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Ultra Violette

Ultra Violette

AI Visibility Score and Ranking for

Beauty: Australia

Beauty [AU]
South Melbourne
Ranked
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South Melbourne sunscreen brand built around a skincare-compatible SPF category it named itself.

Ultra Violette ranks #1 in the AU Beauty AI Visibility Index with a Visibility Score of 16.2/100 — named in 73 of 450 AI answers across 43 of 150 tracked questions, averaging position 2.1 when mentioned.

16.2

Visibility score

1

Found Rank

0

Movement vs last window

2.1

Avg. position when mentioned

43

Prompts hit, of 150

Ultra Violette vs Beauty

Running at 5.8x the Beauty category average — a wide lead over the field.

Ultra Violette (you) — 16.2
Beauty category average — 2.8

16

3

Beauty

What's working
Working
1. Ranks near the top when mentioned
When AI names Ultra Violette, it tends to place it early — averaging position 2.1 among the brands mentioned.
2. Shows up across a spread of questions
Named in 43 of 150 tracked questions (29%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on ChatGPT
ChatGPT gives Ultra Violette its highest appearance rate — named in 17.3% of that platform's answers.
What could improve
Improve
1. Thin on Perplexity
Appears in just 15.3% of Perplexity answers — the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 43 of 150 questions — room to extend beyond its current question coverage.
3. Defending the top spot
Leads the vertical at 16.2/100 — the gap to #2 is the number to watch each scan window.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 17.3% · Perplexity 15.3% · AI Overviews 16.0%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Ultra Violette’s AI Visibility Score?

Ultra Violette has an AI Visibility Score of 16.2 in the AU Beauty AI Visibility Index, ranked #1.

How often does AI recommend Ultra Violette?

Ultra Violette was named in 73 of 450 AI answers analysed, across 43 tracked questions, averaging position 2.1 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian beauty shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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