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Australis Cosmetics

Australis Cosmetics

AI visibility and ranking for Beauty: Australia

Melbourne cosmetics brand offering affordable, cruelty-free makeup across face, eye, and lip categories.

Australis Cosmetics
appears in
2.0
% of measured AI answers in this industry and market.

Found score

Track Australis Cosmetics’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

1.6

October 11, 2026

Overall visibility

2.0

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

22

Within this industry and market

Published scan history

Across 10 recorded scans from 13 August 2026 to 11 October 2026, Australis Cosmetics's single-scan score moved from 2.2% to 1.6%, down 0.6 percentage points. Latest recorded scan 1.6% on 11 October 2026; combined-window score 2.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.0% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
13 August 20262.2%
16 August 20261.8%
26 August 20261.6%
30 August 20262.2%
6 September 20262.2%
13 September 20262.0%
20 September 20261.8%
27 September 20262.2%
4 October 20262.2%
11 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.8%

Perplexity Logo

Perplexity

1.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.4%

27 September – 11 October 2026 (scan 3 of 4)

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Google AI Overviews names Australis Cosmetics most often.

It appears in 2.4% of collected Google AI Overviews answers and 1.8% of Perplexity answers: a difference of 0.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 10 of 150 questions.

Australis Cosmetics appears in at least one collected answer to 6.7% of the tracked questions. That is question coverage; the 2.0% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 1.6% to 2.2%. The latest scan was 1.6% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Australian dupes for expensive makeup
  • Best Australian beauty brands
  • Best Australian beauty brands on sale
  • Best Australian makeup brands
  • Best affordable makeup Australia
  • Best concealer Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian skincare brands 2026 (Alpha-H, Go-To, Aesop)
  • Best Australian skincare brands (Ultra Violette, Go-To, Alpha-H)
  • Best Australian beauty brands to gift (Aesop, Jurlique, Sukin)
  • Best clean beauty brands Australia (Grown Alchemist, INIKA Organic, Sukin)
  • Best Australian beauty brands on sale (Bondi Sands, Alpha-H, Go-To)
  • Which Australian beauty brands are actually sustainable (INIKA Organic, Go-To, Alpha-H)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian beauty brands

From the recorded answer

Australis & MCoBeauty: Affordable, widely accessible everyday cosmetics found in local pharmacies and beauty stockists.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia is home to a thriving beauty and cosmetics industry known for clean formulas, native botanicals, and scientific efficacy.

- Aesop: Famous for sensory, plant-based formulations and iconic minimalist packaging. - Alpha-H: Celebrated for science-backed, clean formulas and its cult-favorite Liquid Gold glycolic acid treatment. - Jurlique: A pioneer in holistic, farm-grown botanical skincare harvested in the Adelaide Hills. - Kora Organics: Founded by Miranda Kerr, offering certified organic, ritualistic skincare. - Ultraceuticals: High-performance, science-backed clinical skincare targeting various skin concerns. - Go-To Skincare: Simple, effective, and cruelty-free daily skincare staples. - Lanolips: Renowned for rich, multi-use, lanolin-based hydration balms.

### Top Australian Makeup & Cosmetic Brands

- Ere Perez: Clean, botanical, cruelty-free, and vegan makeup formulas powered by plant science. - Eye of Horus: Byron Bay-based organic and clean makeup line celebrated for long-wear eye and brow products. - Lust Minerals: Clean, mineral-based makeup focused on performance and skin health. - Australis & MCoBeauty: Affordable, widely accessible everyday cosmetics found in local pharmacies and beauty stockists. - Natio: An underrated favorite known for affordable everyday makeup, essential oils, and reliable SPF-infused cosmetics.

You can explore a curated directory of local labels on Beauty Directory or check industry roundups on Vogue Australia.To help narrow down the best brand for you, tell me:

- Are you looking for skincare or makeup? - What is your skin type or main goal (e.g., anti-aging, acne-prone, sensitive, glowy finish)? - Do you prefer cruelty-free or vegan options?

ChatGPT

The question asked

Best Australian makeup brands

From the recorded answer

!Australian Cosmetics & Makeup for Sale Online | Australis …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for the best Australian makeup brands, I'd start with a mix of affordable drugstore favourites, professional makeup brands and Australian-made mineral or natural cosmetics. Australia has a great homegrown beauty scene, particularly for everyday makeup, products suited to warm weather and cruelty-free options. www.mecca.comwww.australiscosmetics.com.auwww.reddit.com

## 8 Australian makeup brands worth trying

!Australian Cosmetics & Makeup for Sale Online | Australis

1\. Australis Cosmetics

(Best affordable)

A great starting point for budget-friendly colour cosmetics, with fun eyeshadows, complexion products and lip makeup. The brand describes itself as Australian-owned, vegan and cruelty-free. www.mecca.comwww.australiscosmetics.com.auwww.reddit.com

Best for: everyday makeup on a budget.

Shop Australis

---

!Match My Makeup - Kmart Australia Teams Up with Match...

2\. MCoBeauty

Known for accessible, trend-led makeup and products inspired by popular prestige beauty looks.

Best for: glowy skin, everyday essentials and affordable alternatives.

Shop MCoBeauty

---

!Local vegan beauty brands to try - FashioNZ

3\. Nude by Nature

A well-known Australian mineral makeup brand with complexion products, powders and brushes.

Best for: natural-looking coverage and mineral makeup.

Shop Nude by Nature

---

!natio giveaway • life • frankie magazine • frankie magazine • australian fashion magazine online

4\. Natio

An established Australian beauty brand offering everyday makeup with a botanical-inspired approach, including mascara, blush, foundation and lip products.

Best for: understated, natural everyday makeup.

Shop Natio

---

![Inika Organic - Organica Collective Boutique Shop](

5\. INIKA Organic

Specialises in organic and natural-positioned beauty, with foundations, concealers, lip products and mineral powders. www.adorebeauty.com.au

Best for: shoppers who prioritise organic ingredients and mineral formulas.

Shop INIKA Organic

---

![Our Story - Wild and Cruelty Free](

6\. Ere Perez

A natural beauty label known for skin-focused complexion products, cream colours and its popular carrot-colour cheek and lip products.

Best for: minimal makeup, cream blush and a fresh finish.

Shop Ere Perez

---

!Beauty Essentials Bundle

7\. Eye of Horus

Particularly worth exploring for eye makeup, including mascara, eyeliner and brow products. It also features in Australian clean-beauty recommendations. www.adorebeauty.com.au

Best for: defined eyes, lashes and brows.

Shop Eye of Horus

---

!Rae Morris The Lot | Beautylish

8\. Rae Morris

A professional makeup artist brand especially worth considering for high-quality makeup brushes and application tools.

Best for: investing in your makeup kit and improving application.

Explore Rae Morris

## Which brands would I choose?

| If you want… | Start with | |--------|--------| | Affordable, colourful makeup | Australis | | Trend-led, glowy makeup | MCoBeauty | | Mineral complexion products | Nude by Nature | | Simple everyday makeup | Natio | | Organic or natural-positioned makeup | INIKA Organic | | Minimal, fresh-looking makeup | Ere Perez | | Mascara and eyeliner | Eye of Horus | | Professional brushes | Rae Morris |

You can also browse MECCA's Australian beauty edit for more homegrown beauty brands. www.mecca.comwww.australiscosmetics.com.auwww.reddit.com

One important distinction\: an Australian-owned brand isn't necessarily manufactured in Australia. If buying locally made products is important to you, check the country of origin on each individual product.

What kind of makeup are you most interested in? I can narrow this down to the best Australian brands for your needs.

Perplexity

The question asked

Best affordable makeup Australia

From the recorded answer

For affordable, reliable makeup in Australia, start with MCoBeauty, e.l.f., Maybelline, Essence, Revolution, Australis, and Designer Brands. Most offer everyday products under about $30, with MCoBeauty and Designer Brands especially budget-friendly.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For affordable, reliable makeup in Australia, start with MCoBeauty, e.l.f., Maybelline, Essence, Revolution, Australis, and Designer Brands. Most offer everyday products under about $30, with MCoBeauty and Designer Brands especially budget-friendly.

## Best budget brands

- MCoBeauty - Best overall value; primers, mascaras, lip products, and cream blushes are widely available at Woolworths and pharmacies. - e.l.f. Cosmetics - Best for primers, brow products, cream blush, and setting sprays; strong quality for the price. - Maybelline - Best for foundation, concealer, mascara, and lip products; a dependable choice for broad shade availability. - Essence - Cheapest option for mascara, eyeliner, brow products, blush, and lip gloss. - Australis - Best Australian budget brand, with affordable complexion, eye, and contour products. - Designer Brands - Good for inexpensive basics, generally priced around $13-$25. - Revolution Beauty - Best for highlighter, eyeshadow palettes, and full-coverage base products. - Morphe - Good value for multi-use palettes; a face trio with blush, highlighter, and powder was listed at $31.

## A low-cost starter kit

- Primer: MCoBeauty Makeup Grip Primer - Foundation: Maybelline Fit Me or L'Oréal True Match - Concealer: e.l.f. Hydrating Camo Concealer or Maybelline Fit Me - Blush: MCoBeauty or Essence - Mascara: Maybelline Sky High or Essence Lash Princess - Brows: Essence or e.l.f. brow pencil - Lip product: Maybelline or Australis - Setting spray: e.l.f. or MCoBeauty

For the lowest prices, compare Chemist Warehouse, Priceline, Kmart, Woolworths, Big W, and Adore Beauty, and wait for half-price or catalogue promotions. Prices and stock vary by retailer and may change frequently.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Australis Cosmetics

Beauty

27 September – 11 October 2026 (scan 3 of 4)

2.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

27

Answers naming the brand

1350

Answers collected

2.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Australis Cosmetics ranks #22 among 51 tracked brands for Beauty · Australia (27 September – 11 October 2026). Its visibility is 2.0%. It was named in 27 of 1,350 AI answers across 10 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.0% AI visibility for Australis Cosmetics in Beauty · Australia, measured over 27 September – 11 October 2026. It ranks #22 among 51 tracked brands.

How often does AI mention this brand?

Australis Cosmetics was named in 27 of 1,350 collected AI answers, across 10 of 150 tracked questions, for Beauty · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Australis Cosmetics by all 1,350 answers in the published Beauty · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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