Go-To
AI Visibility Score and Ranking for
Beauty: Australia
Sydney skincare brand built on a simplicity-first philosophy from a well-known founder.
Go-To ranks #2 in the AU Beauty AI Visibility Index with a Visibility Score of 12.9/100 — named in 58 of 450 AI answers across 33 of 150 tracked questions, averaging position 2.2 when mentioned.
12.9
Visibility score
2
Found Rank
0
Movement vs last window
2.2
Avg. position when mentioned
33
Prompts hit, of 150
Go-To vs Beauty
Running at 4.6x the Beauty category average — clearly ahead of the field.
13
3
Beauty
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Go-To’s AI Visibility Score?
Go-To has an AI Visibility Score of 12.9 in the AU Beauty AI Visibility Index, ranked #2.
How often does AI recommend Go-To?
Go-To was named in 58 of 450 AI answers analysed, across 33 tracked questions, averaging position 2.2 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian beauty shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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