We'll send your Visibility Score, your average position, and the one thing costing you the most visibility. No charge, no pitch.

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Scores delivered within 2 business days. Not on the ladder yet? We'll add you to the next scan window.