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MCoBeauty

MCoBeauty

AI visibility and ranking for Beauty: Australia

Sydney mass-market beauty brand positioned around affordable, cruelty-free alternatives to premium products.

MCoBeauty
appears in
5.8
% of measured AI answers in this industry and market.

Visibility score

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

7.6

October 4, 2026

Overall visibility

5.8

27 September – 4 October 2026 (scan 2 of 4)

Industry rank

8

Within this industry and market

Published scan history

Across 9 recorded scans from 13 August 2026 to 4 October 2026, MCoBeauty's single-scan score moved from 5.1% to 7.6%, up 2.5 percentage points. Latest recorded scan 7.6% on 4 October 2026; combined-window score 5.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.8% over 27 September – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
13 August 20265.1%
16 August 20263.3%
26 August 20263.3%
30 August 20263.8%
6 September 20263.3%
13 September 20264.0%
20 September 20264.7%
27 September 20264.0%
4 October 20267.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.0%

Perplexity Logo

Perplexity

5.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

6.0%

27 September – 4 October 2026 (scan 2 of 4)

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ChatGPT names MCoBeauty most often.

It appears in 6.0% of collected ChatGPT answers and 5.3% of Perplexity answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 20 of 150 questions.

MCoBeauty appears in at least one collected answer to 13.3% of the tracked questions. That is question coverage; the 5.8% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 3.3% to 7.6%. The latest scan was 7.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

Industry leaderboard

In the same market.

Compare brands using the same question set and published window.

27 September – 4 October 2026 (scan 2 of 4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Australian alternatives to expensive skincare
  • Australian dupes for expensive makeup
  • Best Australian beauty brands
  • Best Australian beauty brands on sale
  • Best Australian beauty brands to gift
  • Best Australian makeup brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian skincare brands ship internationally (Mukti Organics, Aesop, Grown Alchemist)
  • Best Australian skincare brands (Ultra Violette, Alpha-H, Go-To)
  • Best Australian made skincare (Go-To, Ultra Violette, Aesop)
  • Best clean beauty brands Australia (Go-To, Grown Alchemist, INIKA Organic)
  • Best natural skincare brands Australia (Jurlique, Grown Alchemist, Mukti Organics)
  • Which Australian beauty brands are actually sustainable (Conserving Beauty, Go-To, Kester Black)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Is MCoBeauty sunscreen good

From the recorded answer

… he [[MCoBeauty SPF 50+ Invisible Facial Sunscreen]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The [MCoBeauty SPF 50+ Invisible Facial Sunscreen]( is generally well-liked as an affordable, lightweight daily chemical option that works well under makeup for many users, though individual experiences with pilling or application vary.

### [MCoBeauty SPF 50+ Invisible Facial Sunscreen]( Highlights

- 3-in-1 Formula: Functions as a chemical sunscreen, a hydrating moisturizer with vegan collagen, and a smoothing makeup primer. - Finish & Texture: Designed to be lightweight, non-greasy, and non-sticky with an invisible sheer finish and no white cast. - User Feedback: Fans praise it as a budget-friendly alternative ("dupe") vibe to pricier prestige brands like Ultra Violette, though some users note it can occasionally pill depending on the skincare or foundation layered over it. - Other Options: The line also includes the [Super Glow Invisible Face Mist SPF 50+]( for easy reapplication and a Mineral Mattifying Sunscreen SPF 50+, though mineral formulas are sometimes reviewed as thicker and harder to spread.

If you want to narrow down if it fits your routine, tell me:

- Your skin type (oily, dry, or combination) - Whether you usually wear liquid foundation over your SPF

I can let you know how it typically performs for that skin profile.

ChatGPT

The question asked

Which Australian sunscreens actually meet their SPF claim

From the recorded answer

The TGA has also recalled a substantial group of other sunscreens associated with the same base formulation, including products from Aspect, Aesthetics Rx, New Day Skin, Allganics, Beauti-FLTR, Found My Skin, We Are Feel Good Inc, Naked Sundays, MCoBeauty, Ethical Zinc, Salus and others.
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

Yes - and the results are surprisingly bad.

The most useful independent evidence is CHOICE's 2025 laboratory testing of 20 sunscreens, plus the Australian TGA's subsequent investigation and recalls. CHOICE found that only 4 of 20 tested products met their labelled SPF claims. The TGA is still investigating the broader issue, so these results should not be interpreted as proof that every untested sunscreen fails. www.choice.com.auwww.tga.gov.au

### Sunscreens that passed CHOICE's SPF testing

| Sunscreen | Claimed SPF | CHOICE measured SPF | Verdict | |---|---:|---:|---| | La Roche-Posay Anthelios Wet Skin SPF 50+ | 50+ | 72 | ✅ Passed | | Neutrogena Ultra Sheer Body Lotion SPF 50 | 50 | 56 | ✅ Passed | | Cancer Council Kids Sunscreen 50+ | 50+ | 52 | ✅ Passed | | Mecca Cosmetica To Save Body SPF 50+ | 50+ | 28 | ❌ Failed |

There is an important correction here: although CHOICE's current results page displays the Mecca product prominently, its measured SPF of *28 does not support an SPF 50+ claim. So, based on the actual measured numbers, the first three* clearly met their labelled SPF claims. www.choice.com.au

My safest picks from the independently tested group would therefore be:

1. La Roche-Posay Anthelios Wet Skin SPF 50+ - measured SPF 72. 2. Neutrogena Ultra Sheer Body Lotion SPF 50 - measured SPF 56. 3. Cancer Council Kids Sunscreen 50+ - measured SPF 52.

The TGA has stressed that SPF testing has significant laboratory-to-laboratory variability, because the current ISO method uses human subjects. It is therefore important not to treat a single CHOICE test as infallible. Nevertheless, the results are serious enough that the TGA launched a formal investigation. www.tga.gov.auwww.tga.gov.au

### Products I'd currently avoid

This is where things get particularly important. Ultra Violette Lean Screen SPF 50+ tested at SPF 4 in CHOICE's testing. The TGA subsequently had all batches recalled, cancelled its Australian registration, and says consumers should stop using it. www.tga.gov.au

The TGA has also recalled a substantial group of other sunscreens associated with the same base formulation, including products from Aspect, Aesthetics Rx, New Day Skin, Allganics, Beauti-FLTR, Found My Skin, We Are Feel Good Inc, Naked Sundays, MCoBeauty, Ethical Zinc, Salus and others. www.tga.gov.au

### One important caveat

The 2025 CHOICE results don't mean Australian sunscreens generally don't work. The TGA says Australian therapeutic sunscreens are legally required to have evidence supporting their SPF claims, and it is investigating why some independent results differ so substantially from manufacturers' supporting tests. www.tga.gov.auwww.tga.gov.au

If you're choosing a sunscreen right now, I'd favour a product with independent testing evidence and/or a strong regulatory track record, rather than simply trusting an SPF 50+ label.

If you want, I can also give you a 2026 shortlist of the 10 best Australian-available SPF50+ sunscreens that have the strongest evidence behind their claims, including Cancer Council, Coles/Woolies, Bondi Sands, La Roche-Posay, Neutrogena, Nivea and Ultra Violette.

Perplexity

The question asked

Which sunscreens were recalled in Australia

From the recorded answer

MCoBeauty SPF50+ Mineral Mattifying Sunscreen …
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Australia has had several sunscreen recalls. The main recent recalls involve products that failed-or may not meet-their labelled SPF.

Products recalled over SPF concerns:

- Aspect Sun Physical Sun Protection SPF50+ - Aspect Sun Tinted Physical SPF50+ - Aesthetics Rx Ultra Protection Sunscreen SPF50+ - New Day Skin Good Vibes SPF50+ - New Day Skin Happy Days SPF50+ - Allganics Light Sunscreen SPF50+ - BEAUTI-FLTR Lustre Mineral SPF50+ - Found My Skin SPF50+ Tinted Face/Body Cream - Ethical Zinc Daily Wear Light Sunscreen - Ethical Zinc Daily Wear Tinted Facial Sunscreen-Light and Dark - Endota Mineral Protect SPF50 - We Are Feel Good Inc Mineral Sunscreen SPF50+ - GlindaWand The Fountain of Youth Environmental Defence Cream SPF50+ - Ultra Violette Lean Screen SPF50+ - Ultra Violette Velvet Screen SPF50 - People4Ocean SPF50+ Mineral Bioactive Shield Lightly Tinted Cream - MCoBeauty SPF50+ Mineral Mattifying Sunscreen - Naked Sundays Collagen Glow 100% Mineral Sunscreen - Outside Beauty & Skincare SPF50+ Mineral Primer - Salus SPF50+ Daily Facial Sunscreen Broad Spectrum

Other recent recalls include:

- Medik8 Physical Sunscreen SPF50+-all unexpired batches of the 60 mL, professional 60 mL and 15 mL products, because they may not meet the labelled SPF. - Solar Screen Mineral Zinc Hydrating Face and Body Sunscreen Lotion SPF50+-all unexpired batches, due to possible product separation. - Banana Boat Baby Zinc SPF50+ and Hawaiian Tropic Mineral Zinc SPF50+-all unexpired batches, also due to possible separation. - Cancer Council Clear Zinc Kids SPF50+ 110 g, which was recalled after testing found it did not meet its claimed SPF.

Check the Therapeutic Goods Administration recall notice for the exact affected batch number before using or returning a product.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

MCoBeauty

Beauty

27 September – 4 October 2026 (scan 2 of 4)

5.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

52

Answers naming the brand

900

Answers collected

5.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, MCoBeauty ranks #8 among 51 tracked brands for Beauty · Australia (27 September – 4 October 2026). Its visibility is 5.8%. It was named in 52 of 900 AI answers across 20 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.8% AI visibility for MCoBeauty in Beauty · Australia, measured over 27 September – 4 October 2026. It ranks #8 among 51 tracked brands.

How often does AI mention this brand?

MCoBeauty was named in 52 of 900 collected AI answers, across 20 of 150 tracked questions, for Beauty · Australia (27 September – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming MCoBeauty by all 900 answers in the published Beauty · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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