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Little Urchin

Little Urchin

AI visibility and ranking for Beauty: Australia

Byron Bay natural sunscreen brand built around a parent's search for a chemical-free alternative for a child.

Little Urchin
appears in
1.9
% of measured AI answers in this industry and market.

Found score

Track Little Urchin’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

2.2

November 8, 2026

Overall visibility

1.9

25 October – 8 November 2026 (scan 3 of 4)

Industry rank

25

Within this industry and market

Published scan history

Across 14 recorded scans from 13 August 2026 to 8 November 2026, Little Urchin's single-scan score moved from 0.7% to 2.2%, up 1.5 percentage points. Latest recorded scan 2.2% on 8 November 2026; combined-window score 1.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.9% over 25 October – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
13 August 20260.7%
16 August 20261.1%
26 August 20260.7%
30 August 20260.2%
6 September 20260.9%
13 September 20260.7%
20 September 20260.4%
27 September 20260.9%
4 October 20260.7%
11 October 20261.8%
18 October 20261.8%
25 October 20261.6%
1 November 20262.0%
8 November 20262.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.4%

Perplexity Logo

Perplexity

2.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.1%

25 October – 8 November 2026 (scan 3 of 4)

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ChatGPT names Little Urchin most often.

It appears in 2.4% of collected ChatGPT answers and 1.1% of Google AI Overviews answers: a difference of 1.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 7 of 150 questions.

Little Urchin appears in at least one collected answer to 4.7% of the tracked questions. That is question coverage; the 1.9% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 0.2% to 2.2%. The latest scan was 2.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 8 November 2026 (scan 3 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best mineral sunscreen Australia
  • Best pregnancy safe skincare Australia
  • Best reef safe sunscreen Australia
  • Best sunscreen for kids Australia
  • Best sunscreen for sensitive skin Australia
  • Best zinc sunscreen Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian beauty brands (Aesop, Ultra Violette, Go-To)
  • Best Australian beauty brands to gift (Aesop, Lanolips, Alpha-H)
  • Best Australian skincare brands 2026 (Alpha-H, Ultra Violette, Go-To)
  • Best skincare brands founded in Australia (Aesop, Alpha-H, Ultra Violette)
  • Best Australian owned skincare (Alpha-H, Go-To, Ultra Violette)
  • Best Australian skincare brands (Alpha-H, Go-To, Aesop)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best mineral sunscreen Australia

From the recorded answer

![Little Urchin Natural Clear Zinc Sunscreen SPF 50+ (100g) …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

The top-rated and popular mineral (physical) sunscreens available in Australia combine high SPF 50+ broad-spectrum protection with zinc oxide and formulas tailored for sensitive or everyday wear:

### Top Mineral Sunscreens in Australia

---

![Ultra Violette Lean Screen SPF 50+ Ultra Violette Lean Screen SPF 50+ | Culture Circle | 4.0(586)](

- Type: Mineral/physical face sunscreen - Why it's loved: Frequently rated as a top pick from Australian brands on platforms like SkinSort for a matte, skin-caring finish without chemical filters.

---

![Ethical Zinc Natural Clear Zinc Sunscreen SPF 50+ (100g) Ethical Zinc Natural Clear Zinc Sunscreen SPF 50+ (100g) | Grocerize& more | 4.4(182)](

- Type: Face and body clear zinc - Why it's loved: Uses certified natural zinc oxide, offers up to 4-hour water resistance, and is readily found in Australian supermarkets and chemists like Coles.

---

![Little Urchin Natural Clear Zinc Sunscreen SPF 50+ (100g) Little Urchin Natural Clear Zinc Sunscreen SPF 50+ (100g) | Michael's Chemist& more | 4.9(154)](

- Type: Natural physical sunscreen - Why it's loved: Designed specifically for the harsh Australian sun with a zinc-based, reef-friendly formula suitable for outdoor daily use.

---

People4Ocean Mineral Sun Creams (SPF 30 / SPF 50+)

- Type: Daily, pearlescent, or tinted mineral options - Why it's loved: Tailored for everyday Australian life with lightweight, ocean-friendly formulas.

### Important Safety & Regulatory Note Always check that your sunscreen carries an AUST L number regulated by the Therapeutic Goods Administration (TGA) to ensure it meets strict Australian standards for efficacy and SPF claims.To help narrow down the best option, let me know:

- Is this sunscreen for your face, your body, or children? - Do you prefer a tinted or untinted finish? - Do you have acne-prone or sensitive skin?

ChatGPT

The question asked

Best zinc sunscreen Australia

From the recorded answer

1\. Little Urchin Face Natural Clear Zinc SPF50+* …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

If you're looking for the best zinc sunscreen in Australia, I'd prioritise SPF50+, broad-spectrum UVA/UVB protection, a high zinc oxide content and a formula you'll comfortably wear every day.

I've found several good options, including Australian brands. One important consideration: independent sunscreen testing has raised concerns about some popular SPF50+ products not meeting their labelled SPF claims. www.choice.com.auwww.choice.com.auwww.choice.com.au

## Best zinc sunscreens to consider

(My top pick for face)

1\. Little Urchin Face Natural Clear Zinc SPF50+

## \$24.95

Rating: 4.9/5 · 33 reviews

- Mineral zinc sunscreen - Good option if you prefer a dedicated facial sunscreen - Australian brand

---

2\. Little Urchin Natural Clear Zinc SPF50+

## \$29.95

Rating: 4.9/5 · 154 reviews

- Face and body option - Non-nano zinc positioning - Good family-friendly option

---

3\. Airyday Pretty in Zinc Dreamscreen SPF50+

## \$25.00

Rating: 4.6/5 · 961 reviews

- Facial mineral sunscreen option - Worth considering for everyday cosmetic wear - Popular Australian skincare brand

---

4\. We Are Feel Good Inc Sticky Zinc SPF50+

## \$34.95

Rating: 4.9/5 · 484 reviews

- Tinted zinc option - Worth considering for outdoor activities - Available in different tint options

---

5\. Invisible Zinc Sheer Defence Tinted Moisturiser SPF50

## \$21.99

Rating: 4.6/5 · 66 reviews

- Tinted facial moisturiser - Convenient everyday cosmetic option - Check shade suitability before buying

## Important: independent SPF testing

I would be cautious about choosing a sunscreen based on its SPF label alone.

- CHOICE reported that Invisible Zinc Face + Body SPF50 tested at SPF38 in its testing. - Consumer NZ testing reported Invisible Zinc Sport Mineral SPF50+ at SPF42 and Sun Bum Mineral SPF50+ at SPF38. www.choice.com.auwww.choice.com.auwww.choice.com.au

These results don't establish that every zinc sunscreen performs poorly, but they make independent testing worth considering.

## Let me narrow it down to the best one for you

The best choice depends quite a bit on how you intend to use it.

1\. Where will you mainly use it?

Face - everyday use

Face and body

Beach, swimming and outdoors

Children and family

---

2\. What finish do you prefer?

Invisible / no white cast

Tinted / light coverage

Traditional natural zinc (white cast is okay)

---

3\. Your skin type?

Sensitive

Dry

Oily

Combination

Normal

---

4\. Budget?

Under \$25

Under \$40

\$40-\$60

Any price - best quality

[Find my best zinc sunscreen]

Perplexity

The question asked

Best reef safe sunscreen Australia

From the recorded answer

Little Urchin Natural Face or Body SPF50+ - Australian mineral sunscreen designed to reduce the typical white cast.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

For Australia, SunButter SPF50 Water Resistant Reef Safe Sunscreen is a strong all-round choice: it is locally available, water-resistant, and specifically formulated for ocean use.

Other good options:

- Ethical Zinc Natural Clear Zinc SPF50+ - mineral zinc formula; a good choice for sensitive skin. - Little Urchin Natural Face or Body SPF50+ - Australian mineral sunscreen designed to reduce the typical white cast. - Wotnot SPF30 Natural Sunscreen - mineral option, though SPF30 offers less protection than SPF50+. - Hamilton SPF50+ Everyday Face Cream - highly rated Australian face sunscreen for daily use.

When choosing, don't rely only on “reef safe” marketing: that term is not regulated. Check the active ingredients and favour non-nano zinc oxide or titanium dioxide, while avoiding oxybenzone, octinoxate, octocrylene, homosalate, 4-MBC and PABA. Choose SPF50+, broad-spectrum, water-resistant sunscreen, apply generously, and reapply after swimming or sweating.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Market

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Brand perception

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Purchase intent

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Discovery

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Brand perception

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Found / Brand snapshot

Little Urchin

Beauty

25 October – 8 November 2026 (scan 3 of 4)

1.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

26

Answers naming the brand

1350

Answers collected

1.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Little Urchin ranks #25 among 51 tracked brands for Beauty · Australia (25 October – 8 November 2026). Its visibility is 1.9%. It was named in 26 of 1,350 AI answers across 7 of 150 tracked questions, averaging position 1.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.9% AI visibility for Little Urchin in Beauty · Australia, measured over 25 October – 8 November 2026. It ranks #25 among 51 tracked brands.

How often does AI mention this brand?

Little Urchin was named in 26 of 1,350 collected AI answers, across 7 of 150 tracked questions, for Beauty · Australia (25 October – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Little Urchin by all 1,350 answers in the published Beauty · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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