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Eye of Horus

Eye of Horus

AI visibility and ranking for Beauty: Australia

Byron Bay makeup brand known for kohl eyeliners and Egyptian-inspired eye cosmetics.

Eye of Horus
appears in
1.6
% of measured AI answers in this industry and market.

Found score

Track Eye of Horus’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

2.2

October 18, 2026

Overall visibility

1.6

27 September – 18 October 2026 (scan 4 of 4)

Industry rank

26

Within this industry and market

Published scan history

Across 11 recorded scans from 13 August 2026 to 18 October 2026, Eye of Horus's single-scan score moved from 1.8% to 2.2%, up 0.4 percentage points. Latest recorded scan 2.2% on 18 October 2026; combined-window score 1.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.6% over 27 September – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
13 August 20261.8%
16 August 20261.1%
26 August 20261.1%
30 August 20261.3%
6 September 20261.1%
13 September 20261.1%
20 September 20261.1%
27 September 20261.6%
4 October 20261.1%
11 October 20261.6%
18 October 20262.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.8%

Perplexity Logo

Perplexity

1.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.7%

27 September – 18 October 2026 (scan 4 of 4)

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ChatGPT names Eye of Horus most often.

It appears in 1.8% of collected ChatGPT answers and 1.3% of Perplexity answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 8 of 150 questions.

Eye of Horus appears in at least one collected answer to 5.3% of the tracked questions. That is question coverage; the 1.6% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.1% to 2.2%. The latest scan was 2.2% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 18 October 2026 (scan 4 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian beauty brands
  • Best Australian beauty brands on sale
  • Best Australian makeup brands
  • Best clean beauty brands Australia
  • Best clean makeup brands Australia
  • Best female founded beauty brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian skincare brands 2026 (Aesop, Go-To, Alpha-H)
  • Best Australian beauty brands to gift (Aesop, Jurlique, Go-To)
  • Best Australian skincare brands (Go-To, Ultra Violette, RATIONALE)
  • Best skincare brands founded in Australia (Aesop, Go-To, Ultra Violette)
  • What Australian skincare brands do people actually recommend (Go-To, Sukin, Ultra Violette)
  • Best Australian owned skincare (Go-To, Alpha-H, Skinstitut)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian beauty brands

From the recorded answer

Eye of Horus: Inspired by ancient-world formulation principles, offering high-performance, organic, and cruelty-free color cosmetics based in Byron Bay.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Australia is home to a thriving beauty and cosmetic industry known for clean formulas, cruelty-free standards, and native botanical ingredients.

### Top Australian Skincare & Botanical Brands

- Aesop: Famous worldwide for its sensory, plant-based formulations, minimalist packaging, and iconic hand washes and balms. - Kora Organics: Founded by Miranda Kerr, this certified organic and cruelty-focused line creates ritualistic, nutrient-dense skincare. - Jurlique: One of the original farm-to-skin brands, growing many of its signature herbs and flowers in the Adelaide Hills. - Alpha-H Skincare: Celebrated for science-backed, results-driven formulas and its cult-favorite Liquid Gold glycolic acid treatment. - Grown Alchemist: Merges cutting-edge bio-compatible cellular beauty with plant-rich, luxury formulations. - Go-To Skincare: Created by Zoë Foster Blake, offering simple, effective, and non-nonsense daily skincare essentials. - Mukti Organics: A pioneer in Australian certified organic luxury, utilizing native extracts like Kakadu plum inside violet glass packaging. - Lanolips: Renowned for pure, ultra-hydrating, multi-use lanolin lip and skin balms.

### Top Australian Makeup & Color Brands

- Ere Perez: A Sydney-based leader in clean, botanical, vegan, and cruelty-free makeup infused with skin-loving oils. - Eye of Horus: Inspired by ancient-world formulation principles, offering high-performance, organic, and cruelty-free color cosmetics based in Byron Bay. - Lust Minerals: Specializes in clean, high-coverage mineral makeup designed to let the skin breathe while tackling concerns like acne and rosacea. - MCoBeauty: Australia's leading accessible, cruelty-free "luxe-for-less" supermarket and drugstore beauty brand. - Nude by Nature: A household name for mineral powders, foundations, and natural-finish face products. - Natio: An affordable, plant-based staple loved widely for its gentle everyday cosmetics and high-protection sun care.

Are you looking for a specific product category (like foundation, daily moisturizer, or mineral SPF), or do you have a skin type or budget in mind that I can narrow this down for?

ChatGPT

The question asked

Best clean beauty brands Australia

From the recorded answer

6\. Eye of Horus* …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

If you're looking for the best clean beauty brands in Australia, I'd start with Australian-founded labels that prioritise transparent ingredients, thoughtful formulations and cruelty-free or sustainable practices.

One important distinction: clean beauty isn't a single regulated standard. It's worth looking beyond marketing claims to ingredient lists, independent certifications and how well products perform. glow.com.aucleanandconscious.com.au

## Best clean beauty brands in Australia

Here's my shortlist, covering skincare, makeup and natural beauty.

!Barrier Repair Collection + FREE Cleansing Mitt Duo - Mukti Organics

1\. Mukti Organics

(Best for skincare)

Australian-made skincare blending certified organic ingredients with science-led formulations. A strong option for moisturisers, serums and targeted skincare, including products for dry or sensitive skin. www.muktiorganics.comwww.muktiorganics.com

Explore: muktiorganics.com

---

![Organic Serum Foundation & Liquid Nectar Primer Bundle

- INIKA Organic Australia](

2\. INIKA Organic

(Best for makeup)

A good starting point for natural and organic makeup, including mineral foundations, mascara and complexion products. The brand lists independent organic, vegan and cruelty-free certifications. www.inikaorganic.comwww.inikaorganic.com

Explore: inikaorganic.com

---

!Ere Perez Eco Vegan Blush & Bronzer Brush | Blanda Beauty

3\. Ere Perez

Best for everyday natural makeup

Worth exploring for wearable makeup with a botanical focus, particularly its cult-favourite Cacao Bronzing Pot. It was also featured among the makeup products recognised by the 2026 Clean + Conscious Awards. cleanandconscious.com.auwww.beautyspace.com.auwww.vamsbeauty.com

Explore: ereperez.com

---

!KORA Organics Turmeric Glow Moisturizer Jar 50ml - Adore Beauty

4\. KORA Organics

Best for a premium skincare ritual

Founded in Australia by Miranda Kerr, this brand focuses on certified organic skincare and glow-oriented products. Note that its products are now manufactured in the US, so it isn't necessarily Australian-made. koraorganics.comwww.beautyspace.com.au

Explore: koraorganics.com

---

!Avocado Zinc SPF 50 Natural Physical Sunscreen - The Slow Clinic

5\. Avocado Zinc

Best for mineral sun protection

A label to consider if you want mineral sunscreen alongside a more natural beauty routine. Its SPF products have also appeared in the Clean + Conscious makeup awards directory. cleanandconscious.com.auwww.vamsbeauty.com

Explore: avocadozinc.com.au

---

!Goddess Eyes Bundle

6\. Eye of Horus

Best for eye makeup

A specialist option for mascara, eyeliner and defined eyes. Its Goddess Mascara and Second Skin Foundation have featured in Australian clean-makeup recommendations and the 2026 awards listings. www.muktiorganics.comwww.muktiorganics.comwww.inikaorganic.comwww.inikaorganic.comcleanandconscious.com.auwww.beautyspace.com.aukoraorganics.comwww.vamsbeauty.comwww.adorebeauty.com.au

Explore: eyeofhoruscosmetics.com

## More brands worth discovering

- Ecostore - worth considering for everyday personal care, although it's New Zealand-founded rather than Australian. - Saya Skincare - botanical skincare with Australian native ingredients. - Aleph Beauty - minimalist, multi-use makeup; another option from across the Tasman. - Grown Alchemist - premium skincare and body care with a science-meets-botanicals approach. www.beautyspace.com.aucleanandconscious.com.auwww.vamsbeauty.com

For more independently assessed options, browse the 2026 Clean + Conscious Awards directory\. cleanandconscious.com.au

## What matters most when choosing clean beauty?

- Ingredient transparency\: look at the full ingredient list, not just claims such as “natural” or “non-toxic.” - Independent certification\: COSMOS Organic and Australian Certified Organic (ACO) are useful starting points for organic claims. - Skin compatibility\: natural fragrance and essential oils can still irritate sensitive skin. - Australian-made vs Australian-founded\: these are different things, so check where individual products are manufactured.

There is no need to assume that conventional ingredients are automatically unsafe just because they are synthetic. Focus on evidence, your skin's needs and the specific formula.

## Let me narrow it down for you

What kind of clean beauty are you shopping for?

1\. What are you looking for?

Skincare

Makeup

Both skincare and makeup

Haircare and body care

---

2\. What's your biggest priority?

Certified organic or natural ingredients

Low-irritant and fragrance-free formulas

Cruelty-free and vegan

Sustainability and Australian-made products

Effective, science-led formulas

---

3\. Preferred budget per product?

Affordable - under \$30

Mid-range - \$30-\$80

Premium - \$80+

Any budget

---

4\. Skin type (if relevant)

Sensitive

Dry

Oily or acne-prone

Combination

Normal

Not applicable

[Find my best-fit brands]

Perplexity

The question asked

Best clean makeup brands Australia

From the recorded answer

Eye of Horus - Best known for richly pigmented eye makeup, particularly eyeliner and mascara.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Top clean makeup brands available in Australia include:

- Ere Perez - Australian brand known for minimalist, plant-based formulas and mineral makeup; especially strong for concealer, foundation and cream blush. - INIKA Organic - Certified-organic options across complexion, eyes and lips; a good choice for vegan and cruelty-free makeup. - Nude by Nature - Mineral-focused makeup with accessible pricing and broad availability in Australia. - Adorn Cosmetics - Australian brand offering mineral foundations, pressed powders and refillable packaging. - Aleph Beauty - Multipurpose cream products, including complexion sticks, blush and lip colour; suited to a pared-back makeup routine. - Eye of Horus - Best known for richly pigmented eye makeup, particularly eyeliner and mascara. - Kylie's Professional - Australian mineral makeup with foundations, concealers and mascaras featured in clean-beauty awards. - RAWKANVAS - Vegan, cruelty-free and recyclable makeup with a strong sustainability focus. - Lily Lolo - Mineral makeup brand commonly available through Australian clean-beauty retailers. - Saie - A popular newer “clean” option available through Australian retailers, particularly for skin tints, blush and bronzer.

For the strongest Australian-made shortlist, start with Ere Perez, INIKA Organic, Adorn Cosmetics, Aleph Beauty and Eye of Horus. For mineral foundation, recent Australian clean-beauty testing highlights Ere Perez, INIKA, Adorn and Kylie's Professional.

“Clean” has no single legally standardised definition, so check the individual product's ingredient list and look for certifications such as COSMOS Organic, ACO, cruelty-free or vegan where relevant. Sephora Australia also maintains a dedicated clean-makeup category, although its inclusion criteria and brand selection can change.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Eye of Horus

Beauty

27 September – 18 October 2026 (scan 4 of 4)

1.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

29

Answers naming the brand

1800

Answers collected

1.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Eye of Horus ranks #26 among 51 tracked brands for Beauty · Australia (27 September – 18 October 2026). Its visibility is 1.6%. It was named in 29 of 1,800 AI answers across 8 of 150 tracked questions, averaging position 4.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.6% AI visibility for Eye of Horus in Beauty · Australia, measured over 27 September – 18 October 2026. It ranks #26 among 51 tracked brands.

How often does AI mention this brand?

Eye of Horus was named in 29 of 1,800 collected AI answers, across 8 of 150 tracked questions, for Beauty · Australia (27 September – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Eye of Horus by all 1,800 answers in the published Beauty · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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