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Kester Black

Kester Black

AI visibility and ranking for Beauty: Australia

Melbourne cosmetics brand best known for vegan, cruelty-free nail polish and lipstick.

Kester Black
appears in
1.5
% of measured AI answers in this industry and market.

Found score

Track Kester Black’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

1.1

November 8, 2026

Overall visibility

1.5

25 October – 8 November 2026 (scan 3 of 4)

Industry rank

31

Within this industry and market

Published scan history

Across 14 recorded scans from 13 August 2026 to 8 November 2026, Kester Black's single-scan score moved from 1.6% to 1.1%, down 0.5 percentage points. Latest recorded scan 1.1% on 8 November 2026; combined-window score 1.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.5% over 25 October – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
13 August 20261.6%
16 August 20261.1%
26 August 20261.6%
30 August 20261.1%
6 September 20260.7%
13 September 20261.3%
20 September 20261.1%
27 September 20261.1%
4 October 20262.0%
11 October 20261.3%
18 October 20261.1%
25 October 20261.8%
1 November 20261.6%
8 November 20261.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.9%

Perplexity Logo

Perplexity

1.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.8%

25 October – 8 November 2026 (scan 3 of 4)

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Perplexity names Kester Black most often.

It appears in 1.8% of collected Perplexity answers and 0.9% of ChatGPT answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 6 of 150 questions.

Kester Black appears in at least one collected answer to 4.0% of the tracked questions. That is question coverage; the 1.5% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 0.7% to 2.0%. The latest scan was 1.1% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 8 November 2026 (scan 3 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp beauty brands Australia
  • Best carbon neutral beauty brands Australia
  • Best clean beauty brands Australia
  • Best clean makeup brands Australia
  • Best sustainable beauty brands Australia
  • Which Australian beauty brands are actually sustainable

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian beauty brands (Aesop, Ultra Violette, Go-To)
  • Best Australian beauty brands to gift (Aesop, Lanolips, Alpha-H)
  • Best Australian skincare brands 2026 (Alpha-H, Ultra Violette, Go-To)
  • Best skincare brands founded in Australia (Aesop, Alpha-H, Ultra Violette)
  • Best Australian owned skincare (Alpha-H, Go-To, Ultra Violette)
  • Best Australian skincare brands (Alpha-H, Go-To, Aesop)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best carbon neutral beauty brands Australia

From the recorded answer

### 4. Kester Black …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Top carbon-neutral and eco-conscious Australian beauty brands combine plant-based formulas with certified climate initiatives:

### 1. Sukin

- Overview: One of Australia's most recognizable and budget-friendly natural skincare lines, widely available in pharmacies and supermarkets. - Credentials: 100% carbon-neutral, vegan, cruelty-free, and grey-water safe. - Key Focus: Affordable, naturally derived ingredients with recyclable packaging.

### 2. Ere Perez

- Overview: An Australian-born natural cosmetics and skincare house known for clean formulas and minimalist aesthetic. - Credentials: Certified carbon-neutral since 2016. - Key Focus: Partnering with initiatives like DHL GoGreen (using Sustainable Aviation Fuel) to slash supply chain emissions by up to 80%, alongside refillable compacts and plastic-free pencils.

### 3. Go-To Skincare

- Overview: Created by Zoë Foster-Blake, Go-To offers straightforward, botanical-driven skincare. - Credentials: Certified carbon-neutral (operating via SouthPole and previous offset partners with active reduction targets). - Key Focus: Eco-shippers made from 80% recycled material, post-consumer recycled (PCR) plastics, and zero single-use polystyrene or plastic packing.

### 4. Kester Black

- Overview: A trailblazer in ethical beauty, specializing in non-toxic, cruelty-free nail polish and color cosmetics. - Credentials: 100% certified carbon-neutral B-Corp. - Key Focus: Donates a portion of profits to charity and maintains strict social and environmental supply chain standards.

### 5. The Jojoba Company

- Overview: Utilizes Australian-grown Jojoba as the core active in its hydration and anti-aging range. - Credentials: Cruelty-free, vegan-friendly, and naturally carbon-negative (as jojoba crops actively remove carbon from the atmosphere).

If you'd like, tell me:

- What type of product you are looking for (skincare, makeup, or body/hair care)? - What is your skin type or concern?

I can recommend specific products from these brands.

ChatGPT

The question asked

Best sustainable beauty brands Australia

From the recorded answer

!10 Things you didn't know about Kester Black …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

Australia has some excellent sustainable beauty brands, particularly in skincare, makeup and body care. I'd prioritise brands that go beyond natural ingredients and demonstrate genuine environmental commitments through refillable packaging, reduced plastic, ethical sourcing, Australian manufacturing and cruelty-free formulations\.

Here are my top picks, including established Australian favourites and smaller independent brands.

## Best sustainable beauty brands in Australia

!Conserving Beauty | Skincare for Sensitive & Acne-Prone Skin

1\. Conserving Beauty

(Best for low-waste skincare)

- Waterless skincare formulations. - Dissolvable cleansing cloths and blemish patches. - Innovative approaches to reducing packaging waste.

Shop Conserving Beauty

---

!SPF 20+ Loose Mineral Foundation + Refill

2\. Adorn Cosmetics

(Best for refillable makeup)

- Refillable cosmetic pots. - Australian-owned and locally manufactured. - Vegan and cruelty-free certifications. - Established refill program.

Shop Adorn Cosmetics

---

!Sustainable Skincare Brand / Skincare Sustainability - Mukti Organics

3\. Mukti Organics

(Best for organic skincare)

- Certified organic skincare focus. - Botanical and Australian native ingredients. - Premium formulations and thoughtful sourcing.

Shop Mukti Organics

---

!10 Things you didn't know about Kester Black

4\. Kester Black

(Best for ethical makeup)

- B Corp-certified business. - Vegan and cruelty-free. - Focus on responsible packaging and social impact.

Shop Kester Black

---

!Jurlique Farm Tour

5\. Jurlique

(Best for locally grown botanicals)

- Grows biodynamic botanicals in the Adelaide Hills. - Australian heritage and botanical skincare expertise. - Strong connection to local growing and production.

Shop Jurlique

---

!Clear Skin - Organic Skincare System | Eco By Sonya

6\. Eco Tan / Eco by Sonya

(Best for natural tanning)

- Certified organic product options. - Cruelty-free. - Recyclable packaging focus.

Shop Eco Tan

---

!Forever Kit

7\. Hunter Lab

(Best for refillable bodycare)

- Glass packaging designed for refilling. - Skincare, haircare and bodycare. - Gender-inclusive approach.

Shop Hunter Lab

---

!Skin Care Pack | Merindah Botanicals

8\. Merindah Botanicals

- Australian-owned and made. - Vegan and cruelty-free certifications. - Focus on native botanical ingredients.

Shop Merindah Botanicals

## More brands worth discovering

| Brand | What makes it interesting | |--------|--------| | Go-To Skincare | Uses post-consumer recycled plastic across much of its range. thecarousel.com | | KORA Organics | Certified organic skincare and refillable moisturiser options. www.who.com.au | | Koala Eco | Australian-made, plant-based and cruelty-free personal care. ethical.org.au | | Clean Slate | Perth-based, Australian-made skincare with cruelty-free accreditation. ethical.org.au | | Remi | Solid skincare designed to reduce packaging waste. fashionjournal.com.au |

## My top five by sustainability focus

| Priority | Brand | Standout feature | |--------|--------|--------| | 1 | Conserving Beauty | Waterless and dissolvable products | | 2 | Adorn Cosmetics | Refillable makeup | | 3 | Kester Black | B Corp certification | | 4 | Hunter Lab | Refillable glass packaging | | 5 | Mukti Organics | Certified organic focus |

These are recommendations based on different sustainability strengths, not a verified ranking of overall environmental performance.

## How to identify genuinely sustainable beauty brands

Look for\:

- B Corp certification\: independent assessment of social and environmental performance. - Refill systems\: reduces repeated packaging waste. - Australian manufacturing\: can support local production and shorter supply chains. - Certified organic ingredients\: where relevant to your preferences. - Cruelty-free certification\: independently verified animal-testing policies. - Transparent packaging policies\: recycled content, recyclable materials and take-back schemes.

For further independent research, I'd recommend urlClean + Conscious Beauty Awards 2026turn122988search2 and urlShop Ethical Australia's skincare guideturn122988search5\.

## One question to narrow down the best brands

Are you most interested in\:

1\. Which beauty categories?

---

2\. What's your biggest priority?

---

3\. Preferred price point?

[Find my best sustainable beauty brands]

Perplexity

The question asked

Best clean makeup brands Australia

From the recorded answer

Kester Black - Best for clean-conscious eye products, including lash and mascara formulas recognised by Australian clean-beauty awards.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

The best clean makeup brands available in Australia depend on whether you prioritise certified organic ingredients, sensitive-skin formulas, sustainability, or performance. Strong options include:

- INIKA Organic - Best for certified organic, vegan and cruelty-free makeup; especially good for mineral foundation, concealer and mascara. - Ere Perez - Best Australian-made everyday makeup, with plant-based formulas and easy-to-use cream products. - Eye of Horus - Best for eye makeup, particularly mascara, eyeliner and brow products; formulas are free from parabens, gluten and synthetic fragrance. - Adorn Cosmetics - Best for refillable and multi-use makeup, including mineral foundation, cream blush and face crayons. - Kylie's Professional - Best for natural-looking complexion products and mascara; recognised by the Clean + Conscious Awards. - MG Naturals - Best for people seeking titanium-dioxide-free makeup and simple mineral/plant-based formulas; it is an Australian brand based in Queensland. - Nude by Nature - Best widely available budget-friendly mineral makeup, with a broad range of complexion products. - Aleph Beauty - Best for minimalist, multi-purpose makeup and refillable packaging, including cream complexion products. - Kester Black - Best for clean-conscious eye products, including lash and mascara formulas recognised by Australian clean-beauty awards. - Mirenesse - Best for performance-focused mineral makeup with sustainably sourced ingredients.

For the best starting shortlist, choose INIKA Organic for certified organic makeup, Ere Perez for Australian-made everyday products, Eye of Horus for eyes, and Adorn or Aleph for refillable, multi-use formulas. “Clean” is not a regulated term, so check each product's complete ingredient list and claims rather than relying on the label alone.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Kester Black

Beauty

25 October – 8 November 2026 (scan 3 of 4)

1.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

20

Answers naming the brand

1350

Answers collected

1.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Kester Black ranks #31 among 51 tracked brands for Beauty · Australia (25 October – 8 November 2026). Its visibility is 1.5%. It was named in 20 of 1,350 AI answers across 6 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.5% AI visibility for Kester Black in Beauty · Australia, measured over 25 October – 8 November 2026. It ranks #31 among 51 tracked brands.

How often does AI mention this brand?

Kester Black was named in 20 of 1,350 collected AI answers, across 6 of 150 tracked questions, for Beauty · Australia (25 October – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Kester Black by all 1,350 answers in the published Beauty · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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