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Eye of Horus

Eye of Horus

AI visibility and ranking for Beauty: Australia

Byron Bay makeup brand known for kohl eyeliners and Egyptian-inspired eye cosmetics.

Eye of Horus
appears in
2.1
% of measured AI answers in this industry and market.

Found score

Track Eye of Horus’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

2.0

November 8, 2026

Overall visibility

2.1

25 October – 8 November 2026 (scan 3 of 4)

Industry rank

24

Within this industry and market

Published scan history

Across 14 recorded scans from 13 August 2026 to 8 November 2026, Eye of Horus's single-scan score moved from 1.8% to 2.0%, up 0.2 percentage points. Latest recorded scan 2.0% on 8 November 2026; combined-window score 2.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.1% over 25 October – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
13 August 20261.8%
16 August 20261.1%
26 August 20261.1%
30 August 20261.3%
6 September 20261.1%
13 September 20261.1%
20 September 20261.1%
27 September 20261.6%
4 October 20261.1%
11 October 20261.6%
18 October 20262.2%
25 October 20262.4%
1 November 20262.0%
8 November 20262.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.8%

Perplexity Logo

Perplexity

1.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.9%

25 October – 8 November 2026 (scan 3 of 4)

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Google AI Overviews names Eye of Horus most often.

It appears in 2.9% of collected Google AI Overviews answers and 1.8% of Perplexity answers: a difference of 1.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 8 of 150 questions.

Eye of Horus appears in at least one collected answer to 5.3% of the tracked questions. That is question coverage; the 2.1% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 1.1% to 2.4%. The latest scan was 2.0% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 8 November 2026 (scan 3 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian beauty brands
  • Best Australian beauty brands to gift
  • Best Australian makeup brands
  • Best Mother's Day beauty gifts Australia
  • Best brow products Australia
  • Best clean beauty brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian skincare brands 2026 (Alpha-H, Ultra Violette, Go-To)
  • Best skincare brands founded in Australia (Aesop, Alpha-H, Ultra Violette)
  • Best Australian owned skincare (Alpha-H, Go-To, Ultra Violette)
  • Best Australian skincare brands (Alpha-H, Go-To, Aesop)
  • Best female founded beauty brands Australia (Go-To, Ultra Violette, Alpha-H)
  • What Australian skincare brands do people actually recommend (Alpha-H, Go-To, Ultra Violette)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian beauty brands

From the recorded answer

Eye of Horus: A Byron Bay-based luxury line known for organic, cruelty-free color cosmetics and clean makeup.
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Australia is home to a thriving beauty industry known for clean formulations, native botanical ingredients, and high-performance sun protection.

### Top Australian Skincare & Beauty Brands

- Aesop: Famous for sensory, plant-based skin and body care housed in iconic amber glass packaging. - Jurlique: A pioneer of farm-to-skin beauty using biodynamic ingredients grown in the Adelaide Hills. - Ultra Violette: A cult-favorite brand specializing in high-protection, skin-loving facial sunscreens (SPF 50+) that wear seamlessly under makeup. - Go-To: Created by Zoe Foster Blake, offering simple, effective, and cruelty-free everyday skincare. - Eye of Horus: A Byron Bay-based luxury line known for organic, cruelty-free color cosmetics and clean makeup. - Nude by Nature: One of Australia's leading mineral makeup brands, famous for lightweight, naturally derived powders and bases. - MCoBeauty: A massively popular cruelty-free brand offering affordable, trend-driven "dupes" for luxury beauty products, widely available at Priceline or local stockists. - Alpha-H: A science-driven skincare brand famous for pioneering liquid glycolic acid exfoliants and resurfacing treatments.

If you'd like to narrow down the list, let me know:

- Are you looking for skincare, makeup, or sun protection? - Do you prefer cruelty-free, vegan, or certified organic formulas? - What is your skin type (dry, oily, sensitive, combination)?

ChatGPT

The question asked

Best Australian makeup brands

From the recorded answer

6\. Eye of Horus* …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia has some fantastic homegrown makeup brands, from affordable everyday cosmetics to luxury, natural and professional-quality makeup. Here are the Australian brands I'd put on your radar in 2026.

## 10 best Australian makeup brands

!Page 9 | Sponsored Content - FASHION Magazine

1\. Nude by Nature

(Best overall everyday makeup)

- Known for: Mineral foundation, powders, primers and brushes. - Great for natural-looking everyday makeup. - A good starting point for mineral cosmetics.

Shop Nude by Nature

---

![Inika Organic - Organica Collective Boutique Shop](

2\. INIKA Organic

(Best organic makeup)

- Known for: Foundation, BB creams, mascara and lip products. - Vegan and cruelty-free options. - Beautiful natural and skin-focused finishes.

Shop INIKA Organic

---

!Ere Perez Beetroot Cheek & Lip Tint | Beauty Heroes

3\. Ere Perez

(Best natural beauty aesthetic)

- Known for: Oat Milk Foundation, concealer and Carrot Colour Pot. - Botanical-inspired formulas. - Excellent for understated, fresh-looking makeup.

Shop Ere Perez

---

!Match My Makeup - Kmart Australia Teams Up with Match...

4\. MCoBeauty

(Best affordable makeup)

- Known for: Tubing mascara, lip products, foundations and primers. - Trend-driven products at accessible prices. - Great for experimenting with popular beauty trends.

Shop MCoBeauty

---

!Fluff Casual Cosmetics. Own a Cloud Compact.

5\. Fluff

- Known for: Cream makeup, playful beauty products and refillable packaging. - Minimalist, modern beauty aesthetic. - Vegan and cruelty-free.

Shop Fluff

---

!Goddess Eyes Bundle

6\. Eye of Horus

- Known for: Goddess Mascara, eyeliners and lip products. - Particularly good for eye makeup. - Inspired by ancient Egyptian beauty.

Shop Eye of Horus

---

![BeautyScreen™ & Mist Bundle

- Naked Sundays AUS](

7\. Naked Sundays

- Known for: SPF50 Glow Mist, Glow Balm and complexion products. - Great for glowy, fresh makeup. - Combines beauty and sun protection.

Shop Naked Sundays

---

![Makeup Made Easy - Aleph Beauty](

8\. Aleph Beauty

- Known for: Multi-use complexion products, concealers and cream makeup. - Minimalist, skin-like finishes. - Lovely for versatile makeup routines.

Shop Aleph Beauty

---

!Shop Duos - Flavedo & Albedo

9\. Flavedo & Albedo

- Known for: Colourful makeup, lip products and creative cosmetics. - Unique shades and playful textures. - A great choice for expressive makeup.

Shop Flavedo & Albedo

---

!BYS Cosmetics Dreamer Eyeshadow Palette | Chrissy's Emporium

10\. BYS Cosmetics

- Known for: Eyeshadow palettes, lipsticks, blush and affordable makeup. - Great budget-friendly options. - Good for trying different colours and looks.

Shop BYS

fashionjournal.com.auwww.broadsheet.com.aucleanandconscious.com.auwww.beautycrew.com.auwww.who.com.au

## My top picks by category

| What you're looking for | My pick | |--------|--------| | Best everyday makeup | Nude by Nature | | Best organic makeup | INIKA Organic | | Best natural finish | Ere Perez | | Best affordable makeup | MCoBeauty | | Best glowy makeup | Naked Sundays | | Best eye makeup | Eye of Horus | | Best luxury minimalist makeup | Aleph Beauty |

## Where I'd start

If you're building an Australian makeup collection, I'd start with MCoBeauty, INIKA Organic, Ere Perez and Nude by Nature\. They offer quite different approaches to makeup, so you can explore different finishes and price points.

## Let's narrow it down

What kind of makeup brands are you most interested in?

1\. What style do you prefer?

High-end luxury makeup

Affordable drugstore makeup

Clean and natural makeup

Professional makeup artist quality

Trendy, glowy and modern makeup

---

2\. What's your budget?

Affordable (\$5-\$30)

Mid-range (\$30-\$70)

Luxury (\$70+)

Any price

---

3\. Do you want strictly Australian-owned brands?

Yes, Australian-owned

Australian-made products

Both

Any brand founded in Australia

[Find my best brands]

Perplexity

The question asked

Best brow products Australia

From the recorded answer

Best natural-looking pencil: Eye of Horus Brow Define - especially good for creating soft, feathery brows.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Here are some of the best brow products available in Australia, matched to different needs:

- Best overall pencil: Anastasia Beverly Hills Brow Wiz - an ultra-fine retractable pencil for realistic hair-like strokes, with 10 shades and a non-stiff finish. - Best natural-looking pencil: Eye of Horus Brow Define - especially good for creating soft, feathery brows. - Best budget tinted gel: Maybelline Brow Fast Sculpt Brow Gel Mascara - adds colour and light definition at an affordable price. - Best clear hold: Benefit 24-Hour Brow Setter - a strong clear gel for shaping and keeping hairs in place. - Best for fuller brows: Glossier Boy Brow - a gel-pomade with a small brush that builds natural-looking volume. - Best for sparse areas: Fenty Beauty Brow MVP - a fine, waterproof and smudge-resistant pencil with a built-in styling brush. - Best for laminated brows: MECCA MAX Brow Guru Micro-Matic Pencil plus Power Brow Strong Hold Gel - combines precise filling with strong lift and hold. - Best budget fibre gel: essence Make Me Brow - tiny fibres create the appearance of fuller brows while tinting and setting them. - Best for very precise detailing: Glossier Brow Flick - a microfine pen for filling gaps and extending the tail naturally. - Best brow-growth serum: Vegamour GRO Brow Serum - a premium option marketed for improving the appearance of sparse brows.

Simple recommendation: use a fine pencil such as Brow Wiz or Fenty Brow MVP, then finish with a tinted or clear gel. For a cheaper routine, try Maybelline Brow Fast Sculpt alone or pair it with essence Make Me Brow.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Eye of Horus

Beauty

25 October – 8 November 2026 (scan 3 of 4)

2.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

29

Answers naming the brand

1350

Answers collected

2.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Eye of Horus ranks #24 among 51 tracked brands for Beauty · Australia (25 October – 8 November 2026). Its visibility is 2.1%. It was named in 29 of 1,350 AI answers across 8 of 150 tracked questions, averaging position 4.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.1% AI visibility for Eye of Horus in Beauty · Australia, measured over 25 October – 8 November 2026. It ranks #24 among 51 tracked brands.

How often does AI mention this brand?

Eye of Horus was named in 29 of 1,350 collected AI answers, across 8 of 150 tracked questions, for Beauty · Australia (25 October – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Eye of Horus by all 1,350 answers in the published Beauty · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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