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Natio

Natio

AI visibility and ranking for Beauty: Australia

Melbourne beauty brand pitched as an everyday, natural expression of Australian lifestyle rather than a clinical skincare line.

Natio
appears in
4.7
% of measured AI answers in this industry and market.

Found score

Track Natio’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

5.3

November 1, 2026

Overall visibility

4.7

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

12

Within this industry and market

Published scan history

Across 13 recorded scans from 13 August 2026 to 1 November 2026, Natio's single-scan score moved from 5.1% to 5.3%, up 0.2 percentage points. Latest recorded scan 5.3% on 1 November 2026; combined-window score 4.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.7% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
13 August 20265.1%
16 August 20263.8%
26 August 20263.8%
30 August 20264.7%
6 September 20265.8%
13 September 20265.3%
20 September 20264.2%
27 September 20265.1%
4 October 20263.6%
11 October 20266.7%
18 October 20264.0%
25 October 20264.0%
1 November 20265.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.3%

Perplexity Logo

Perplexity

4.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.7%

25 October – 1 November 2026 (scan 2 of 4)

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ChatGPT names Natio most often.

It appears in 5.3% of collected ChatGPT answers and 4.0% of Perplexity answers: a difference of 1.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 25 of 150 questions.

Natio appears in at least one collected answer to 16.7% of the tracked questions. That is question coverage; the 4.7% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 3.6% to 6.7%. The latest scan was 5.3% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Australian alternatives to expensive skincare
  • Best Australian beauty brands
  • Best Australian beauty brands on sale
  • Best Australian owned skincare
  • Best Australian skincare brands
  • Best Australian skincare for men

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best skincare brands founded in Australia (Aesop, Alpha-H, Go-To)
  • Best Australian skincare brands (Alpha-H, Aesop, Go-To)
  • Best Australian made skincare (Alpha-H, Aesop, Ultraceuticals)
  • Best Australian skincare brands 2026 (Alpha-H, Go-To, Ultraceuticals)
  • Best female founded beauty brands Australia (Go-To, MCoBeauty, Ultra Violette)
  • Best clean beauty brands Australia (INIKA Organic, Ere Perez, Mukti Organics)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best sunscreen for kids Australia

From the recorded answer

![Natio Sun Kids Everyday Sensitive Sunscreen (SPF 50+) …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Top rated Best deals Buying guide Where to buy In stock nearby!<b>Best Kids</b> Sunscreens <b>Australia</b> for <b>Babies</b>, <b>Toddlers</b> & Young... Choosing the right sunscreen for kids in Australia requires high-SPF, broad-spectrum protection that is gentle on delicate or sensitive skin.

### Top-Rated Options for Kids in Australia ![Cancer Council Kids Sunscreen (SPF 50+) Cancer Council Kids Sunscreen (SPF 50+) | Chemist Warehouse& more | 4.9(238)](

- Why it's a favorite: Tested well in independent safety and efficacy checks (such as consumer testing by Kids News ), this formula is fragrance-free, paraben-free, and offers up to 4 hours of water resistance. - Where to find it: Available in tubes and pocket sizes via Chemist Warehouse and Priceline.

![Banana Boat Kids Roll-On Sunscreen (SPF 50+) Banana Boat Kids Roll-On Sunscreen (SPF 50+) | Amazon AU& more | 4.7(27)](

- Why it's a favorite: Features a convenient roll-on applicator that makes it easy for parents to apply quickly and lets older kids practice self-application. It is lightweight, non-greasy, and fragrance-free. - Where to find it: Available online and in-store through Amazon AU or BIG W.

![Little Urchin Natural Children/Family Sunscreen Little Urchin Natural Children/Family Sunscreen | Little Urchin& more | 5.0(4)](

- Why it's a favorite: A popular mineral-based choice utilizing non-nano zinc oxide. It avoids chemical UV absorbers, synthetic fragrances, and parabens, making it ideal for reactive skin or eczema-prone children. - Where to find it: Explore options via Little Urchin.

![Natio Sun Kids Everyday Sensitive Sunscreen (SPF 50+) Natio Sun Kids Everyday Sensitive Sunscreen (SPF 50+) | Direct Chemist Outlet& more | 4.7(22)](

- Why it's a favorite: 100% Australian-made with a gentle, visible yellow tint (making it easy to see where you've applied it before it dries clear). It is dermatologically tested and fragrance-free.

Show more

---

### Important Safety Tips for Australian Conditions

- Age limit: Medical and product guidelines advise against using sunscreen on babies under 6 months old; rely on shade, prams with covers, and lightweight protective clothing instead. - Zinc vs. Chemical: Mineral sunscreens (containing zinc oxide or titanium dioxide) sit on top of the skin and reflect UV rays, which often reduces the likelihood of stinging or allergic reactions in sensitive skin or eczema. - Application rules: Apply generously about 20 minutes before going outside, and reapply every 2 hours (or immediately after swimming, heavy sweating, or towel drying). - Layering protection: Sunscreen is only one layer of defense-combine it with broad-brimmed hats, sunglasses, protective swimwear, and seeking shade during peak UV hours.

To help narrow down the best choice, tell me:

- How old is your child? - Do they have sensitive skin, eczema, or allergies? - Do you prefer a mineral/zinc formula or a standard lotion/roll-on?

ChatGPT

The question asked

Which Australian sunscreens actually meet their SPF claim

From the recorded answer

| Natio Quick Dry | 47 | …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

The latest independent testing reveals a pretty concerning picture: many Australian sunscreens labelled SPF50 or SPF50+ have failed to deliver their advertised protection.

There are, however, some products that have passed independent testing. The important distinction is between a sunscreen that tested above SPF50 and one that actually meets the Australian standard for an SPF50+ product.

Here are the results I would pay attention to, based on CHOICE's testing and subsequent Consumer NZ testing of products sold in Australia.

## 1\. Sunscreens with the strongest independent test results

(Best-supported options)

!Shop La Roche Posay Anthelios Wet Skin Body Sunscreen SPF50+ 200ml

1\. La Roche-Posay Anthelios Wet Skin SPF50+

# SPF 72

Passed CHOICE's independent testing. This is the strongest result from its original 20-product test.

---

!Cetaphil Sun Ultra-Light Lotion Sunscreen SPF 50+ 100ml | Oz Hair & Beauty

2\. Cetaphil Sun Ultra Light Lotion SPF50+

# Meets SPF50+ claim

Passed the more recent Consumer NZ testing. It was the only one of seven Australian-available products in that test to meet its SPF50+ claim.

---

!Neutrogena SPF 50 Ultra Sheer Body Lotion Sunscreen 85ml - Kmart NZ

3\. Neutrogena Ultra Sheer Body Lotion SPF50

# SPF 56

Passed CHOICE's testing. Importantly, this is labelled SPF50, not SPF50+, so its result meets its actual claim.

www.choice.com.auwww.choice.com.auwww.tga.gov.au

## 2\. Products that failed independent testing

These results are particularly concerning because some are very popular Australian supermarket and pharmacy products.

| Sunscreen | Measured SPF | |--------|--------| | Ultra Violette Lean Screen | 4 | | Cancer Council Ultra | 24 | | Aldi Ombra | 26 | | Bondi Sands Zinc Mineral | 26 | | Cancer Council Everyday Value | 27 | | Woolworths Everyday Tube | 27 | | Banana Boat Sport | 35 | | Invisible Zinc Face + Body | 38 | | Nivea Protect & Moisture | 40 | | Nivea Kids | 41 | | Coles Ultra | 43 |

These are results from the particular batches tested, not proof that every batch or current formulation has the same performance. www.choice.com.auwww.abc.net.au

### Additional products tested in 2026

Consumer NZ tested seven more products available in Australia\:

| Product | Measured SPF | |--------|--------| | Marine Blue Dry Touch | 34 | | Sun Bum Mineral | 38 | | Beauty of Joseon Sun Moist Serum | 41 | | Invisible Zinc Sport | 42 | | Le Tan Coconut | 46 | | Natio Quick Dry | 47 | | Cetaphil Sun Ultra Light | Passed 50+ |

One additional concern: Beauty of Joseon Ginseng Sun Moist Serum is not registered as a primary sunscreen on Australia's ARTG, according to CHOICE. www.choice.com.auwww.choice.com.auwww.tga.gov.au

## 3\. An important detail about SPF50+

There's something particularly important in the Australian testing controversy.

The TGA clarified that\:

- SPF50 products must test at least SPF50. - SPF50+ products must test at least SPF60 under the Australian standard.

This means two products CHOICE originally classified as passing - Cancer Council Kids SPF50+ (SPF52) and Mecca To Save Body SPF50+ (SPF51) - do not actually meet the stricter SPF50+ threshold.

The La Roche-Posay result of SPF72 does. www.choice.com.auwww.choice.com.auwww.tga.gov.auwww.abc.net.au

## 4\. My recommendation

If I were narrowing the list down based on independent testing, I'd start with\:

1. La Roche-Posay Anthelios Wet Skin SPF50+. 2. Cetaphil Sun Ultra Light Lotion SPF50+. 3. Neutrogena Ultra Sheer Body Lotion SPF50.

I would prioritise these over choosing a sunscreen simply because it is popular, expensive or marketed as mineral.

Remember that application matters enormously: use generously (approximately 35 mL for an average adult full-body application), reapply every two hours and after swimming, sweating or towel drying. Wear protective clothing and seek shade too.

One final caveat\: Passing an SPF test doesn't automatically establish excellent UVA protection or water resistance. Those are separate things worth checking.

---

## Sources worth keeping

- urlCHOICE - Original independent sunscreen testingturn318665view0 - urlCHOICE - October 2026 additional sunscreen testingturn318665view1 - urlTGA - Official Australian sunscreen testing informationturn318665view2

I can also put together a shortlist of the best face sunscreens available in Australia that have credible SPF testing, separating tinted, invisible, sensitive-skin and oily-skin options.

Perplexity

The question asked

Where should I buy sunscreen online in Australia

From the recorded answer

For most people, Chemist Warehouse or Healthylife are the easiest starting points: compare the delivered price, expiry date, and whether the product is labelled broad-spectrum SPF 50+. For a face sunscreen, Healthylife lists options such as La Roche-Posay, Neutrogena, Natio, and Invisible Zinc.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Good options for buying sunscreen online in Australia include:

- Chemist Warehouse - best for broad range, discounts, and click-and-collect options. - Healthylife - strong selection for facial, zinc, sensitive-skin, vegan, and family sunscreens. - Blooms the Chemist - pharmacy-based range including Cancer Council, La Roche-Posay, Avène, Hamilton, Cetaphil, and Invisible Zinc. - TerryWhite Chemmart - useful for pharmacy brands such as Cancer Council, Sunsense, and La Roche-Posay, with creams, sprays, sticks, and roll-ons. - WholeLife - a good choice if you specifically want natural or mineral sunscreens, including zinc products.

For most people, Chemist Warehouse or Healthylife are the easiest starting points: compare the delivered price, expiry date, and whether the product is labelled broad-spectrum SPF 50+. For a face sunscreen, Healthylife lists options such as La Roche-Posay, Neutrogena, Natio, and Invisible Zinc.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Natio

Beauty

25 October – 1 November 2026 (scan 2 of 4)

4.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

42

Answers naming the brand

900

Answers collected

4.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Natio ranks #12 among 51 tracked brands for Beauty · Australia (25 October – 1 November 2026). Its visibility is 4.7%. It was named in 42 of 900 AI answers across 25 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.7% AI visibility for Natio in Beauty · Australia, measured over 25 October – 1 November 2026. It ranks #12 among 51 tracked brands.

How often does AI mention this brand?

Natio was named in 42 of 900 collected AI answers, across 25 of 150 tracked questions, for Beauty · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Natio by all 900 answers in the published Beauty · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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