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ASOS

ASOS

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
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London online fashion retailer selling its own labels alongside hundreds of third-party brands.

ASOS
appears in
24.9
% of measured AI answers in this industry and market.

Found score

Track ASOS’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

24.9

October 16, 2026

Overall visibility

24.9

16 October 2026 (scan 1)

Industry rank

3

Within this industry and market

Published scan history

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 24.9% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 202624.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

28.7%

Perplexity Logo

Perplexity

32.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

13.3%

16 October 2026 (scan 1)

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Perplexity names ASOS most often.

It appears in 32.7% of collected Perplexity answers and 13.3% of Google AI Overviews answers: a difference of 19.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 74 of 150 questions.

ASOS appears in at least one collected answer to 49.3% of the tracked questions. That is question coverage; the 24.9% visibility score measures its share of individual answers.

How this brand compares.

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Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best UK women's labels that ship internationally
  • Best birthday dinner outfits for women UK
  • Best black tie dresses UK
  • Best boho women's clothing brands UK
  • Best bridesmaid dresses UK
  • Best budget women's clothing brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best womenswear brands UK (Whistles, Reiss, Boden)
  • Best women's clothing brands for women in their 30s UK (Boden, Hush, Nobody's Child)
  • Best women's clothing brands that last UK (Toast, People Tree, Seasalt Cornwall)
  • Best women's clothing brands for women over 40 UK (Reiss, & Other Stories, Whistles)
  • Best women's clothing brands like a stylist would recommend UK (COS, Arket, Whistles)
  • Best women's dress brands UK (Reiss, Phase Eight, Hobbs)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best online clothes shops for women UK

From the recorded answer

ASOS: One of the largest online fashion retailers in the UK, offering thousands of styles, inclusive size ranges, and hundreds of trending brands.
Read recorded answer

Recorded answer text · Google AI Overviews · 16 October 2026

The best online clothes shops for women in the UK vary depending on your style, budget, and needs:

### High Street & Everyday Fashion

- ASOS: One of the largest online fashion retailers in the UK, offering thousands of styles, inclusive size ranges, and hundreds of trending brands. - New Look: A popular high-street favorite for affordable, trend-led apparel, party wear, and casual everyday pieces (available via the New Look Official Store). - Monsoon: Known for bohemian-inspired prints, romantic midi dresses, and quality occasionwear (browse via the Monsoon UK Store).

### Contemporary & Workwear

- Reiss: A London-founded label specializing in clean tailoring, luxurious fabrics, and elevated workwear or special-occasion pieces. - Whistles: A contemporary British brand offering simple, impactful wardrobe signatures and precision tailoring. - Hush: A popular UK online womenswear brand focused on relaxed, effortless, and comfortable everyday style.

### Minimalist & Investment Staples

- COS: Known for affordable luxury, minimalist aesthetics, and timeless architectural designs that last beyond a single season. - Aligne: A London-based favorite among fashion editors for clean lines, foundational wardrobe pieces, and tailored coats.

### Luxury & Designer Markets

- Net-a-Porter: A premier London-based luxury platform offering high-end international designer fashion and accessories. - Farfetch: A British e-commerce marketplace connecting shoppers to global luxury boutiques and designer labels.

If you share your budget range or what type of clothing you are looking for (such as workwear, casual basics, or party dresses), I can narrow down the best specific options for you.

ChatGPT

The question asked

Best women's clothing brands online UK

From the recorded answer

| A wide selection in one place | ASOS | …
Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

If you're shopping for women's clothing online in the UK, the best brands depend on your style, budget and whether you're looking for everyday basics, office wear, dresses or premium fashion.

Here are the brands I'd start with, from affordable high-street favourites to elevated contemporary labels.

## Best women's clothing brands online in the UK

!11 Anti-Trend Items From the COS Capsule Wardrobe Collection | Who What Wear

1\. COS

(Best overall for chic basics)

Modern, understated clothing, structured trousers, quality-looking knitwear and oversized tailoring. Great for a sophisticated capsule wardrobe.

Price: ££-£££

Shop COS

---

!El abrigo camel y su encanto atemporal: cómo llevarlo para acertar este otoño

2\. Mango

Best for elegant, contemporary outfits without designer prices. Look for blazers, matching sets, dresses, coats and smart casual wear.

Price: ££-£££

Shop Mango

---

!Cotton Shirt - White - Women - ARKET WW

3\. ARKET

Ideal for timeless Scandinavian style, everyday shirts, knitwear, simple dresses and neutral wardrobe staples.

Price: ££-£££

Shop ARKET

---

!30 New-In Pieces From Zara, & Other Stories and COS I Love | Who What Wear

4\. Zara

Best for trend-led fashion, statement jackets, going-out outfits, modern dresses and designer-inspired looks.

Price: £-£££

Shop Zara

---

!Desiree Shirt - Ecru - Sézane

5\. Sézane

For feminine Parisian style: beautiful blouses, cardigans, denim, leather accessories and wearable dresses.

Price: ££-£££

Shop Sézane

---

!Women's Merino Sweater | Short Sleeve | UNIQLO US

6\. Uniqlo

One of my top picks for practical everyday essentials, including T-shirts, trousers, layering pieces and knitwear at accessible prices.

Price: £-££

Shop Uniqlo

---

!Reiss Linen-Blend Wide-Leg Trousers in Neutral | REISS

7\. Reiss

Excellent for polished workwear, sophisticated dresses, tailored suits and smart evening outfits.

Price: £££

Shop Reiss

---

!White Floral Starlight Puff Sleeve Midi Dress | Nobody's Child

8\. Nobody's Child

A great option for floral dresses, feminine midi dresses, occasionwear and everyday pieces with a softer aesthetic.

Price: ££

Shop Nobody's Child

---

!20 New-In Buys From & Other Stories To Add To Your Autumn Capsule | British Vogue

9\. & Other Stories

Great for fashionable blouses, standout outerwear, stylish dresses and feminine pieces that feel a little more distinctive.

Price: ££-£££

Shop & Other Stories

---

!tailored trousers | H&M

10\. H&M

Best for affordable everyday clothing, seasonal trends, basics, casual dresses and inexpensive wardrobe updates.

Price: £

Shop H&M

These picks reflect current UK fashion-editor recommendations and the range of styles available online. www.glamourmagazine.co.ukwww.independent.co.ukwww.womanandhome.com

## Which brands should you choose?

| If you want… | Start with | |--------|--------| | Affordable but stylish | H&M, Mango, Zara | | Quiet luxury / expensive-looking outfits | COS, ARKET, Reiss | | Feminine and elegant | Sézane, Nobody's Child | | Everyday quality basics | Uniqlo, COS | | Workwear and smart outfits | Reiss, Mango | | A wide selection in one place | ASOS |

My top three to start with\: COS for minimalist style, Mango for versatility, and Sézane for a more distinctive, feminine wardrobe.

## Let me narrow it down for you

What kind of women's fashion are you mainly looking for?

1\. Preferred style

Classy and expensive-looking

Trendy and fashionable

Feminine and elegant

Minimalist and timeless

Casual and comfortable

---

2\. Budget per item

Under £30

£30-£100

£100-£250

£250+

---

3\. What are you shopping for?

Everyday outfits

Workwear

Dresses and going-out outfits

A complete wardrobe

Premium-quality basics

[Find my best brands]

Perplexity

The question asked

Best trendy women's clothing websites UK

From the recorded answer

ASOS - Huge choice of current trends, occasionwear, petite, tall, plus-size and independent labels.
Read recorded answer

Recorded answer text · Perplexity · 16 October 2026

Here are some of the best trendy women's clothing websites in the UK, grouped by style and budget:

- ASOS - Huge choice of current trends, occasionwear, petite, tall, plus-size and independent labels. - Zara - Fashion-forward dresses, tailoring, knitwear and minimalist pieces. - Stradivarius - Affordable, youthful trend pieces and seasonal wardrobe staples. - Urban Outfitters - Best for vintage-inspired, Y2K, streetwear and indie styles. - New Look - Budget-friendly dresses, jeans, going-out outfits and everyday basics. - River Island - Trend-led occasionwear, denim, tailoring and statement pieces. - H&M - Affordable basics mixed with seasonal trend collections. - Mango - Polished, contemporary clothing with a more refined aesthetic. - & Other Stories - Feminine, elevated pieces, knitwear and accessories. - Next - Reliable everyday fashion, workwear, dresses and coordinated sets. - Very - A broad selection including River Island, Quiz and V by Very. - Lindex - Scandinavian-inspired women's fashion and modern everyday clothing. - Reformation - Trendy occasionwear and dresses, particularly for weddings and events. - Meshki - Body-conscious partywear, dresses and going-out outfits. - Oh Polly - Figure-hugging dresses, partywear and social-media-led trends. - Reiss - Premium workwear, tailoring, knitwear and occasion clothing. - Selfridges - Designer and luxury fashion from multiple brands. - Mytheresa - High-end designer clothing, including brands such as Burberry, Gucci and Moncler.

Best overall picks: ASOS, Zara, Mango and Urban Outfitters. Best on a budget: New Look, Stradivarius, H&M and Very. Best for dresses and going-out outfits: Oh Polly, Meshki, Reformation and ASOS. Best for elevated or designer fashion: Reiss, Selfridges and Mytheresa.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

ASOS

Womenswear

16 October 2026 (scan 1)

24.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

112

Answers naming the brand

450

Answers collected

24.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, ASOS ranks #3 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026). Its visibility is 24.9%. It was named in 112 of 450 AI answers across 74 of 150 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 24.9% AI visibility for ASOS in Womenswear · United Kingdom, measured over 16 October 2026. It ranks #3 among 37 tracked brands.

How often does AI mention this brand?

ASOS was named in 112 of 450 collected AI answers, across 74 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming ASOS by all 450 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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