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With Nothing Underneath

With Nothing Underneath

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
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London label founded by Pip Durrell and Lucy Kingsman, known for poplin shirts inspired by men's tailoring.

With Nothing Underneath
appears in
5.7
% of measured AI answers in this industry and market.

Found score

Track With Nothing Underneath’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

5.1

November 1, 2026

Overall visibility

5.7

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

22

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, With Nothing Underneath's single-scan score moved from 6.2% to 5.1%, down 1.1 percentage points. Latest recorded scan 5.1% on 1 November 2026; combined-window score 5.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.7% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20266.2%
18 October 20265.1%
25 October 20266.2%
1 November 20265.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

8.0%

Perplexity Logo

Perplexity

6.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.0%

16 October 2026 – 1 November 2026 (scans 1–4)

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ChatGPT names With Nothing Underneath most often.

It appears in 8.0% of collected ChatGPT answers and 3.0% of Google AI Overviews answers: a difference of 5.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 32 of 150 questions.

With Nothing Underneath appears in at least one collected answer to 21.3% of the tracked questions. That is question coverage; the 5.7% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 5.1% to 6.2%. The latest scan was 5.1% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp women's fashion brands UK
  • Best British made women's clothing
  • Best British womenswear brands
  • Best UK women's labels that ship internationally
  • Best classic timeless womenswear brands UK
  • Best independent women's fashion labels UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best women's clothing brands online UK (Marks & Spencer, Next, COS)
  • Best womenswear brands UK (Whistles, Reiss, ME+EM)
  • Best women's clothing brands for women in their 30s UK (Whistles, Reiss, ME+EM)
  • Best mid-range women's clothing brands UK (COS, Whistles, Jigsaw)
  • Best women's clothing brands for women over 40 UK (Marks & Spencer, Boden, ME+EM)
  • Best women's clothing brands like a stylist would recommend UK (COS, Arket, Reiss)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best women's fashion brands for a capsule wardrobe UK

From the recorded answer

With Nothing Underneath: Specializes in tailored, high-grade organic cotton and linen shirts designed as timeless year-round foundations.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

The best women's fashion brands for a capsule wardrobe in the UK focus on neutral palettes, clean silhouettes, and high-quality, mix-and-match staples:

### Top UK & High Street Capsule Brands

- COS: Famous for understated "quiet luxury," architectural basics, crisp cotton shirts, and perfectly cut trousers. - ARKET: A Scandinavian favorite on the UK high street offering heavy-weight jersey tees, crisp tailoring, and quality wool coats. - Aligne: A contemporary British label known for structured waistcoats, sharp everyday blazers, and versatile denim. - Nobody's Child: An eco-conscious London-based brand great for easy-to-style midi dresses, everyday knitwear, and wear-anywhere denim. - With Nothing Underneath: Specializes in tailored, high-grade organic cotton and linen shirts designed as timeless year-round foundations. - AllSaints: Ideal for adding edge with classic leather jackets, silk slip dresses, and boots that anchor a neutral wardrobe.

### Key Capsule Pieces to Look For

- The Crisp White Shirt: Look for 100% organic cotton or relaxed fits that layer under knits or pair with tailored trousers. - Tailored Trousers or Barrel Jeans: Neutral shades (black, navy, or beige) that transition from office to off-duty. - A Midi Dress: Throw-on-and-go styles that work with white trainers in warmer months or tall boots later in the year. - Structured Blazer: An oversized or nipped-waist blazer to instantly elevate simple tees and denim.

ChatGPT

The question asked

Best British womenswear brands

From the recorded answer

| With Nothing Underneath | Beautiful shirts | …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

British womenswear has a fantastic mix of understated luxury, heritage tailoring, contemporary design and independent labels. If you're looking for brands with beautiful fabrics, flattering cuts and a more considered aesthetic, these are the ones I'd put on your radar.

I've grouped them by style and price point, from premium high street to designer.

## 1\. Premium British brands - understated luxury

Polished, timeless, sophisticated and wearable.

!Royal-Favorite Brand Me+Em Opens New Storefront in Soho

ME+EM

Beautiful tailoring, elevated basics, knitwear and versatile investment pieces.

£££ · meandem.com

Shop ME+EM

---

!Autumn Winter 2023 | Inspiration | WHISTLES |

Whistles

Modern minimalism, elegant dresses, contemporary separates and great everyday pieces.

££-£££

Shop Whistles

---

!Buy Women's Clothing Jigsaw Formal Linen Online | Next USA

Jigsaw

Understated British style, lovely coats, knitwear and sophisticated everyday clothing.

££-£££

Shop Jigsaw

---

!Suiting | The Fold | thefoldlondon.com

The Fold

Exceptional workwear, beautifully cut dresses and sophisticated tailoring.

£££

Shop The Fold

---

!A Good Coat Campaign | Behind the Collection | Hobbs |

Hobbs

Classic, feminine dressing, excellent coats, occasionwear and smart separates.

££-£££

Shop Hobbs

## 2\. Fashion-forward British brands

More personality, interesting silhouettes and statement pieces.

![All Clothing | Explore the Full RIXO Collection | RIXO ⋆](

RIXO

Vintage-inspired prints, beautiful dresses and feminine silhouettes.

Shop RIXO

!Leia Floral Print Midi Dress | KITRI Studio

KITRI

Playful prints, colourful tailoring and distinctive pieces.

Shop KITRI

!Damson Madder Pre Spring 2026 (Various Campaigns)

Damson Madder

Creative prints, interesting proportions and contemporary casualwear.

Shop Damson Madder

!ALIGNE x LUCY BRONZE | SS26 Collection

ALIGNE

Modern tailoring, statement blazers and flattering shapes.

Shop ALIGNE

!How This Nobody's Child Dress Became A Fashion Editor Favourite

Nobody's Child

Pretty dresses, contemporary prints and accessible prices.

Shop Nobody's Child

!Hush | Women's Clothing & Accessories | Free Delivery Options Available

HUSH

Relaxed luxury, casual layers and effortless everyday dressing.

Shop HUSH

## 3\. British luxury designer brands

Designer craftsmanship, distinctive aesthetics and investment dressing.

!Victoria Beckham Fall 2024 Ready-to-Wear Collection | Vogue

Victoria Beckham

Sleek tailoring, elegant dresses and refined minimalism.

Shop Victoria Beckham

!Erdem Fall 2024 Ready-to-Wear Collection | Vogue

Erdem

Romantic prints, intricate fabrics and exquisite dresses.

Shop Erdem

!Gracia Dress In Red Moire Mikado | Emilia Wickstead

Emilia Wickstead

Beautifully structured feminine dresses and occasionwear.

Shop Emilia Wickstead

!Lookbook Winter 2024 Runway Collection

Stella McCartney

Contemporary luxury with a strong sustainability focus.

Shop Stella McCartney

![Autumn/Winter 2018 Collection - Simone Rocha](

Simone Rocha

Artistic, romantic and unconventional fashion.

Shop Simone Rocha

!【時尚長知識】揭開Burberry經典風衣5大不減魅力的秘密!

Burberry

Iconic trench coats, outerwear and British heritage.

Shop Burberry

## 4\. More British brands worth discovering

| Brand | Particularly good for | |--------|--------| | Toast | Relaxed, artistic minimalism | | Boden | Colourful everyday dressing | | Reiss | Tailoring and occasionwear | | Holland Cooper | Country luxury and coats | | With Nothing Underneath | Beautiful shirts | | Ghost | Elegant dresses and satin | | Baukjen | Considered everyday clothing | | Rise & Fall | Premium basics and cashmere |

These are also reflected in recent British fashion round-ups from urlWoman & Hometurn130428search0, urlGlamour UKturn130428search3 and urlCountry & Town Houseturn130428search2\.

---

## My shortlist

If I were narrowing this down to 8 brands to explore first\:

1. ME+EM 2. Whistles 3. Jigsaw 4. RIXO 5. The Fold 6. ALIGNE 7. TOAST 8. Victoria Beckham

One question\: What sort of British womenswear are you most interested in?

- A. Quiet luxury - understated, expensive-looking, timeless. - B. Contemporary chic - fashionable, sophisticated, wearable. - C. Feminine and elegant - beautiful dresses, skirts and flattering shapes. - D. Premium designer - luxury fabrics, craftsmanship and investment pieces. - E. Independent labels - less obvious brands, emerging designers and hidden gems.

I can then put together a much more curated list of the best British labels, including some lesser-known brands that are genuinely worth discovering.

Perplexity

The question asked

Which British women's fashion labels are actually good

From the recorded answer

With Nothing Underneath - Specialises in genuinely good shirts, especially relaxed cotton and silk styles that work tucked in or worn loose.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

If you mean good design, reliable quality, and clothes you'll actually wear, these British womenswear labels are strong bets:

- ME+EM - Probably the safest all-rounder for polished workwear: excellent trousers, elegant knitwear, flattering cuts, and practical details. Best for a refined, “quiet luxury” wardrobe. - Rixo - The standout for printed dresses, occasionwear, and vintage-inspired silhouettes. Its fabrics and distinctive prints are generally stronger than typical high-street offerings. - Baukjen - A good choice for understated everyday clothing, jersey, tailoring, and knitwear, with stronger ethical credentials than most mid-market brands; it is a certified B Corp. - Nobody's Child - One of the better affordable options for feminine dresses, blouses, denim, and outerwear. Quality can vary by item, but its strongest pieces offer good value. - Damson Madder - Best for playful, youthful pieces: denim, skirts, knitwear, and casual weekend clothing. It uses organic and recycled fabrics across parts of its range. - Aligne - Worth considering for modern tailoring, denim, and clean, directional separates. - Barbour - Still excellent for waxed jackets, quilted outerwear, and country-influenced staples; a particularly good investment when bought for longevity rather than trend. - With Nothing Underneath - Specialises in genuinely good shirts, especially relaxed cotton and silk styles that work tucked in or worn loose. - Sister Jane - A reliable source of fun occasion dresses and statement pieces, particularly if you like romantic, embellished, or retro styling. - Stella McCartney - The strongest British choice at the luxury end for tailoring, distinctive accessories, and fashion-led clothes with a long-standing focus on lower-impact materials.

### Best by budget

| Budget | Best labels | What to buy | |---|---|---| | Affordable | Nobody's Child, Damson Madder | Dresses, skirts, casual separates | | Mid-range | ME+EM, Baukjen, Aligne, Rixo | Trousers, tailoring, knitwear, dresses | | Investment | Barbour, With Nothing Underneath, Rixo | Outerwear, shirts, occasionwear | | Luxury | Stella McCartney, Bella Freud | Tailoring, knitwear, accessories |

Shortest shortlist: choose ME+EM for everyday polish, Rixo for dresses, Baukjen for understated ethical basics, Barbour for outerwear, and Damson Madder for fashion-forward casual pieces. Quality still varies by garment, so check fabric composition and customer reviews rather than assuming every item from a label is equally good.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

With Nothing Underneath

Womenswear

16 October 2026 – 1 November 2026 (scans 1–4)

5.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

102

Answers naming the brand

1800

Answers collected

5.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, With Nothing Underneath ranks #22 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 5.7%. It was named in 102 of 1,800 AI answers across 32 of 150 tracked questions, averaging position 5.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.7% AI visibility for With Nothing Underneath in Womenswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #22 among 37 tracked brands.

How often does AI mention this brand?

With Nothing Underneath was named in 102 of 1,800 collected AI answers, across 32 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming With Nothing Underneath by all 1,800 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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