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West Paw

West Paw

AI visibility and ranking for Pet: United States

Bozeman, Montana B Corp making dog toys from recycled materials.

West Paw
appears in
9.2
% of measured AI answers in this industry and market.

Found score

Track West Paw’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

11.4

October 25, 2026

Overall visibility

9.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

1

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, West Paw's single-scan score moved from 8.7% to 11.4%, up 2.7 percentage points. Latest recorded scan 11.4% on 25 October 2026; combined-window score 9.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 9.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20268.7%
24 August 20268.9%
30 August 20268.0%
6 September 20267.6%
13 September 20269.6%
20 September 20268.9%
27 September 20268.9%
4 October 20269.6%
11 October 202610.0%
18 October 20269.6%
25 October 202611.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

11.5%

Perplexity Logo

Perplexity

10.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

6.0%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names West Paw most often.

It appears in 11.5% of collected ChatGPT answers and 6.0% of Google AI Overviews answers: a difference of 5.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 37 of 150 questions.

West Paw appears in at least one collected answer to 24.7% of the tracked questions. That is question coverage; the 9.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 7.6% to 11.4%. The latest scan was 11.4% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American made pet products
  • Best American pet brand that ships internationally
  • Best American pet brands
  • Best B Corp pet brand US
  • Best Christmas gifts for pets US
  • Best anxiety relief for dogs US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best new pet brands in the US (The Farmer's Dog, Sundays for Dogs, Jinx)
  • Which pet food brands are actually American made (Stella & Chewy's, Spot & Tango, A Pup Above)
  • Best American dog food brands (Open Farm, Spot & Tango, The Honest Kitchen)
  • Best American sourced pet food (A Pup Above, The Farmer's Dog, Spot & Tango)
  • Best Instagram famous pet brand US (Spot & Tango, Bark, The Farmer's Dog)
  • Best female founded pet brands US (The Honest Kitchen, Stella & Chewy's, Ollie)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American pet brands

From the recorded answer

West Paw: Montana-based maker of eco-friendly, durable dog toys and beds backed by recycling programs.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top American pet brands span across nutrition, gear, design, and care, recognized for quality ingredients, durability, and innovation:

### Pet Food & Nutrition

- The Farmer's Dog: Specializes in fresh, pre-portioned, human-grade dog food delivered directly to your door. - Purina Pro Plan: A science-backed staple recommended widely by veterinarians for specialized life stages and performance. - Hill's Science Diet: Known for veterinarian-formulated nutrition tailored to specific health, weight, and age needs. - Stella & Chewy's: Famous for freeze-dried raw meals, meal mixers, and high-protein kibble options. - Open Farm: Celebrated for ethically sourced, transparent, and sustainable pet food ingredients.

### Gear, Toys & Accessories

- KONG: The gold standard for durable, rubber chew toys designed to keep dogs mentally and physically stimulated. - West Paw: Montana-based maker of eco-friendly, durable dog toys and beds backed by recycling programs. - Ruffwear: Leading producer of high-performance outdoor gear for dogs, including hiking harnesses, boots, and packs. - P.L.A.Y. (Pet Lifestyle and You): Known for stylish, sustainably crafted pet beds, toys, and loungers.

### Modern Furniture & Design

- Tuft + Paw: Acclaimed for contemporary, architecturally designed cat furniture that doubles as sleek home decor (trees, scratchers, and modern litter boxes). - Diggs: Maker of safety-focused, modern pet housing like the Evolv crate and Revol collapsible crate.

### Retail & Resources

- For one-stop online shopping and home delivery of pet food and supplies, Chewy remains a top-trusted destination for U.S. pet parents. - To explore independent U.S.-made labels and niche goods, check out the curated resources on USA Love List.

To help you narrow this down, tell me:

- Are you shopping for a dog or a cat (or both)? - What specific category do you need (e.g., food, toys, crates, or beds)? - Do you have any dietary restrictions or budget preferences?

ChatGPT

The question asked

Best dog toys US

From the recorded answer

!West Paw Design Tux Dog Chew Toy with Treat Spot - DogTuff …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best dog toys in the US (2026)

The best dog toy depends on whether your dog loves chewing, chasing, fetching, or solving puzzles. For most dogs, I'd start with a durable chew toy, a food-stuffable toy, and an interactive play toy.

Here are the categories and established brands worth comparing, with an emphasis on durability, enrichment, and value.

!KONG Classic, Durable Natural Rubber Dog Toy, Stuff Chewy Play

1\. Best all-around: KONG Classic

(Best overall)

Stuff it with kibble, wet dog food, or dog-safe treats for a longer-lasting activity. Great for many dogs that enjoy chewing and food puzzles.

Best for: everyday enrichment and moderate chewers.

---

!West Paw Design Tux Dog Chew Toy with Treat Spot - DogTuff

2\. Best for heavy chewers: West Paw Tux

A sturdy treat-dispensing toy designed for chewing and food-based play.

Best for: determined chewers who need an engaging challenge.

---

!Chuckit! Ultra Ball Dog Toy | Shop Petmate

3\. Best for fetch: Chuckit! Ultra Ball

A bouncy, easy-to-spot ball made for energetic games of fetch outdoors.

Best for: active dogs that love running and retrieving.

---

!Outward Hound Nina Ottosson by Outward Hound Dog Worker Interactive Treat Puzzle Dog Toy & Reviews | Wayfair

4\. Best puzzle toy: Nina Ottosson by Outward Hound

Puzzle feeders make dogs work for treats and can add mental stimulation to their routine.

Best for: curious dogs and indoor enrichment.

---

!Snuggle Puppy® Small Cream - Puppy Heartbeat Stuffed Toy

5\. Best comfort toy: SmartPetLove Snuggle Puppy

A soft companion with a heartbeat simulator, intended to provide comfort during settling-in periods.

Best for: some puppies adjusting to a new home or sleeping alone.

## Shop popular dog toys

These are current US listings with indicative prices; size and seller can affect the final cost.

KONG Classic Dog Toy - Small

Chewy · \$9.99 · Rated 4.6/5

A classic treat-stuffable rubber toy.

Shop at Chewy

---

West Paw Limited Edition Tux Dog Toy, Clover, Large

Chewy · \$23.95 · Rated 4.7/5

A durable option for treat-motivated chewers.

Shop at Chewy

---

Chuckit! Ultra Dog Ball Rubber Fetch Toy for Dogs, Extra Lar…

Walmart · \$12.27 · Rated 4.5/5

A bouncy ball for outdoor fetch and water play.

Shop at Walmart

---

West Paw Zogoflex Toppl Tough Treat Dispensing Dog Chew Toy,…

Chewy · \$25.95 · Rated 4.5/5

A puzzle-style treat toy that encourages problem-solving.

Shop at Chewy

These picks are consistent with recent dog-toy reviews from Forbes Vetted and NBC Select, which emphasize matching toys to chewing strength, play style, and dog size. tollbit.forbes.comwww.nbcnews.com

Safety tip\: No dog toy is truly indestructible. Choose the correct size, supervise strong chewers, and remove toys that crack or start shedding pieces. tollbit.forbes.comwww.nbcnews.com

## Find the best toy for your dog

1\. How big is your dog?

Small (under 20 lb)

Medium (20-50 lb)

Large (over 50 lb)

Puppy

---

2\. What kind of player is your dog?

Destroys most toys

Gentle chewer

Loves balls and fetch

Loves treats and puzzles

Loves stuffed toys and squeakers

---

3\. What's your budget per toy?

Under \$15

\$15-\$25

\$25 or more

---

4\. What's most important?

Long-lasting durability

Keeping my dog busy

Exercise and outdoor play

Best value for money

[Find my best dog toys]

Perplexity

The question asked

Best American made pet products

From the recorded answer

Best overall toys: West Paw - Durable fetch, enrichment, and treat-dispensing toys made in Montana; the Toppl and Jive are strong all-purpose choices.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best American-made pet products depend on your pet's needs, but these brands stand out for domestic manufacturing, durability, and clear product specialization:

- Best overall toys: West Paw - Durable fetch, enrichment, and treat-dispensing toys made in Montana; the Toppl and Jive are strong all-purpose choices. - Best for aggressive chewers: Goughnuts - Rubber chew toys made in Modesto, California, including models with a visible replacement-safety indicator. - Best floating toys: Ruff Dawg - Tough rubber retrieving toys that float and are made in the USA. - Best classic enrichment toy: KONG USA-made collection - Select rubber toys are made in the United States, though not every KONG product is domestically made. - Best dog bed for large breeds: Big Barker - Supportive orthopedic beds manufactured in the USA. - Best elevated bed: Kuranda - Easy-clean, chew-resistant beds manufactured in Maryland. - Best collars and leashes: LupinePet - Handcrafted in New Hampshire and backed by a replacement guarantee, including for items damaged by chewing. - Best patterned everyday gear: Up Country - American-made collars, leads, and matching accessories. - Best stainless-steel bowls: Basis Pet - Bowls made in the USA using U.S.-sourced materials. - Best single-ingredient treats: Campfire Treats - Small-batch California treats using U.S.-sourced meat and fish. - Best grooming product: 4-Legger - Plant-based dog shampoos mixed in the USA. - Best cat-focused options: Americat Company - Offers U.S.-made cat supplies, including scratchers, litter products, and bowls made from U.S. steel.

Best simple starter set: West Paw Toppl, LupinePet collar and leash, Big Barker or Kuranda bed, Basis Pet bowl, and Campfire Treats.

Check each product's individual label before buying: “American brand” does not always mean “made in the USA,” and some product lines use globally sourced materials.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

West Paw

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

9.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

454

Answers naming the brand

4946

Answers collected

9.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, West Paw ranks #1 among 43 tracked brands for Pet · United States (21 August 2026 – 25 October 2026). Its visibility is 9.2%. It was named in 454 of 4,946 AI answers across 37 of 150 tracked questions, averaging position 1.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 9.2% AI visibility for West Paw in Pet · United States, measured over 21 August 2026 – 25 October 2026. It ranks #1 among 43 tracked brands.

How often does AI mention this brand?

West Paw was named in 454 of 4,946 collected AI answers, across 37 of 150 tracked questions, for Pet · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming West Paw by all 4,946 answers in the published Pet · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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