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Sukin

Sukin

AI visibility and ranking for Beauty: Australia

Melbourne-founded skincare brand built around affordable, plant-based formulations.

Sukin
appears in
8.9
% of measured AI answers in this industry and market.

Found score

Track Sukin’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

8.7

October 11, 2026

Overall visibility

8.9

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

5

Within this industry and market

Published scan history

Across 10 recorded scans from 13 August 2026 to 11 October 2026, Sukin's single-scan score moved from 8.0% to 8.7%, up 0.7 percentage points. Latest recorded scan 8.7% on 11 October 2026; combined-window score 8.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 8.9% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
13 August 20268.0%
16 August 202610.9%
26 August 20269.6%
30 August 20269.6%
6 September 20268.0%
13 September 20269.1%
20 September 20267.1%
27 September 20268.9%
4 October 20269.1%
11 October 20268.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

10.2%

Perplexity Logo

Perplexity

10.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

5.6%

27 September – 11 October 2026 (scan 3 of 4)

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Perplexity names Sukin most often.

It appears in 10.9% of collected Perplexity answers and 5.6% of Google AI Overviews answers: a difference of 5.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 34 of 150 questions.

Sukin appears in at least one collected answer to 22.7% of the tracked questions. That is question coverage; the 8.9% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 7.1% to 10.9%. The latest scan was 8.7% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Australian alternatives to expensive skincare
  • Best Australian beauty brands
  • Best Australian beauty brands on sale
  • Best Australian beauty brands to gift
  • Best Australian made skincare
  • Best Australian owned skincare

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best sustainable beauty brands Australia (INIKA Organic, Ere Perez, Conserving Beauty)
  • Best Australian makeup brands (Australis Cosmetics, INIKA Organic, Nude by Nature)
  • Best Australian skincare with recyclable packaging (KORA Organics, Sand & Sky, Alpha-H)
  • Best female founded beauty brands Australia (Alpha-H, Go-To, MCoBeauty)
  • Which Australian skincare brands ship internationally (Aesop, Jurlique, Go-To)
  • What Australian skincare is worth buying on Black Friday (Naked Sundays, Alpha-H, Ultra Violette)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best natural skincare brands Australia

From the recorded answer

Sukin Naturals: A household, budget-friendly Australian staple famous for vegan, cruelty-free, and gentle options like the Pink Clay Facial Masque (~$22 AUD).
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia has a thriving clean-beauty and organic skincare market that utilizes native botanicals like Kakadu plum, banksia, and lemon myrtle.

- Mukti Organics: An Australian certified organic and natural brand (founded in 2000) known for active, bio-available native extracts and popular formulas like the Hydrating Moisturiser (~$72 AUD). - Sukin Naturals: A household, budget-friendly Australian staple famous for vegan, cruelty-free, and gentle options like the Pink Clay Facial Masque (~$22 AUD). - Edible Beauty Australia: Naturopath-formulated, toxin-free, and plant-based luxury lines created by Anna Mitsios, targeting ageing, clarity, and sensitive skin. - Vanessa Megan: A premium Australian natural and organic line featuring targeted botanical serums and anti-redness treatments around the $70 mark. - INIKA Organic: Certified organic skincare and botanical-infused natural products focusing on clean formulations and sustainable practices.

### Where to Shop Natural Skincare in Australia

- Online & Specialty Retailers: Communities on Reddit (AusSkincare) reach a consensus that dedicated clean-beauty stockists like Clean Beauty Market and Flora and Fauna are top choices for sourcing vetted Australian-made products.

To help narrow down the best choice for you:

- What is your skin type or primary concern (e.g., dry, sensitive, acne-prone, anti-ageing)? - Do you prefer a budget-friendly or luxury price point?

ChatGPT

The question asked

Best Australian skincare brands

From the recorded answer

!Foaming Facial Cleanser Pump - Signature - 125ml | Sukin Naturals …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best Australian skincare brands to know in 2026 🇦🇺

Australia has some excellent skincare brands, from affordable pharmacy favourites to high-performance serums and premium botanical skincare. The best choice depends on whether you're targeting acne, pigmentation, ageing, sensitivity or simply want healthy, glowing skin.

Based on recent Australian beauty roundups, these are the brands I'd put on your shortlist. getrosee.comsitchu.com.auwww.news.com.au

## 8 Australian skincare brands worth trying

![Ultra Violette Queen Screen SPF 50+ Luminsing Skinscreen Serum 50 ml / - Cosmetics Paragon](

1\. Ultra Violette

(Best for sunscreen)

Price: \$\$

Known for elegant facial sunscreens that feel more like skincare than traditional sunblock. A great starting point for everyday SPF protection.

Try\: Queen Screen SPF 50+ or Fave Fluid SPF 50+. www.beautyspace.com.augetrosee.comgetrosee.com

Shop Ultra Violette

---

!9 Best AHA Products For Smooth Skin in 2024: Liquid Gold & More

2\. Alpha-H

(Best for skin texture)

Price: \$\$-\$\$\$

A strong option if you want targeted treatments for dullness, uneven texture and the appearance of pigmentation.

Try\: Liquid Gold, a glycolic-acid exfoliating treatment. Introduce it gradually and use sunscreen daily. getrosee.comglow.com.au

Shop Alpha-H

---

!Go-To Face Hero Protective Face Oil | MECCA

3\. Go-To Skincare

Price: \$\$-\$\$\$

A friendly, uncomplicated range for people who want a manageable routine without a cupboard full of products.

Try\: Face Hero facial oil if you enjoy an emollient finish and extra softness. www.beautyspace.com.augetrosee.comgetrosee.com

Shop Go-To

---

!Foaming Facial Cleanser Pump - Signature - 125ml | Sukin Naturals

4\. Sukin

(Best budget option)

Price: \$

A good place to start for everyday cleansers, moisturisers and basic skincare without premium-brand pricing.

Try\: A gentle facial cleanser and moisturiser suited to your skin type. www.beautyspace.com.augetrosee.comgetrosee.com

Shop Sukin

---

!Skinstitut Retinol Serum With Vitamin A & Peptides - Skinstitut AU

5\. Skinstitut

Price: \$\$-\$\$\$

Worth exploring for ingredient-focused skincare, including products aimed at uneven tone, fine lines and hydration.

Try\: A vitamin C serum for dullness or a suitable retinol product for texture and fine lines. getrosee.comsitchu.com.auwww.news.com.auglow.com.augetrosee.comwww.beautyspace.com.authemodernmusemagazine.com.au

Shop Skinstitut

---

!AESOP | Cosmetics & Fragrances | Beauty & Wellness | CapitaLand Malls

6\. Aesop

(Best luxury experience)

Price: \$\$\$

Famous for sophisticated packaging, distinctive scents and botanical-inspired formulations. Especially appealing if you enjoy a luxurious skincare ritual.

Try\: Its Parsley Seed skincare range. Note that Aesop was founded in Melbourne but is now owned by L'Oréal. www.beautyspace.com.augetrosee.comgetrosee.com

Shop Aesop

---

!Rare Rose Lotion - Jurlique Australia

7\. Jurlique

Price: \$\$-\$\$\$

A heritage South Australian brand known for botanical ingredients and products that make skincare feel calming and indulgent.

Try\: Rosewater-based products or a moisturiser from its botanical skincare range. getrosee.comthemodernmusemagazine.com.auwww.news.com.au

Shop Jurlique

---

!Build your own Skincare Bundle - Mukti Organics

8\. Mukti Organics

Price: \$\$-\$\$\$

A great brand to explore if you prefer botanical formulations, native Australian ingredients and a more natural approach to skincare.

Try\: A hydrating serum or moisturiser from its facial range. getrosee.comsitchu.com.auwww.news.com.authemodernmusemagazine.com.au

Shop Mukti Organics

## Which brand is best for your skin concern?

| Your main goal | Brands I'd shortlist | |--------|--------| | Daily sun protection | Ultra Violette, Cancer Council | | Dullness and uneven texture | Alpha-H, Skinstitut | | Simple everyday hydration | Go-To, Sukin | | Botanical skincare | Mukti Organics, Jurlique | | Luxury skincare | Aesop | | Affordable basics | Sukin |

These are starting points rather than guarantees; individual formulas matter more than the brand name. getrosee.comsitchu.com.auwww.news.com.authemodernmusemagazine.com.au

My overall picks\: Ultra Violette for sunscreen, Alpha-H for targeted exfoliation, Go-To for a straightforward routine, and Sukin for budget-friendly basics.

One Australian skincare essential: use a broad-spectrum SPF 50 or 50+ sunscreen daily when the UV index is 3 or above, alongside shade and protective clothing. Choose a formula you'll apply generously and reapply as directed.

## Let me narrow it down for you

What's your skin type?

Dry or dehydrated

Oily

Combination

Sensitive or easily irritated

Mature

---

What's your biggest skincare goal?

Acne and breakouts

Glow, dark spots and pigmentation

Fine lines and firmness

Hydration and skin barrier

A simple daily routine

---

What's your preferred budget?

Budget-friendly

Mid-range

Premium or luxury

---

What matters most to you?

Effective ingredients and visible results

Natural or botanical ingredients

Gentle, fragrance-free formulas

[Find my best-fit Australian skincare]

Perplexity

The question asked

Best Australian beauty brands

From the recorded answer

Sukin - Affordable vegan skincare with botanical ingredients.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Australia has an excellent beauty scene, especially in skincare, sunscreen, makeup, and natural ingredients. These are among the best Australian brands to know:

- Aesop - Premium botanical skincare, body care, haircare, and distinctive fragrances. - Go-To Skincare - Straightforward, approachable daily skincare with playful branding; a strong choice for beginners. - Ultra Violette - Innovative, cosmetically elegant facial sunscreens designed for everyday wear. - Rationale - High-end, science-led skincare focused on barrier support and targeted routines. - The Beauty Chef - Inner-beauty supplements and ingestible skincare products. - Nude by Nature - Mineral makeup, especially powders and complexion products. - Jurlique - Botanical skincare made with farm-grown Australian ingredients. - Grown Alchemist - Sophisticated plant-based skincare and body products. - Frank Body - Best known for coffee-based body scrubs and exfoliating products. - Sukin - Affordable vegan skincare with botanical ingredients. - MCoBeauty - Budget-friendly makeup and beauty tools, widely available in Australia. - Lanolips - Lanolin-based lip balms and multipurpose moisturisers. - Mukti Organics - Certified-organic skincare with an emphasis on Australian botanicals. - Hunstad/Kora Organics - Natural skincare founded by Miranda Kerr, centered on certified-organic ingredients. - Ficifolia - Australian-inspired fragrances that capture native landscapes and botanicals.

### Best by category

| Need | Recommended brand | |---|---| | Everyday skincare | Go-To Skincare | | Luxury skincare | Rationale or Aesop | | Sunscreen | Ultra Violette | | Affordable makeup | MCoBeauty | | Mineral makeup | Nude by Nature | | Body exfoliation | Frank Body | | Lip care | Lanolips | | Supplements | The Beauty Chef | | Organic skincare | Mukti Organics | | Fragrance | Ficifolia |

For a simple Australian starter lineup, try Go-To cleanser and moisturiser, Ultra Violette sunscreen, Frank Body body scrub, and Lanolips lip balm.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Sukin

Beauty

27 September – 11 October 2026 (scan 3 of 4)

8.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

120

Answers naming the brand

1350

Answers collected

8.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Sukin ranks #5 among 51 tracked brands for Beauty · Australia (27 September – 11 October 2026). Its visibility is 8.9%. It was named in 120 of 1,350 AI answers across 34 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 8.9% AI visibility for Sukin in Beauty · Australia, measured over 27 September – 11 October 2026. It ranks #5 among 51 tracked brands.

How often does AI mention this brand?

Sukin was named in 120 of 1,350 collected AI answers, across 34 of 150 tracked questions, for Beauty · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Sukin by all 1,350 answers in the published Beauty · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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