Ecommerce Strategy

Thinking Clearly About Commerce

Strategy is the discipline of knowing what not to do. In ecommerce, that means understanding when to rebuild vs iterate, where custom development delivers ROI vs where it creates debt, and how to make technology decisions that compound over time. We write for the operators and founders making these calls.

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Ecommerce Strategy

Introducing AEO.md - a brand citation spec for the answer engine era

AEO advice tells you what to implement. Nobody gives AI a first-party source for how to represent your brand. We built that file. It's called AEO.md / Spec.md

Ecommerce Strategy

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What Actually Happens to Your Conversion Rate When You Migrate From Magento to Shopify Plus

Industry benchmarks show 15-40% conversion lifts when migrating from Magento to Shopify Plus. Here's what drives the gains and what to realistically expect.

Ecommerce Strategy

min read / listen

What a $5M-$100M+ ecommerce brand should expect from a Shopify Plus agency

The agency you need at $5M isn't the agency you need at $50M. Here's what actually changes as your brand scales - and what to look for at every stage.

Ecommerce Strategy

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When to rebuild your Shopify store vs iterate on what you have

Not every Shopify store needs a ground-up rebuild. Here's how to know when iteration is smarter and when it's time to start fresh.

Ecommerce Strategy

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Conversion rate benchmarks for Shopify Plus stores in 2026

What's a good conversion rate for Shopify Plus in 2026? Real benchmarks by vertical, traffic source, and device - not vanity metrics.

Ecommerce Strategy

February 24, 2026

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