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Lanolips

Lanolips

AI visibility and ranking for Beauty: Australia

Melbourne lanolin lip-balm brand known for multipurpose, dermatologically tested formulas.

Lanolips
appears in
1.9
% of measured AI answers in this industry and market.

Found score

Track Lanolips’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

2.7

October 18, 2026

Overall visibility

1.9

27 September – 18 October 2026 (scan 4 of 4)

Industry rank

23

Within this industry and market

Published scan history

Across 11 recorded scans from 13 August 2026 to 18 October 2026, Lanolips's single-scan score moved from 2.0% to 2.7%, up 0.7 percentage points. Latest recorded scan 2.7% on 18 October 2026; combined-window score 1.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.9% over 27 September – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
13 August 20262.0%
16 August 20262.2%
26 August 20261.6%
30 August 20262.0%
6 September 20261.3%
13 September 20261.6%
20 September 20261.3%
27 September 20260.9%
4 October 20261.3%
11 October 20262.7%
18 October 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.8%

Perplexity Logo

Perplexity

1.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.3%

27 September – 18 October 2026 (scan 4 of 4)

Claude LogoDeep Seek LogoGrok Logo

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Google AI Overviews names Lanolips most often.

It appears in 3.3% of collected Google AI Overviews answers and 0.8% of ChatGPT answers: a difference of 2.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 15 of 150 questions.

Lanolips appears in at least one collected answer to 10.0% of the tracked questions. That is question coverage; the 1.9% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.9% to 2.7%. The latest scan was 2.7% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 18 October 2026 (scan 4 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Australian alternatives to expensive skincare
  • Best Australian beauty brands
  • Best Australian beauty brands on sale
  • Best Australian beauty brands to gift
  • Best Australian makeup brands
  • Best Australian owned skincare

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian skincare brands 2026 (Aesop, Go-To, Alpha-H)
  • Best female founded beauty brands Australia (Go-To, KORA Organics, Alpha-H)
  • What Australian skincare brands do people actually recommend (Go-To, Sukin, Ultra Violette)
  • Which Australian beauty brands are actually sustainable (Adorn Cosmetics, INIKA Organic, Grown Alchemist)
  • Best clean beauty brands Australia (INIKA Organic, Ere Perez, Jurlique)
  • Best sustainable beauty brands Australia (INIKA Organic, Mukti Organics, Natio)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian skincare brands

From the recorded answer

Lanolips: Celebrated globally for ultra-pure, natural, Australian-sourced lanolin balms that intensely heal and hydrate dry skin and lips.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Australia is home to a world-renowned skincare industry celebrated for native botanicals, strict safety and sunscreen regulations, and clean, cruelty-free formulations.

### Top Australian Skincare Brands

- Aesop: Famous for its sensory, plant-based formulations, minimalist packaging, and iconic botanical hand and face care. - Alpha-H: A pioneer in science-backed, results-driven skincare, best known for its cult-favorite Liquid Gold glycolic acid exfoliating treatment. - Go-To Skincare: Created by author and beauty editor Zoë Foster Blake, Go-To offers straightforward, effective, non-irritating, and cruelty-free daily essentials. - Grown Alchemist: Merges biological and cosmetic science with plant-rich, organic formulations and a sleek, laboratory-style aesthetic. - Ultra Violette: A leader in modern Australian "skinscreen" technology, combining high-grade SPF 50+ protection with skincare benefits and a weightless finish. - Lanolips: Celebrated globally for ultra-pure, natural, Australian-sourced lanolin balms that intensely heal and hydrate dry skin and lips. - Jurlique: One of Australia's original farm-to-face holistic beauty brands, cultivating biodynamic and organic herbs and flowers on their farm in the Adelaide Hills. - Mukti Organics: A premier luxury certified organic brand utilizing native Australian active extracts and indigenous bio-actives. - MooGoo: An accessible, gentle Australian brand originally formulated for sensitive skin and eczema, famous for its creamy, natural milk-protein moisturizers. - Natio: A budget-friendly, plant-based staple found in Australian pharmacies, widely praised for its gentle daily care and reliable SPF lotions.

To help narrow down the best brand for you, tell me:

- What is your skin type (dry, oily, combination, sensitive)? - What is your main skin concern (acne, anti-aging, hydration, redness)? - Do you prefer natural/organic or science-backed/clinical formulas?

ChatGPT

The question asked

Best skincare brands founded in Australia

From the recorded answer

!101 Ointment MultiPurpose Superbalm Original - Le Super Baume à Usages Multiples | LANOLIPS ≡ SEPHORA …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

Australia has a fantastic homegrown skincare scene, ranging from science-led formulas and dermatologist-inspired treatments to botanical skincare, certified organic products and everyday essentials.

If you're looking for the best skincare brands actually founded in Australia \(rather than international brands that simply sell here), these are the names I'd start with. I've grouped them by what they're known for, so you can find a brand that suits your skin and budget. www.who.com.authemodernmusemagazine.com.au

## Australian skincare brands worth knowing

!Alpha-H Liquid Gold | Glycolic Acid Exfoliating Treatment

## 1\. Alpha-H

(Best for exfoliation and uneven skin tone)

An Australian-founded, science-led brand known for glycolic acid and targeted treatments. Its signature product is Liquid Gold, an exfoliating treatment designed to improve the appearance of skin texture and radiance. alpha-h.comalpha-h.com

Explore: alpha-h.com

---

!Very Useful Face Cream | Daily Moisturiser | Go-To Skin Care Cream

## 2\. Go-To Skincare

(Best for everyday skincare)

Founded by Australian beauty editor Zoe Foster Blake, Go-To is known for approachable routines, moisturisers and facial oils. It's a good starting point if you want skincare that's easy to understand without an elaborate routine. www.who.com.authemodernmusemagazine.com.au

Explore: gotoskincare.com

---

![Rosewater Balancing Mist - Jurlique](

## 3\. Jurlique

(Best for botanical skincare)

Founded in South Australia's Adelaide Hills in 1985, Jurlique built its identity around botanicals, biodynamic farming and plant-inspired formulations. It's particularly worth exploring if you enjoy rich creams, facial oils and aromatic skincare rituals. jurlique.com.aujurlique.com.au

Explore: jurlique.com.au

---

!Brands We Love: Aēsop | BC

## 4\. Aesop

(Best for premium skincare)

Established in Melbourne in 1987, Aesop combines plant-derived and laboratory-made ingredients with distinctive packaging and sensory product experiences. It's a strong option for facial care, cleansers and premium hand and body products. www.aesop.com

Explore: aesop.com

---

!Sustainable Skincare Brand / Skincare Sustainability - Mukti Organics

## 5\. Mukti Organics

(Best for certified organic skincare)

Founded in 2000, Mukti Organics combines Australian botanicals with active ingredients. Its range targets concerns including dryness, sensitivity, pigmentation and visible signs of ageing, and its products are made in Australia. www.muktiorganics.comwww.muktiorganics.com

Explore: muktiorganics.com

---

!Buy The Best Sellers Bundle Kit Online | KORA Organics

## 6\. KORA Organics

(Best for certified organic beauty)

Founded in Australia by Miranda Kerr in 2009, KORA Organics focuses on certified organic skincare. Look at its facial oils, moisturisers and products featuring noni and other botanical ingredients if you're after a glow-focused routine. koraorganics.comkoraorganics.com

Explore: koraorganics.com

---

!3 Step Face Kit - Love Your Skin Giftbox - Harrison Nutrition & Wellbeing

## 7\. Sukin

(Best for affordable everyday care)

Launched in Melbourne in 2007, Sukin offers accessible face, body and hair care with a natural-ingredient focus. It's a practical brand to explore if you want a simple routine without spending luxury-brand prices. announcements.asx.com.auwww.who.com.au

Explore: sukinnaturals.com.au

---

!Bondi Sands SPF 50+ Everyday Face Lotion 75ml (UK) | Cult Beauty

## 8\. Bondi Sands

(Best for sun protection)

Founded in 2012 and inspired by Bondi Beach, this brand is known for self-tanning products and has expanded into facial skincare and sunscreens. It's especially relevant if you want to build a routine around daily SPF. www.who.com.authemodernmusemagazine.com.aubondisands.com.au

Explore: bondisands.com.au

## More Australian-founded brands to discover

!101 Ointment MultiPurpose Superbalm Original - Le Super Baume à Usages Multiples | LANOLIPS ≡ SEPHORA

Lanolips - especially known for lanolin-based lip balms and moisturising ointments. A good choice for dry lips and rough patches. announcements.asx.com.auwww.who.com.au

lanolips.com

!esmi Skin Minerals Hyaluronic Hydrating Serum 30ml - Adore Beauty

Esmi Skin Minerals - a range of serums and moisturisers organised around concerns such as dehydration, redness and uneven-looking skin. announcements.asx.com.auwww.who.com.au

esmi.com.au

!Edible Beauty Skin Care The Essential Core Four - Edible Beauty Australia

Edible Beauty - Australian-founded skincare with a focus on natural and botanical ingredients, for those who prefer a plant-led approach. announcements.asx.com.auwww.who.com.au

ediblebeautyaustralia.com

## Which should you try first?

My shortlist by skincare goal\:

| Your priority | Brands to explore | |--------|--------| | Acne-prone or congested skin | Alpha-H, Go-To | | Dullness and uneven texture | Alpha-H | | Dry or dehydrated skin | Go-To, Mukti Organics | | Natural or organic formulations | Mukti Organics, KORA Organics, Jurlique | | Affordable daily skincare | Sukin | | Premium skincare and packaging | Aesop, Jurlique | | Daily sunscreen | Bondi Sands |

These are starting points, not guarantees of results. Individual products within each range differ, so check the ingredients and suitability for your skin.

One important distinction\: Australian-founded doesn't always mean Australian-made. If buying locally manufactured products is important to you, check the specific product's country-of-origin information.

## Want a more tailored shortlist?

Tell me what you're shopping for, and I can narrow this down to the most relevant Australian brands and their standout products.

What's your skin type?

Dry

Oily

Combination

Sensitive

Normal

---

What's your main goal?

Acne and breakouts

Hydration and glow

Fine lines and ageing

Pigmentation and uneven tone

Simple everyday skincare

---

What's your budget per product?

Budget-friendly (under A\$30)

Mid-range (A\$30-80)

Premium (over A\$80)

---

Ingredient preference?

Natural or organic

Science-led actives

Either

[Find my best matches]

Perplexity

The question asked

Best lip balm Australia

From the recorded answer

For most people in Australia, Lanolips 101 Ointment is the best all-round lip balm: it uses lanolin to hydrate, protect and repair dry, chapped lips, and is widely recommended locally.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

For most people in Australia, Lanolips 101 Ointment is the best all-round lip balm: it uses lanolin to hydrate, protect and repair dry, chapped lips, and is widely recommended locally.

- Best overall: Lanolips 101 Ointment - excellent for severely dry or cracked lips; thick and protective. - Best with SPF: Aesop Protective Lip Balm SPF 30 - useful for daily outdoor protection. - Best overnight treatment: Laneige Lip Sleeping Mask - a richer option for overnight hydration. - Best budget option: Carmex Lip Balm SPF 15 - affordable and readily available in Australia. - Best tinted option: Look for a tinted lip balm from Sephora or Myer if you want moisture plus light colour.

For very dry lips, choose a fragrance-free, occlusive formula containing lanolin, petrolatum or rich butters; avoid heavily fragranced or minty formulas if they sting or worsen irritation.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Lanolips

Beauty

27 September – 18 October 2026 (scan 4 of 4)

1.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

34

Answers naming the brand

1800

Answers collected

1.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Lanolips ranks #23 among 51 tracked brands for Beauty · Australia (27 September – 18 October 2026). Its visibility is 1.9%. It was named in 34 of 1,800 AI answers across 15 of 150 tracked questions, averaging position 4.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.9% AI visibility for Lanolips in Beauty · Australia, measured over 27 September – 18 October 2026. It ranks #23 among 51 tracked brands.

How often does AI mention this brand?

Lanolips was named in 34 of 1,800 collected AI answers, across 15 of 150 tracked questions, for Beauty · Australia (27 September – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Lanolips by all 1,800 answers in the published Beauty · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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