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Marks & Spencer

Marks & Spencer

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
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London-headquartered retailer founded in Leeds by Michael Marks and Thomas Spencer, selling clothing, beauty and food.

Marks & Spencer
appears in
43.8
% of measured AI answers in this industry and market.

Found score

Track Marks & Spencer’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

43.3

November 1, 2026

Overall visibility

43.8

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

1

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Marks & Spencer's single-scan score moved from 43.8% to 43.3%, down 0.5 percentage points. Latest recorded scan 43.3% on 1 November 2026; combined-window score 43.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 43.8% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 202643.8%
18 October 202642.9%
25 October 202645.3%
1 November 202643.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

58.7%

Perplexity Logo

Perplexity

50.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

22.8%

16 October 2026 – 1 November 2026 (scans 1–4)

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ChatGPT names Marks & Spencer most often.

It appears in 58.7% of collected ChatGPT answers and 22.8% of Google AI Overviews answers: a difference of 35.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 125 of 150 questions.

Marks & Spencer appears in at least one collected answer to 83.3% of the tracked questions. That is question coverage; the 43.8% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 42.9% to 45.3%. The latest scan was 43.3% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Ascot dresses UK
  • Best British womenswear brands
  • Best Royal Ascot outfits for women
  • Best UK women's labels that ship internationally
  • Best affordable women's fashion brands UK
  • Best birthday dinner outfits for women UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best women's clothing brands like a stylist would recommend UK (COS, Arket, Reiss)
  • Best womenswear brands for a smart casual style UK (Whistles, ME+EM, Hobbs)
  • Best classic timeless womenswear brands UK (Jigsaw, Hobbs, Whistles)
  • Best women's wool coat UK (Reiss, Zara, Hush)
  • Best Ascot dresses UK (Boden, Phase Eight, Hobbs)
  • Best minimalist women's clothing brands UK (COS, Arket, Toast)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British womenswear brands

From the recorded answer

Marks & Spencer (M&S): Widely praised for reliable quality, great knitwear, and modern capsule-wardrobe pieces (especially via its Autograph line).
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

!British Made Women's Clothing - Buy From UK-Made Brands The best British clothing brands for women range from elevated high-street staples to sustainable labels and heritage design houses.

### Everyday & High-Street Favorites

- Marks & Spencer (M&S): Widely praised for reliable quality, great knitwear, and modern capsule-wardrobe pieces (especially via its Autograph line). - Nobody's Child: A go-to eco-conscious brand known for feminine midi dresses, floral prints, and ethical production. - White Stuff: Famous for relaxed, feel-good everyday wear, distinct patterns, and comfortable jersey and corduroy pieces. - Seasalt Cornwall: Loved for durable, maritime-inspired casualwear, organic cotton, and weather-ready staples.

### Elevated & Contemporary Style

- ME+EM: A favorite for sharp tailoring, luxury fabrics, and contemporary smart-casual workwear. - Hobbs: Known for structured blazers, classic shift dresses, and refined occasion wear with strong construction. - TOAST: Ideal for slow fashion, relaxed loungewear, artisanal knitwear, and timeless denim. - Damson Madder: Popular for trendy, vibrant designs crafted from organic and recycled materials.

### Heritage & Luxury Icons

- Barbour: The gold standard for waxed cotton country jackets and practical outdoor heritage. - Mulberry: Renowned for iconic British leather craftsmanship and certified B Corp status. - Burberry: The classic choice for luxury trench coats and iconic British heritage style. - Community Clothing: Founded by Patrick Grant to support local British factories with durable, honest everyday garments.

To help you narrow down the best option, tell me:

- What is your budget or price range? - What type of clothing are you looking for (e.g., everyday workwear, casual weekend pieces, or a special occasion dress)?

ChatGPT

The question asked

Best affordable women's fashion brands UK

From the recorded answer

!Marks & Spencer's Camel Coat Is the Chicest of the Season | Who What Wear …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for affordable women's fashion brands in the UK that look stylish without spending a fortune, these are my top recommendations for 2026.

I've included a mix of high-street favourites, more understated brands and affordable alternatives to designer fashion.

## 15 affordable women's fashion brands worth shopping

Approximate price positioning, not guaranteed current item prices.

!パンツ.-- ALICANTE (パステルグレー) -MANGO - マンゴ公式オンラインストア

1\. Mango

(Best overall style)

Elegant dresses, tailored trousers, coats and sophisticated basics. Great for an expensive-looking wardrobe.

Typical budget: £15-£100

Shop Mango

---

!15 Expensive-Looking H&M Basics That Get Editor Approval | Who What Wear UK

2\. H&M Great for everyday outfits, basics, knitwear and current trends.

Typical budget: £5-£60

Shop H&M

---

!Petite Camel Belted Trench Coat | New Look

3\. New Look Affordable feminine fashion, jeans, dresses, shoes and going-out outfits.

Typical budget: £8-£50

Shop New Look

---

!StylingBook

4\. Uniqlo Excellent for quality basics, trousers, shirts, layering pieces and knitwear.

Typical budget: £10-£70

Shop Uniqlo

---

![](

5\. Zara Trend-led, sophisticated pieces, smart jackets, dresses and stylish accessories.

Typical budget: £15-£100

Shop Zara

---

!Marks & Spencer's Camel Coat Is the Chicest of the Season | Who What Wear

6\. M&S Particularly good for jeans, underwear, workwear, coats and timeless essentials.

Typical budget: £12-£80

Shop M&S

---

!How This Nobody's Child Dress Became A Fashion Editor Favourite

7\. Nobody's Child Beautiful feminine dresses, floral prints and versatile wardrobe pieces.

Typical budget: £30-£90

Shop Nobody's Child

---

!What Is Trending On ASOS Right Now? Our Most Hyped Clothing Is Here | ASOS

8\. ASOS DESIGN Huge variety of dresses, occasionwear, casualwear and trend-led fashion.

Typical budget: £10-£70

Shop ASOS

---

!Women's Knitwear: Jumpers, Dresses and Cardigans | Primark UK

9\. Primark One of the cheapest options for basics, seasonal fashion and accessories.

Typical budget: £3-£35

Shop Primark

---

!Buy Friends Like These Brown Tailored Ankle Grazer Trousers Co Ord Suit from the Next UK online shop

10\. Next Great for smart casual outfits, office clothing, dresses and everyday fashion.

Typical budget: £15-£80

Shop Next

---

!Dresses for Women | River Island

11\. River Island Fashionable dresses, denim, statement pieces and going-out clothes.

Typical budget: £15-£80

Shop River Island

---

!Pin by Aimee Bentley on Aimee's Fashion Update Board | Lucy and yak, Clothes, Style

12\. Lucy & Yak Colourful, relaxed, comfortable fashion and distinctive dungarees.

Typical budget: £25-£80

Shop Lucy & Yak

---

!Damson Madder Pre Spring 2026 (Various Campaigns)

13\. Damson Madder Unique prints, oversized shirts, interesting dresses and fashionable statement pieces.

Typical budget: £30-£120

Shop Damson Madder

---

!From viral barrel jeans to ballet flats, these are the best TU clothing pieces to shop in the sale | The Independent

14\. Tu Clothing Affordable everyday outfits, basics and seasonal clothing.

Typical budget: £5-£40

Shop Tu

---

!Women's Clothing & Fashion | Matalan

15\. Matalan Affordable dresses, knitwear, casual outfits and everyday essentials.

Typical budget: £5-£50

Shop Matalan

These selections are also reflected in recent UK fashion round-ups from urlThe Independentturn756371search1 and urlThe Standardturn756371search4\. www.womanandhome.comwww.independent.co.ukwww.standard.co.ukwww.fashionhot.co.uk

## My top picks by style

| If you like... | Try these brands | |--------|--------| | Classy, elegant fashion | Mango, Zara, M&S | | Quiet luxury on a budget | Uniqlo, Next, Mango | | Feminine dresses | Nobody's Child, New Look | | Trendy Instagram looks | H&M, Zara, ASOS | | Very cheap fashion | Primark, Tu, Matalan | | Unique, individual style | Damson Madder, Lucy & Yak |

## Let me narrow it down to your taste

I'd love to find brands that match the style you're actually looking for.

1\. What's your preferred budget per item?

Under £20

£20-£50

£50-£100

£100-£150

---

2\. Which fashion style do you prefer?

Classy, elegant and expensive-looking

Quiet luxury / minimalist

Feminine, chic and sophisticated

Trendy and fashionable

Casual and comfortable

A mixture of everything

---

3\. What age range should I consider for the styling?

20-30

30-40

40-50

50+

Any age

---

4\. What's most important?

Good quality for the price

Looking expensive without spending much

Latest fashion trends

Ethical and sustainable fashion

[Find my best fashion brands]

Perplexity

The question asked

Best womenswear brands UK

From the recorded answer

M&S - dependable basics, denim, underwear and increasingly stylish seasonal fashion.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best UK womenswear brands depend on your style and budget, but these are strong all-round choices:

- Whistles - polished, modern staples and understated tailoring. - Reiss - sharp workwear, dresses and elevated essentials. - ME+EM - flattering, practical smart-casual clothing. - Jigsaw - quality fabrics and timeless, minimalist pieces. - Boden - colourful dresses, knitwear and wearable everyday clothes. - COS - minimalist, architectural basics at mid-range prices. - Rixo - distinctive vintage-inspired dresses and occasionwear. - Hobbs - elegant tailoring, workwear and occasion dresses. - Nobody's Child - accessible dresses and more responsible collections. - M&S - dependable basics, denim, underwear and increasingly stylish seasonal fashion. - Baukjen - contemporary, more sustainability-focused wardrobe staples.

### Best by category

| Need | Recommended brands | |---|---| | Everyday premium | Whistles, Jigsaw, ME+EM | | Workwear | Reiss, Hobbs, Boden | | Minimalist basics | COS, Arket, Toast | | Dresses and occasionwear | Rixo, Ghost, Kitri | | Affordable high street | M&S, Mango, Zara, & Other Stories | | Sustainable options | Baukjen, OMNES, People Tree, Thought | | Luxury British fashion | Victoria Beckham, Erdem, Stella McCartney, Emilia Wickstead |

For one versatile shortlist, start with Whistles, Reiss, ME+EM, Rixo, Boden, COS and Jigsaw.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Marks & Spencer

Womenswear

16 October 2026 – 1 November 2026 (scans 1–4)

43.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

789

Answers naming the brand

1800

Answers collected

43.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Marks & Spencer ranks #1 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). Its visibility is 43.8%. It was named in 789 of 1,800 AI answers across 125 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 43.8% AI visibility for Marks & Spencer in Womenswear · United Kingdom, measured over 16 October 2026 – 1 November 2026. It ranks #1 among 37 tracked brands.

How often does AI mention this brand?

Marks & Spencer was named in 789 of 1,800 collected AI answers, across 125 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Marks & Spencer by all 1,800 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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