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Little Urchin

Little Urchin

AI visibility and ranking for Beauty: Australia

Byron Bay natural sunscreen brand built around a parent's search for a chemical-free alternative for a child.

Little Urchin
appears in
1.3
% of measured AI answers in this industry and market.

Found score

Track Little Urchin’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

1.8

October 18, 2026

Overall visibility

1.3

27 September – 18 October 2026 (scan 4 of 4)

Industry rank

30

Within this industry and market

Published scan history

Across 11 recorded scans from 13 August 2026 to 18 October 2026, Little Urchin's single-scan score moved from 0.7% to 1.8%, up 1.1 percentage points. Latest recorded scan 1.8% on 18 October 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 27 September – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
13 August 20260.7%
16 August 20261.1%
26 August 20260.7%
30 August 20260.2%
6 September 20260.9%
13 September 20260.7%
20 September 20260.4%
27 September 20260.9%
4 October 20260.7%
11 October 20261.8%
18 October 20261.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.7%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.5%

27 September – 18 October 2026 (scan 4 of 4)

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ChatGPT names Little Urchin most often.

It appears in 1.7% of collected ChatGPT answers and 0.7% of Perplexity answers: a difference of 1.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 6 of 150 questions.

Little Urchin appears in at least one collected answer to 4.0% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.2% to 1.8%. The latest scan was 1.8% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 18 October 2026 (scan 4 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best mineral sunscreen Australia
  • Best palm oil free skincare Australia
  • Best reef safe sunscreen Australia
  • Best sunscreen Australia
  • Best sunscreen for kids Australia
  • Best zinc sunscreen Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian beauty brands (Aesop, Ultra Violette, Go-To)
  • Best Australian skincare brands 2026 (Aesop, Go-To, Alpha-H)
  • Best Australian beauty brands to gift (Aesop, Jurlique, Go-To)
  • Best Australian skincare brands (Go-To, Ultra Violette, RATIONALE)
  • Best female founded beauty brands Australia (Go-To, KORA Organics, Alpha-H)
  • Best skincare brands founded in Australia (Aesop, Go-To, Ultra Violette)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best sunscreen for kids Australia

From the recorded answer

Ethical Zinc, Little Urchin & Wotnot: Popular mineral/zinc-based Australian brands widely recommended by parents in local parent forums like Reddit for physical UV barriers and chemical-free peace of mind (consensus). - ** …
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Top-rated and tested kids' sunscreens in Australia include formulas verified for safety, high protection, and gentleness on sensitive skin:

- Cancer Council Kids Sunscreen SPF 50+: A leading Australian-made, paraben- and fragrance-free option tested for up to 4 hours of water resistance. It is one of the standout performers that passed independent CHOICE testing with an actual measured SPF of 52. - Cetaphil Sun Kids Liposomal Lotion SPF 50+: A liposomal lotion containing soothing ingredients like panthenol, glycerin, aloe vera, and vitamin E, frequently recommended by dermatologists for children with dry or eczema-prone skin. - La Roche-Posay Anthelios Wet Skin Sunscreen SPF 50+ / Mineral Options: A dermatologist-favored, high-tolerance formula designed for sensitive skin, which also exceeded SPF benchmarks in independent lab testing. - Ethical Zinc, Little Urchin & Wotnot: Popular mineral/zinc-based Australian brands widely recommended by parents in local parent forums like Reddit for physical UV barriers and chemical-free peace of mind (consensus). - Blue Lizard Mineral SPF 50 Kids Sunscreen: A 100% mineral formula (zinc oxide and titanium dioxide) featuring smart-cap technology that changes color in sunlight to remind families to reapply.

### Important Safety Tips for Children in Australia

- Babies under 6 months: The Therapeutic Goods Administration (TGA) and health authorities do not recommend sunscreen for babies under 6 months old; rely on shade, wide-brimmed hats, and protective clothing instead. - Application rules: Apply broad-spectrum SPF 50+ generously about 15-20 minutes before going outside, and reapply every 2 hours (or immediately after swimming, sweating, or towel drying).

To help narrow down the best choice, tell me:

- What is your child's age? - Do they have sensitive skin, eczema, or allergies? - Are you looking for a mineral (zinc) or standard chemical/hybrid formula?

ChatGPT

The question asked

Best mineral sunscreen Australia

From the recorded answer

![LITTLE URCHIN Natural Face Sunscreen SPF 50 Clear Zinc 50g | Soltree …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best mineral sunscreens in Australia 🇦🇺

If you want a good mineral sunscreen in Australia, I'd start with a broad-spectrum SPF 50+ zinc oxide sunscreen\. The best choice depends on whether you want it for your face or body, whether you have sensitive skin, and how much white cast or greasiness you can tolerate.

These are the products I'd shortlist based on current Australian product listings and sunscreen guides. One important distinction: a sunscreen marketed as “mineral” isn't necessarily made with only mineral UV filters, so check the full ingredient list if that matters to you. www.adorebeauty.com.auwww.theguardian.comecotraders.com.au

## My top picks

![LITTLE URCHIN Natural Face Sunscreen SPF 50 Clear Zinc 50g | Soltree - Soltree Wholefoods](

1\. Little Urchin Face Natural Clear Zinc Sunscreen SPF 50+

(Best for sensitive skin)

## \$24.95

50 g · Listed price

A good starting point if you prefer a zinc-based face sunscreen with a simpler formula. Expect some potential white cast, as with many zinc products.

Shop Little Urchin ·

---

!Future Fluid SPF 50+ Superlight Mineral SKINSCREEN™ 50ml

2\. Ultra Violette Future Fluid SPF 50+ Superlight Mineral Skinscreen

(Best for daily facial use)

## \$41.60

50 ml · Listed price

Worth considering if you want a more lightweight, cosmetic-style face sunscreen rather than a thick traditional zinc cream. Check the current filter list if you require 100% mineral filters.

Shop at Adore Beauty · www.allure.com

---

!Extra Sensitive SPF50+ Organic Mineral Zinc Sunscreen - Fragrance Free

3\. Aussie Zinc Extra Sensitive SPF50+ Organic Mineral Zinc Sunscreen

(Best for fragrance-free preferences)

A worthwhile option if you prefer a fragrance-free zinc formula. Customer feedback mentions good skin tolerance, although some users report an oily feel or a slight white cast.

Shop Aussie Zinc · www.aussiezincsunscreen.com.au

---

![Pretty in Zinc SPF 50+ - Lasers in Medicine](

4\. Airyday Pretty in Zinc Dreamscreen SPF50+

## \$25.00

Listed price

Another face-focused option to compare if you want a zinc sunscreen with a more beauty-oriented finish. Check the shade, finish and full ingredient list before purchasing.

Shop Airyday ·

---

!Mineral Sunscreen SPF50+ 125g

5\. Surfmud Mineral Sunscreen SPF 50+ 125 g

(Best for outdoor use)

A candidate for beach days and outdoor activities. The product guide lists a zinc oxide mineral formula and water resistance; confirm the current label for reapplication instructions.

Read the Australian mineral sunscreen guide · www.adorebeauty.com.auwww.theguardian.comecotraders.com.auwww.choice.com.au

## Which one is right for you?

1\. Where will you use it?

Face, every day

Body and beach

Face and body

---

2\. What is your skin type?

Sensitive or redness-prone

Dry or mature

Oily or acne-prone

Normal

---

3\. What finish do you prefer?

Minimal white cast

Tinted, like light makeup

Matte, not greasy

Natural or moisturising finish

Pure mineral filters are my priority

---

4\. What's your budget?

Under \$20

Under \$35

\$35-\$50

Any budget

[Find my best match]

One final tip\: In Australia, choose a registered, broad-spectrum SPF 50+ sunscreen and apply it generously. Reapply at least every two hours when outdoors and after swimming, sweating or towel-drying, following the label. Mineral sunscreen still needs proper application and other sun protection measures. www.adorebeauty.com.auwww.theguardian.comecotraders.com.auwww.choice.com.au

Perplexity

The question asked

Best sunscreen Australia

From the recorded answer

Best mineral option: Little Urchin Natural Clear Zinc SPF 50+ - fragrance-free, zinc-based, and designed for sensitive skin.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

For Australia, choose a broad-spectrum, water-resistant SPF 50+ sunscreen. The best pick depends on where you'll use it:

- Best all-round body sunscreen: Cancer Council A­­ustralian Sunscreen SPF 50+ - practical for daily outdoor use and generally good value. - Best face sunscreen: Ultra Violette Supreme Screen SPF 50+ - lightweight, moisturising, and a popular makeup-friendly option. - Best for sensitive skin: La Roche-Posay Anthelios Sensitive Skin SPF 50+ - suitable if your skin is reactive or prone to irritation. - Best mineral option: Little Urchin Natural Clear Zinc SPF 50+ - fragrance-free, zinc-based, and designed for sensitive skin. - Best for swimming or sport: La Roche-Posay Anthelios Wet Skin SPF 50+ or another clearly labelled water-resistant SPF 50+.

Apply generously 20 minutes before sun exposure, then reapply at least every two hours and after swimming, sweating, or towel-drying. Australian cancer-prevention guidance also recommends choosing SPF 50 or 50+, broad-spectrum and water-resistant protection.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Little Urchin

Beauty

27 September – 18 October 2026 (scan 4 of 4)

1.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

23

Answers naming the brand

1800

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Little Urchin ranks #30 among 51 tracked brands for Beauty · Australia (27 September – 18 October 2026). Its visibility is 1.3%. It was named in 23 of 1,800 AI answers across 6 of 150 tracked questions, averaging position 1.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for Little Urchin in Beauty · Australia, measured over 27 September – 18 October 2026. It ranks #30 among 51 tracked brands.

How often does AI mention this brand?

Little Urchin was named in 23 of 1,800 collected AI answers, across 6 of 150 tracked questions, for Beauty · Australia (27 September – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Little Urchin by all 1,800 answers in the published Beauty · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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