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Marks & Spencer

Marks & Spencer

AI visibility and ranking for Womenswear: United Kingdom

Womenswear [UK]
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London-headquartered retailer founded in Leeds by Michael Marks and Thomas Spencer, selling clothing, beauty and food.

Marks & Spencer
appears in
43.8
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

43.8

October 16, 2026

Overall visibility

43.8

16 October 2026 (scan 1)

Industry rank

1

Within this industry and market

Published scan history

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 43.8% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 202643.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

60.7%

Perplexity Logo

Perplexity

52.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

18.7%

16 October 2026 (scan 1)

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ChatGPT names Marks & Spencer most often.

It appears in 60.7% of collected ChatGPT answers and 18.7% of Google AI Overviews answers: a difference of 42.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 108 of 150 questions.

Marks & Spencer appears in at least one collected answer to 72.0% of the tracked questions. That is question coverage; the 43.8% visibility score measures its share of individual answers.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Ascot dresses UK
  • Best affordable women's fashion brands UK
  • Best budget women's clothing brands UK
  • Best chunky knit jumpers for women UK
  • Best classic timeless womenswear brands UK
  • Best clothes for women with a short torso UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British women's fashion labels are actually good (Toast, Baukjen, Jigsaw)
  • Best British womenswear brands (Rixo, Baukjen, ME+EM)
  • Best UK women's labels that ship internationally (ASOS, Rixo, Baukjen)
  • Best trendy women's clothing websites UK (ASOS, Zara, Mango)
  • Best black tie dresses UK (Reiss, Rixo, Phase Eight)
  • Best independent women's fashion labels UK (Rixo, Damson Madder, With Nothing Underneath)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best womenswear brands UK

From the recorded answer

Marks & Spencer (Autograph): Noted for high-end fabric value, offering certified extra-fine merino wool jumpers and 100% Sustainable Fiber Alliance cashmere.
Read recorded answer

Recorded answer text · Google AI Overviews · 16 October 2026

The top UK female clothing brands offer a mix of everyday style, quality construction, and distinctive British design:

- Boden: Famous for colorful prints, classic Breton tops, and versatile knitwear. Launched in 1991, it is a staple for smart-casual and office wear. - Hush: Known for relaxed, contemporary everyday wear, including elevated loungewear, linen shirts, and soft knitwear. - Mint Velvet: Focuses on a "relaxed glamour" ethos, offering neutral palettes, soft leather jackets, and easy multi-tasking pieces that transition from day to evening. - Toast: Offers minimalist, fuss-free closet staples with a strong focus on organic and sustainable materials and an independent pattern room. - With Nothing Underneath (WNU): Created by a former Vogue stylist, this brand specializes in the ultimate everyday shirt made from crisp cotton, linen, and denim. - Seasalt Cornwall: A certified B Corp known for heavy-duty organic cotton, durable knitwear, and nautical-inspired weather-resistant outerwear. - Marks & Spencer (Autograph): Noted for high-end fabric value, offering certified extra-fine merino wool jumpers and 100% Sustainable Fiber Alliance cashmere.

You can explore curated high-street and boutique recommendations through platforms like Woman & Home or browse large department selections at John Lewis & Partners.If you'd like to narrow down the list, tell me:

- What is your budget? - What occasion or style are you shopping for (e.g., workwear, casual, or evening)?

ChatGPT

The question asked

Best mid-range women's clothing brands UK

From the recorded answer

!Pure Cotton Striped Midaxi Shirt Dress by Seasalt Cornwall at M&S …
Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

# Best mid-range women's clothing brands in the UK

If you want clothes that feel a step above fast fashion without paying designer prices, I'd start with COS, Whistles, Jigsaw, Mint Velvet, Massimo Dutti and ARKET\. They offer a good mix of modern style, wearable everyday pieces and more considered fabrics. www.tellar.co.ukwww.womanandhome.comwww.standard.co.ukwww.vogue.co.uk

I'd define mid-range as roughly £40-£180 for most individual pieces, with coats, tailoring and premium knitwear often costing more.

## My top 10 brands to try

!HIGH-WAISTED TAILORED WOOL TROUSERS ハイウエストテーラードウールパンツ ダークグレー|COS コス 公式オンラインストア

### 1\. COS

(Best overall for modern style)

Clean lines, sculptural shapes, oversized shirts, wide-leg trousers and quality-looking knitwear. Ideal for a minimalist or understated wardrobe.

Typical spend\: £50-£180

Shop: cos.com

---

!Autumn Winter 2023 | Inspiration | WHISTLES |

### 2\. Whistles

Best for understated elegance

Smart dresses, versatile blouses, tailored trousers and contemporary occasionwear. A good choice for clothes that work for the office, dinners and weekends.

Typical spend\: £60-£200

Shop: whistles.com

---

![Double Faced Tailored Coat | Mole

- Jigsaw](

### 3\. Jigsaw

Best for timeless wardrobe staples

Classic coats, fine knitwear, shirts and sophisticated separates. Worth exploring if you prefer elegant clothes that aren't overly trend-led.

Typical spend\: £60-£220

Shop: jigsaw-online.com

---

!Mint Velvet Wool Blend Jumper - Cream | Very

### 4\. Mint Velvet

Best for relaxed, polished everyday outfits

Soft knitwear, jeans, relaxed tailoring, jackets and easy-to-wear tops. Particularly good if you like a comfortable but put-together look.

Typical spend\: £50-£180

Shop: mintvelvet.com

---

![](

### 5\. Massimo Dutti

Best for an expensive-looking aesthetic

Refined tailoring, leather pieces, smart trousers, elegant shirts and neutral colours. Excellent if you like a polished European look.

Typical spend\: £50-£200

Shop: massimodutti.com

---

!Spring essentials for women - ARKET GB

### 6\. ARKET

Best for everyday basics

Cotton T-shirts, shirts, wool knitwear and trousers that are easy to mix and match. A strong option for building a capsule wardrobe.

Typical spend\: £30-£150

Shop: arket.com

---

![Cecily Cotton Midi Dress - Multi, Dahlia Trail | Boden Global](

### 7\. Boden

Best for colour, prints and flattering dresses

Cheerful prints, versatile dresses, knitwear and classic jackets. A good alternative to an all-neutral wardrobe, with petite and other fit options in selected styles.

Typical spend\: £40-£160

Shop: boden.co.uk

---

!Pure Cotton Striped Midaxi Shirt Dress by Seasalt Cornwall at M&S

### 8\. Seasalt Cornwall

Best for practical everyday wear

Comfortable dresses, striped tops, useful trousers and weather-friendly outerwear. Particularly appealing if you prefer relaxed, colourful clothing over sharp tailoring.

Typical spend\: £30-£140

Shop: seasaltcornwall.com

---

!Nobody's Child Autumn Winter 2024 Lookbook

### 9\. Nobody's Child

Best for dresses at accessible prices

Floral midis, occasion dresses and feminine everyday styles. Great if you want fashionable pieces without spending £100 or more on every dress.

Typical spend\: £40-£100

Shop: nobodyschild.com

---

!A Good Coat Campaign | Behind the Collection | Hobbs |

### 10\. Hobbs

Best for workwear and classic tailoring

Structured coats, dresses, blazers and smart separates. Especially useful if you want a more traditional, polished look.

Typical spend\: £70-£250

Shop: hobbs.com

These recommendations reflect the broad positioning of the brands and recent UK fashion-editor selections, including guides from Woman & Home, The Standard and British Vogue\. Prices are indicative rather than live quotes. www.womanandhome.comwww.standard.co.ukwww.vogue.co.uk

## Which would I choose first?

| If your priority is… | Start with | |--------|--------| | Modern, minimalist fashion | COS or ARKET | | Elegant, grown-up style | Whistles or Jigsaw | | Casual chic and comfort | Mint Velvet | | Designer-inspired looks | Massimo Dutti | | Colourful, feminine dresses | Boden or Nobody's Child | | Classic coats and workwear | Hobbs | | Practical clothes for everyday life | Seasalt Cornwall |

My personal shortlist\: COS, Whistles, Mint Velvet and Massimo Dutti would be my first four to explore for a versatile mid-range wardrobe.

One tip: compare fabric composition as well as price. Wool, cotton, linen and well-made viscose blends can be worthwhile, but quality varies from garment to garment even within the same brand.

What sort of style are you looking for? I can narrow this down to the best brands for your taste - for example, quiet luxury, classic and elegant, stylish casual, feminine and flattering, or more colourful and contemporary.

Perplexity

The question asked

Best women's clothing brands online UK

From the recorded answer

Affordable everyday fashion: M&S, Next, Uniqlo, H&M, and Zara.
Read recorded answer

Recorded answer text · Perplexity · 16 October 2026

The best women's clothing brands online in the UK depend on your budget and style. A strong shortlist is:

- Best overall: John Lewis - reliable quality, broad brand selection, and easy returns. - Affordable everyday fashion: M&S, Next, Uniqlo, H&M, and Zara. - Modern minimalist style: COS, Arket, and & Other Stories. Arket is particularly known for simple, well-designed wardrobe staples. - Trendy and budget-friendly: ASOS, New Look, River Island, and Nobody's Child. - Premium high street: Whistles, Reiss, Phase Eight, and Mint Velvet. - Occasionwear: Coast, Monsoon, Karen Millen, and Ghost. - Sustainable or more responsible options: Lucy & Yak, People Tree, OMNES, and Komodo. OMNES is a UK-based womenswear brand positioned around more responsible and affordable clothing. - Plus-size ranges: Simply Be, Yours Clothing, Navabi, and selected ranges from M&S and Next. - Petite clothing: ASOS Petite, Topshop Petite, New Look Petite, and Debenhams; Debenhams carries brands including Wallis, NastyGal, and Dorothy Perkins. - Luxury and designer shopping: Net-a-Porter, Selfridges, Harrods, and Matches. Selfridges offers more than 300 brands, including Chloé, Skims, and Citizens of Humanity. - Activewear: Sweaty Betty, Tala, Gymshark, and Lululemon. Tala is noted for colourful, body-contouring leggings using recycled or upcycled materials.

For the best balance of price, quality, and choice, start with M&S, Next, COS, Arket, John Lewis, and ASOS. UK supermarket lines such as F&F at Tesco and George at Asda are also competitive low-cost options and have ranked above Zara and ASOS in UK clothing-retailer rankings.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Marks & Spencer

Womenswear

16 October 2026 (scan 1)

43.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

197

Answers naming the brand

450

Answers collected

43.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Marks & Spencer ranks #1 among 37 tracked brands for Womenswear · United Kingdom (16 October 2026). Its visibility is 43.8%. It was named in 197 of 450 AI answers across 108 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 43.8% AI visibility for Marks & Spencer in Womenswear · United Kingdom, measured over 16 October 2026. It ranks #1 among 37 tracked brands.

How often does AI mention this brand?

Marks & Spencer was named in 197 of 450 collected AI answers, across 108 of 150 tracked questions, for Womenswear · United Kingdom (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Marks & Spencer by all 450 answers in the published Womenswear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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