Get your industry’s AI rankings every Monday. Track it →
Found
/
The List
/
Beauty
/

MCoBeauty

MCoBeauty

AI visibility and ranking for Beauty: Australia

Sydney mass-market beauty brand positioned around affordable, cruelty-free alternatives to premium products.

MCoBeauty
appears in
6.2
% of measured AI answers in this industry and market.

Found score

Track MCoBeauty’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

7.1

October 11, 2026

Overall visibility

6.2

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

8

Within this industry and market

Published scan history

Across 10 recorded scans from 13 August 2026 to 11 October 2026, MCoBeauty's single-scan score moved from 5.1% to 7.1%, up 2.0 percentage points. Latest recorded scan 7.1% on 11 October 2026; combined-window score 6.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 6.2% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
13 August 20265.1%
16 August 20263.3%
26 August 20263.3%
30 August 20263.8%
6 September 20263.3%
13 September 20264.0%
20 September 20264.7%
27 September 20264.0%
4 October 20267.6%
11 October 20267.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.0%

Perplexity Logo

Perplexity

6.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

6.7%

27 September – 11 October 2026 (scan 3 of 4)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Google AI Overviews names MCoBeauty most often.

It appears in 6.7% of collected Google AI Overviews answers and 6.0% of Perplexity answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 22 of 150 questions.

MCoBeauty appears in at least one collected answer to 14.7% of the tracked questions. That is question coverage; the 6.2% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 3.3% to 7.6%. The latest scan was 7.1% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Australian alternatives to expensive skincare
  • Australian dupes for expensive makeup
  • Best Australian beauty brands
  • Best Australian beauty brands on sale
  • Best Australian beauty brands to gift
  • Best Australian makeup brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian skincare brands 2026 (Alpha-H, Go-To, Aesop)
  • Best Australian skincare brands (Ultra Violette, Go-To, Alpha-H)
  • Best clean beauty brands Australia (Grown Alchemist, INIKA Organic, Sukin)
  • Which Australian beauty brands are actually sustainable (INIKA Organic, Go-To, Alpha-H)
  • What Australian skincare brands do people actually recommend (Ultra Violette, Go-To, Sukin)
  • Best skincare brands founded in Australia (Go-To, Aesop, Jurlique)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which Australian sunscreens actually meet their SPF claim

From the recorded answer

Recalls and Cancellations: Several brands voluntarily recalled or paused/cancelled specific batches or product lines (including variants from Aspect Sun, Ultra Violette, We Are Feel Good Inc, McoBeauty, and Endota).[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

According to independent testing by the consumer advocacy group CHOICE, only 4 out of 20 popular Australian sunscreens met or exceeded their advertised SPF 50+ claims, while 16 fell short of their labeled rating.

### Sunscreens That Passed CHOICE Testing The following four products met or exceeded their label claims during the independent laboratory evaluations:

- **[La Roche-Posay Anthelios Wet Skin Sunscreen SPF 50+ ]( (tested at SPF 72) - **[Neutrogena Ultra Sheer Body Lotion SPF 50 ]( (tested at SPF 56) - **[Cancer Council Kids Sunscreen SPF 50+ ]( (tested at SPF 52) - Mecca Cosmetica To Save Body SPF 50+ Hydrating Sunscreen (tested at SPF 51)

### Context on the Failures & TGA Investigations

- The Study: CHOICE tested 20 popular sunscreens and found that many recorded lower-than-claimed SPF figures-ranging down to an SPF of 4 for some mineral/specialty products (such as Ultra Violette Lean Screen) and ratings in the 20s and 30s for several major chemist and supermarket brands. - The Regulator's Response: The Therapeutic Goods Administration (TGA) launched investigations into the findings, identifying that a common underperforming base formulation (linked to certain contract manufacturers and labs like Princeton Consumer Research Corp) contributed to lower results for over 21 products. - Recalls and Cancellations: Several brands voluntarily recalled or paused/cancelled specific batches or product lines (including variants from Aspect Sun, Ultra Violette, We Are Feel Good Inc, McoBeauty, and Endota). - Health Advice: Despite the lower-than-advertised readings, health authorities and dermatologists emphasize that any sunscreen with an SPF of 30 or higher still offers meaningful protection, and consumers should continue using sunscreen while applying it liberally and frequently.

Would you like to know the test results for a specific brand or product from the CHOICE report, or look for mineral vs. chemical options?

ChatGPT

The question asked

Is MCoBeauty sunscreen good

From the recorded answer

My take: I'd be cautious about MCoBeauty sunscreen, especially the SPF 50+ Mineral Mattifying Sunscreen.* There's an important Australian sunscreen safety update you should know about before buying or using it.
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

My take: I'd be cautious about MCoBeauty sunscreen, especially the SPF 50+ Mineral Mattifying Sunscreen. There's an important Australian sunscreen safety update you should know about before buying or using it.

The key distinction is that MCoBeauty sells more than one sunscreen, and the regulatory issue concerns a specific product, not automatically every sunscreen the brand makes.

## What I found

!Multiple sunscreens recall: Lower than claimed SPF levels | Therapeutic Goods Administration (TGA)

1\. SPF 50+ Mineral Mattifying Sunscreen

(Avoid)

Australia's Therapeutic Goods Administration (TGA) reported that this sunscreen may provide less protection than its labelled SPF. Batch A1772 was recalled, and the product is no longer permitted to be supplied. The TGA advises consumers to stop using it. www.tga.gov.auwww.tga.gov.au

---

!Buy MCoBeauty Super Glow Invisible Face Serum SPF50+ 50ml Online at Chemist Warehouse®

2\. Super Glow Invisible Face Serum SPF50

(Check current status)

This is a different product, marketed as a lightweight sunscreen serum with a dewy finish and no white cast. MCoBeauty lists it on its official website, but I haven't independently confirmed its current SPF testing results. mcobeauty.comwww.tga.gov.au

View product on MCoBeauty

## Should you buy MCoBeauty sunscreen?

My recommendation is to prioritise a sunscreen with a current Australian registration and reliable SPF protection over the price or makeup finish. Check that the packaging has an AUST number and follow the TGA's current advice. mcobeauty.comwww.tga.gov.au

Which MCoBeauty sunscreen are you considering? The pink one, the invisible serum, the face mist, or another one? Tell me which one and I can narrow down the assessment.

Perplexity

The question asked

Which sunscreens were recalled in Australia

From the recorded answer

MCoBeauty SPF50+ Mineral Mattifying Sunscreen …
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Australia's TGA has recalled or withdrawn these sunscreens over concerns that they may not meet their labelled SPF claims:

- Ultra Violette Lean Screen SPF50+ - Ultra Violette Velvet Screen SPF50 - Aspect Sun SPF50+ Physical Sun Protection - Aspect Sun SPF50+ Tinted Physical Sun Protection - Aesthetics Rx Ultra Protection Sunscreen Cream SPF50+ - New Day Skin Good Vibes SPF50+ - New Day Skin Happy Days SPF50+ - Allganics Light Sunscreen SPF50+ - BEAUTI-FLTR Lustre Mineral SPF50+ - Found My Skin SPF50+ Tinted Face/Body Cream - Ethical Zinc Daily Wear Light Sunscreen - Ethical Zinc Daily Wear Tinted Facial Sunscreen - Light - Ethical Zinc Daily Wear Tinted Facial Sunscreen - Dark - Endota Mineral Protect SPF50 Sunscreen - We Are Feel Good Inc Mineral Sunscreen SPF50+ - GlindaWand The Fountain of Youth Environmental Defence Cream SPF50+ - People4Ocean SPF50+ Mineral Bioactive Shield Lightly Tinted Cream - MCoBeauty SPF50+ Mineral Mattifying Sunscreen - Naked Sundays Collagen Glow 100% Mineral Sunscreen SPF50+ - Outside Beauty & Skincare SPF50+ Mineral Primer - Salus SPF50+ Daily Facial Sunscreen Broad Spectrum - Medik8 Physical Sunscreen SPF50+ 60mL, Professional 60mL and 15mL - Cancer Council Clear Zinc Kids SPF50+ 110g

The recall may apply only to specific batches for some products, while others had all batches recalled. Check the TGA's current recall notices before using or discarding a product.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

MCoBeauty

Beauty

27 September – 11 October 2026 (scan 3 of 4)

6.2

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

84

Answers naming the brand

1350

Answers collected

6.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, MCoBeauty ranks #8 among 51 tracked brands for Beauty · Australia (27 September – 11 October 2026). Its visibility is 6.2%. It was named in 84 of 1,350 AI answers across 22 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 6.2% AI visibility for MCoBeauty in Beauty · Australia, measured over 27 September – 11 October 2026. It ranks #8 among 51 tracked brands.

How often does AI mention this brand?

MCoBeauty was named in 84 of 1,350 collected AI answers, across 22 of 150 tracked questions, for Beauty · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming MCoBeauty by all 1,350 answers in the published Beauty · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.