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esmi Skin Minerals

esmi Skin Minerals

AI visibility and ranking for Beauty: Australia

Gold Coast skincare brand built around probiotic, biome-focused formulations.

esmi Skin Minerals
appears in
1.9
% of measured AI answers in this industry and market.

Found score

Track esmi Skin Minerals’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

1.8

November 1, 2026

Overall visibility

1.9

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

26

Within this industry and market

Published scan history

Across 13 recorded scans from 13 August 2026 to 1 November 2026, esmi Skin Minerals's single-scan score moved from 0.0% to 1.8%, up 1.8 percentage points. Latest recorded scan 1.8% on 1 November 2026; combined-window score 1.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.9% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
13 August 20260.0%
16 August 20261.6%
26 August 20260.9%
30 August 20262.2%
6 September 20262.2%
13 September 20262.0%
20 September 20260.9%
27 September 20261.6%
4 October 20261.3%
11 October 20261.1%
18 October 20261.6%
25 October 20262.0%
1 November 20261.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.3%

Perplexity Logo

Perplexity

3.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.3%

25 October – 1 November 2026 (scan 2 of 4)

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Perplexity names esmi Skin Minerals most often.

It appears in 3.0% of collected Perplexity answers and 1.3% of Google AI Overviews answers: a difference of 1.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 12 of 150 questions.

esmi Skin Minerals appears in at least one collected answer to 8.0% of the tracked questions. That is question coverage; the 1.9% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 2.2%. The latest scan was 1.8% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian beauty brands to gift
  • Best Australian made skincare
  • Best Australian skincare brands
  • Best Australian skincare brands 2026
  • Best carbon neutral beauty brands Australia
  • Best cruelty free skincare Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian beauty brands (Aesop, Go-To, Ultra Violette)
  • Best skincare brands founded in Australia (Aesop, Alpha-H, Go-To)
  • Best cruelty free skincare Australia (Go-To, KORA Organics, Alpha-H)
  • Best female founded beauty brands Australia (Go-To, MCoBeauty, Ultra Violette)
  • Best sustainable beauty brands Australia (Mukti Organics, Conserving Beauty, Adorn Cosmetics)
  • Best Australian owned skincare (Aesop, Alpha-H, Go-To)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best carbon neutral beauty brands Australia

From the recorded answer

Esmi Skin Minerals …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia has a thriving clean beauty scene with standout brands that have achieved certified carbon-neutral status or carbon-positive and B Corp credentials.

### Top Carbon Neutral & Sustainable Australian Beauty Brands

- Kester Black - The Eco-Cred: 100% certified carbon-neutral, a Certified B Corporation, and cruelty-free/vegan. They donate 2% of their profits to social and environmental causes. - Known For: Ethical, breathable nail polishes, nail care treatments, and a growing line of clean lip products. - Esmi Skin Minerals - The Eco-Cred: Transitioned operations to become carbon-neutral, partnering with carbon management platforms to offset emissions across manufacturing, offices, and warehouses. Formulas are 100% vegan, cruelty-free, and Australian-made. - Known For: Targeted mineral foundations, liquid mineral serums, and skin-repairing elixirs. - In Bloom - The Eco-Cred: Measures its entire impact from production to delivery and offsets 150% of its carbon footprint. Products are made in small batches utilizing native Australian botanicals and supporting Indigenous growers. - Known For: Mindfully formulated, low-impact plant and seed oils. - Adorn Cosmetics - The Eco-Cred: A pioneer in zero-waste, refillable Australian beauty since 2008, focusing on circular design, biodegradable elements, and minimal plastic footprint. - Known For: Refillable mineral foundation compacts, skin-friendly foundations, and clean cosmetics. - Emma Lewisham (Australian-favorite/Trans-Tasman circular pioneer) - The Eco-Cred: Operates with verified carbon-positive goals, 100% circular design, and fully refillable packaging loops. - Known For: High-performance luxury botanical skincare like the Supernatural Face Oil.

If you'd like to narrow down these options, let me know:

- Are you looking for skincare, makeup, or nail/body products? - Do you have a specific skin type or concern (e.g., sensitive, dry, acne-prone)?

ChatGPT

The question asked

Best Australian made skincare

From the recorded answer

!Cruelty Free & Vegan Skincare Australia | esmi Skin Minerals …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

Australia has some fantastic homegrown skincare brands, particularly those using Australian botanicals, science-led ingredients and formulations suited to our climate.

I've shortlisted brands worth looking at, including some lovely Western Australian businesses.

## My top Australian-made skincare brands

![Our Story - Sodashi Singapore](

1\. Sodashi

(WA brand)

Luxury natural skincare, handmade in Western Australia in small batches. Beautiful botanical formulations and a premium feel.

Best for: luxury, natural skincare and nourishing treatments.

Shop Sodashi

---

!Alpha-H Liquid Gold | Glycolic Acid Exfoliating Treatment

2\. Alpha-H

Gold Coast-made, results-focused skincare. Particularly well known for glycolic acid, exfoliation and Vitamin A products.

Best for: pigmentation, uneven texture and ageing concerns.

Shop Alpha-H

---

!Sustainable Skincare Brand / Skincare Sustainability - Mukti Organics

3\. Mukti Organics

Australian-made certified organic skincare, with native botanicals and nourishing ingredients.

Best for: hydration, mature skin and natural skincare.

Shop Mukti

---

!All RATIONALE Facial Treatments | RATIONALE Skincare

4\. RATIONALE

Premium Australian-developed and manufactured skincare with a strong focus on skin barrier health, environmental protection and skin ageing.

Best for: advanced skincare and anti-ageing.

Shop RATIONALE

---

![Pure Jojoba and Facial Oils

- The Jojoba Company Australia](

5\. The Jojoba Company

Family-grown Australian jojoba is the hero ingredient.

Best for: dryness, nourishment and simple everyday skincare.

Shop The Jojoba Company

---

!Face Hero | The Restorative Superoil | Go-To Skin Care

6\. Go-To Skincare

Straightforward, easy-to-use skincare with cleansers, moisturisers and facial oils.

Best for: uncomplicated everyday skincare.

Shop Go-To

---

!Foaming Facial Cleanser Pump - Signature - 125ml | Sukin Naturals

7\. Sukin

Affordable Australian-made skincare with botanical ingredients.

Best for: budget-friendly everyday skincare.

Shop Sukin

These brands are highlighted across recent Australian skincare round-ups, including urlSitchu's 2026 guideturn109671search2 and urlThe Modern Muse's Australian skincare guideturn109671search1\. sitchu.com.authemodernmusemagazine.com.auwww.beautyspace.com.au

## A few more worth exploring

!Jurlique Farm Tour

Jurlique

Botanical and luxury skincare.

!Cruelty Free & Vegan Skincare Australia | esmi Skin Minerals

Esmi

Modern everyday skincare.

!Grown Alchemist Skincare Complete Bundle | OZ Hair & Beauty

Grown Alchemist

Premium formulations and beautiful textures.

!Saya® Natural, Organic Australian Skincare - Vegan & Cruelty-free.

Saya

Botanical, vegan skincare.

## Let's narrow it down

I'd love to help you find the really good Australian-made products rather than just Australian-owned brands.

What sort of skincare are you most interested in?

1\. Your main skin goals

---

2\. Your skin type

---

3\. What type of products do you prefer?

---

4\. Budget

[Find my best Australian skincare]

I'll use those preferences to shortlist the best brands and actual products, prioritising genuinely Australian-made skincare rather than just Australian-founded companies.

Perplexity

The question asked

Best Australian skincare brands

From the recorded answer

Esmi Skin Minerals - Vegan, “clean” skincare with products targeting hydration, acne and skin balance.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Some of the best Australian skincare brands to consider are:

- Alpha-H - Clinical, results-focused products, especially glycolic-acid treatments for pigmentation, acne and uneven texture. - Go-To Skincare - Straightforward, user-friendly essentials for a simple everyday routine. - Ultra Violette - Popular Melbourne-based brand known for elegant, high-performance facial sunscreens. - The Jojoba Company - Gentle, minimalist skincare centered on jojoba oil, suitable for dry or sensitive skin. - Kora Organics - Natural and organic skincare featuring botanical ingredients such as noni, turmeric and algae. - tbh Skincare - Affordable, sustainability-minded products aimed particularly at blemish-prone or troubled skin. - Sand & Sky - Australian botanical skincare, best known for Australian pink-clay masks and products for oily or congested skin. - Esmi Skin Minerals - Vegan, “clean” skincare with products targeting hydration, acne and skin balance. - Frank Body - Coffee-based body and facial products, including exfoliating scrubs. - Conserving Beauty - Innovative waterless skincare designed to reduce water use while keeping formulas concentrated. - Viviology - A concise cosmeceutical range with active ingredients such as retinol, niacinamide, vitamin C and ceramides. - Frasé Skin - A newer Australian option highlighted for formulas intended for Australia's strong UV exposure and humid conditions.

Best starting picks by need:

| Need | Brand to try | |---|---| | Exfoliation and pigmentation | Alpha-H | | Sunscreen | Ultra Violette | | Simple daily routine | Go-To | | Sensitive or dry skin | The Jojoba Company | | Acne and breakouts | tbh Skincare | | Natural skincare | Kora Organics | | Affordable body care | Frank Body |

For a basic routine, choose a gentle cleanser, moisturizer and broad-spectrum SPF 50+, then add only one active ingredient at a time.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Which running shoes suit wide feet?

Product fit

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What are good alternatives to my usual skincare brand?

Comparison

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Market

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Which protein powders contain no dairy?

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What should I compare before buying a home gym?

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Brand perception

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Found / Brand snapshot

esmi Skin Minerals

Beauty

25 October – 1 November 2026 (scan 2 of 4)

1.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

17

Answers naming the brand

900

Answers collected

1.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, esmi Skin Minerals ranks #26 among 51 tracked brands for Beauty · Australia (25 October – 1 November 2026). Its visibility is 1.9%. It was named in 17 of 900 AI answers across 12 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.9% AI visibility for esmi Skin Minerals in Beauty · Australia, measured over 25 October – 1 November 2026. It ranks #26 among 51 tracked brands.

How often does AI mention this brand?

esmi Skin Minerals was named in 17 of 900 collected AI answers, across 12 of 150 tracked questions, for Beauty · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming esmi Skin Minerals by all 900 answers in the published Beauty · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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